Management Journal for Advanced Research
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Role of Digital Marketing Services for Boosting Library Usage of Academic Libraries in India
Get PDFThe 21st century is witnessing a digital environment in every sphere of life the result of which is digital transformation in almost all our endeavours. In this context traditional marketing strategies are not enough to cope with this transformed situation. Digital marketing for higher education institutions and its different departments is now the need of the hour. Digital marketing is a process which involves the use of digital channels to market products and services in order to reach consumers. Application of the concept of digital marketing is essential for academic libraries where digital transformation has taken place to give birth to a new concept ‘digital library’. To support and accomplish the institutional goals academic libraries are now resorting to digital marketing services for promoting their library services. This can increase the library usage of higher education institutions in India. The present paper relies on the theoretical exploration of the concept of digital marketing in the library and information service area of the higher education institutions in India. It relies on primary sources of information like research articles published in this context
Transformation for Academic Libraries: Experiences at St. Xavier’s College Library, Kolkata
Get PDFTransformation means a complete change in the appearance or character of something or someone, especially so that that thing or person is improved. So, it is a matter of improvement – a chase towards the better, probably not towards the best as time cannot be foreseen to be ended, so changes happen, and transformation will also be in motion. Academic libraries cater information to the targeted population within the four walls of the academic setup. However, the concept is being changed every day and every moment. Now library services of such libraries are gradually breaking the barrier of four walls and thus these are available to the users outside the four walls. This is a case of transformation i.e., a matter of radical change, not in the concept but in the real world of library services. Here in this paper the transformation in the physical form as well as in the digital aspects of an academic library and benefits accrued from it are delivered having a case study on St. Xavier\u27s College Central Library, Kolkata-16
Performance of Mutual Funds in India: A Study with Reference to Select Equity Multi-Cap Funds
Get PDFIndian Mutual Fund Industry has witnessed enormous expansion in terms of growth of Assets under Management (AUM), from a meagre Rs. 25 crores in 1964 to Rs. 36.59 lakh crores in August 2021. Equity Multi-cap mutual funds tend to invest in stocks of companies across the stock market irrespective of sector and size. As a result, these funds provide much-needed diversification. In a direct plan, the investor decides to invest directly in mutual funds without routing the investment through any distributor or agent. Due to the absence of an intermediary commission, the direct plan has a lower expense ratio than a regular plan which leads to higher returns.
Since the outbreak of COVID-19, the stock markets have experienced an extensive crisis with severe dampening effects in the entire global scenario. It has affected the Indian Mutual Fund Industry as well. However, irrespective of all negative signs, the impact of COVID-19 has created a ray of hope towards rebuilding self-confidence for Indian investors during the last year in this new normal landscape.
In this backdrop, the present research paper focuses on examining the performance of direct plans of four open-ended Equity Multi-cap Mutual Funds [Baroda Multi-Cap Fund (BMF), ICICI Prudential Multi-Cap Fund (IPMF), Invesco India Multi-Cap Fund (IIMF) and Nippon India Multi-Cap Fund (NIMF)] based on certain parameters. This secondary data-based study covers 8 years (2013-2021). The criterion for selecting the funds was net assets above Rs.1,000 crores as of 31.08.2021. Results reveal that the funds provided double-digit returns during the entire study period. IPMF and NIMF performed poorly and remained riskier than the benchmark during the entire study period. Further, NIMF remained the riskiest fund throughout the study period. IIMF remained the best performer in the 1-year, 5-year and 8-year periods in terms of risk-adjusted return. NIMF remained the most aggressive fund and BMF remained the most defensive fund during the entire study period. The fund managers of IIMF succeeded in quality stock-picking in 1-year, 5-year and 8-year. The fund managers of NIMF performed miserably throughout the study period and failed in quality stock picking. RSQ values portray that BMF was the most successful fund in terms of diversification during the entire study period
What’s Real and What’s Fake : A Study on the use of Deep Fake Technology in Advertising
Get PDFAccording to the research "World Advertising Market: Industry Trends, Share, Size, Growth, Potential and Forecast 2021-2026" by IMARC group, the global advertising industry is anticipated to reach US$ 875 billion by the year 2026, with a predicted CAGR of 5.2% between 2021-2026. The range of digital advertisements has expanded along with the use of mobile devices and the internet. With the rise of working women and tech-savvy, career-driven millennials, higher disposable incomes, and other changes in the 21st century, advertisers and marketers now have more target groups to choose from.
