Management Journal for Advanced Research
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Impact of Consumer Perception on Purchase Intention: A Description of the Indian Market
Get PDFThe present study is an attempt to explore the effect of consumer perception over their purchase intention. The study has been done with reference to organic products. The sample population comprises of the consumers of organic products at Chennai. The method used for selecting the respondents is simple random sampling and the sample size of the study is 100. Multiple regression has been applied to the collected data for analysis. The results of analysis reveal that the purchase intention of the consumers is highly affected by their perception towards the organic products
A Study of the Viability of Zambia Co-Operative Federation (ZCF) Installed Solar Milling Plants in Zambia
Get PDFThis portfolio thesis is aimed at critically evaluating the viabilities of the Solar milling plants and thought process of cooperatives in rural areas on repaying back of loans using pragmatic action research. This thesis contributes to the empirically and theoretically based understanding of, the impact of the presidential funds in Zambia. A case study of Solar Milling plants across Zambia via ZCF. This study was a participatory in nature, hence, a cross sectional approach was undertaken in the first half of 2016, 2017 and part of 2018 to access primary, district and provincial corporative responses regarding viability of the solar milling plants in the community and to ZCF. In the results, several findings were established which tried to satisfy the objectives of the study. The correlation model revealed that there was a significant difference in between monthly target and monthly recovery fund. A weak relationship was found between the two variables that indicate differences exist between the two groups. This implies that a The viability of solar milling plant and loan recovery is low and not very feasible. This result was found to be significant with p values less than 0.05 and the entire model was significant at p-values (0.0387<0.05). Regarding the factors related to Zambia Co-operative Federation (ZCF) Debt recovery on the installed solar milling plants in Zambia were revealed to repayment history, capacity of machine, Binding cooperative contract, raw material and system of recovery, OR=0.8494, p=0.001. It was also found that despite minor difference these factors were established to directly related to debt rectory. Recommendations have been made to ZCF management to also provide resources for the cooperatives who are managing the milling plants with startup capital to buy maize and packaging materials for the mealie meal and also provide tools for recovery officers to use when following up loan payments from cooperatives. The need to train cooperators on corporate governance, book keeping so that there is comprehensive general accountability
A Correlation Study between Consumer Motivation and Green Marketing Strategies in Driving Sustainable Consumption
Get PDFThe article explores the relationship between customer motivation and green marketing strategies in promoting sustainable consumption behaviour. Through an extensive analysis of available literature and empirical data collection, the study aims to unfold insights into how various motivational factors influence consumers\u27 responses to green marketing initiatives. By examining the connection between consumer motivation and the adoption of environment-friendly marketing practices, such as eco levelling, green advertising & green branding, this research provides a deeper understanding of the mechanisms driving environmentally conscious purchasing decisions.
The correlation between consumer motivation and green marketing strategies is positive and statistically significant. The results of this article have momentous implications for businesses seeking to develop more intended and poignant green marketing campaigns to involve eco-conscious consumers. Furthermore, this study elucidates on the significance of tailoring green marketing to align with intrinsic and extrinsic consumer motivations such as environmental awareness and social acknowledgements. It also emphasizes the importance of consumer faith through clarity in green marketing practices to ensure long-term engagement with sustainable initiatives
The Effect of Production Planning Practices on Supply Chain Performance: A Case Study of Corteva Agriscience (Z) Ltd
Get PDFThis Paper investigates the effects of production planning practices on supply chain performance at Corteva Agriscience Zambia, utilizing a case study approach with 60 actively involved employees. The study identifies key production planning practices in use which including Capacity Planning, Aggregate Planning, Operational Planning, Production Scheduling, Inventory Management, and Demand Planning & Forecasting, revealing their widespread adoption. It also examines how these practices assess supply chain performance. A multiple linear regression analysis is performed to gauge their impact, showing positive effects of Aggregate Planning, Capacity Planning, and Production Scheduling, while Materials Resources Planning (MRP) and Demand Planning & Forecasting have limited influence. These findings contribute to the supply chain management field and provide actionable recommendations for improving production planning in manufacturing organizations
