Ilomata International Journal of Management
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The Effect of Transformational Leadership and Job Autonomy on Employee Performance: The Mediating Role of Innovative Work Behavior
Full text linkThis research explores the effect of transformational leadership and work autonomy on employee performance through the role of innovative work behavior as a mediator. This study uses a quantitative approach with data collection through a survey involving 45 marketers from various industries as respondents in this study. The questionnaire results were then analyzed using PLS-SEM software. The findings show that transformational leadership positively and significantly influences employee performance and this influence can be explained through the mediating effect of innovative work behavior. However, the opposite result was found between work autonomy and employee performance where work autonomy did not positively and significantly influence employee performance. Managers can enhance marketing personnel performance by implementing transformational leadership. This leadership style fosters innovative work behavior which is very useful for overcoming problems and challenges at work
Effect of Self-Service Technology on Customer Satisfaction in Islamic Banks in Indonesia : FEBI UINSU Students
Full text linkWith the advancement of technology, particularly in the banking sector, innovations like ATMs and Mobile Banking have significantly evolved. However, there are accompanying challenges such as security vulnerabilities and network disruptions, which can lead to customer apprehension and dissatisfaction. This research aims to explore the impact of Digital Banking with Self-Service Technology (ATM and Mobile Banking) on Customer Satisfaction in Sharia Banks. The study employs a quantitative research approach with primary data collected through questionnaires from a sample of 50 respondents. Data analysis utilizes SPSS version 23. The findings indicate that both M-Banking and ATM services significantly influence customer satisfaction. Statistical tests, including partial and simultaneous tests, reveal significance levels < 0.05, underscoring the impact of M-Banking and ATM services on enhancing customer satisfaction. Implications from this research underscores the critical role of M-Banking and ATM services in shaping customer satisfaction within Sharia Banks. By addressing security concerns and optimizing network reliability, banks can enhance customer trust and loyalty. Insights from this study can guide banks in refining their digital strategies, improving service quality, and ultimately fostering stronger customer relationships in the digital banking era
The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content.
Full text linkThis study examines the influence of social media marketing activities, specifically entertainment and eWOM (electronic word-of-mouth), on brand loyalty, with brand awareness as a mediating factor. The main objective of this study is to explore how entertainment and eWOM influence brand loyalty through brand awareness in the context of fashion product marketing on TikTok social media. This study used a quantitative method with purposive sampling, involving 120 respondents who were surveyed through questionnaires. Results show that entertainment and eWOM significantly increase brand awareness, which in turn has a positive impact on brand loyalty. In addition, brand awareness fully mediates the relationship between entertainment and eWOM regarding brand loyalty. Entertainment on TikTok can create an emotional attachment with consumers, while eWOM serves as organic marketing that influences consumer decisions. Therefore, to increase brand loyalty, brands should create entertaining content and encourage consumers to share their positive experiences through eWOM. In conclusion, brand awareness plays an important role in building brand loyalty, and engaging content marketing and strong social interaction can increase brand awareness and consumer loyalty on social media platforms such as TikTok
The Effect of Self-Discrepancy on e-WOM and Purchase Intention through Subjective Well-being in Influencer Marketing on Instagram
Full text linkThis study seeks to investigate the impact of self-discrepancy on consumer behavior in Indonesia regarding influencer marketing on Instagram, employing the mediating role of subjective well-being (SWB)—specifically life satisfaction, positive affect, and negative affect—on e-WOM and purchase intentions. This research uses a quantitative approach, analyzing data from 211 active Instagram users who follow influencers, selected through purposive sampling and analysis tools using Structural Equation Modeling (SEM) with Amos 22. The results reveal that self-discrepancy significantly influences positive affect, negative affect, and life satisfaction. Both positive and negative affect significantly impact e-WOM and purchase intentions, while life satisfaction only affects e-WOM. The study's findings give marketers and influencers fresh perspectives on how to improve their marketing tactics by taking the audience's psychological state into account. This will boost marketing efficacy and favorably affect consumer behavior
Sentiment Analysis and Marketing Mix in Twitter Conversations About Mixue
Full text linkThis study delves into the rapid growth and public reception of Mixue, a Chinese beverage and ice cream franchise, in post-pandemic Indonesia. Employing Twitter sentiment analysis through the lens of the 7P marketing mix framework (Product, Price, Promotion, Place, People, Process, Physical Evidence), the research evaluates consumer attitudes towards Mixue amidst its explosive expansion and recent Halal certification. Data was collected through Twitter API and Scrapy, encompassing 7087 Indonesian-language tweets related to Mixue between January and February 2023. Sentiment analysis revealed an overall positive reception towards Mixue, particularly regarding its products and affordability. However, concerns emerged surrounding limited flavor variety, perceived high prices, promotional saturation, and queuing difficulties. Implications of these findings highlight the importance of franchise businesses adapting to evolving consumer preferences in the post-pandemic market. Mixue could benefit from diversifying its menu, addressing queuing issues, and tailoring promotions to enhance the customer experience. Gaining insights into public sentiment allows Mixue and other franchises to refine their strategies and maintain long-term success in the ever-changing Indonesian market. This research serves as a valuable stepping stone for further exploration into consumer preferences for specific flavor variations, conducting price comparisons, evaluating promotional effectiveness, and optimizing outlet placement and customer service.Addressing these aspects can fuel Mixue's continued growth and strengthen its position within the thriving Indonesian food and beverage landscape