Due to the size of the advertising market and the rise in the volume of commercials, it is getting more and more difficult to capture them
A Business Case Study on Aspiring Rural Giant - The Mishra\u27s
Get PDFRetail Industry is one among the leading sectors in the Nation. The Investors in Retail sector have been in the positive sphere provided they match to the demand – supply avenues. Another prominent Sector in the Nation is the LPG Sector. The same falls under necessity and the Government has been pretty concerned with the LPG Industry and its promotion. This Case is about a Family run business with family members being the Partners to the businesses in the Retail & LPG sectors. The Businesses of the Family is located at Majhauli Road, Prangarhi, Mairwa, Dist. Siwan, Bihar - 841239. The LPG Business is run under the name of Baba Consultancy & Company (BC & C) Indane Gas Agency and the Retail business with Parent name as M-Retail with operation of franchise business – Citi Megamart. The Case study reflects the Rural challenges for the business with context to LPG and Retail Business. The case expects the resolution pertaining to its future operations and analyzing its diversification decisions. The present case is a type of Teaching case with a focus on the Illustrative & Appraisal Case approach. The Mishra’s (Partners) are progressing well with more of aspirations for their business. In the year 2022-23 the business is now into the business appraisal process
New Trends in the Indian Media and Advertising Industry
Get PDFIt is anticipated that India\u27s advertising industry will do well. In the coming years, the Indian advertising market is anticipated to experience the fastest growth in Asia due to a number of favorable factors, including the country\u27s rapid smartphone and internet penetration, its expanding population, and favorable government policies that promote the use of digital advertising. This research paper examines various advertising media segments, including television, print, radio, the internet, mobile devices, and outdoor advertising. Investors, media analysts, corporate consultants, creators of marketing strategies, media planners, marketers, radio and TV broadcasters, and researchers will find this study paper to be a very useful resource
Understanding the Acceptance Pattern of UPI in New Normal: A Study in Rural Districts of West Bengal
Get PDFThe UPI is an entirely new concept which has changed the entire banking systems. It provides on-the-go services regarding funds transfer with added security, which is adopted throughout the country. Recently, COVID-19 pandemic shook the entire world, which rose due to contamination. Therefore, physical payment systems ceased slowly and digital payment systems such as IMPS, NEFT etc. among these payment systems, UPI (unified payment systems) emerged as an entirely revolutionary payment method. However, despite of the added features, previous studies have shown that the UPI adoption is very slow in the rural parts of India. Literatures show that there has been very few research on the acceptance pattern of UPI in the rural districts of West Bengal. Hence, the present study is an attempt to understand the factors which affect the acceptance/non-acceptance of UPI payment systems. The present study is conducted in two stages. In the first stage, the factors are identified, and in the second stage, these factors were tested for biasness in various demographic factors. Findings suggest that rewards, convenience, and technological factors are biased among occupation, education and location demographics respectively
Fintech Lending: An Analysis of Supply Factors in Indian Context
Get PDFWith a risen technological advancement, the lending sector has changed the way it serves borrowers. Fintech lenders are those who depend on this type of advancement and create a positive effect on the lending sector in India. The primary goal of this research paper is to comprehend the supply drivers of fintech lending in India. To fulfil this goal, researchers create a conceptual framework based on secondary sources of information. In conclusion, there are four drivers that make the supply line stable for the fintech lenders in India. The results of this study can be used to refine a case study approach for use in other studies
Evaluating the Significant Sources of Inventory Shrinkage at a Zambian Department Chain Store
Get PDFThis research study aimed to comprehensively evaluate the significant sources of inventory shrinkage at a Zambian Department Chain Store and to formulate strategies for its mitigation. Employing a mixed-methods approach, the study integrates data from security reports and structured open ended interview responses from various employees within the organization. The research specifically focuses on three objectives: identifying the sources of shrinkage, assessing its impact on the store both financially and non-financially, and developing mechanisms for its elimination or minimization. The findings reveal a multi-faceted problem with significant contributions from employee theft, shoplifting, administrative errors and vendor fraud. Financially, the store incurred a loss of over K35,973.81 in a span of six months, highlighting the urgency of addressing the issue. Beyond the financial toll, the study also uncovers the adverse effects of shrinkage on employee morale and customer relations, adding layers of complexity to the problem. Given the multi-dimensional nature of the issue, the study proposes a phased, multi-faceted strategy tailored to different management levels within the organization. The study not only offers practical solutions for the Zambian Department Chain Store but also contributes to the academic discourse on retail shrinkage.
E-Book MARC Records for Integration into Koha LMS: Practical Experience at St. Xavier’s College Central Library, Kolkata
Get PDFModern technology has brought electronic books (e-books) to the readers which are now very useful due to space constraint as well as budgetary constraint. So, now a days, academic libraries gradually prefer e-books to print books for academic and research purposes. St. Xavier’s College Central Library is also following the same path by acquiring e-books from several vendors. The e-book vendors provide MARC records either through their official website or as per our requirement, which can be easily downloadable for integration into its Koha LMS. This paper will highlight the step by step integration process of bulk MARC records of e-books into Koha LMS. It also discusses the benefits arising out of this integration process, such as single window search facility i.e. printed books as well as e-books in the same user interface and it also discusses the types of problems faced during the integration process and their way-out to overcome