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Pengaruh Kualitas Layanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan
No full textThe events happened currently in the external environment of the airlines industry, such as the changes on the Government Rules and Regulation, the increasement of the plane crash incidents, the existence of new domestic schedule airline, and the world economic crisis have a greater impact on the airline industry. These empirical conditions had forced the airline company to put more effort in retaining customer loyalty. Previous studies had investigated some variables such as: Service Quality, Customer Satisfaction and Customer Loyalty. However, the impacts of those studies were measuring those variables partially. This study tried to fill in the research gap by investigating the impact of these variables on customer loyalty simultaneously.\ud
The study was conducted on the scheduled domestic commercial airline setting. Questionnaires were distributed to 262 passengers of these airlines which were departing from Soekarno-Hatta International Airport, Banten, chosen by stratified random sampling technique. Data were analyzed by using SPSS and LISREL 8.8, result of the CFA and Structural Model Fit showed a good model fit.\ud
The hypotheses testing result showed that Service Quality did not had impact on Customer loyalty; Service Quality had a significant impact and positive on Customer Satisfaction; and Customer Satisfaction influenced Customer Loyalty. The future research may investigate the effect of culture, customer perception on price, the measurements of Service Quality, Service Performance, and Service Performance and Service Expectation which still debatable.\u
APLIKASI SHORT MESSAGE SERVICE PEMANTAU KEHADIRAN KARYAWAN UNIVERSITAS BUNDA MULIA
No full textTujuan dari penelitian ini adalah untuk menghasilkan Aplikasi Short Message Service pemantau kehadiran karyawan Universitas Bunda Mulia, sebagai system pendukung untuk meningkatkan kedisiplinan dan produktifitas karyawan. Dampak langsung dengan adanya system aplikasi ini diantaranya: Atasan setiap departemen dapat memantau kinerja karyawan secara mobile, memudahkan HRD untuk membuat rekap laporan kehadiran karyawan. Membantu ketercapaian target kinerja dengan baik.\ud
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Penelitian ini dilakukan dengan metode Systems Development Life Cycle sebagaimana layaknya pengembangan sistem yang meliputi tahapan identifikasi masalah, analisa system, pemodelan system dan perancangan system dan disertai percobaan di laboratorium serta pengujian validitas informasi yang dihasilkan dari sistem aplikasi sms tersebut.\ud
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Aplikasi yang dihasilkan berupa serangkaian perangkat yang terdiri system software dengan platform java serta didukung dengan database engine SQL dan integrasi dari beberapa hardware yang terdiri dari Finger Scan, Dekstop dan Handphone dengan memanfaatkan layanan system komunikasi seluler. \u
ANALISIS PEMILIHAN KARTU GSM PRABAYAR DI KALANGAN MAHASISWA DENGAN PENDEKATAN RANTAI MARKOV\ud (Studi Kasus pada Mahasiswa Universitas Bunda Mulia, Jurusan Manajemen, Semester 8)
No full textThe many variety of GSM card and services enables the customers to change brands easily. This has caused a tighter competition between the brands. In order to face the competition, GSM operators need to understand the customers’ perception and judgment on the preference scale toward the atribute of the products and services. GSM card operators also need to understand the brand switching pattern and its competitior position in analysing the market today or in the future. By the analyses, the operator hopes to acquired some description of their position and product situation among the tight competition between4 operators. The description can then be used as input in determining the marketing strategies for the future. The objects in this research are analyzed using Markov’s chain method on brand switching. The analysis on customer’s judgments on the product attributes and services is aided by the use of descriptive statistics. The case study is performed on the 8th semester students of Bunda Mulia University, majoring in Management. The population is 105 students. The research method is by using survey and the type of research is descriptive research. The data collecting technique is through the use of questionnaire and literary review. The results shows that the source of reference of the customer’s choice which is 3.81% from the event, 12.38% from families, 29.52 from commercials, 45.71% from friends, and 8.57% from other unspecified sources. The prediction of the market from the five operators in consequential orders are (0.0695, 0.6401, 0.0295, 0.1207, 0.1402), and the prediction of equilibrium moment are (0.0218, 0.5805, 0.0264, 0.117, 0.2543).The biggest market share is owned by XL which is 64.01%, and the smallest is by mentari with the share of 2.95%. The biggest sorce of reference for the students in choosing operators is from promotion events with the percentage of 30.81% and from friends is only 19.88%. Looking at this result it can be suggested that operators should increase their services and increase their promotion events in gaining the market share of GSM users
