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RANCANGAN DAN PENERAPAN MEDIA SOSIAL INSTAGRAM @PITEK_NDESO SEBAGAI MEDIA PROMOSI PADA PITEK NDESO CATERING TUBAN
Full text linkIn this digital era, technology and information have become an integral part of Indonesian life. This opens up new opportunities for businesses, including culinary businesses, to carry out effective and efficient promotional strategies. One example is Pitek Ndeso Catering in Tuban, which utilizes Instagram social media to reach consumers widely. Pitek Ndeso uses various Instagram features such as feeds, stories, and highlights to promote its products. However, the Instagram feed design used by Pitek Ndeso is not yet able to support Pitek Ndeso's brand promotion activities online. The purpose of this research is to design digital promotional media in the form of Instagram feeds and stories to increase brand awareness of Pitek Ndeso Catering. The research method used is qualitative using the Marketing 5.0 approach. in the design process, it is carried out through three stages of visualization, namely, sketching, editing, and final design. The results of this research are in the form of 12 Instagram feed designs, 5 Instagram stories and insight data after implementing a content design strategy. The content used in the design includes product content, interesting facts, minigames, and filler content.
Copyright © 2024 by Authors, Published by Jurnal Bisnis Terapan. This work is licensed under a Creative Commons. Attribution-ShareAlike 4.0 International Licens
Efektivitas Undang-Undang Tindak Pidana Korupsi Sebagai Alat Rekayasa Sosial
Full text linkThe rampant corrupt behaviour that occurs in Indonesia is an unfortunate irony to the integrity of the state and legal apparatus. The Corruption Act is supposed to be a guideline for a clean society that is free from fraudulent and corrupt behaviour. Ironically, the current reality proves that the existence of the Corruption Act is not strong enough to eradicate the chain of corruption. Corruption not only undermines state stability but also hinders national development. Furthermore, it is a violation of human rights and the fundamental values that underpin a nation. This article discusses the role of the Corruption Act as a tool of social engineering throughout society, with particular focus on its status as a written rule and in the context of law enforcement of the Act. Furthermore, the purpose of this research is to examine further the application of the Corruption Act from the aspect of substance in the community. Therefore, this research uses a normative juridical approach. Considering that the eradication of corruption is not something as simple as turning the palm of the hand, in the application of the law it is important to implement good collaboration between institutions and the society. Suggestions must be made to strengthen and tighten supervision in law enforcement, and social education for the community on the importance of having awareness of how destructive and destructive corrupt behaviour is
Pemindahan Depo Pertamina Plumpang: Antara Politik atau Hukum?
No full textLegal issues in Indonesia are often dominated by political considerations, frequently sidelining fundamental legal principles. Decisions made by law enforcement authorities in Indonesia are often politically motivated, resulting in populist policies. One such case involves the relocation of the Depo Pertamina Plumpang in North Jakarta, impacting the residents of Tanah Merah. Although various legal instruments have been provided to the residents of Tanah Merah, they fundamentally lack legitimate ownership of the land. This study examines the legal and political aspects of the Depo Pertamina Plumpang relocation. The research employs a normative legal method, incorporating statutory and conceptual approaches, with primary legal sources and materials.
The findings reveal that the legal politics underlying the relocation of the Depo Pertamina Plumpang serve to grant legitimacy for the residents of Tanah Merah to establish residential buildings. However, this has led to populist policies that conflict with the legality of land and property ownership. Specifically, the Temporary Area Building Permits (IMB Kawasan Sementara) issued by the government are legally invalid and cannot constitute a basis for land ownership. As land ownership is authenticated through land title certificates, the actions taken result in the residents of Tanah Merah occupying hazardous areas within the buffer zone, further exacerbating the risks associated with these settlements.
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Keywords: Politik Hukum, penegakan hukum, Depo Pertamina Plumpang
Faktor Risiko Kelelahan Mata Pada Karyawan Pengguna Komputer: Sebuah Studi Cross-Sectional
Full text linkAbstract—Eye fatigue has a negative impact on workers such as, lost productivity. It was found that workers at PT PLN Icon Plus had a computer usage duration of more than 4 hours per day and lighting that was not up to standard. The purpose of this study was to determine the risk factors for eye fatigue in computer users at PT PLN Icon Plus. The design of this study was cross-sectional. The population of this study amounted to 80 workers and all were respondents. The research was conducted between February and June 2023 on employees of PLN Icon Plus. The research instruments used eye fatigue questionnaires, laser distance meters, lux meters and heat stress meters. The results of the chi-square test analysis showed significant relationship between working time (p-value=0.004), work duration (p-value=0.016) and lighting (p-value=0.051) with eye fatigue. The age, gender and distance of the monitor showed no relationship with eyestrain. It is recommended to companies to add curtains to each window so the light that enters during the day does not exceed the standard. In addition, employees can download a screen time application on the computer to see how long the activity works while using the computer.
