Management Journal for Advanced Research
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A Study on Role of Integrated Marketing Communication (IMC) as a Catalyst to Marketing Function at Organisations
Get PDFMarketing function accommodates several sub-functions and one of such premium sub-functions is Integrated Marketing Communication (IMC). IMC is one of the primary forces towards Marketing Management. The Organizations necessarily focus on promoting their offerings and creating awareness about the same constantly. The Consumer expects a certain level of awareness in order to express their purchasing behaviour. IMC supports in such action development. IMC is the attempt by the Organization towards reaching to the potential customers through several ways like Advertisements, Sales Promotion, Direct marketing, Publicity, Corporate Communication, Personal Selling etc. All such efforts lead to support the overall marketing functions. A need recognized in the market leads to development of product which requires better approach at the market leading to its acceptance. IMC acts as catalyst to marketing function.
The current study is Descriptive in nature conducted by the help of Secondary Data. The authors aim to understand Essence & Significance of Integrated Marketing Communication (IMC) for Organizations. It authors further aim to study the role of IMC as a catalyst to Marketing Function at Organization. The authors have extended a recommendation towards developing an IMC plan for the Organizations at large. The study encompasses the domain of IMC and its related benefits for the Organizations at large.The study inferences are limited to the theoretical understanding and secondary sources data. The inferences are indicative in nature, not exhaustive
Production and Productivity Trends of Major Food-Grain Crops in Uttar Pradesh
Get PDFThe present paper sheds light on major food-grain crop production and productivity trends in Uttar Pradesh. The study was conducted using data from 2010 to 2020. As one of India’s largest agricultural economies and the foremost producer of food grains, Uttar Pradesh has demonstrated positive growth in total food production from 2010-11 to 2019-20. The area dedicated to food grain cultivation has experienced only minor fluctuations and a slight increase, indicating that the rise in production is primarily due to enhanced crop productivity. Among the various categories, coarse cereals have exhibited the highest productivity growth, followed by wheat and rice, while pulses have shown the lowest yields. The increase in production aligns with improvements in yield, with coarse cereals leading in production rates, followed closely by wheat and rice
Augmented Reality (AR) and Virtual Reality (VR) in Marketing
Get PDFTechnology has brought up a revolution in the ways we think, act and perceive things. In our day to day lives, technology plays a very important role. All the traditional ways of working are taker over by modern ways due to new technological innovations every day. One such innovation is the use of Augmented reality, virtual reality and mixed reality in almost all fields of operation whether it is spots, entertainment, health, education or marketing. These technologies have given consumers the level of satisfaction that they never experienced before. They take the consumers in almost altogether a new realm of imagination. Shopping for the consumers becomes fun filled with emotions and personalisation. Whether it is marketing through AR, VR or MR companies are able to earn more profits as well as satisfy their customers. The evolutions of these technologies is not new but their usage in marketing field is somewhat in early stage, but it is growing each day with a mix of creativity in the way businesses interact and attract customers. There are few considerations while using these techniques in marketing to make the impact strong and long lasting in the minds of consumer, if followed, it may reap more profits for the companies. The future of these technologies contains many more surprises for consumers and seems very bright
Impact of Artificial Intelligence Technology on HR Practices in Indian IT Companies
Get PDFArtificial Intelligence is an emerging technology that enables machines to think, understand, and perform tasks previously carried out by humans. Artificial intelligence is serving IT companies to make better, faster decisions. AI technologies provide substantial potential to advance functions in Human Resource Management. With using AI technology, organizations are able to improve existing performance and day to day functions.This research paper is descriptive in nature. The researcher used secondary data collected from research papers, publications, websites, and HR blogs, etc. The main objective of this study is examining the role of artificial intelligence in the HR department, understanding the challenge in the HRM department and also to investigate the effect of Artificial Intelligence (AI) on Human Resources (HR) practices in Indian IT Companies. The research study has concluded that the role of AI is larger into various functions carried out in the human resource department whereby robotics companies can handle all HR operations, analyzing the data, collecting the data, reducing workload at the workplace and improving workplace efficiency