Analysis of Challenges of the Medical Supply Chain – A Case of Zambia Medicines and Medical Supplies Agency
Get PDFMedical supply chains play a vital role in delivering essential health commodities and ensuring the availability of medicines and medical supplies, especially in developing countries. Recent technological, organizational, and economic advancements in healthcare systems have provided increased access to treatment for patients. Therefore, the availability of the right medicine with the right composition for the right patient in the right quantity at the right time is essential for the patient’s safety and recovery. This paper aims to analyse the supply chain operations of the Zambia Medical Stores (ZAMMSA). The study adopted a descriptive study design and employed a mixed research approach. The population comprised of Third-Party Logistics providers, ZAMMSA facilities supported by Third-Party Logistics partners and the health facilities. The study used simple random sampling technique and data was collected with the help of structured questionnaires. Quantitative data was analysed using descriptive statistics and regression analysis while qualitative data was analysed using thematic analysis. The study revealed that, there are persistent operational challenges like procurement delays, incomplete tracking visibility, and inadequate storage capacities. The study also revealed that, strengthened communication channels, collaborative regulatory compliance efforts, contingency planning for disruptions, feedback mechanisms on product issues, transportation route optimization and provider training were the main strategies needed for improving challenges at each supply chain stage
Human Resources Development (HRD) Practices in the Selected Organizations of Indian Public & Private Sector: A Comparative Study
Get PDFAlthough development of human beings is in existence in some form or other form since the beginning of civilization. A planned and systematic approach to HRD in the corporate sector emerged in the latter half of the 20th century. People are the real asset of an organization .If treated well, they can take organizations to commanding heights.
Organizations are generally, driven by a predetermined goals. They employ physical, financial and human resources to achieve the goals. These goals have no meaning unless people understand the underlying philosophy, translate them into concrete action plans and put their heart while realizing the targets. Organization thus depends on the people for their survival and growth. In a similar way people need organizations. The current research study focus on the present scenario of the HRD practices of public and private sector organization in India. Due importance has been given to such HRD practices which prove the best and creates broader scalability in human life.
The scope of the study is limited to the organizations under study namely Bharat Heavy Electricals Limited, Bhopal (Public Sector Organization) & Lupin Pharmaceuticals, Mandideep, Bhopal (Private Sector Organization). It is a cross sector study. The study focuses on HRD interventions namely Performance Appraisal, Career Development, Potential Appraisal &Training & Development
Significance of Entrepreneurs’ Demographic Factors on the Growth of SMEs in the Clothing Industry
Get PDFThis study addresses the challenges faced by small and medium enterprises (SMEs) in the clothing industry in Lusaka town of Zambia. The study focuses on external factors and entrepreneurs\u27 demographic characteristics. While previous research explored external challenges, the study aims to fill the gap by investigating how entrepreneurs\u27 age, gender, and education influence SME growth in the clothing business sector. The objectives of the study were to; determine the relationship between the age of entrepreneurs and the growth of their SMEs; determine the relationship between the gender of the entrepreneurs and the growth of their SMEs and to establish the extent to which the entrepreneurs’ level of education influence the growth of their SMEs. The research adopts a positivism research philosophy and employs a quantitative research approach, utilizing an explanatory research design. The study is conducted in the Central Business District (CBD) of Lusaka town, given its prominence in SMEs. The target population comprises SMEs in the clothing business, and the sample size is determined using a stratified random sampling method. Data collection involves structured questionnaires, and data analysis is performed using the Statistical Package for Social Sciences (SPSS) version 22. Descriptive statistics, Chi-square tests, t-tests, and multiple regression analyses are employed to examine relationships between demographic factors and SME growth. The findings reveal a positive relationship between the age of entrepreneurs and SME growth, indicating that older entrepreneurs have a more significant influence on the growth of SMEs. However, the gender of entrepreneurs does not show a significant relationship with SME growth, challenging traditional beliefs. Surprisingly, the study finds a negative relationship between the level of education and SME growth, contradicting some existing literature. Based on these insights, recommendations are made, including initiating entrepreneurial training programs, improving access to financial resources, promoting gender inclusivity, and implementing policy interventions. The study emphasizes the importance of continuous research to monitor evolving dynamics and inform adaptive strategies for sustained SME growth
