International Journal of Engineering and Management Research
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Examining the Effect of Social Media on Online Reputation Management of Hotels Special Reference to down South Area in Sri Lanka during COVID 19 Pandemic
Get PDFCovid 19 has physically halted the world\u27s activities. Almost every industry in the globe has failed, forcing them to choose whether to seize the firm or continue operating. Social media has emerged as a critical role in determining the fate of businesses and sectors. As the most significant force in the new normal, social media has produced a large demand for all sectors functioning throughout the world. Covid 19 has made the globe virtual and permeable, but social media contributes to the world\u27s seamless virtual operation regardless of the field. During covid 19, hotels and tourist businesses that deal with customer satisfaction required to focus extra attention on strengthening their reputation and trust with their customers. In accordance with this, the study\u27s goal is to investigate the impact of social media on hotel online reputation management, with a focus on down south area in srilanka. The purposive sample approach was used to pick a sample of 8 hotels from among hoteliers in the down south area. Thematic analysis was used in the study to assess the results of the hotel interviews. Social media marketing communication mix considered as the parental theme, while, social media marketing strategies, social media sales promotion and social media interactive marketing being the sub themes of the study. The study\u27s key findings demonstrated that facebook and instagram play an important part in preserving and obtaining online hotel reputation, becoming the most powerful elements. Youtube drew less attention because of the time element being mentioned. The hotels have achieved a big and enormous online awareness and online reputation through viral intimacy marketing campaigns and paid advertising in order to optimize their occupancy levels. Viral intimacy marketing has gained significant advantages for hotels in terms of advertising and sales promotion while being the least expensive strategy. This study emphasizes that social media is serving as a lifeline in pandemic scenarios owing of the continuous service provided. Further research on the mediating role of wow and wom marketing and customer brand insistence is required in hotels in order to investigate the influence of social media on online reputation management
Nanolearning: A New Paradigm Shift in Teaching and Learning
Get PDFNanolearning is the process of learning in short pieces of information. The content must be within five minutes, in most cases two minutes or less. Nano learning is effective in modern education, especially Generation Z, since students\u27 attention span has reduced drastically. The students are finding it challenging to focus for a longer duration. Nano learning is bite-size learning in shorter condensed learning capsules. This paper discusses methodologies for applying nanolearning in both classroom and blended learning environments. This paper deliberates nanolearning in the remote learning environment. The paper also discusses applications of nanolearning in different fields. The paper concludes with the future enhancements of nanolearning
The Five-Year Financial Journey of Indian Overseas Bank
Get PDFThe banking industry has been a stronghold for India for a long time. It thrives on loans and deposits made by the citizens and companies. But as strong as the industry is, it is hardly invulnerable. It is liable to face the consequences of economic disasters in huge ways. The COVID pandemic is no exception. In the following study we will see its effect on the banking industry before, during and after by taking Indian Overseas Bank as a model. It is found that the bank did well in subscribing loans but has been running at a loss for the past five years
Conflicts between Main Contractor and Domestic Sub-Contractors in the Building Projects in Tanzania; Experiences and Causes
Get PDFConflicts are unavoidable in the projects; there is no project that is free from conflicts. At the same time, sub-contracting has been, and continues to be a very important aspect in building construction industry, as standard procedure in construction. Thus, the study aims at analyzing the conflicts between main contractor and domestic sub-contractors in building construction projects in Tanzania. Qualitative and quantitative approaches were employed in this research. Data was collected using questionnaires. A total of 38 questionnaires were distributed to building construction and domestic sub-contractors found in Dar-es-Salaam, and 32 were returned fairly filled for analysis accounting to 84.2%. On the experience in terms of the connection between main and sub-contractor; findings revealed 81.3% their relationship to be good. 43.8% said yes to have ever been in a project that did not go well because of problems between main and sub-contractor, while 53.1% said “no”. Moreover, on whether the project contract prepared are to each party specifications and satisfaction; 84.4% of the respondents said sometimes. In terms of the availability of a penalty clause in the project contract, if one of the parties fails to comply; 56.3% of the respondents said sometimes. 40.6% of the respondents said the payment is normally done immediately after completion. Furthermore, 75.0% said the contract is prepared by the main contractor. Besides, findings revealed PPRA as the most used form of sub-contract by 56.3% respondents. Additionally, 65.5% of the respondents have had a share of conflicts, either as a main contractor against a sub-contractor, or as a sub-contractor against a main contractor. Also, some respondents revealed, failing to follow instruction, delaying in materials delivery to site, poor quality of work, as well as main contractor’s squeezing them firmly on the quoted prices, leaving them fighting to make ends meet, alongside experiencing huge loses; as the main areas sparking the conflicts. Finally,69.6% reported the extent of occurrences of conflicts in Tanzanian building construction industry to be frequently. Moreover, Findings revealed delays in payment, poor communication, lack of trust, consultants delay in approving work and sample material, and shortage of construction materials in the market as well as unexpected price escalations are the factors with the highest frequency in causing conflicts. The study concludes that for the project to run smoothly and with less conflicts, proper attention must be paid to all recommendations such as good communication, cooperation and timely payment; early notice and proper records keeping; sub-contractor should have enough fund for project; certify work on time and timely payment; and risk management plan
Privacy and Security in IOT Cloud-Based Healthcare System
