Wukari International Studies Journal
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APPRAISAL OF SOCIAL LISTENING STRATEGIES FOR BRAND IMAGE DEVELOPMENT OF GRAND CEREALS COMPANY PRODUCTS IN PLATEAU STATE
Get PDFEffective social strategies are crucial for organizations to monitor brand conversations, respond to customer feedback, and maintain a positive brand image. Grand Cereals is a leading food processing company in Nigeria, with a strong presence in Plateau State. Despite the importance of social listening in brand image development, there appears to be a dearth of research on the social listening strategies employed by Grand Cereals in Plateau State. The research was aimed at identifying how Grand Cereals and Oil Mills Ltd carryout social listening on their company products and to assess how Grand Cereals and Oil Mills Ltd engage their online customers on the social media and examine the emerging trends in content creation. The research took its leaning from the uses and gratification theory and media dependency theory. The research was an empirical one, with primary data gathered from twenty staff of the sales and marketing department of Grand Cereal and Oil Mills Ltd, Jos, Plateau State. The findings of the research revealed that Grand Cereals and Oil Mills Ltd has no official strategy for monitoring online conversations about their company products, in addition to the fact that the company has no official engagement strategy for their online customers. The research recommended that Grand Cereals should establish a robust social media presence. The company should also utilize social listening tools to monitor brand conversations, track customer feedback, and respond promptly to customer inquiries and complaints. The study recommended that Grand Cereals should encourage online engagement with their online customers
BROADBAND PENETRATION, MOBILE DATA PRICING, AND E-COMMERCE ADOPTION IN SOUTH AFRICA
Get PDFSouth Africa’s digital economy continues to grow, yet the uneven adoption of e-commerce remains a pressing challenge driven by infrastructural gaps and data affordability issues. This study aimed to assess the direct effects of broadband penetration and mobile data pricing on the e-commerce user rate in South Africa. Utilizing monthly secondary data from 2020 to 2024 drawn from ICASA, Statista, World Bank, and UNCTAD, the study applied a quantitative, explanatory research design to evaluate causal relationships. The population comprised national-level e-commerce consumers, while the sample involved 36 observations meeting strict inclusion criteria for quality and relevance. A purposive sampling technique was used, and data was analysed using multiple linear regression via STATA 17. Descriptive statistics, Pearson correlation, and rigorous diagnostic checks (VIF, ADF, Breusch-Pagan) confirmed data robustness and model reliability. Findings revealed that broadband penetration had a significant positive effect on e-commerce adoption, while mobile data pricing exhibited a significant negative impact, affirming theoretical assumptions from the Diffusion of Innovations Theory. These results indicate that both access and affordability are key levers in shaping digital consumer behaviour in South Africa. The study concludes that improved internet infrastructure and affordable data plans are essential for accelerating inclusive e-commerce adoption. It recommends targeted broadband expansion in underserved areas and regulatory reforms to reduce mobile data costs
CORPORATE SOCIAL RESPONSIBILITY AND BRAND EQUITY IN SOUTH AFRICA’S FMCG SECTOR
Get PDFAmid increasing consumer consciousness and regulatory scrutiny, South African fast-moving consumer goods (FMCG) firms are under pressure to align profitability with social responsibility. Yet, the direct impact of Corporate Social Responsibility (CSR) investment intensity and Environmental, Social, and Governance (ESG) disclosure quality on brand equity remains empirically unclear. This study aimed to investigate how CSR investments and ESG transparency influence brand equity, measured by brand value scores, among FMCG firms in South Africa. The study utilized a correlational quantitative research design and relied entirely on secondary panel data collected from 50 purposively selected firms out of a population of 112 large FMCG companies identified via Brand Finance and Kantar BrandZ rankings. Data were drawn for the period 2020-2024 from sustainability reports, financial statements, and ESG databases such as Refinitiv and Sustainalytics. The variables, CSR investment intensity and ESG disclosure quality, were analyzed using multiple linear regression with STATA version 17. Results showed that CSR investment intensity had a statistically significant and positive effect on brand equity, indicating that sustained CSR engagement enhances brand value. In contrast, ESG disclosure quality, while positively correlated, showed no statistically significant influence. The study concludes that CSR investment serves as a more direct and observable driver of brand value in the current South African market. It recommends that FMCG firms increase the scale of community-aligned CSR projects and refine ESG communication strategies to enhance stakeholder engagement and brand equity outcomes
APPRAISAL OF DETERMINANTS OF JOB SATISFACTION AMONGEMPLOYEES OF NEWS AGENCY OF NIGERIA (NAN)
Get PDFBackground: Attempts to identify the factors that determine job satisfaction have been a subject of controversies among scholars in the field. Most scholars were of the opinions that the determinant of job security is; career growth opportunities, balanced salary scale, fair and competitive compensation and balanced work-life.