Emerging Technologies in Finance: Revolutionizing Investment Strategies and Tax Management in the Digital Era
Get PDFThis paper explores the transformative impact of emerging technologies on the financial sector, focusing on blockchain, artificial intelligence (AI), machine learning (ML), and big data analytics. These technologies have revolutionized investment strategies and tax management, offering unprecedented efficiency, transparency, and security. With its decentralized and immutable nature, blockchain technology has introduced innovative applications such as smart contracts and decentralized finance (DeFi), enhancing transparency and reducing transaction costs. AI and ML have revolutionized investment strategies by enabling sophisticated algorithmic trading, risk assessment, and portfolio optimization. Big data analytics has emerged as a powerful tool in tax management, facilitating real-time fraud detection, compliance monitoring, and tax optimization. This research provides a comprehensive analysis of the current applications and potential future developments of these technologies in finance. It also addresses the challenges and limitations of their adoption, including regulatory issues, data privacy concerns, and ethical considerations. The findings offer valuable insights for financial institutions, regulators, and policymakers to navigate the rapidly evolving technological landscape and harness the potential benefits of these innovations
Percolation of Entrepreneurial Pursuits: One-Step towards Economic Escalation
Get PDFIn recent times the opportunistic and economically liberalised market platform acts as a notable incentive to the innovators whose creative excellence gets emancipated into the age-old concept of Entrepreneurship which is the ongoing phenomenon in the world. The concept of Entrepreneurship is a multidisciplinary approach which requires synergised knowledge. The actualisation of an ingenious and resourceful idea by a risk seeker i.e. an entrepreneur which is technically termed as an Entrepreneurship and the prospective outcome is the Enterprise which could be seen as future wealth generating device together with societal furtherance.
The study is focused on how Entrepreneurial activities could lead to manifestation of Economic precipitation. Entrepreneurial performances lead to long-lasting effect with respect to nations\u27 GDP through generation of organised as well as unorganised employment opportunities, decline in income disparity amongst the population, enhancing per capita income, strengthening the economy by producing or reproducing innovative and productive products and services thereby ensuring upliftment of standard of living. The main thrust of any Entrepreneurship program can be seen as developing the latest or modified solutions to any existing problems in the society before one another\u27s competitors in order to achieve the first mover advantage. Frequently entrepreneurs are categorised as problem solvers. But appropriate financial and technical assistance accelerates budding Entrepreneurs\u27 creative ideas into value creation mechanisms. Adequate Entrepreneurial activates other resources of the entity and guarantees it\u27s productive utilisation in an innovative way and at the same moment involves the ability to absorb risk arises in the entrepreneurial journey. The greater self-managed venture in the nation reflects economic competencies and the ability to contribute significantly towards world GDP. The study also extends towards analysing certain self-tailored myths regarding Entrepreneurship and also its contributions to community building. It implies establishment of a well-structured platform which ultimately leads to Economic precipitation
Comparative Analysis of Investment Behaviour: Exploring Investment Patterns and Decision-Making between Generation X, Generation Y, and Generation Z
Get PDFThis research paper compares investment behaviours among Generations X, Y, and Z in Bengaluru, India, focusing on investment choices, amounts, and periods and utilising mixed methods. The study examines investment behaviour as a function of risk tolerance, financial literacy, investment choices, technological dependency, and retirement planning. A total of 301 participants from various backgrounds participated in the study, with data analysed using ANOVA tests and post hoc LSD tests to identify significant differences between generational cohorts. SPSS and MS Excel were employed for statistical analysis.
The findings of this study are significant, revealing that while there were no statistically important variations in financial proficiency among the generations, Generation Z displayed the highest average scores. This underscores the importance of ongoing financial education initiatives targeted at younger individuals. Additionally, Generation Z exhibited the highest risk tolerance, followed by Generation Y and Generation X, indicating a propensity for riskier investment options among younger generations. Despite rapid technological advancements, there were no notable differences in technology dependency across generations, suggesting a consistent impact of technology on investment behaviour across age groups.