Optimizing Financial Performance: A Comprehensive Examination of Economic Value Added (EVA) and Market Value Added (MVA) at Telecommunication Companies in Indonesia
Full text linkThis research aims to determine the factors that influence the financial performance of telecommunications companies in Indonesia using the Economic Value Added (EVA) and Market Value Added (MVA) approaches. The background to this research arises from the need to understand how operational efficiency, financial policy, innovation, market competition, and economic conditions play a role in creating economic value and the market value of equity. Data collected from telecommunications companies during the 2017-2022 period formed the basis of the analysis, and the research methodology involved measuring EVA and MVA and assessing factors that influence financial performance. The results of this research provide in-depth insight into the complexity of the relationships between variables and their implications for the business strategy of telecommunications companies in Indonesia
The Impact of Perceived Ease, Usefulness, and Risk on Decisions to Use Brimo QRIS (Case Study in Central Java and Implications for Management)
Full text linkDigital payment transactions and the widespread use of electronic devices are hallmarks of the cashless society that is emerging in tandem with the Fourth Industrial change and the change in financial technology. This study aims to examine how people in Central Java perceive the ease, benefits, and hazards of using QRIS, and how these factors influence their decision-making process. This study used a casual associative design and was quantitative in nature. This study used purposive sampling, which selects a population subset according to norms. One hundred people participated in this study. This study included multiple linear regression, hypothesis testing, classical assumption testing, and instrument testing. With a simultaneous test value of 70.201 and a Ftable value of 2.70, along with partial test values of the three variables exceeding the t table value of 1.986, this study concludes that perceptions of convenience, benefits, and risk significantly impact the decision to use BRImo QRIS in Central Java
The Role of Digitalization in the Era of Society 5.0 on MSME Performance
Full text linkThis study aims to analyze the effect of digital accounting, digital organization, and media capability on MSME performance. This study uses quantitative research methods. The population of this study consisted of Micro, Small, and Medium Enterprises (MSMEs) registered with the Banyumas Regency Micro, Small, and Medium Entrepreneurs Association (ASPIKMAS). The sampling technique used was purposive sampling, which was taken as many as 106 respondents. This study used a quantitative approach to achieve these objectives by collecting primary data through distributing questionnaires. The analysis used the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach. Based on the research results, it is concluded that digital accounting has a positive and significant influence on the performance of MSMEs. Second, digital organization has a positive and significant influence on the performance of MSMEs. Third, media capability also has a positive and significant influence on the performance of MSMEs
The Influence of Rewards, Job Satisfaction, Organizational Culture, and Employee Engagement on Employee Retention Rates at Karunia Damai Sejati (KDS) Department Store Genteng
No full textEmployee retention is one of the main challenges in human resource management, especially in the retail sector which has a high turnover rate. This research aims to analyze the influence of Rewards, Job Satisfaction, Organizational Culture, and Employee Engagement on employee retention levels at Karunia Damai Sejati (KDS) Department Store Genteng. This research uses quantitative methods with a causal approach. The research population was all 65 KDS employees, using a total sampling technique. Data was collected through questionnaires and analyzed using multiple linear regression. The research results show that Rewards and Job Satisfaction have a significant influence on employee retention, with ttt values of 2,764 (p=0.008) and 3,834 (p=0.000), respectively. However, Organizational Culture (t=0.539, p=0.592) and Employee Engagement (t=1.442, p=0.155) did not have a partially significant effect. Simultaneously, these four independent variables have a significant effect on employee retention (F=30.527, p=0.000), with an R2 value of 0.671, indicating that 67.1% of the variation in employee retention can be explained by these variables. This research emphasizes the importance of Rewards and Job Satisfaction as priorities in strategies to increase employee retention
The Influence of Sustainable Captured Fish Supply Chain Management on the Quality of Sea-Caught Fish Exports
Full text linkA report from the Ministry of Maritime Affairs and Fisheries explains that Indonesia's total fishery exports in September 2023 will reach US 7.8 billion in 2023. The aim of this research is to accelerate the development of the National Fisheries Industry which is at the forefront. Take the example of the fisheries supply chain in Cilacap Regency which is the largest producer of caught fish on the island of Java. By using the Soft System Research Methodology (SSM), the efforts made are to outline solutions to unstructured problems, understand the actual problem situation and take action to improve it. From the survey results, there are six problems in the supply chain of capture fisheries industry activities in Cilacap Regency, namely lack of facilities and infrastructure, lack of understanding and knowledge of fishermen, limited capital for capture fisheries businesses, excessive fishing, fishing community culture and weak supervision/law. Meanwhile, the research results show that in an ideal marine fisheries industry supply chain system, Cilacap Regency must carry out coordination and communication activities between caught fish supply chain actors, provide facilities and infrastructure, build logistics networks, standardize production, control storage methods, build systems monitoring, quality assurance of fisheries, and building a capture fisheries trading system. The implications include providing education to fishermen regarding marketing, collecting information about consumers and their needs, developing and developing fishermen's competence, government supervision, building local fishermen's cooperatives and maintaining traditional values