352 research outputs found
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THE IMPACT OF SERVICE QUALITY ON BRAND LOYALTY OF DTAC SELULER SERVICE USERS
No full textDi sektor telepon seluler GSM, syarat utama untuk melindungi basis pelanggan adalah untuk memenangkan pelanggan menjadi setia yang merupakan kebutuhan utama untuk pemeliharaan loyalitas merek dalam jangka panjang. Untuk mencapai tujuan ini, kualitas pelayanan harus diukur dan diidentifikasi. Studi ini akan mengeksplorasi hubungan antara kualitas pelayanan dan loyalitas merek dalam industri jasa seluler.\ud
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Penelitian utama target sampel meliputi 200 pengguna telepon seluler di Prince of Songkla University, Hatyai kampus. Uji reliabilitas, statistik deskriptif, dan analisis regresi dilakukan untuk mengkonfirmasi skala reliabilitas dan menjawab pertanyaan penelitian. \ud
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Penemuan dalam penelitian ini menunjukkan bahwa kualitas layanan secara keseluruhan mempengaruhi loyalitas merek. Kualitas jaringan, layanan pelanggan, struktur harga dan sistem penagihan adalah dimensi kualitas pelayanan yang memiliki pengaruh positif yang signifikan terhadap loyalitas merek, yang pada gilirannya memiliki dampak positif yang signifikan terhadap loyalitas merek 43,5%. Oleh karena itu, kualitas pelayanan memainkan peran penting dalam memenangkan loyalitas pelanggan.\ud
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Penelitian ini menghasilkan temuan-temuan yang dapat dimanfaatkan oleh manajer seluler penyedia layanan seluler dalam upaya mereka untuk mengembangkan dan menerapkan strategi loyalitas merek yang sukses. Pengaruh struktur harga pada loyalitas merek memiliki pengaruh lebih besar daripada pengaruh lain pada dimensi kualitas pelayanan. Oleh karena itu, setiap operator GSM yang ingin melestarikan basis pelanggan yang ada, harus berkonsentrasi pada memenangkan loyalitas pelanggan perusahaan, terutama untuk DTAC.\u
ANALISIS PERSEPSI DAN MOTIVASI KERJA FRESH GRADUATED TERHADAP DUNIA KERJA\ud
No full textPenelitian ini membahas mengenai persepsi dan motivasi kerja bagi para lulusan di sebuah universitas swasta di Jakarta. Hasil dari penelitian diperoleh melalui kuesioner yang diambil dari 67 orang responden yang diolah dengan menggunakan SPSS 16. Terdapat 10 butir pernyataan yang terkait dengan persepsi dan motivasi bekerja bagi para lulusan yang dibuat dengan menggunakan skala Likert. Ke-10 butir pernyataan tersebut terdiri atas gaji, bonus, gengsi, lokasi, keamanan, kesempatan promosi, lingkungan pekerjaan, kebebasan, kerja tim.Penelitian ini merupakan penelitian yang bersifat deskriptif
Modifikasi Mekanisme Penentuan Penjadwalan Job Pada Metode Dannenbring
No full textScheduling methods particularly in scheduling a job toward machine capacity is often not optimal in generating the minimum makespan time due to the inappropriate mechanism of determining the schedule from the job. By using an appropriate mechanism on the local search for both of the job order towards machine and the recapitulation of the makespan in each job in order to produce the optimal scheduling is proved an effective approach to minimize the error of the end time processes that are too long. This approach is also able to provide the optimal solution for the work planning. This research focuses on the searching\ud
for some mechanism design alternatives in job scheduling by employing the makespan recapitulation table of each job on the machine determined by Dannenbring method. The result of this research shows that the smallest possible makespan time is 93, by following the order of job j1-j7-j2-j8-j4-j5-j6-j3, j1-j6-j2-j7-j8-j4-j5-j3 and j1-j6-j2-j4-j8-j7-j5-j3 using hybrid Pi1 earlier mechanism and hybrid Pi2 earlier mechanism
POSITIONING DAN FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DALAM MEMILIH PRODUK MIE INSTAN DALAM KEMASAN \ud DI JAKARTA\ud
No full textThe advance in food technology and the effort from producer to fulfill the need of customers, have had produced a wide variety of products. Each of these products competes in the market to grab the attention of consumers. For example is the instant noodle product in packaging. There are currently fifty brands of instant noodle in packaging with variety of flavours and sizes. \ud
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Buying instant noodle products is classified to low involvement process. This research will discuss what factors determine brand loyalty, as well as mapping the position of each brand in the market today in a map of perceptions.\ud
The results of calculation by using the regression analysis showed distribution, brand awareness, and brand image are the main determining factors of brand loyalty. \ud
To win the competition, the manufacturer should always put on a marketing strategy that includes: accessible on the stalls or shops nearby (availability), good quality products and brand well known or popular among consumers (acceptability), determination of price range, should be proper to consumers affordability, memorable but not cheap (affordability).\u
Kualitas Laba Sebelum dan sesudah Adopsi IFRS dan Pengaruhnya Pada Pembayaran pajak Pada Perusahaan Consumer Goods Industry Tahun 2008-2012
Full text linkABSTRACT\ud
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This research is descriptive research that tests associative quality of earnings before and after the adoption of the IFRS and their effect on the payment of taxes on consumer goods company industry in 2008-2013 are already applying IFRS. A proxy is used for the variable quality of earnings is a non variable using discretionary accruals whereas variables are bound using the corporate income tax provided in the financial statements.Based on paired samples t test test earned the result that there was no difference in the quality of earnings before and after the adoption or implementation of IFRS. Based on regression test in order to answer the second problem formulation that is about how to influence the quality of earnings against the payment of taxes by using available data obtained the result that there was no influence of magnitude of return on kulaitas tax paid before and after adoption of IFRS.\ud
