Management Journal for Advanced Research
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The Rise of Digital Marketing: Trends, Tools, and Transformations in the Digital Era
Full text linkDigital marketing has revolutionized the way businesses connect with customers in the 21st century. With rapid technological advancements and the widespread use of the internet, traditional marketing strategies have evolved into data-driven, real-time, and highly personalized digital campaigns. This article explores the key concepts, tools, trends, and challenges of digital marketing. It provides a comprehensive review of its impact on consumer behaviour, business performance, and the evolving role of digital platforms. The findings highlight the growing importance of content marketing, search engine optimization (SEO), social media, and data analytics in shaping modern marketing strategies
Revamping Legacy- The Sustainable Transformation A Case Study of Anchal Leather Company Limited (ALCL)
Full text linkThe leather industry plays a crucial role in the global economy, contributing significantly to employment and exports. With major production hubs in key markets such as China, India, Italy, and Brazil, the industry continues to evolve to meet shifting consumer demands and environmental challenges. Anchal Leather Company Limited (ALCL) has established itself as a prominent player in this dynamic sector, known for its commitment to premium quality, innovative designs, and sustainable practices. By blending traditional craftsmanship with modern advancements, ALCL has expanded its product range to cater to diverse industries, including fashion, automotive, and luxury accessories. The company\u27s dedication to excellence, coupled with its focus on eco-friendly solutions, positions ALCL as a forward-thinking leader in the evolving leather market. As consumer preferences increasingly prioritize ethical and high-quality leather goods, ALCL remains committed to delivering innovative products that align with modern sustainability trends
Moderating Effect of Regulatory Policies on the Relationship between Intellectual Capital and Firm Value of Nigerian Listed Industrial Goods
Full text linkThis study examines the moderating effect of regulatory policies on the relationship between intellectual capital and firm value of listed industrial goods firms in Nigeria. Intellectual capital, comprising human, structural and relational capital, is increasingly recognized as a strategic asset for value creation. The study adopted an ex-post facto research design, utilizing secondary data from listed industrial goods firms in Nigeria, covering the period of five years 2020 to 2024. Data were sourced from annual reports available through the Nigerian Exchange Group (NGX). Multiple regression analysis was employed, incorporating interaction terms to assess the moderating influence of regulatory policies on the relationship between the components of intellectual capital and firm value. The findings revealed that human capital, structural capital, and relational capital each positively and significantly influence firm value. Furthermore, the interaction between regulatory policies and the components of intellectual capital showed a significant moderating effect indicating that regulatory policies strengthen the positive relationship between intellectual capital and firm value. Specifically, regulatory policies were found to enhance the effectiveness of human capital and structural capital in driving firm value, while their moderating effect on relational capital was positive but less pronounced. Conversely, firm age remained statistically insignificant. The study concludes that regulatory policies is a pivotal aspect component in enhancing the efficacy of intellectual capital on firm value within Nigeria’s industrial goods sector. It recommends that firms not only invest in human resource development, technological infrastructure and stakeholder engagement but also align their intellectual capital strategies with prevailing regulatory frameworks to maximize firm value
Trends and Patterns of Outmigration from Bihar
Full text linkAfter Uttar Pradesh and Maharashtra, Bihar is the third most populous state in India with 104.1 million people (Census of India 2011). Men have been leaving Bihar for a long time. Bihar\u27s economy is sometimes called a remittance economy due to the high rate of outmigration from the state in search of employment. Migration streams and patterns have changed within the past several decades. Migration destinations have mostly changed from rural to urban locations throughout time. Agricultural labor gave way to non-agricultural jobs, including rickshaw pulling, building and construction labor, carpentry, masonry, and part-time employment in the unorganised sector. This research paper attempts to determine the current trends and patterns of outmigration from Bihar using census data from 2001 and 2011, as well as PLFS data from 2020–2021
Contemporary Career Orientations: An Empirical Study among Student Migrants from Kerala
Full text linkCareer growth has become both an opportunity and a challenge in the rapidly evolving world of today. Traditional career orientations, characterized by linear advancement within a single organization, have progressively transitioned to more dynamic, self-directed career paths. Protean and boundaryless career orientations are the most prominent among various contemporary career orientations. Migration patterns are increasingly shaping labor markets and educational landscapes. The study of migrant students\u27 career orientations is highly relevant in today\u27s globalized context. The present study aimed to understand the contemporary career orientations, especially the protean and boundaryless career orientations, among student migrants from Kerala. 200 international students from Kerala participated in the study. The study results indicate that the student migrants have a strong inclination toward proactive career orientations. The findings provide valuable insights into various dimensions, such as self-direction, value-driven behavior, boundaryless mindset, and the organizational mobility preferences exhibited by student migrants. The study also carries practical implications for enhancing the career development of student migrants
Global Growth Synergies of Tourism & West Bengal Perspective