Get PDFOne of humanity\u27s greatest difficulties is health. In the recent decade, healthcare has gotten a lot of attention. Technology is important in healthcare not just for sensory equipment, but also for communication, recording, and display devices. It is crucial to keep track of a variety of medical markers as well as the post-operative days. As a result, the Internet of things has been used in healthcare. The patient monitoring system has recently become one of the most significant breakthroughs due to its superior technology. A current strategy is essential at this time. The underlying problem with the previous method is that in severe cases, health care professionals must be present at the patient’s location to monitor symptoms on a regular basis. To address this problem, health care professionals must develop a patient monitoring system that allows them to monitor their patients remotely. The idea is a mobile based wireless health monitoring system that might provide real-time online information on a patient\u27s physical status. The Raspberry plays a vital role in this project, as are sensors like as temperature, pulse/heart rate, and PIR. These sensors are connected to an Arduino board which reads the sensor data and send it through a serial connection to the Raspberry Pi. The sensor data is now saved in a file on the Pi, which is then uploaded to the cloud over the Internet. Finally, the user app retrieves the data.. The same data is then transferred to the patient and doctor via Firebase to further improve treatment by obtaining patient information in a timely manner
Consumer Purchasing Decision towards Skin Care Products
Get PDFThe global trend of using skin care products is growing at accelerator rate. As a result of which number of skin care products are emerging as consumer options. The purpose of this study is to analyse the factors influencing consumers decision to purchase skin care products. The study is about the purchasing pattern of people in and around Coimbatore city. A self- designed questionnaire has been designed to collect the information from the respondent. Around 120 samples have been collected for this research. For identifying the purchasing behaviour of the consumer, the respondent was asked to rank the variables based on the Likert scale. The influence of social media on consumer behaviour is also analysed. The statistical analysis that has been done is regression. The insights gained will help the skin care marketers to develop the better growth strategy to sustain the market. This study provides the better understanding of how different variables influence purchasing behaviour
The Influence of Leadership Styles on Micro and Small Enterprises’ Performance: The Case of Worabie Town, Siltie Zone
Get PDFThe main objective of the study was to examine the influence of leadership styles on the performance of MSEs in Worabie town. The focus was on three major leadership styles (Autocratic, Democratic and Laissez-faire). The research design was descriptive and analytical type; the research employed both quantitative and qualitative data, which is a mixed approach. Out of 306 total populations, 173 respondents were selected using simple random sampling for questionnaire. The primary data was collected through unstructured interviews and structured questionnaire. The data was analyzed using the descriptive statistics and the regression technique. The results of descriptive statistics showed that the practiced leadership style at the Worabie town by MSEs is mainly autocratic leadership. The result of the regression analysis indicated that democratic leadership style showed a positive and significant influence on MSEs’ performance since beta coefficient value of this style is 0.371 with significant value of (p=0.000), whereas the autocratic and laissez-fair leadership styles showed a significant and negative influence on MSEs’ performance since coefficient value of these styles are -0.306,-0.143 with significant value of (p=0.000 and 0.045) respectively. Concerning socio-demographic variables, beta coefficient of education is = 0.323 with significant value (p= 0.000).Which shows high positive and significant influence on MSEs’ performance; age indicated negative influence on MSEs’ performance while beta coefficient value of gender is 0.126, with (p= 0.108), which indicated that gender difference didn’t show a significant effect on performance of MSEs. The research recommended that, MSE leader’s need to encourage employee participation and involvement in decision making and problem solving in order to develop employees sense of ownership and belongingness through democratic leadership
Patients Awareness and Satisfaction in Government Hospital: A Study of Madina and Kahanaur CHCs in Rohtak District
Get PDFThe present research study has been conducted to gain knowledge about awareness level of patients and their satisfaction towards facilities and services provided in government hospitals. In order to achieve the objective of this research work, the researchers collected primary data from 100 respondent patients (50 from Madina and 50 from Kalanaur CHCs). In this connection, level of awareness and satisfaction level of patients have been measured with the help of Likert’s five point scale measurement. The obtained results of this study suggested that some efforts should be made by the CHCs’ staff to improve the satisfaction level of patients
Sentiment Analysis for Customer’s Reviews using Hybrid Approach
Get PDFOne of the greatest challenges to human-machine interaction is estimating the speaker’s emotion. The need is for clear, more accurate information about consumer preferences has led to increasing interest in high-level analysis of online media context. In this paper, I have proposed an approach for emotion recognition based on both speech and media content. Most of the existing approaches to sentiment analysis focus on audio and text sentiment. The novelty in this approach is the generation of text sentiments, audio sentiments and blend them to obtain better accuracy
Development of a Real-Time, Secure and Reliable Automobile Service Center
Get PDFLack of ambition will prevent you from moving forward in life, as much like a car without petrol. The majority of people on earth isobsessed with automobiles. We have provided you with a web application for Real time automobile service that functions effectively on all the platforms. Occasionally, automobiles and other motorized vehicles require maintenance. They must be maintained clean, just as humans practice proper hygiene. They run on dirty streets and in polluted environment. They are subjected to loads that harm them since they travel on uneven roads with obstacles. Therefore, it is necessary to maintain automobiles and other motorized vehicles on a regular basis. This project aims to keep service centers running smoothly in terms of things like vehicle maintenance, customer quotation generation, vehicle servicing, spare parts sales, customer information, and customer feedback. The system is efficient at generating reports that will make service center routine maintenance easy.Additionally, it can handle car repairs, insurance, payments, delivery, etc. This project will be very helpful to customers who want to fix or repair their cars. As a result, we develop a software that is both compatible and unique