Keywords: computer, correlate, eye fatigue, worker
Abstrak—Kelelahan mata memiliki dampak negatif pada karyawan seperti, kehilangan produktivitas. Ditemukan bahwa karyawan di PT PLN Icon Plus memiliki durasi penggunaan komputer lebih dari 4 jam per hari dan pencahayaan yang tidak sesuai standar. Tujuan penelitian ini adalah mengetahui faktor risiko kelelahan mata pada karyawan pengguna komputer di PT PLN Icon Plus. Desain penelitian ini adalah cross-sectional. Populasi penelitian ini berjumlah 80 karyawan dan keseluruhan dijadikan responden. Penelitian dilakukan pada Februari-Juni 2023 terhadap karyawan PLN Icon Plus. Instrumen penelitian yang digunakan adalah kuesioner kelelahan mata, laser distance meter, lux meter dan heat stress meter. Hasil analisis uji chi-square menunjukkan terdapat hubungan yang siginifikan dengan masa kerja (p-value = 0,004), durasi kerja (p-value = 0,016) dan pencahayaan (p-value = 0,051) dengan kelelahan mata. Umur, jenis kelamin dan jarak monitor tidak memiliki hubungan dengan kelelahan mata. Disarankan kepada perusahaan untuk menambahkan tirai di setiap jendela agar cahaya yang masuk pada siang hari tidak melebihi standar. Selain itu, karyawan dapat mengunduh aplikasi screen time pada komputer untuk melihat berapa lama aktivitas bekerja dalam menggunakan komputer.
Kata kunci: faktor yang berhubungan, karyawan, kelelahan mata, komputer
 
Pengaruh strategi bauran pemasaran kreatif terhadap kepuasan konsumen centrale gelato Malang
No full textThe abstract : Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 4P (Produk, Harga, Promosi, dan Tempat) terhadap kepuasan konsumen di Centrale Gelato Malang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan kausal komparatif, melibatkan 100 responden yang pernah membeli produk di sana, dan teknik pengambilan sampel purposive sampling. Data dikumpulkan melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil analisis regresi linier berganda menunjukkan bahwa secara parsial, bauran produk dan promosi berpengaruh positif terhadap kepuasan konsumen, sedangkan bauran harga dan tempat tidak berpengaruh. Secara simultan, keempat bauran pemasaran tersebut tidak berpengaruh secara signifikan terhadap kepuasan konsumen. Dari analisis, ditemukan bahwa bauran produk memiliki koefisien sebesar 0,159, promosi 0,245, harga -0,015, dan tempat 0,108. Secara keseluruhan, bauran pemasaran menjelaskan 70,9% dari variasi kepuasan konsumen, sedangkan 29,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Penelitian selanjutnya disarankan untuk meneliti faktor lain seperti kualitas layanan, faktor emosional, dan pemasaran digital untuk memahami lebih dalam kepuasan konsumen.
Kata Kunci : Bauran Pemasaran 4P, Kepuasan Konsumen, Centrale Gelato
The abstract : This study aims to analyze the influence of the 4P marketing mix (Product, Price, Promotion, and Place) on consumer satisfaction at Centrale Gelato Malang. The research uses a quantitative approach with a causal-comparative method, involving 100 respondents who have purchased the product, and applies purposive sampling techniques. Data was collected through a questionnaire that has been tested for validity and reliability. The results of multiple linear regression analysis show that, partially, the product and promotion mix have a positive effect on consumer satisfaction, while the price and place mix do not have a significant impact. Simultaneously, the four marketing mix elements do not significantly influence consumer satisfaction. The analysis found that the product mix has a coefficient of 0.159, promotion 0.245, price -0.015, and place 0.108. Overall, the marketing mix explains 70.9% of the variation in consumer satisfaction, while 29.1% is influenced by other factors not examined in this study. Future research is suggested to explore other factors such as service quality, emotional factors, and digital marketing to gain a deeper understanding of consumer satisfaction.