However, this study focuses on four key determinant factors such as working conditions, job security, leadership styles, and the work environment.
Objective: The primary objectives of the research are to appraise the extent to which these factors influence job satisfaction in NAN.
Methods: A descriptive survey was adopted for the purpose of data collection and analysis. Out of 270 questionnaires administered to selected respondents in NAN, 221 were returned appropriately. Simple percentages, frequency distribution and tables were used for descriptive analysis while linear regression was adopted for test of hypotheses.
Results: The study found that working conditions, job security, leadership styles and the working environment significantly influence job satisfaction among NAN employees.
Conclusion: The study concludes that addressing and improving on the identified determinants of job satisfactions in NAN can lead to improved productivity, better retention rates of employees and ultimately contributing to the attainment of organizational goals and objectives.
Key Contributions to Knowledge: This paper contributed to knowledge in the area of determining to which, working condition, job security, leadership styles and working environment impact on job satisfaction.
Recommendations: The study recommends for improved working conditions, enhancement of job security, fostering effective leadership and promoting a supportive work environment, improved reward system
ASSESSMENT OF BENEFICIARIES’ SATISFACTION WITH PUBLIC MASS HOUSING DEVELOPMENT IN YOBE STATE, NIGERIA
Get PDFDespite the paramount of public housing development, there is also a growing concern and consideration on the impact of these programs on satisfaction of beneficiaries of the houses. Therefore, housing needs cannot be over emphasized for its craving to meet satisfaction of the target beneficiaries. This study aims to assess the satisfaction of beneficiaries of public mass housing development in Yobe State, Nigeria. The objectives are to assess the level of beneficiaries’ satisfaction with public mass housing development in Yobe State and to determine the effects of housing features on beneficiaries’ satisfaction of the public mass housing development in the study area. The study adopted a quantitative approach and data were collected through a questionnaire survey from 218 beneficiaries of the public mass housing estates proportionately in the study areas. The data collected were subjected to descriptive and inferential statistics with mean ranking, frequency distribution and multiple regression analysis to achieve the research aim. The study showed that, level of satisfaction with public mass housing development for items such as physical environmental condition, cost of house, drainage system and waste disposal system were ranked satisfied while measurement items for functionality of design, physical appearance of the house, reliability of water supply and roof performance were ranked moderate. With respect to independent variable (housing features) in public mass housing development, items of provision of gates/fences, accessibility to major roads, pedestrian paths and natural light and ventilation within apartment were ranked available. While measurement items for quality of roofing materials, quality of finishes and frequency of garbage collection were ranked moderate in the study area. With regard to the inferential statistics, the independent variable Housing Features explained 26.3 % large significance (p<0.001) effect size on Beneficiaries’ Satisfaction in the study area. The study further recommended that, attention should be paid more on items that were moderately ranked for optimal satisfaction of the beneficiaries of public housing projects in future public housing development by government for optimal satisfaction of beneficiaries
ASSESSMENT OF SOCIOLOGICAL DETERMINANTS OF WOMEN PARTICIPATION IN ELECTORAL AND POLITICAL ACTIVITIES: EVIDENCE FROM OKENE LGA OF KOGI STATE
Get PDFResearch Problem:
Despite global efforts to enhance gender parity, women’s political representation in Nigeria remains low, particularly in sub-national contexts like Kogi State. The 2019 elections in Okene LGA highlighted stark gender disparities, yet limited empirical studies have systematically examined the specific sociopolitical and structural factors constraining women’s political engagement in such local contexts. This study addresses the gap by interrogating the socio-institutional and attitudinal factors affecting women’s participation in Okene’s electoral process.
