Management Journal for Advanced Research
Not a member yet
216 research outputs found
Sort by
A Study on Consumer Buying Behaviour towards Eatery Outlets in Silvassa City
Get PDFThe Indian food joint industry has witnessed high growth strides in the past years, with increasing disposable income, exposure to a number of cuisines and consumers’ willingness to experiment a mix of both western and local menu. The purpose of the research is to study consumer buying behaviour towards food eatery outlets with respect to Silvassa city. The article aims to perceive the consumption pattern towards food joint; the likes, dislikes and perception and preferences of consumers towards eatery outlets. The article will contain issues regarding place of purchase and the factors determining the behaviour of buyers of food products as well as factors affecting preferences of buyers of eatery services. The main aim of the study is to understand the concept, significance & process of consumer buying behaviour, to analyse the consumers’ buying behaviour towards eatery outlets in Silvassa city and to gather inferences from the study and extend recommendation with respect to the impact of consumer buying behaviour on business of Eatery Outlets.
The research design is exploratory and descriptive and the data collected was primary and secondary using questionnaire as research instrument. The sample size is 121 and the population is residents from Silvassa city. The sampling technique used is non -probability convenience sampling. The scope of the study states the extent of Consumer Behaviour attributes is gathered in Silvassa City only. The Project enables to characterize the 7 Ps pertaining to the Eatery Outlets. The respondents hesitated to respond as the survey intended to ask their personal choices. The behavioural context is gathered from a limited area; hence the inferences are indicative in nature
Effects of Religious Factors between Consumer Empowerment and Social Interactions - A Review
Get PDFThis essay explores how Brand Promotion Management has changed in the wake of the COVID-19 outbreak. The Covid attack has had a significant impact on the world markets. People now prioritise having a wise and healthy lifestyle because of the pandemic\u27s increased health consciousness. They are using the Brands\u27 confidence. Marketers found it more challenging to draw customers and establish a strong brand image in their target audience\u27s minds as a result of the intense competition that existed during the pandemic. They have made a platform choice that will allow them to expand their network of potential brand ambassadors. It is more crucial to bring in new clients than to keep old ones, and whether or not a client finds a company\u27s services and goods comfortable depends on their level of trust with them. Marketing professionals have altered their promotional strategies and tactics as a result of a better understanding of the customer\u27s mindset. They now use a variety of techniques to increase brand awareness among the general public, including point-of-sale promotions, social media campaigns, organising content, customer referral incentive programmes, promotional gifts, and many others. With an emphasis on customer appealing approaches and customer satisfaction levels, the current study concentrates on the numerous brand promotion efforts to maintain in the competitive market following the pandemic
Performance Analysis of Select ESG Funds in India
Get PDFThe creation of the “Jones Sustainability Index” in 1999, the “Asia Pacific Index” in 2009 and other indices have made it easier for investors to select companies with a best-in-class approach to ‘economic’, ‘environmental’ and ‘social issues’(ESG). ESG investing is now percolating in response to public demand for ESG investment products and the adoption of ESG by mainstream investors in the West. In line with “United Nation Environmental Programme (UNEP)” in 2014, the Indian government started the process of inducting Sustainable Finance schemes in the Green energy, non-renewable energy, technology hardware, and renewable energy sector mainly through startups in the form of Business Loans to MSME sector by various lending institutions. In this research paper, an attempt has been made to analyse the performance of select ESG for 24 months after the outbreak of Covid-19 based on return and risk evaluation. This secondary data-based analysis includes four ESG funds and uses tools like ‘Compound Annual Growth Rate (CAGR)’, ‘Standard Deviation’, ‘Sharpe Ratio’, ‘Treynor Ratio’, ‘Alpha’, ‘Beta’ and ‘coefficient of determination’. The study expects to benefit the stakeholders in choosing appropriate ESG scheme. In terms of ‘CAGR’, ‘Sharpe Ratio’ and ‘Treynor Ratio’ most of the funds have underperformed. Most of the funds are defensive during both time frames. For the entire time the degree of diversification is quite satisfactory for most of the funds
A Study on the Association between Social Media Consumption and Reading Preferences among College Students in Mizoram