Keywords: Marketing mix 4P and Consumer Statisfictio
PERLINDUNGAN HUKUM ATAS LAGU YANG DIKLAIM PIHAK LAIN MELALUI AGGREGATOR MUSIK
Full text linkAbstract—Songs are one of the copyrighted works that are protected under Copyright Law Number 28 of 2014. This protection gives rise to moral and economic rights for the creator. Economic rights can be utilized by creators to obtain economic value from their creations. Copyright protection implies that every party who wants to make economic use of a work needs to obtain permission from the creator first. Music Aggregator is a service that helps creators distribute their creations. This has the potential to be misused by various parties to distribute other people’s creations. The type of research used is normative juridical, which is based on positive legal norms which are related to this research in order to obtain coherent truth. The results of the research shows that parties who make economic use of a work without permission from the creator can be subject to Article 1365 of the Civil Code on the basis of an unlawful act and Article 1246 of the Civil Code as a provision for material compensation.
Keywords: songs, music aggregator, economical rights
Abstrak—Ciptaan lagu merupakan salah satu karya cipta yang dilindungi dalam UU Nomor 28 Tahun 2014 tentang Hak Cipta. Perlindungan tersebut menimbulkan hak moral dan hak ekonomi bagi penciptanya. Hak ekonomi dapat dimanfaatkan oleh pencipta untuk memperoleh nilai ekonomi dari ciptaannya. Perlindungan hak cipta mengisyaratkan bahwa setiap pihak yang ingin memanfaatkan suatu ciptaan secara ekonomi perlu memperoleh izin dari pencipta terlebih dahulu. Aggregator Musik adalah sebuah jasa yang membantu para pencipta dalam mendistribusikan ciptaannya. Hal ini berpotensi untuk disalahgunakan oleh berbagai pihak untuk mendistribusikan karya yang bukan menjadi milik mereka. Jenis penelitian yang digunakan adalah yuridis normatif yaitu didasarkan pada norma-norma hukum positif yang memiliki keterkaitan dalam penelitian ini agar memperoleh kebenaran bersifat koherensi. Hasil penelitian menunjukkan bahwa setiap pihak yang memanfaatkan sebuah ciptaan secara ekonomi tanpa izin dari pencipta dapat dikenakan Pasal 1365 KUHPer atas dasar perbuatan melawan hukum dan Pasal 1246 KUHPer sebagai ketentuan bentuk ganti kerugian materiil.
Kata kunci: lagu, aggregator musik, hak ekonom
Facilitator Roles in Parenting Education Programs for Low-Income Families in Jakarta and Pandeglang: [Peran Fasilitator dalam Program Pendidikan Pengasuhan Bagi Keluarga Berpenghasilan Rendah di Jakarta dan Pandeglang]
Full text linkThis study explores the complexities and diversities of the facilitator roles in parenting education programs. The objective is to evaluate how these responsibilities could potentially deviate or expand beyond standard protocols, ultimately contributing to the improvement of parent or caregiver experiences within these programs. Focusing on low-income families in the Indonesian urban and rural contexts, this study emphasizes the crucial role of effective parenting education in empowering parents or caregivers to nurture their children. Focus Group Discussions (FGDs) and participant observation were used to collect data from both facilitators and parents involved in the program. The aim was to explore the facilitators' role in supporting the education (learning) experience of the participating parents or caregivers. This was analyzed based on the perceptions of both facilitators and parents or caregivers. Thematic analysis revealed the diverse functions of facilitators and their impact on the education (learning) experience. While facilitators typically fulfill conventional roles as managers, moderators, educators, and motivators, they occasionally take on additional roles, acting as resource providers to support parents in their parenting journey better. Two distinct patterns emerged from the study: (1) Parents receive personalized assistance and support when facilitators exceed their designated functions, resulting in increased program engagement; (2) However, this extension of certain key functions of facilitators' roles may inadvertently create challenges in maintaining the program's integrity and unique education (learning) mode, particularly in self-learning contexts.