Methods:
The study employed a quantitative methodology, utilizing structured, close-ended questionnaires administered to respondents in Okene LGA. Descriptive statistics and logistic regression analyses were applied to evaluate patterns of perception and determine statistically significant predictors of female political participation.
Theory:Anchored in Social Role Theory, the study assumes that persistent societal expectations shape political roles and reinforce normative gender hierarchies that influence women’s visibility and agency in the political space.
Results:Findings revealed a contradictory reality: while domestic violence paradoxically increased political activism among some women, broader patterns of political violence, religious conservatism, gender-based leadership biases, low educational attainment, and prohibitive campaign costs severely deterred participation. Extremist threats and discriminatory norms compound the effect.
Conclusion:Women in Okene face multi-layered deterrents to political involvement, necessitating both institutional reforms and sociocultural transformation.
Key Contribution to Knowledge:
This study nuances existing literature by quantifying and contextualizing women’s political deterrents within a localized Nigerian setting, emphasizing the contradictory impact of violence and the intersectionality of sociocultural constraints.
Recommendations:It advocates legislative adoption of affirmative action such as gender quotas, increased civic education for women, and the subsidization of campaign costs to broaden political inclusivity
HAMAS-ISRAELI PROXY WAR 2023: ITS REGIONAL CONSEQUENCES AND LESSONS FOR WEST AFRICAN LEADERSHIP
Get PDFThe study focusses on the ongoing proxy wars in the Middle East between Hamas and the state of Israel in terms of the supports given to Hamas by Hezbollah, Houthi and other militant groups affiliated to Iran, and highlighted regional consequences and lessons for West Africa leadership. It adopted case studies research design, whereby a particular case is intensively studied in a manner that the nuances and implications are seen as architype for generalisation. The paper relies chiefly on secondary data which are sourced from textbooks, scholarly journals, publications of governmental and non-governmental organisations, and the internet. The data were qualitatively presented and analysed thematically. The study argued that Hamas – Israeli conflict of 2023 is an architype of proxy war, with regional and global consequences. It highlighted lessons to learn by West African leadership, given the renewed interest of Russia and China in the subregion which may lead to proxy wars with the West, especially France, and the impacts of intensive spread of Islamic fundamentalism in the region. It concluded that being an agent of a proxy war is a political gambling with short term benefit, but proxy wars leave behind wreckages and loss of lives, difficult to replace. Therefore, political actors in West Africa should avoid becoming proxy agents for imperial ambition of any power bloc
LEGISLATIVE COMMUNICATION AND SOCIAL MEDIA FRAMING OF THE PETROLEUM INDUSTRY BILL BY THE 9TH HOUSE OF REPRESENTATIVES
Get PDFResearch Problem: Legislative communication is central to public trust and policy acceptance in democratic governance. However, in many emerging democracies, communication strategies often emphasise information dissemination over engagement. This study investigates how the Nigerian House of Representatives communicated the Petroleum Industry Bill (PIB) on Facebook during its introduction and passage (September 2020 – July 2021), assessing both strategies and effectiveness.
Methods/Theory: The study employed qualitative content analysis of 15 purposively selected Facebook posts related to the PIB. Public reactions, including comments, likes, and shares, were analysed to gauge engagement. Framing Theory provided the analytical lens, focusing on how legislative communication emphasised or omitted key aspects of the Bill and how this shaped public perception.
