Management Journal for Advanced Research
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Effect of Forensic Data Analysis on Fraud Detection of Listed Firms in Nigeria
Get PDFThis study examines the effect of forensic data analysis on fraud detection in listed firms in Nigeria. Fraudulent activities pose a significant threat to corporate governance, financial transparency, and investor confidence. With the rising complexity of corporate fraud, forensic data analysis has emerged as a critical tool in fraud detection. This study employs a quantitative research design, analyzing financial data from listed firms using statistical and forensic techniques. The findings reveal a significant positive relationship between forensic data analysis and fraud detection, indicating that the adoption of forensic tools enhances the ability to identify and prevent fraudulent activities. The study also highlights that firm-specific characteristics such as size, audit committee effectiveness, and regulatory compliance moderate the impact of forensic data analysis on fraud detection. The results underscore the necessity for organizations to integrate forensic data analytics into their risk management frameworks. Furthermore, the study recommends increased investment in forensic technologies, capacity building for auditors, and stricter regulatory oversight to enhance fraud detection effectiveness. Despite its contributions, the study is limited by data availability and potential biases in reported fraud cases. Future research could explore industry-specific applications of forensic data analysis and comparative studies across different regulatory environments
Digital Payment Systems and Financial Inclusion in Building a Future-Ready Business Ecosystem
Get PDFFinancial Inclusion and Digital Payment Systems in Creating a Business Ecosystem Prepared for the Future Abstraction Leading the way in financial innovation, digital payment systems are essential for promoting financial inclusion and helping to build business ecosystems that are prepared for the future, particularly in rural areas. These technologies make financial transactions easy, affordable, and transparent, enabling small firms and people to join the formal economy. Notwithstanding its potential, problems including trust concerns, insufficient infrastructure, and digital illiteracy still exist. In addition to analyzing adoption constraints and offering solutions, this article investigates how digital payment systems contribute to financial inclusion.
The study demonstrates the revolutionary potential of digital payments in creating robust and inclusive business ecosystems by examining successful models such as Kenya\u27s M-Pesa and India\u27s Unified Payments Interface (UPI)
Navigating the Evolution: Transitioning from Transactional to Relationship Marketing: A Case of Banking Institution in Kalyani Town in Nadia District
Get PDFThe concept of the Marketing Continuum, initially introduced by Grönroos (1994, 1996), signifies a fundamental shift in marketing paradigms. Positioned at opposite ends of this continuum are two distinct orientations: transaction marketing and relationship marketing. At the leftmost point, transaction marketing emphasizes the maximization of economic gains within the exchange between seller and buyer. This approach prioritizes the individual transaction, competition, and firm-centric value, where the buyer is perceived as passive, the firm is viewed as the central authority, and interactions are short-term and independent, with a clear delineation of boundaries.
Conversely, relationship marketing, positioned at the continuum’s right end, advocates for a more collaborative and cooperative approach. Here, the focus is on long-term partnerships, with both firms and buyers seen as active participants in a dynamic, interdependent process. The firm\u27s role becomes integral to the process, and boundaries are blurred, fostering a networked environment. Relationship marketing emphasizes a long-term commitment, interdependence, and customer-centric strategies, such as database marketing, interaction marketing, and network marketing.
In this context, the present study will examine various facets of relationship marketing, seeking to explore its practical application within the marketing field. Additionally, the research will gather feedback from customers within selected regions of West Bengal, specifically focusing on the banking sector, to assess the real-world impact of relationship marketing practices
Effect of Financial Leverage on Financial Performance of Indian Public Sector Banks
Get PDFThe study aims to analyse the effect of financial leverage on financial performance of Indian Public Sector Banks using random effects regression model. The model is based on panel data consisting of 12 Indian Public sector banks studied over a period of 14 years from financial year 2010-11 to 2023-24. Financial performance is measured using Return on Equity (ROE) and financial leverage is measured using Debt-to-Equity ratio (DE) and Debt-to Total Assets ratio (DTA). It is observed that Return on Equity (ROE) bears a positive significant relationship with Debt-to-Equity ratio (DE) and Debt-to Total Assets ratio (DTA). The results are in consonance with agency cost theory and other empirical studies. The study indicates the efficient use of debt capital by the Indian Public Sector Banks in increasing the return to its shareholders. Financial leverage helps in increasing returns to shareholders, when the profit generated exceeds the debt-servicing costs
Role of Academic Incubators in Promoting Entrepreneurship and Entrepreneurial Skills among Students in India
Get PDFIn order to promote entrepreneurship and new business ventures, particularly in developing nations like India, business incubators must be integrated into universities. Due to their youth and lack of financial responsibilities, many students are more inclined to take chances and pursue entrepreneurial endeavors. The purpose of this paper is to examine the value of academic incubators in India, their function in fostering entrepreneurial abilities, and their role in the launch of new businesses. The paper offers insights into how universities can better prepare students for entrepreneurial success by analyzing the opportunities and challenges in the current academic incubation landscape
Trends in Liquidity Position of Indian Automobile Companies: A Study of Companies Listed in NIFTY Auto
Get PDFLiquidity is defined as a company\u27s ability to meet its short-term obligations. It is one of the important criteria for measuring the financial health of the company. Understanding the liquidity position is crucial for making informed investment decisions over the long term, as dividend decisions often depend on liquidity. Understanding and analysing liquidity position is a challenging task. Therefore, as a solution, the present study aims towards the Indian automobile industry and evaluates the liquidity position by using short-term liquidity ratios and working capital management ratios.