Make in India Digital: A Review
Get PDFToday, we cannot think of our life without technology. In the twenty-first century, one of the most essential technologies is the influence of digitization. It assists every person to communicate anytime anywhere. Digital India is a programme which has been started to change India into a digitally empowered society. It was launched on 1, July 2015 to ensure that government services are made available to people electronically by improving online infrastructure and by growing internet connectivity or by building our country digitally empowered in the field of technology. Digitalisation of India starts from the cashless society, where a pauper man to the industrialist are going cashless and trying the digital ways for the payments. India is going Digital as now our complete records can be stored digitally (Digi Locker) so that government can avoid frauds and other activities that are harmful. To make the India Digitalize to create a digital infrastructure like a high-speed internet, mobile phone, shareable private space on a public cloud, and creating a safe and secure cyber space as a utility to every Indian citizen with digital literacy
The Effect of Corporate Social Responsibility in the Telecommunication Sector: A Case of Zamtel Ltd.
Get PDFCorporate Social Responsibility can be defined as a concept whereby businesses willingly integrate social, environmental and ethical standards into their operations in order to improve the organisation’s performance, lives of employees, local communities and the society as a whole. The study focused on determining the effect of Corporate Social Responsibility in the telecommunication sector: a case of Zamtel Limited. Previous studies have mainly focused on investigating the relationship between Corporate Social Responsibility and the company’s financial performance. Very little information is available on the concept with regard to the reasons why companies in the mobile telecommunication industry are engaging in Corporate Social Responsibility programmes. The researcher used a descriptive research design. Simple random sampling and purposive sampling methods were used to select a sample which comprised managers, unionised employees and customers of Zamtel limited. Out of a sample of 145 participants, only 120 questionnaires were answered and returned. This represented an 85 % response rate which was very satisfactory. Primary data was collected through a questionnaire which had both quantitative and some qualitative questions. The data was analysed using descriptive statistics and multiple regression analysis. The results of the study showed that the independent variables being; the economical, ethical, legal and philanthropic responsibilities had a relationship with the dependent variable which is the company performance. The conclusion of this study was based on the multiple linear regressions, which examined the cumulative effect of the independent variables on the dependent variable. The multiple linear regressions gave a multiple correlation coefficient of 0.979, which showed that the relationship between the four independent variables cumulatively on the dependent variable was very strong and positively correlated. This implied that by investing in Corporate Social Responsibilities, companies in the telecommunication sector will have improved performance owing to customer and employee loyalty among other reasons. The study recommends that Zamtel Ltd invests in its employees and increases the support to social causes
Alternative Tourism Paving Way for Destination Development - A Study of Kullu Manali
Get PDFThis study examines how alternative tourism helps to build destinations, with a particular emphasis on Kullu-Manali as a case study. Using a multifaceted methodology, the study seeks to thoroughly analyse the constituents of alternative tourism in this region. The study includes a SWOT analysis—a review of the strengths, weaknesses, opportunities, and threats —of alternative tourism in Kullu-Manali to provide light on the current state of Alternative tourism in the region.
Furthermore, the study explores tourists\u27 perspectives on alternative tourism in Kullu Manali, using survey data to identify the activities that are popular, interest locations, and liking for alternative activities. The results show that respondents had a good understanding of alternative tourism, with hiking, camping, and white-water rafting standing out as the most popular activities. These observations highlight the potential of alternative tourism to draw tourists while also advancing the destination\u27s sustainable growth.
The study uses observations and interviews as part of a qualitative research approach to determine Kullu Manali\u27s potential for alternative tourism. To provide insights that might direct sustainable destination development in the Kullu Manali region, this study paper looks at the elements of alternative tourism, comprehends visitor viewpoints, and makes recommendations