Significant differences were observed in retirement investment propensity, with Generation Y showing a higher inclination towards retirement investment than Generation X. However, no notable difference was seen between Generation Z and either Generation X or Y, emphasising the importance of long-term financial planning, particularly among younger generations. Furthermore, the study highlights a correlation between financial proficiency and risk appetite, with higher literacy levels associated with increased risk-taking behaviour.
Analysis of investment preferences reveals that Generation Z prefers Mutual Funds/Equity, Generation X favours Real Estate and Fixed Deposits, and Generation Y leans toward Gold. These preferences reflect the perceived stability, inflation-hedging properties, and cultural significance of the chosen investment avenues.
Developing a Poverty Measurement Scorecard: Predicting MPCE for Microfinance Clients in Urban Delhi
Get PDFA scorecard is a poverty measurement tool (PMT) that helps microfinance institutions (MFI) to measure and track the poverty status of their clients. It uses some verifiable indicators from the national expenditure survey, to get a score that is highly correlated with poverty. In the present study, an attempt has been made to develop a scorecard using the stepwise OLS regression method, to predict the MPCE of MFI’s clients. The NSS 68th round (2011-12) data on consumption expenditure for urban Delhi has been used for this purpose. The predictive accuracy of the regression model (scorecard) is assessed by comparing the poverty status predicted by our scorecard with the “true” poverty status as established by the NSSO data. The “Total Accuracy” criterion is used which identified 89.39% of the respondents correctly. Thus, the scorecard appears to be a fairly accurate tool for assessing the poverty status of MFI’s clients
Women in Combat: The Rise of Women in Defense Forces
Get PDFThe role of women in the Indian Armed Forces has evolved significantly over the past decades, shifting from supportive roles to leadership and, more recently, combat positions. This article outlines the historical milestones that have shaped women’s inclusion in India’s defense services, starting from their entry during World War II and leading up to the landmark Supreme Court ruling of 2020 that granted women permanent commission status. Despite these advances, women in the Indian military still encounter challenges, including limited access to certain combat roles, gender bias, and societal perceptions of traditional gender norms. In this article, we explore the historical milestones that have shaped women’s participation in the Indian Armed Forces, the challenges they continue to face, and the path ahead toward full integration and equality. By examining the role of women in shaping modern defense strategies and leadership, the article offers a comprehensive overview of their contributions and the path forward for an inclusive Indian Armed Forces
Enhancing Sales through Marketing Strategies: A Case of the Cropchem Brand
No full textThis study investigated key marketing strategies that enhanced sales volume for agrochemical products at Cropchem. Being centred on marketing processes by businesses and organizations, the study was anchored on the “Marketing Mix” and the “Push and Pull" theories which depict concern for determining the needs of the potential customers and pushing the solutions out to those customers. The research used an exploratory qualitative design. Research data was collected using interviews and focus group discussions (FGDs) to unearth the truth on a fact-finding mission. A total of 34 individuals were interviewed; 5 each from Cropchem employees, agro dealers, commercial farmers and households supplemented by 2 FGDs (14) comprised of small -scale farmers, using purposive sampling. The research concluded that despite the challenges faced by Cropchem, ten (10) various kinds of marketing strategies were identified to have been used by the firm, out of which four (competitive pricing; physical evidence, social media and process) stood out to be effective for enhanced sales volume of Cropchem products. This shows the extent to which customer behavior was influenced by those key marketing strategies in enhancing sales volumes of the agrochemical products. Some recommendations were made, and it was concluded that not all marketing strategies used in the agrochemical business can enhance sales volume. The marketing strategies, competitive pricing, physical evidence, social media and process are key to enhanced sales volume for the Cropchem brand. This study is expected to assist economic policy makers in designing policies that will help infant and/or local industries to survive in highly competitive business environments dominated by large foreign companies