University of Bunda Mulia

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    ANALISIS PENARIKAN HUTANG DALAM KAITANNYA DENGAN RENTABILITAS PADA PT. TUNAS BROTHERS DI BANDAR LAMPUNG\ud

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    This study aims to determine how the effects of the use of capital (derived from debt and own capital) is used by companies of the rate of return on equity. Is the policy for the withdrawal of debt has just run in the sense of providing a beneficial effect for the owners of the company. Hypothesis is: if the level of rate of return of the acquired company is greater than the amount the interest rate, then the withdrawal will have a positive debt to rate of return on equity. Analysis is done using qualitative analysis for the purpose of comparing the theory that become the guidelines applied by the company's application and the rentability analysis and quantitative analysis tools with ratio analysis. Profit margin, operating Turnover assets, rate of return and rate of return on equity. From the results of research conducted was even its own capital rentability of the company acquired during the year under study shows a growing trend (5.35%, 6.78%, 11.68%, 8.66%) but the actual level of rate of return of own capital it can be achieved even greater (ie could reach 7.01%, 9.78%, 12.43%, 11.44%) if only the company during the year no interest loan

    ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PEMEGANG GARUDA FREQUENT FLYER TERHADAP FASILITAS PELAYANAN DI PT. GARUDA INDONESIA

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    Through the results of a survey study of 70 (seventy) of respondents obtained research results, as follows : Tangible, Confidence, Reliability and empathy are considered valid and contribute positively to the value of R-Square = 98% and positive prediction, where the parameter estimators obtained , and significant. F-count value> F-table or 712.227> 2.557 for α = 0.05. \ud Can be seen that the partial variable Tangible able to give effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 80%). Positive predictions can be viewed via a probe parameters and significant. Value T-count> T-chart or 4.964> 1.7033 for the degrees of freedom (DF) α = 0.05.\ud Confidence can be seen that the partial variables can give effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 68%). Positive predictions can be viewed via a probe parameters and significant. Value T-count <T-table, or 1.55> 1.7033 for degrees of freedom (DF) α = 0.05.\ud Reliability can be seen that the variable is able to give partial effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 50%). Positive predictions can be viewed via a probe parameters and significant. Value T-count> T-chart or 3.934> 1.7033 for the degrees of freedom (DF) α = 0.05.\ud Empathy can be seen that the partial variables can give the effect of increasing customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 69%). Positive predictions can be viewed via a probe parameters and significant. Value T-count> T-chart or 4.111> 1.7033 for the degrees of freedom (DF) α = 0.05.\u

    PENCITRAAN MUSEUM UNTUK MENINGKATKAN KUNJUNGAN

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    Because museum is a non-profit institution does not mean that museum should\ud not develop its brand. Museum and people are always connected, as museum\ud collect artifacts and studies from people and communicate the results back to\ud people in form of exhibition, publications, activities and programs. So that,\ud museum should maintain the connection by following the progress and needs\ud of society. Unfortunately, museums in Indonesia have received negative image\ud among the people for their less progress through years so that people only\ud visit museum when they have to, such as for school assignment when they\ud were students. Recently, people in communities together with government\ud started to develop museums as they concerned about the negative image and\ud to gain visitors. Therefore, beside improving the facilities and displays,\ud museum branding or re-branding become important to change the image.\ud Creating a solid identity through logos, mascots, taglines, promotions,\ud publications and giving positive experiences to visitors hopefully may gained\ud people’s attention to visit the museums

    Kontribusi Komunikasi Non Formal terhadap Motivasi Kerja Karyawan Universitas Bunda Mulia

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    Organisasi terdiri dari berbagai sumber daya yang harus dikelola dan dimanfaatkan dengan baik demi tercapainya tujuan organisasi. Diantara unsur-unsur organisasi yang terdiri dari bahan-bahan, peralatan mesin , metode kerja dan pembiayaaan, maka sumber daya manusia merupakan unsur yang paling dinamis dan kompleks karena pengelolaan organisasi pada dasarnya adalah proses pengelolaaan manusia dengan perbedan sifat-sifat individusl ysng dimilikinya.\ud Sebagian besar dari pengalaman individu mengenai ketidakpuasan akan organisasi bersumber dari pengalaman individu tersebut bahwa system organisasinya bersifat kurang personal dan mengekang kreatifitas dan produktivitas.\ud Oleh karena itu diperlukan formulasi komunikasi untuk mengatasinya. Bagaimana mengembangkan aliran-aliran komunikasi, sehingga tercipta suasana organisasi yang kondusif.\ud Penelitian ini juga menunjukan terjadinya pengaruh antara komunikasi non formal terhadap motivasi kerja karyawan di Universitas Bunda Mulia. Tingkat pengaruh antara variable bebas terhadap variable terikat menunjukan hasil yang kuat. Hipotesis penelitian yang menyatakan terdapat pengaruh antara komunikasi non formal terhadap motivasi kerja karyawan di Universitas Bunda Mulia dapat diterima atau hipotesis penelitian terbukti. \u

    MEDIA BARU DAN DEMOKRATISASI DI INDONESIA

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    Conception of society and network society bring not only a consequence of changes in speed of information, but more than that. The conventional mass media has an opportunity to play the new media space to infiltrate into social networking sites. The dominance of the mass media certainly remains indisputable in terms actualize "or the consciousness movement" network society becomes more massive movements, and vice versa network society have the ability to "self empowerment"-as a form of public agenda-which can not be viewed lightly by the media. In addition to creating a network society and information society development, new media creates digital democracy. The wave of democratization based new media continues to evolve along with the use of social networking sites, which starts from the public sphere into political action. This is a form of political freedom and communication that is crystallized in a tangible political action. With that power, seem to be in the future, Indonesia wishes to be entered into the embankment of democracy can be realized immediately. Internet comes with a mission to improve literacy or political education is able to form well-informed citizen, so that citizens can engage more actively in the political public sphere