A study was performed in the companies listed in the NIFTY Auto index. An attempt has been made to rank the companies from the select list. Users can use this methodology to rank the companies in their portfolio. The study finds the top three and bottom three companies based on liquidity ranking and suggests some practices to enhance liquidity among the automobile companies
Business Saga of LANTEC Technologies, MASAT: A Case Study
Get PDFEngineering products have been a key sector in overall manufacturing sector. One of the key engineering products is the Electronic Control Panel. As part of the Power Supplying unit these electronic panels support the plant site of the industries. Lantec Technologies is one such company in the electronic panel manufacturing Industries which is extending its services since 2006 and has a history effective 1995 when the owners took first step in engineering product manufacturing. The Company started full fledge operations by 2008 and then there was looking back. Even in the Pandemic the Company could manage to survive with its strength of product quality and better human values. This case study attempts to understand the domain of Electrical Control Panel Manufacturing Business& the strategic skills associated with such Businesses. It further aims togain knowledge with respect to the dynamics of Electrical Control Panel Manufacturing Business with special reference to Lantec Technologies, Masat. The Case creators have extended recommendation models & theories on Business functioning with special reference to Electrical Control Panel Manufacturing Businesses. The case has the potential to benefit the players in the industry. Also it has the potential to benefit the Students especially from commerce & management sphere and the new startups planning to enter the field of electrical panel manufacturing
AI vs. Human Influencer Branding Comparative Effectiveness of AI-Driven Virtual Influencers vs. Human Influencers in Consumer Engagement
Get PDFThe AI mass adoption in digital marketing has brought a paradigm shift in influencer branding, notably the introduction of AI-based virtual influencers. These algorithmically generated beings, which have hyper-realistic aesthetics, consistent brand communications, and personalization based on data are now increasingly challenging human influencers who historically control the influencer economy. This paper conducts a comparative study of how AI-enhanced virtual influencers and human influencers can be used to form consumer behavior, brand loyalty, and purchase intention. Using consumer psychology, theories of marketing communication, and human-computer interaction models, the study examines how viewers find credibility, relatability and authenticity in their encounters with virtual and human-portrayed personas.
The methodology combines both quantitative and qualitative designs incorporating a structured survey of the digital consumers (n=500) of various demographics, in-depth interview with marketing professionals and the evaluation of the engagement metrics of social media campaigns involving the human and AI influencers. The results indicate that human influencers still outperform AI-based influencers on perceived authenticity, emotional appeal, and long-term trust-building, whereas virtual influencers are more effective concerning novelty, aesthetics, cost-effectiveness and precision-driven content personalization. In addition, the research provides insights into differences in the generation of consumer reactions: Gen Z users are much more open and curious about AI influencers, whereas millennials and older generations remain as attached to human influencers.
The comparative observations point to the fact that the effectiveness of influencer type is very situational and depends upon product category, culture dimensions, and campaign goals. An example is that AI influencers work best in the field of technology, fashion, and luxury branding where aspirational visuals and innovativeness is a driving force and human influencers are more convincing in the field of lifestyle, wellness, and socially sensitive where genuineness and compassion are paramount.
The study adds to the emergent literature on employing artificial intelligence in branding tactics by providing a fine sense of the consumer attitude to new online personas. At the end of the paper, the author suggests the implementation of a hybrid-type of co-influencing, where brands have the opportunity to capitalize on the advantage of both AI-based and human influencers to leverage consumer engagement, cost management, and market flexibility. All these findings are of great importance to marketers, advertisers, and digital strategists who want to navigate the influencer ecosystem that is changing in an increasingly AI-driven environment
Evaluating Consumer Views on Eco-Friendly Packaging: A Statistical Perspective
Get PDFPackaging plays a crucial role in marketing and production by ensuring products rich consumers safely. Various types of packaging materials and designs are used, some of which are environmentally friendly, while others may not be environment friendly. Sustainable packaging has gained importance as consumers become more aware of environmental issues. This study explores how consumers perceive sustainable packaging and how it influences their buying behaviour. The research focuses on key attributes of packaging, including material type, colour, wrapping strategy, attractiveness and cost to examine how these factors relate to consumer decisions. To analyse this, data was collected through a structured questionnaire from target consumers and the responses were analysed using statistical tools mainly correlation and descriptive statistics. The findings suggest that some packaging attributes have a stronger influence on consumer preference and their willingness to pay extra for eco-friendly packaging. The study highlights the importance of combining factors like packaging material and attractiveness to enhance consumer acceptance of sustainable packaging. These insights can help businesses design packaging strategies that not only protect the product but also appeal to environmentally conscious consumers. By understanding the relationship between packing features and consumer behaviour, companies can develop marketing approaches that encourage sustainable consumption. The study emphasizes that integrating sustainability in packaging is not just beneficial for the environment but positively impacts brand perception and sales. This research contributes to the growing field of green marketing by providing practical recommendations for businesses to align their packaging strategy with consumer expectations on sustainability
Increasing Cases of Cloud Bursts in India: Need for Strategic Climate Change Communication
Get PDFClimate change induced cloud bursts and flashfloods are on a rise in India. Recent incidents have pointed out the problems and impact of such events on the infrastructure and people living in the region. Not just the Himalayan belt, incidents of sudden flooding due to excessive rainfall is being felt in different metro cities across the country. While administrative steps are being taken to find solutions to counter the current problem, there is an immediate need to promote climate change communication or climate related risk communication to better equip the common people about the problems of climate change and be ready for it. The commentary paper focuses on case study of recent incidents of climate change induced cloudbursts and flooding in India – Kishtwar Cloudburst, Uttarkashi Cloudburst, Kolkata Cloud burst, Mandi and Chamba Cloudburst. By looking at the individual incidents of cloudburst and its associated impact on human lives in the given areas, it also explores the need for a strong strategic climate change communication for better future planning