Management Journal for Advanced Research
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Greening the Wardrobe: The Impact of Environmental Concern and Green Consumption Value on Green Purchase Behaviour
Full text linkThe present study examines how Environmental Concern and Green Consumption Value influence Green Purchase Behaviour in the context of green clothing. A total of 166 men and 134 women undergraduate students from Kolkata were selected using multistage stratified random sampling technique. Standardised instruments were administered, and the data were analysed using descriptive statistics, independent samples t tests, Pearson’s product moment correlation, and multiple linear regression. The results indicate that men and women undergraduate students differ significantly in Green Purchase Behaviour. Both Environmental Concern and Green Consumption Value showed significant positive associations with Green Purchase Behaviour. Further, the regression analysis revealed that these two variables act as significant predictors of Green Purchase Behaviour for green clothing among undergraduate students in Kolkata
ESG: Implementation, Reporting, and Internal Audit\u27s Role
No full textThis paper explores the implementation, reporting, and role of internal audit in Environmental, Social, and Governance (ESG) practices within organizations. It examines the growing importance of ESG factors in corporate decision-making, the challenges associated with their implementation, and the role of internal audit in ensuring effective ESG reporting. A survey comprising nine questions was conducted, focusing on the Consumer Electronics, Metals and Mining, Automobile, and Chemical industries. The transition of ESG factors from conceptual and investor preferences to regulatory requirements presents challenges for all stakeholders, particularly in integrating sustainability risk factors into existing Risk Management Frameworks
Implementing NEP 2020: Issues and Opportunities for Higher Education Administrators
Full text linkThe paper explores the challenges and opportunities facing institutional management and administrators in implementing the NEP 2020. This stakeholder analysis will assess the preparedness of HEIs to adapt to the policy requirements and administrative hurdles (if any) encountered by them. Data has been collected from 121 administrators of colleges of West Bengal, Jharkhand, Assam and Tripura.
Resource availability and action plan have emerged as important factors in determining the preparedness of HEIs. There is a significant difference in perception of administrators across states wrt general awareness, resource availability and action plan. Administrators consider curriculum enrichment and pedagogy as the greatest opportunity promised by NEP 2020 and substantial infrastructure and resource gaps in HEIs as the greatest challenge set by NEP 2020. 
An Analysis of Consumer Perception for Unified Payment Interface (UPI) with Demographic Perspective
Full text linkUnified Payment Interface (UPI) system launched with various innovative features and now it is in progressing mode but to maintain its growth in future it is necessary to know consumer perception for UPI. The main objective of this paper is to analyse the perceptions for different variables of UPI and also to identify existence of any difference in consumer perception on the basis of demographic factors such as Gender and Residential area. This study is conducted using primary data gathered from 453 UPI consumers from Haryana and Delhi NCR. Descriptive statistics and Independent sample t-test used for analysis. The study found that consumer has positive perception for all UPI variables but degree of agreement is different. The perception of UPI consumer on basis of residential area are not significantly different but there is difference in opinion of male and female for “Convenience, accessibility, Rewards and Support service” UPI variables
Artificial Intelligence: Impact on Industries and Redefining the Future of Work
Full text linkArtificial Intelligence (AI) is transforming industries by automating processes, optimizing efficiency, and enhancing decision-making capabilities. While AI-driven innovations have led to increased productivity and cost reductions, they have also resulted in significant workforce disruptions, raising concerns about large-scale job displacement and economic implications. Industries such as technology, manufacturing, and customer service are witnessing substantial layoffs as companies shift towards AI-driven operations.
Major corporations like IBM, Salesforce, Google, Foxconn, and Concentrix have implemented AI solutions, replacing roles in marketing, sales, production, and customer support. This transition underscores AI’s growing dominance but also highlights the widening gap between technological advancement and workforce preparedness. While AI is projected to create new job opportunities in areas such as AI development, data analysis, and ethics governance, the shift requires extensive retraining and upskilling initiatives.
This paper explores real-world cases of AI-driven workforce restructuring, the broader economic consequences, and the socio-political challenges arising from automation. It also examines the role of policymakers, businesses, and educational institutions in mitigating AI’s disruptive effects by fostering reskilling programs, ethical AI deployment, and sustainable workforce strategies. As AI continues to evolve, industries must strike a balance between technological innovation and social responsibility to ensure long-term economic stability and equitable workforce integration
CAMEL Analysis of Selected Scheduled Commercial Banks in India
Full text linkThe Indian banking sector has undergone significant changes over the past few decades, influenced by economic reforms, technological progress, and regulatory shifts. Scheduled Commercial Banks (SCBs) play a crucial role in the financial system by bridging the gap between depositors and borrowers. To evaluate their performance and stability, the CAMEL framework is widely employed. CAMEL represents Capital Adequacy, Asset Quality, Management Efficiency, Earnings Strength, and Liquidity. This paper offers a detailed analysis of selected Scheduled Commercial Banks in India using the CAMEL model, incorporating mathematical equations and empirical findings. The present study sheds light on the financial health of selected scheduled commercial banks in India, including public banks, private banks, foreign banks while providing valuable insights into their operational efficiency, risk management strategies, and profitability.