    STUDENTS’ PERCEPTION OF THE TEACHING OF GRAMMAR

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    The objective of this study is to investigate what the students think on the teaching of grammar. In other words, this study investigates the students’ perceptions of the teaching of grammar. There are several points highlighted in this study. For instance, there have been numerous debates about whether or not to teach grammar. Some researchers have argued that it is necessary to teach grammar. Meanwhile, other researchers have claimed that it is not necessary to teach grammar. In order to know whose argument is the right one, we need to compare it with the result of the present study. The method that is used by the writer in collecting the data is by using questionnaires containing 30 items about students’ perceptions of the teaching of grammar. The subjects of this study are universities students from two universities (Atma Jaya Catholic University and Bunda Mulia University) who are majoring in English and who are taking Grammar classes. The writer distributes the questionnaires to 127 students randomly. They were asked to fill in the questionnaires within 15 to 20 minutes. The collection of the whole data lasts for about a month. After the data is collected, the writer analyzes and interprets the data by using SPSS (Statistical Program for Social Science). The results of this study have shown that there are several findings that support the theories proposed by some researchers. However, there are also some findings that do not support the theories. It is hoped that this study will be able to give some valuable insights for English teachers about what their students need in learning the grammar

    CRITICAL THINKING: THE NEED FOR IT TODAY

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    Critical thinking is not a new concept but one that goes all the way back to more than two thousand years ago when Socrates developed a way of questioning to look into the rationality of how people thought, learned and examined issues that needed answers and solutions. The development of civilization throughout the ages, however, has always influenced the way people are educated and learn the skills needed in order to understand and deal with questions that come up within contexts that are new and may still be unfamiliar. In the process of such developments, views with regard to the way people think and reason out issues change to suit the needs and demands of the time. It is in this manner that critical thinking became ignored in the education of young people. \ud Today, however, critical thinking has been brought back into education, and the reason could very well be that current demands on students make it necessary for them to learn to understand and function rationally in today’s fast-changing world with its varied and multi-complex problems.\ud Developments in technology have brought about unprecedented amounts of information at speeds never before anticipated. What happens in one small corner of the world is known globally the instant it occurs. Education that continues to focus only on the teaching of “reading, writing and ‘rithmetic” would be straying off course from the directions that should be taken in order to cope with today’s as well as future needs. It is for this reason that training in critical thinking should be a vital part of the educational curriculum today.\u

    ANALISA KINERJA REKSA DANA SAHAM BERBENTUK KIK BERDASARKAN RISK ADJUSTED RETURN PERFORMANCE METHOD PERIODE 1 JANUARI 2007 – 31 DESEMBER 2009

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    \ud The background of this research is the growth of Indonesian people’s interest to put their money for investment in mutual fund. The purpose of this research is to evaluate the performance of the mutual fund which revolves in Indonesia with the risk adjusted return performance method. The subject of this research is the equity mutual fund in Indonesia which have been distributed and being actively sold since 1 January 2007 until 31 December 2009. The object of this research is the return of each mutual fund. The result of this research is Panin Dana Maksima, Pratama Saham, Schroder Dana Prestasi Plus, and Si Dana Saham has the best performance according the risk adjusted return performance method.\u

    FAKTOR-FAKTOR YANG MENENTUKAN PARA MAHASISWA MEMILIH KULIAH DI UNIVERSITAS BUNDA MULIA DENGAN METODE FAKTOR ANALISIS

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    Over the last three years the number of students choosing Bunda Mulia University as a university choice has steadily increased. This phenomenon is clearly portrayed from the results of a study that was undertaken to determine factors that influence choices that senior high school students make decision to enter university. This research examines this phenomenon in the context of students’ choice of a university. Results of a survey of students showed that parents, along with other family and friends, were the most influential sources of information. Factor analysis is a precise method to perform this research, since factor analysis will generate factors that demonstrate acceptable internal consistency and describe the important influences in shaping university preferences. The correlations between the factors and Bunda Mulia University as first university choice are in the expected directions of this research and provide evidence for construct validity of the questionnaire

    Kebijakan Akuntansi Bank Umum dan Biaya yang terjadi dalam rangka Konvergensi IFRS 2012

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    Indonesian Accountants Association or Ikatan Akuntansi Indonesia (IAI) has dediced that inception of 2012, Indonesian financial standard will full convergence with international financial Reporting Standards. The Commitments of leaders of G-20 to use IFRS as a financial standard to growth economic. \ud Due to such issues above, we make evaluation of accountingpolicies is of four banking i.e Bank Mandiri, Bank BNI, bank Niaga and Bank OCBC NISP to know how banking industry, which is specialized industry and sophisticate accounting and with worldwide impact, conduct the transition from local standard to IFRS standard.\ud We also conduct evaluation of competency and knowledge of students in IFRS in accounting department of Bunda Mulia University. The competency of the students in IFRS is absolutely importance since many industries need the graduates mastering in IFRS. The accounting curriculum in UBM are not yet ready to include the new IFRS standard because of lack of the text books, lack of teacher to teach IFRS to students and accounting curriculum not yet enough to accommodate the new IFRS standard.\u

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