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Key Words : Quality of Earning, Discretionary Accruals, Tax\u
THE TARGET SITUATION ANALYSIS FOR BAHASA INGGRIS SYLLABUS AT BUNDA MULIA UNIVERSITY
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This research focused on analyzing the process and results of pre-course needs analysis focusing in the target needs for an academic English subject (Bahasa Inggris) for students of Bunda Mulia University. The data comprised the target situation analysis conducted before the course, which was collected from interviews with the head or secretary of each department at Bunda Mulia University as the users. Another is gained from questionnaires, which were delivered to the lecturers who were teaching the subject. The other data is collected by studying relevant university documents. The target situation was analyzed during that pre-course needs analysis. The result of this research will hopefully be used as the basis in devising a syllabus for Bahasa Inggris subject at Bunda Mulia Universit
THE PORTRAYAL OF FEMINISM IN THE MAIN CHARACTERS OF CHARLOTTE BRONTE’S JANE EYRE
No full textSince the 19th century, feminism has become one of the most important and popular topics. According to Fakih (1996) at the beginning, the movement of feminism is the assumption that women basically are oppressed and exploited and also an effort to completely remove the oppression and exploitation. However, there are still differences in opinion among the feminists about what, why, and how those oppression and exploitation happen. However, they share the same view that the essential struggle of feminists is for equality, status, and also the freedom of controlling their life, both outside and inside the house.\ud
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Charlotte Bronte creates Jane Eyre‘s characters as a poor, obscure, plain, and little person, but she is an independent woman. Furthermore, she also creates Jane as a victim in every place where she lives. She also turns Jane into a heroine. Jane has to struggle against the old traditions to search for her freedom and liberty in her life and society.\ud
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There are three objectives presented in this paper. The first objective is to find out the personalities of Jane Eyre as the main character. The second is to find out the feminism of Jane Eyre’s characters. The third is to find out how feminism in Jane Eyre’s characters reveals the challenge toward the class structure of British society. The method of this paper is a library research to answer the problems and also used the Sociocultural Historical approach to explain more about British condition and society in the novel.\ud
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The results of these analyses are firstly, Jane Eyre, as the main character in this novel, is a round character. Her character develops in several phases. Secondly, Jane Eyre is a Liberal Feminist. Jane challenges the old tradition, the males’ domination, and subordination of women. In challenging the old tradition, Jane challenges the patriarchal system, where males dominate in society so that women become subordinate. Thirdly, Jane challenges the class structure of British society with her education.\u
SimulasiInteligent Transport System (ITS)untuk Transportasi Darat DKI Jakarta
Full text linkPenerapan Teknologi ITS (Intelegents Traffic System ) memberikan penyelesaian secara efektif untuk jumlah kepadatan kota DKI Jakarta yang memiliki ± 11 juta kendaraan\ud
dan perlu pemantauan kemacetan dan kecelakaan ditangani lebih cepat. Intelegents Traffic System memberikan solusi pengendalian kejadian dilapangan serta meningkatakan\ud
kenyaman dan keamanan pagi para pengguna kendaraan dan pejalan kaki. Dalam tulisan ini disimulasikan penerapan\ud
Intelegents Traffic System pada DKI Jakarta dengan pengurangan kemacetan ± 21% dari jumlah kendaraan barang dan Angkutan Kot
How does a Good Teacher Teach?
Full text linkCommunicative language teaching is a two ways of communication in classroom where applied recently throughout the effective teaching. In order to developing the communicative environment, a teacher should maintain a good relationship to their students throughout their personality. This type of teacher interpersonal behaviors are categorized into eight types those are; Leadership, Understanding, Uncertain, Admonishing, Helpful / Friendly, Student freedom, Dissatisfied, Strict behavior (Wubbles et al, 1985, 2006; Wubbles and Levy, 1993). In order to find out students perceptions toward their teacher interpersonal behavior during the learning process thus this following research raise two questions they are; (1) How do students see their teacher’s performance throughout their personality?; (2) How do teachers perceived themselves in the classroom (3) What is the most personality obtained by the good teachers?. Samples are taken from 30 university students majoring English Language and Culture with 4 lecturers as the teacher models. The questionnaires adopted from Questionnaire of Teacher Interaction (QTI). The data would be analyzed statistically and elaborated qualitatively. The expected outcome is to give reflection to teachers about how their performance in the eyes of their students and how these personalities are also giving effect to the classroom environmen
Analisis Pengaruh Gaya Kepemimpinan Transformasional Terhadap Kinerja Karyawan Di PT. Sarana Kencana Indah Sejati\ud Dengan Kepuasan Kerja Karyawan Sebagai Variabel Intervening\ud
No full textPemimpin yang berhasil adalah pemimpin yang dapat mendengar, mempengaruhi, dan menginspirasi bawahannya. Jika gaya kepemimpinan transformasional tercapai, maka kepuasan kerja dan kinerja karyawan akan meningkat. Untuk itu pengaruh gaya kepemimpinan sangat berpengaruh sekali terhadap karyawannya. Kepuasan kerja karyawan sangat berpengaruh juga terhadap kinerja karyawan yang dapat kita ukur dengan melihat kualitas, kuantitas, ketepatan waktu, efektivitas, kemandirian, komitmen kerja, tanggung jawab dari karyawan itu sendiri