Full text linkTourism has substantial involvement in maintainable development, economic advancement and social assistances. It is an economic activity which will boost up when a person leaves his residence for a span of time for cherishing the nature, seep the hidden treasure and to grab the energy and oxygen. If we analyse the statistics published from the last decade it has been seen that tourism has become a major shove area in India to address the aforesaid issues, to utilize the limited resources and also to optimize the level of financial involvement for developing tourist substructure in a restraint economic sphere. This article verbalizes a simple practise to enumerate tourism potential for the state. This paper attempts to explore direct effects on the social, cultural, educational and economic sectors of national societies and on their international relations such as tourism can help to enhance economic activities and exploits local cultural and natural specialties in a positive way. India can take initiative to proper utilization of skilled and semi-skilled workers to provide employment opportunities to the destinations of tourism according to the suggestions given by the Planning Commission. This paper used secondary data for analysing the growth of West Bengal. According to the estimate given by the World Travel and Tourism Council, this sector now generate more than 4% of the country\u27s GDP and more than 20 crore jobs. As a whole, Tourism is expected to generate 23 billion of economic activity now and by 2034 it is expected to grow to $ 45.08 billion. Among the different regions of the country, North India attracts the highest number of tourists. As a whole, 49% of foreign tourists throng to this part of the country while Western India attracts 29% of them. With 18 % of foreign tourist, South India remains in the third spot while Eastern region has a very negligible share of only 4 % of foreign tourists
Perceived Effect of Tax Provisions on Nigerian Tax Administration
Full text linkTax provisions is an instrument which in shaping tax administration, particularly in developing countries like Nigeria. This study explores the perceived effects of tax provisions on Nigerian tax administration, considering challenges such as informality, weak institutional capacities, and enforcement mechanisms. The research employs a quantitative approach, collecting data through online surveys from a diverse sample across Nigeria\u27s six geo-political zones. Descriptive and inferential statistical methods are used for data analysis. Findings indicate moderate levels of informality activities, institutional capacities, enforcement mechanisms, and tax administration effectiveness. However, weak correlations suggest that the relationships between these variables may not be significant, highlighting the need for further research. The study underscores the importance of understanding the nuanced dynamics between tax provisions and tax administration to address challenges and improve revenue collection in Nigeria
Enhancing India\u27s Economic Integration with Eurasia: The Strategic Role and Evolving Dynamics of the International North–South Transport Corridor (INSTC)
Full text linkIndia’s ambition to become a global economic powerhouse is increasingly linked to its ability to diversify export routes and secure a stable supply of energy resources. The International North–South Transport Corridor (INSTC) has emerged as a pivotal multimodal network that connects India to Russia, Europe, and Central Asia via Iran. By offering a route that is up to 40 percent shorter and 30 percent cheaper than traditional maritime channels such as the Suez Canal, the INSTC represents both an economic and strategic alternative amid rising geopolitical uncertainties and logistical bottlenecks. This paper synthesizes insights from extended gravity model analyses, policy briefs, and empirical studies to examine the evolution, operational challenges, and future prospects of the INSTC. Data from recent sources indicate that while India’s exports to INSTC member countries stood at approximately US180 billion if infrastructural and regulatory challenges are resolved. The analysis reveals that the corridor not only reduces transportation costs and transit times but also fosters network spill overs through the creation of regional logistics hubs. Moreover, in a geopolitical landscape marked by sanctions on traditional trade routes and emerging alternatives such as China’s Belt and Road Initiative (BRI), the INSTC offers a counterbalance that enhances India’s strategic autonomy. Policy recommendations include accelerating intermodal infrastructure investments, harmonizing customs and regulatory procedures, and devising innovative financial mechanisms to overcome banking and insurance challenges. Overall, the INSTC is positioned as a transformative enabler that can reshape regional integration, boost export competitiveness, and reinforce India’s energy security
Poverty Eradication: Does a Decrease in Income Inequality Matter for Poverty Reduction? Evidence from Nigeria’s Poverty Trends
Full text linkThis study examines the impact of income equality on poverty reduction from the perspective of Nigeria. The research design adopted for the study was the descriptive survey research design. It made use of cross-sectional method. The simple random sampling technique was used to select 400 respondents from Three LGAs (Apapa, Epe, Alimosho and Amuwo) in Lagos using Taro Yamene sample calculator. The data collected from the field was analysed using mean and standard deviation. This study highlight significant causes of income inequality in Nigeria and identified disparities in educational opportunities as a key driver, leading to skill gaps and restricting access to well-paying jobs for less-educated individuals. Additionally, economic development remains concentrated in urban centres like Lagos and Abuja, while rural areas, particularly in the North, experience slower growth and higher unemployment rates. Many individuals, especially youth, are engaged in low-paying informal jobs, further exacerbating income inequality. The study recommended that the government should invest in equitable education policies, ensuring that all regions, especially rural areas, have access to quality education and vocational training. Expanding scholarship programs and skill development initiatives will help bridge skill gaps and improve employment opportunities. Economic policies should promote balanced regional development by investing in infrastructure, industries, and job opportunities in rural and underdeveloped areas
Economic Sustainability and Creative Freedom among Youth in India: An Analytical Study
Full text linkThe dynamic between creative expression and financial survival is gaining heightened salience for young people trying to forge professional identities in artistic fields. While creative work is considered to be emotionally nourishing, it is difficult for most people to sustain long-term engagement in the arts without reliable streams of income, conducive environments, and a pragmatic understanding of money management. This paper explores the various ways in which youth in India negotiate the troubling friction between creative ambition and economic imperatives. Drawing from previously existing scholarly work and survey responses of over one hundred youths engaged in a variety of creative practices, the study analyses the impact of financial literacy, family expectations, personal motivation, and institutional support in determining creative careers. It concludes that artistic freedom is not sacrificed at the altar of financial planning; instead, creativity thrives when people have the economic means and social support to do what they love