Get PDFThe article discusses the impact of social media use on reading habits among college and university students in Mizoram, a state in northeastern India. Despite having a strong literary tradition and high literacy rates, there are concerns about declining reading habits among students, and social media is thought to be contributing to the problem. The article reviews relevant literature, including studies from other countries, and emphasizes the need for responsible social media use and guidance to ensure its positive impact on academic performance. The study aims to investigate the relationship between social media use and reading habits among students in Mizoram and fill the gap in knowledge. It also provides background information about Mizoram, its population, culture, and languages. The study provides insights into the demographics of the surveyed population, their leisure activities, and their reading habits. The study found a significant positive association between social media addiction and the amount of time spent on social media among college and university students, but mixed results regarding the association between social media use and reading habits and perceptions
A Comparative Analysis on Community Involvement in Tourism Development in Select Areas of Telangana and Maharashtra
Get PDFThe research is focused to identify the community involvement and their experiences in the development of tourism in Telangana and Maharashtra states. The study is initiated and empirically tested based on a conceptual model that includes three factors showing the involvement of community in development of tourism. The tourist activities, integration of community and barriers to tourism development in Telangana and Maharashtra states. The data has been collected from 273 respondents, 139 from Telangana and 134 from Maharashtra respectively and analyzed using a Non parametric statistical tool The Mann Whitney U Test. The result is that there is a significant difference between integration of community and barriers in tourism development among Telangana and Maharashtra states but the opinion stands the same with regard to tourist activities among both the states. The findings of the study concluded that community engagement is very important in the development of tourism sector in any state and they contribute to the development of the state directly or indirectly and the state governments also have to provide the opportunity to the individuals to development the tourism sector that contribute not only the GDP but also to promote the heritage and culture of the respective states. The future research could focus on some more additional factors which may help in the development of the tourism sector
Change Agility: A Paradigm of Change Acceptance for Organization Sustainability
Get PDFIn today’s business, the concept of change agility has become essential for an organization’s growth and survival. Change agility in an organization is about quickly adjusting and reacting to the changing needs of the business environment. Numerous experts point out that organizations that adapt to change agility focus more on creation and innovation through collaboration, resulting in organizational sustainability as a competitive advantage. The study’s key objective was to identify research gaps in change agility that needed further attention. This paper provides a comprehensive theoretical perspective that adds to the literature on change agility for organizational sustainability. The literature review was carried out using desk and digital research methods, and the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) approach was applied as the main method for data collection. An extensive review of scholarly articles published between 2000 and 2023 in the fields of change agility, change acceptance, and organizational sustainability was undertaken. Primarily, 110 articles were examined, and out of those, 72 were systematically reviewed. Through the analysis of previous studies on change agility and organizational sustainability, the researcher identified five main types of research gaps: knowledge, empirical, theoretical, contextual, and practical knowledge gaps. It’s important to note that there’s a clear lack of information in academic studies about what makes change agility unique and how it connects with different theories. The concepts of change agility for change acceptance remain largely unexplored in various disciplines. This paper suggests that more studies need to be carried out on change agility by identifying its dimensions, measurement, and methodologies, and aligning with the concept of organizational sustainability
Role of Academic Libraries towards Digital Transformation of HEIs from the Perspective of NAAC Evaluation Process in India
Get PDFDigital transformation refers to the transformation to ensure the consumption of services in a digital environment where the process of digitization plays a vital role in the modern ICT era. This process uses digital technology to usher change the way institutions operate and delivers value to the end-users. From the perspective of the National Assessment and Accreditation Council (NAAC) evaluation process for Higher Education Institutions (HEIs) digital transformation is very much important and it is encouraged in the evaluation process; it is quite visible that digital transformation of HEIs would carry huge weightage in the evaluation process which, in turn, fetches for HEIs greater grades. Being constituent part of HEIs library and information centres have greater responsibilities towards fulfilment of digital transformation of HEIs. It promotes greater accessibility, transparency and quality within the higher education sector. The present study highlights the role of academic libraries in digital transformation of HEIs from the perspective of NAAC evaluation process in India
A Study of Government Initiatives to Promote Micro, Small and Medium Enterprises Sector in India
Get PDFAccording to Hon’ble Prime Minister, Narendra Modi, “Skill Development of the new generation is a national need and is the foundation of Aatmnirbhar Bharat.”