Investment Decisions in the Digital Age: Examining the Impact of Social Media-driven Information on Investment Behaviour
Full text linkIn recent years, social media has emerged as a powerful platform influencing various aspects of daily life, including investment decision-making. This study examines the influence of social media-derived information on investment decisions, focusing on key elements such as company announcements, technical analysis, market predictions, economic indicators, and finfluencer opinions. This research paper explores the role of social media in shaping investment decisions among individuals. The study delves into how various social media such as Twitter, Facebook, YouTube, LinkedIn, Instagram, driven information related to various elements drive investment behaviour. Through a comprehensive survey, individual respondents provided insights into their reactions to these types of information. Participants were asked to complete a detailed questionnaire designed to elicit their opinions and experiences regarding how social media content on various elements affect their investment decisions. The findings suggest that Market Predictions and Technical Analysis are the primary drivers of Investment Decision Making, followed by Company Announcements and Economic Indicators. Finfluencer Opinions have a relatively weaker influence. Thus, social media significantly affects investor behavior, leading to both opportunities and challenges in the financial markets
Reforms and Economic Transformation in India: A Stocktaking
Full text linkIn early 1991, a major economic crisis occurred in India due to worsening balance of payments situation. To tackle the problem the country introduced a policy of macroeconomic stabilization and structural reforms. The widening gap between the public revenue and public expenditure resulted in growing fiscal deficit which was financed by borrowings. The internal imbalance in the fiscal situation and the external imbalance in the payments situation wee closely related. A widening current account deficit and fiscal deficit precipitated the crisis. To counter the worsening economic situation India launched a programme of economic reforms that principally had two components: Structural reforms and Macroeconomic stabilization. In the last three decades or so the Indian economy has flourished by registering sustained economic growth. There is improved fiscal management and the external payments situation has substantially got better. The economy is much bigger in size and the per capital income an indicator of rising living standard has risen substantially. India currently is the fifth largest economy in the world. Rising economic growth has been accompanied by sharp decline in poverty, expansion of trade, industry and services and rural transformation
Eco-tourism Development in Sundarbans: Challenges and Opportunities
Full text linkTourism is currently the largest industry in India, accounting for 15% of foreign exchange earnings, with eco-tourism emerging as the fastest-growing sector. While offering significant economic benefits, global tourism has been linked to environmental degradation and human rights concerns. It is essential to optimize the positive impacts of tourism in India while ensuring responsible management to protect the integrity of natural resources inclusive of forests and flora and fauna. The research reveals that millions of people in the Sundarbans impact one heavily rely on its resources, including forests and wildlife. However, the study observed that the forest degradation is escalating, leading to an increase in endangered and extinct species due to the unsustainable utilization of its resources. In practice, the Sundarbans and its surrounding areas offer significant potential for ecotourism. While the inhabitants of the Sundarbans-dependent surroundings are eager to develop various handicrafts, cultural activities, and processed food items that has a giant fee for the improvement of sustainable eco-tourism. it\u27s far determined that fifty five percent families are at once depending on woodland assets at special ranges and consequently they are able to earn around 15% extra money in compare to their common annual income from the eco-tourism activities. The paper aims to offer an outline of the imaginative and prescient and present practices of ecotourism. For this reason, ecotourism have to be delivered with right monitoring, evaluation and management of ecotourism sites for boosting long term conservation
Consumer’s Perception towards Green Transportation and its Impact on Sustainability
Full text linkIn our worldwide competitive environment, a few percentages of vehicles sold in India are generally Electric. The purpose of the current study is to examine the hindrance of influencing consumer’s intension to adapt sustainable Electric Vehicle (EV) based on their habitual or purchasing behavior frequency. The Indian Government has made several numerous attempts to promote and ensure a fruitful introduction to Electric Vehicle through out PAN India level. Concerning environmental awareness has also been appreciated the new development of innovative Bio-Friendly Vehicles other than traditional Gasoline vehicles. The Objective of the study is to ascertain the consumer perception towards the adaption of Electric Vehicles. In this paper we have used two variables namely Dependent & Independent variables. On such basis Consumer Perception will be a dependent variables, in another side Government Initiative Towards promoting of EV, Affordability of Consumers towards adaption of EV, Awareness with the concern of Environmental factor will be considered as Independent Variables. A Sample of Fifty-Seven (57) responses were collected for this study based on structural questions given to the respondents. This Study displayed the significance the two pair of combinations on the dependent variable that is consumers’ perception. The Objective of our study is to evaluate is there any significant impact of such combinations and which one of the combinations is/are most likely affect or the highest significant factor on the consumers’ perception by applying different statistical tool. The tools we have used Correlation Co-efficient in a combination of independent variables and we have reached a standpoint how consumers will react towards the adoption of EV and its sustainability