Studi ini mengeksplorasi kompleksitas dan keragaman peran fasilitator dalam program pendidikan pengasuhan. Studi ini bertujuan untuk mengevaluasi bagaimana tanggung jawab ini berpotensi menyimpang atau meluas melampaui protokol standar, yang pada akhirnya berkontribusi terhadap peningkatan pengalaman orang tua atau pengasuh dalam program tersebut. Berfokus pada keluarga berpenghasilan rendah dalam konteks perkotaan dan pedesaan di Indonesia, studi ini menekankan pentingnya peran pendidikan pengasuhan yang efektif dalam memberdayakan orang tua atau pengasuh untuk mengasuh anak mereka. Focus Group Discussion (FGD) dan observasi partisipan digunakan untuk mengumpulkan data, baik dari fasilitator maupun orang tua yang terlibat dalam program. Tujuannya adalah untuk mengeksplorasi peran fasilitator dalam mendukung pengalaman pendidikan (pembelajaran) orang tua atau pengasuh yang berpartisipasi. Hal ini dianalisis berdasarkan persepsi fasilitator dan orang tua atau pengasuh. Analisis tematik mengungkap beragam fungsi fasilitator dan dampaknya terhadap pengalaman pendidikan (pembelajaran). Walaupun fasilitator biasanya menjalankan peran konvensional sebagai manajer, moderator, pendidik, dan motivator, mereka terkadang mengambil peran tambahan, bertindak sebagai penyedia sumber daya untuk mendukung orang tua dalam perjalanan pengasuhan mereka dengan lebih baik. Dua pola berbeda muncul dalam studi ini: (1) Orang tua menerima bantuan dan dukungan yang dipersonalisasi ketika fasilitator melampaui fungsi yang ditentukan, sehingga meningkatkan keterlibatan program; (2) Namun, perluasan fungsi utama tertentu dari peran fasilitator dapat secara tidak sengaja menciptakan tantangan dalam menjaga integritas program dan mode pendidikan (pembelajaran) yang unik, khususnya dalam konteks belajar mandiri
Development of a sales information system to improve Batik Shop’s sales efficiency
Full text linkAbstract—Batik is an indigenous cultural artifact of Indonesia that demands conservation. This study's batik establishment, Satrio Manah Batik, is located in Tulungagung and specializes in selling authentic Tulungagung batik. Sales for Satrio Manah Batik are conventional, and customers must physically visit the store. Satrio Manah Batik often makes custom orders, so it takes time for an appointment. The sales reach is limited to Tulungagung, and transactions are restricted to clients already acquainted with Satrio Manah Batik. Further, the antiquated book writing method must still be employed to record raw material stocks and sales reports. There needs to be a better record of the product inventory reports. It affects the calculations of monthly sales profits. Hence, this study was conducted to develop a sales information system to improve Satrio Manah Batik's sales efficiency. This research was developed using a waterfall model. The verification and validation results show that the system developed can meet customer needs. Customers can order custom batik by platform in a short time, which can increase the effectiveness of Batik Satrio Manah's sales.
Keywords: sales information system, batik shop, efficiency
Abstrak—Batik merupakan artefak budaya asli Indonesia yang perlu dilestarikan. Tempat usaha batik pada penelitian ini adalah Batik Satrio Manah, yang berlokasi di Tulungagung dan khusus menjual batik asli Tulungagung. Penjualan Batik Satrio Manah bersifat konvensional dan pelanggan harus mengunjungi toko secara fisik. Satrio Manah Batik sering membuat pesanan secara custom sehingga memerlukan waktu untuk membuat janji. Jangkauan penjualan Batik Satrio Manah hanya terbatas di Tulungagung, dan pembeliaan hanya dilakukan oleh pelanggan yang sudah mengenal Satrio Manah Batik. Selain itu, cara mencatat stok bahan baku dan laporan penjualan masih melakukan penulisan buku. Perlu adanya pencatatan laporan persediaan produk yang lebih baik. Hal ini mempengaruhi perhitungan keuntungan penjualan bulanan. Oleh karena itu, penelitian ini dilakukan untuk mengembangkan sistem informasi penjualan untuk meningkatkan efisiensi penjualan Batik Satrio Manah. Penelitian ini dikembangkan dengan menggunakan model waterfall. Hasil verifikasi dan validasi menunjukkan bahwa sistem yang dikembangkan dapat memenuhi kebutuhan pelanggan. Pelanggan dapat memesan batik custom melalui platform dalam waktu singkat sehingga dapat meningkatkan efektivitas penjualan Batik Satrio Manah.