ANALISA WAKTU TUNGGU DI LAYANAN ADMINISTRASI AKADEMIK UNIVERSITAS BUNDA MULIA DENGAN METODE SIMULASI
No full textAcademic Administration Service management continues to be a major challenge for many Universities or school organizations as Universities are required to provide more services with less resources. Short response times for service are essential to avoid disruptions to University’s day to day activities or Academic Administration Service’s facilities. Managers must regularly assess their manpower needs, and ensure that their allocations and operational decisions lead to the best service at the lowest cost. Service staff allocation and response-time in service involves many challenging problems, because the mean and variance of the response-time in service can increase dramatically with traffic intensity, consequently the design for this system has to be able to cope with this complication. This experiment discusses how to use simulation model to improve response-time in service operations. Simulation experiments for analyzing the steady-state behavior of queuing systems over a range of traffic intensities are considered the best method of solution. \ud
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The technique of simulation consists of taking random samples from the probability distribution which represents the real-world system. \ud
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In this research the effects of dependent departure intervals on waiting times are examined for a one-station queuing system, and inter-arrival times are compared to a computer-simulated inter-arrival times having dependent arrivals. Significant differences in service times are found due to the mean and variance of the service times.\ud
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The purpose of this research is to propose a new dynamic-server queuing model to increase system efficiency and customer satisfaction compared with the current practice. \u
Penerapan Konsep EVA dan ROI sebagai Alat Ukur Kinerja Keuangan pada PT. ANTA Express Tour & Travel Service, Tbk\ud
Get PDFPerusahaan dalam melakukan operasionalnya dihadapkan pada pihak-pihak berkepentingan, yaitu pemilik, pekerja, manajemen, pemasok, pelanggan, pemerintah dan masyarakat. Para stakeholder tersebut memiliki perhatian yang berbeda-beda terhadap perusahaan. Kinerja perusahaan dapat dilihat dengan menggunakan analisis rasio, analisis trend, analisis common-size atau dapat pula menggunakan analisis EVA.\ud
Penelitian ini dilakuan pada PT. ANTA Express Tour & Travel Service, Tbk yang merupakan salah satu perusahaan jasa pariwisata terbesar di Indonesia dilakukan dengan menggunakan rumus ROI dan EVA dalam rangka mengukur kinerja perusahaan dari tahun 2004 sampai dengan tahun 2008.\ud
Hasil yang diperoleh dari penelitian ini adalah ROI selama lima tahun menunjukkan hasil di atas rata-rata industri pariwisata di Indonesia yang berarti kinerja keuangan terutama kemampuan perusahaan menghasilkan return bagi para pemegang saham sudah baik. Begitu pula dengan hasil EVA selama lima tahun menunjukkan EVA > 0 yang menunjukkan bahwa perusahaan telah mampu memberikan nilai tambah ekonomis.\u
Persepsi Mahasiswa Akuntansi Universitas Bunda Mulia Tentang Faktor-faktor yang Mempengaruhi Pemilihan Karir
No full textThe career choice of bachelor in accounting is really varied. They can become public accountant, company accountant or managerial accountant. Moreover,they can also choose to be governmental or educational accountant. There are a lof of factors to consider in choosing a career such as financial reward, professional training, professional acknowledgment, social values, working environment, job market and personality considerations. This is a descriptive research aimed to find out the most favorable career in accounting favored by Universitas Bunda Mulia accounting major syudents and to acquire theirperception on factors influencing career choice. This research is done using tools analyzing frequency distribution by means of calculating the value of modus and mean and quartile. Based on the result, it is known that the career choice favored by Universitas Bunda Mulia accounting major students are to become managerial and public accountant. Managerial accountant is the most favorable and public accountant is the second most favorable. The student who have choose as managerial accounting have positive perception om the existence of professional training, social values, working environment and job market consideration. The students who have choose as public accounting have positive perception on the existence of professional training. Professioanal acknowledgment, environment work and personality consideration
