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LANGUAGE ACQUISITION AND TRANSLATOR TRAINING
No full textThis paper tries to explore the differences and convergences between language acquisition and translator training. The differences will be observed from the competences acquired in both classes, the methodology, and the history of the approaches used by both. The convergences will be seen from the shift of focus in teaching, the use of context, the teaching of reading and writing, the use of dictionaries, and the use of Task-Based Approaches. These differences and convergences are expected to give better ideas on how to teach both language and translation
INTEGRATING CULTURAL AWARENESS IN ENGLISH LANGUAGE TEACHING MATERIALS
No full textOver the past few years, English has increased itself as a lingua franca of international community. Due to this fact, various problems have arisen in English Teaching. They regard to several aspects of English, e.g. grammar or vocabulary. In this paper, I shall discuss the importance of Integrating Cultural Awareness in English Teaching Materials, which I think is one of the most complex problems in teaching English as an international language. \ud
To me, culture is inseparable with language. For instance, when my students and I are discussing houses, we also talk about cultural differences regarding houses and the furniture. Americans, for example, do not use a “gayung” when they take a bath. I explain the cultural differences and tell the students that not all words in Indonesian can be translated into English because of the cultural differences. Also, the meaning of rooms designed in an American’s house is different. In Indonesia, the meaning of living room could be “ruang keluarga” whereas it is actually “ruang santai". \ud
To sum up, the materials used for English teaching should cover cultural awareness as the speakers of English not only come from the English-speaking countries, but they are also from the non-English speaking countries. \u
Faktor-faktor yang Menentukan Para Mahasiswa Memilih Kuliah di Universitas Bunda Mulia dengan Metode Faktor Analisis
No full textOver the last three years the number of students choosing Bunda Mulia University as a university choice has steadily increased. Studies have demonstrated that university preference at the time that students enter university may be significantly associated with their ultimate choice. The investigation is based on the results of a study that was undertaken to determine factors that influence choices that senior high school students make decision to enter university. This research examines this phenomenon in the context of students’ choice of a university. What is the relative influence that various sources of information have on students' choice of university? How does the influence of friends and family members compare to the influence of non-personal media? How do high-touch tools like campus visits compare to high-tech tools such as social media sites? Results of a survey of students showed that parents, along with other family and friends, were the most influential sources of information. Outside of personal contacts, students' visit to campus was also highly influential. Moreover, students who chose Bunda Mulia University were much more likely to demonstrate a societal orientation. Several factors appear to drive students to choose Bunda Mulia University, most notably having a societal orientation and a desire for a varied scope of influences. Emerging peer-to-peer social media communication, and the role of influential peers, is changing the way that marketers communicate with prospects and students to choose universities. \ud
Factor analysis is a precise method to perform this research, since factor analysis will generate factors that demonstrate acceptable internal consistency and describe the important influences in shaping university preferences. The correlations between the factors and Bunda Mulia University as first university choice are in the expected directions of this research and provide evidence for construct validity of the questionnaire. If the factors that influence students to choose Bunda Mulia University can be identified accurately, then it may be possible to use such a model to change Bunda Mulia University admission policies so that the number of students choosing to enter Bunda Mulia University can be increased.\u
DESIGNING A MARKING SCHEME TO ASSESS THE PERFORMANCE OF TE BASIC STUDENTS IN ILP
No full textThe aim of this project work is to design a marking scheme that will be used in assessing the performance of Talking English (TE) Basic students in ILP. The scheme was designed using the stages proposed by Mertler (2001). The stages start with the process of deciding the aim of marking scheme creation in order to acknowledge the importance of the proposed scheme. It is then continued with the process of deciding the object of the assessment, the type, criteria, scale and performance description of the scheme. The steps end with the testing of the scheme. The tested scheme is perfected through discussion of the results of the testing. The criteria of the scheme are formulated based on the concept of Communicative Language Ability as proposed by Bachman (1990). Based on the formulation, the writer has created a descriptive based marking scheme which distribution is done daily through the use of check list method