Kata kunci: sistem informasi penjualan, toko batik, efisiens
Uji Toksisitas Akut Limit Test Ekstrak Etanol 70% Bunga Telang (Clitoria ternatea L.)
Full text linkBunga Telang (Clitoria ternatea L.) dapat digunakan untuk berbagai pengobatan penyakit, salah satunya sebagai antidiabetes. Pengujian keamanan dari bunga telang masih terbatas untuk pengembangan obat baru. Tujuan penelitian ini untuk mengetahui gejala toksisitas serta nilai LD50 dari uji toksisitas akut. Metode OECD menggunakan hewan uji tikus betina galur wistar, yang dibagi menjadi kelompok kontrol negatif (Na-CMC) dan kelompok perlakuan (ekstrak etanol 70% bunga telang dengan dosis 5000 mg/kgBB). Hewan uji diamati gejala-gejala toksisitas dan berat badannya selama 14 hari. Pengamatan yang dilakukan meliputi kulit dan bulu, mata, tremor (gemetar), konvulsi (kejang), letargi (lesu), diare, dan mati. Hasil menunjukkan ekstrak mengandung alkaloid, fenol, flavonoid, saponin, tanin dan triterpernoid. Positif flavonoid dipertegas dengan identifikasi menggunakan kromatografi lapis tipis. Eluen yang digunakan n-heksan:etil asetat (4:2) dengan penampak bercak AlCl3 5%, nilai Rf yang didapat yaitu 0,77 dan 0,92. Berdasarkan hasil pengamatan, hewan uji tidak mengalami gejala-gejala toksisitas dan tidak mengalami perubahan bermakna pada berat badan hewan uji kontrol negatif dan perlakuan dengan nilai sig (2- tailed) pada Independent T-Test lebih dari 0,05. Hasil uji toksisitas akut menunjukkan nilai LD50 ekstrak etanol 70% bunga telang adalah >5000 mg/kgBB. Berdasarkan klasifikasi BPOM, nilai tersebut termasuk dalam kategori 5 yaitu praktis tidak toksik.
Telang Flower (Clitoria ternatea L.) can be used for various treatments of diseases, like antidiabetic. Telang flower needs to be carried about the level of safety samplefor the development of new drugs. This study aimed to determine the symptoms and LD50 value of the acute toxicity with OECD 425 method. The test animals were female Wistar rats divided into controls (Na-CMC) and group with 70% ethanolic extract of telang flower at a doses of 5000 mg/kgBW. The test animals were observed for the symptoms of toxicity and body weight for 14 days. Observations were included skin, eyes, tremors, convulsions, lethargy, diarrhea, and death. The result obtained on alkaloids, phenols, flavonoids, saponins, tannins and triterpenoids. The flavonoids was confirmed by identification using thin layer chromatography with n-hexane: ethyl acetate (4:2) on AlCl3 5% spots, and the RF values obtained were 0.77 and 0.92. The result showed not experience significant changes in the body weight of controls (Na-CMC) and group at a doses of 5000 mg/kgBW with a sig (2-tailed) value on the Independent T-Test of more than 0.05. LD50 value showed of the 70% ethanolic extract of telang flower was > 5000 mg/kgBW. Based in category BPOM classification, it is include in category 5, practically non toxic
Pemanfaatan Rusun Umum Oleh Non-MBR Kota Surabaya Ditinjau Menurut UU 20/2011 Tentang Rumah Susun
Full text linkIn Indonesia, the government has initiated national development as a way to preserve the well-being of every Indonesian citizen in a just and equitable manner consistent with Pancasila values. In this regard, one of the key components that complies with the mandate in Article 28 H paragraph (1) of the 1945 Constitution of the Republic of Indonesia is the community's ability to meet housing needs. The government has created an alternate scheme by building public flats, particularly in terms of supplying housing for low-income comunities. Despite the fact that its construction was built for low-income communities, many of these flats are still not being utilized as planned. One illustration is that public flats in Surabaya is still occupied by a lot of individuals who are not exactly part of the low-income comunities grouping. As a result, there is an indication that there is a misalignment between the target audience of flats and the relevant regulations. Hence, This study discussed about whether the use of flats for Low-Income Communities in Surabaya has complied with UU Number 20 of 2011 regarding Public Flats, and what the legal implications are for residents who are not low-income comunities but live in public flats