PENGEMBANGAN PROTOTIPE APLIKASI POLLING KINERJA DOSEN BERBASIS WEB DI UNIVERSITAS BUNDA MULIA
No full textDalam rangka menyikapi hasil proses pembelajaran di suatu institusi pendidikan, perlu diadakan penilaian atau evaluasi terhadap kegiatan pembelajaran tersebut. Hasil eveluasi ini akan menjadi umpan balik bagi penyelenggara kegiatan pendidikan untuk meningkatkan mutu seusai dengan standar yang telah ditentukan. Salah satu instrumen penilaian kegiatan pembelajaran adalah berupa kuisioner tentang kinerja dosen yang diisi oleh para mahasiswa. Diharapkan, masukan yang objektif oleh mahasiswa dapat menjadi bahan pertimbangan bagi Ketua Jurusan untuk menilai kinerja seorang dosen. Oleh karena itu diperlukan solusi alternatif pengumpulan pendapat mahasiswa tentang kinerja dosen melalui aplikasi polling berbasis web
Kesalahan-kesalahan Yang Sering Dilakukan Dalam Membuat Kalimat “BA”
No full textThe “ Ba” sentence is one of the most difficult sentence in Chinese Language for Indonesian’s leaners. It’s difficult because The “ Ba” sentence doesn’t have the same sentence in Indonesia Language and have a several qualifications to fulfill for each component ( object, verb, and other component ). The objective of this research is to find the mistakes that often done by Bunda Mulia University Chinese language and Culture Departement’s student in case of The “Ba” Sentence and to find the things that must be point up in order to teach The “Ba” Sentence. The amount of subject involved in this research was 44 students. All of data was collected using test that consist of two part: part one is multiple choice, part two is to decide true or false and correct if it false and give the reason. This research results showed the students has understand the usage and the pattern of The “Ba” Sentence, but have a big problem in qualification that must be fulfill for each component of The “Ba” Sentence. Most of them answer the test depend on their feeling and they don’t give the reason for their answers. Therefore, teachers have to point up the qualification that must be fulfilling for each component of The “Ba” Sentence when teaching The “Ba” Sentenc
Pengaruh Budaya Organisasi Terhadap Komitmen Kerja Guna Mencapai Prestasi Kerja Dosen Tetap dan Dosen Luar Biasa Universitas Bunda Mulia
No full textChange management is one of the important thing to concern if the organization wants to survive in industry. But sometimes, management needs to face the resistancy of the it change. It is popular with the resistance to change phrase.works satisfaction wiil influenced the performance of the employe, and the finaly will influenced performance of the organization. In University, lecturer performance absolutely influenced the university it is self. Academic is a main core of university, based on that this research wants to find out, how the lecturer feels about the change managementaction by Bunda Mulia University. The result of the research will provide a basic information about what lecturer feel and how that is change affected their performances. Hopefully this research could provided a comprehensive data to develop any research in the future
PENGARUH KEBIJAKAN BAURAN PEMASARAN UNIVERSITAS BUNDA MULIA TERHADAP KEPUTUSAN MAHASISWA UNTUK KULIAH DI UNIVERSITAS BUNDA MULIA
No full textThis research tries to found out the effect from the marketing mix of Bunda Mulia University to student’s decision to college in Bunda Mulia University. Students in generally said that Bunda Mulia University already has sufficient marketing mix policy. This opinion arose from the academic facilities and services. From correlation analysis, this research found that there are two variables of marketing mix which has significant effect to student’s decision. Those variables are, academic facilities and services and promotion. \ud
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This research is conducted to find out the effect of the marketing mix of Bunda Mulia University onto each student’s decision to enroll in Bunda Mulia University. In general, the students stated that Bunda Mulia University already had sufficient marketing mix policy. From the correlation analysis, this research found that there are two variables of marketing mix-which have the significant effect onto the student’