ANALYZING TRANSLATION TECHNIQUES USED IN SESAME STREET BOOKS
No full textThis article discusses how have the English Sesame Streets books been translated into Indonesian. The source language had to be very carefully translated into the target language, in this case is Indonesian, since the readers are very young. Data were taken from five bilingual Sesame Street books for toddlers. They were analyzed by using translating techniques by Hoed (2006). The results showed that seven techniques were used and successfully conveyed the meaning and style from the source language to the target language
ANALISIS PENILAIAN KONSUMEN TERHADAP KESADARAN MEREK RESTORAN FAST FOOD DI JAKARTA
No full textThe purpose of this survey is to know the highest and the lowest brand awareness and brand association of fast food restaurant in Jakarta. In-depth interview and questionnaire are the method the research. There were 200 respondents purposively selected.Data analysis using mean and validity and realibility for questionnaire produce the following results: (1) Top of Mind – KFC (2) Brand Recall – McDonald’s (3) Brand Recognition – KFC (4) Brand Equity – KFC (5) Brand Preference – McDonald’s (6) Brand Uniqueness – McDonald’
EFEKTIVITAS PENGGUNAAN MEDIA JEJARING SOSIAL FACEBOOK TERHADAP KEGIATAN KOMUNIKASI UNIVERSITAS DI JAKARTA\ud (STUDI KASUS MAHASISWA UNIVERSITAS BUNDA MULIA, TARUMANAGARA DAN STIE TRISAKTI)
No full textSocial networking is a phenomenon in Indonesia, almost all communities have and actively use an account at social networking. The phenomenon has changed the initial function of social networking. Many activities carried out through social networking. Facebook, with a number of accessor, turns out to encourage universities in Indonesia to take part in utilizing this social networking. Almost all universities have an official account to accommodate their activities. This research took the Bunda Mulia University, STIE Trisakti and, Tarumanagara University as samples to conduct research on the effectiveness of communication activities facebook universities in Indonesia. The results shown us, facebook was considered effective as a means of communication for students
ANALISIS PENYEBAB KONSUMEN BERBELANJA DI PASAR TRADISIONAL (STUDI KASUS DI PASAR TRADISIONAL SUNTER KIRANA)
No full textNowadays, traditional market can still survive among modern market. Due to that reason, the researcher is interested in analyzing the factor why consumer still want to shop at traditional market. The subject of the research is Sunter Kirana Market. For the data collection, the researcher is using interview to 100 respondents with descriptive analysis. From the research is known that the price factor, product, location and consumer behaviour are the reasons why consumer still want to shop at traditional market
PENGARUH TRUST DAN LINGKUNGAN FISIK TERHADAP KEPUASAN PELANGGAN
No full textThe competitiveness of hotel industry forces management to give services to form consumer’s trust that hotel is a safe and comfortable place. Management is also forced to improve the physical environment in order to create and increase Consumer’s Satisfaction.\ud
The sample used for this study consists of 251 respondents. Confirmatory factor analyses provided evidence of adequate model fit, convergent and discriminant validity for the underlying variables, and respective factors in the model. The conceptual model and the hypothesized are tested using Structural Equation Modeling.\ud
This study finds that trust has significant and positive impact to consumer’s satisfaction, with t-value 4.97. The result shows that hotel needs to create Trust as an effort to ensure consumer’s satisfaction. Physical environment also shows significant and positive impact to Consumer’s Satisfaction with t-value 4.74. The result tells us that hotel needs to give attention to its Physical Environment as the attraction that creates Consumer’s Satisfaction.\u
ENGLISH(ES) FOR INDONESIANS: A REVIEW ON \ud LITERATURES
No full textThis paper investigates which English(es) should be learned by Indonesians, as the language has uncontrollably spread into the country. Divided into several sections - English in Indonesia Across Time, English’ Role for Indonesians, Inquiring English and National Identity, and The English Language(s) for Indonesians, and Final Remarks, this paper explores facts and realities of English existence in Indonesia. In order to provide a meaningful outcome, this paper concludes with some alternative thoughts of possible English(es) to be learned. Indeed, instead of leading to a “one-size-fits-all” solution for English learning in Indonesia, it is considered to be more sensible to leave the readers with more insights for further discussions