MSMEs are known as the backbone of the Indian economy; which employs nearly 11 Cr. of people and contributes over 30% of the nation\u27s GDP and industrial output. To guarantee that MSMEs receive all of the benefits of these MSME schemes on proper time, the Indian government has taken the initiative. Micro, Small, and Medium Enterprises (MSMEs) are essential to India\u27s economic development and expansion. This sector makes a specific contribution to exports, industrial output, employment creation, driving innovation, and inclusive socioeconomic development. To encourage the expansion and sustainability of MSMEs throughout the nation, the Indian government has put in place several policies and initiatives. Nonetheless, MSMEs have numerous obstacles concerning official credit, creating jobs, selling directly to the government, high-quality manufacturing, obtaining microcredit, ignorance, and other issues. To help new firms get off the ground, the government has already established several programs to address these difficulties. But, due to a lack of knowledge regarding various appropriate schemes, many units are not getting proper advantages. MSMEs have still several challenges and barriers when attempting to obtain financing from banks and other financial establishments. Even though the government has already taken great steps to facilitate credit flow to this industry, much more work needs to be done to fulfil the MSME sector\u27s actual financing needs. The MSME sector in India has a bright future since it creates more job possibilities, and aids in the government\u27s efforts to reduce other macroeconomic issues including inflation, massive budget deficits, poverty, and imbalance of payments.
The present study confers the government initiatives for the MSME sector & the implementation & progress of important schemes in the present scenario
Assessing the Outcome of Demographic Variables on the Saving Determinants and Saving Behaviour of the Individuals of Ludhiana
Get PDFPurpose: The major purpose of the study relates to assessing the impact of different demographic factors on the saving determinants and saving behaviour of the individuals of Ludhiana. Therefore, in this study saving determinants and behaviour were considered as dependent variable and the demographic variables as independent variable.
Design, Methodology & Approach: The data was collected from 100 respondents which comprised of individuals representing different heterogeneities of Ludhiana. The tools of Factor Analysis, Independent T-test and One Way ANOVA were applied to study the impact of five demographic variables on the saving determinants and behaviour on the individuals of Ludhiana.
Findings: The studies revealed that certain factors of saving behaviour had an insignificant relationship with the demographic factors while virtuous considerations and financial considerations resonated a significant impact with certain demographic factors.
Research Limitations: The major limitation of the study was that the sample was relatively of a smaller size. Had it been of a larger size, the results would have been an accurate one.
Originality/Value: This paper was a first in its kind to study the saving behaviour of the Individuals of Ludhiana on the basis of their demographic factors
Financial Performance of Indian Private Life Insurance Companies in the Post Liberalisation Period: A Comparative Study between the First Two Decades of 21st Century
Get PDFInsurance sector in India played a vibrant role in the development of economy. At the advent of new economic policy in 1991, insurance sector has started dynamic changes following the slogan of LPG. IRDA was formed as regulatory authority in 1993, to monitor and control over the insurance market. There was only public sector insurance company in the Indian life insurance business popularly known as LIC who have enjoyed monopoly from 1956 to 1999 over the life insurance sector. This scenario has dramatically changed after the entry of 23 private life insurance players with joint venture of Indian companies in 1st decade of 21st century. These companies have introduced several dynamic business strategies to capture the market within a very short period of time. Innovative products, smart marketing and aggressive distribution have enabled fledgling private insurance companies to get Indian customers to sign up faster than anyone expected. A healthy competitive environment has been observed during this period. Private insurers snatched a significant portion of the market share within couple of years. Life insurance industry observed remarkable growth and development in the post liberalisation period. An attempt has been made to evaluate the financial performance of the selected private life insurers between the first and 2nd decade of 21st Century. The objective of the study is to examine whether financial performance of the private life insurance companies have been improved from 1st decade to 2nd decade. With a view to attaining the objectives financial performance have been measured by using selected ratios of CARAMEL framework. Six indicators have been used to assess the Capital adequacy, Asset quality, Reinsurance & actuarial issues, management soundness, Earnings and profitability and Liquidity position of the companies. With a view to comparative analysis Mean and CV of the selected ratios of each companies have been tabulated during the two decades. The results obtained are statistically tested with the help of paired sample t-test in order to draw the logical inferences. It has been observed that financial performance of most of the private life insurance companies have been improved from 1st decade to 2nd decade