Results: Findings show that communication was largely one-way, projecting the PIB as a landmark reform while downplaying controversial provisions such as host community allocations. Positive framing was dominant, but inconsistent messaging between legislative chambers created “framing dissonance” that weakened trust. Citizen engagement through comments was high, yet largely ignored by the legislature, revealing “frame gaps” that further eroded credibility.
Conclusion: Legislative communication succeeded in promoting reform narratives but fell short in promoting transparency and dialogue. Framing effectiveness was undermined by omissions, inconsistencies, and limited interactivity.
Key Contribution to Knowledge: The study extends Framing Theory to legislative digital communication, demonstrating how parliaments/legislatures function as framers in their own right and how “framing dissonance” and “frame gaps” affect public trust.
Recommendation: Parliaments/legislatures should adopt dialogic social media communication, ensure consistency in messaging, strategically frame controversial issues, employ multimedia for accessibility, and institutionalise professional digital communication units
SALARY INCREMENT AND CIVIL SERVANTS’ WELLBEING IN NIGERIA: A HISTORICAL ANALYSIS
Get PDFResearch Problem
In spite the fact that civil service is widely recognized as the cornerstone of public administration, serving as the essential framework upon which the fortitude and advancement of expedited social, economic, and political progress in any nation may be established; yet, the financial requirements of civil servants are not adequately satisfied by the government.
Methodology/Theory
The study utilizes of qualitative data which was derived from secondary sources, including scholarly journal articles, newspapers, and other pertinent documents relevant to the study in question. It also utilizes Abraham Maslow’s Hierarchy of Needs Theory as its theoretical framework.
Results
The findings of the study reveal that despite the increase in the remuneration allocated to civil servants as salaries in the nation since 1981, when the minimum wage policy was first instituted, their economic situation has persistently deteriorated.
Conclusion
This study concludes that the economic challenges stem from the continuous devaluation of the currency (naira), which has been exacerbated by subsequent governmental policies that counteract the salary increments.
Contribution to Knowledge
The finding contributes to the existing body of knowledge as it bring about something novel by examining the nexus between salary increment and workers wellbeing from historical perspective which has not been done before.
Recommendation
The study recommends that the Federal Government of Nigeria should ensure the provision of a sufficient salary that is not accompanied by offsetting policies for civil servants, thereby enabling them to adequately address their basic needs irrespective of inflation, which in turn would enhance their productivity.Salar
MONETARY-FISCAL INTERACTIONS AND THE STABILITY OF MONEY MARKET INSTRUMENTS IN NIGERIA: ASSESSING NIGERIA’S MONEY MARKET AND POLICY TRANSMISSION
Get PDFResearch Problem: Despite the central role of money markets in monetary policy transmission, limited empirical research has examined how different money market instruments interact with key monetary and fiscal variables in Nigeria. Persistent macroeconomic instability, fluctuating interest rates, and inconsistent policy alignment have raised concerns about the efficiency of the money market in supporting monetary policy objectives. Understanding these dynamics is essential for strengthening financial stability and policy effectiveness.
Methods/Theory: This study adopts cointegration analysis and the Vector Error Correction Model (VECM) to investigate the short- and long-run relationships between money market instruments and monetary policy indicators. Four key instruments—Treasury bills, Treasury certificates, certificates of deposit, and bankers’ acceptances—were regressed against interest rates and money supply, with economic growth and fiscal policy included as control variables. Unit root and Johansen cointegration tests established the integration properties of the variables and confirmed the presence of at least two long-run equilibria.
Results: The VECM findings reveal that interest rates exert a significant negative effect on money market activity, indicating contractionary implications for instrument performance. By contrast, money supply and economic growth have positive and significant impacts, demonstrating their roles in enhancing money market depth. Fiscal policy shows a weak but negative effect, suggesting potential crowding-out tendencies. The error correction term is significant, confirming a meaningful speed of adjustment toward equilibrium and signalling resilience within Nigeria’s financial system. Diagnostic tests validate the stability and robustness of the estimated model.
Conclusion: Money market performance in Nigeria is shaped by the interplay of monetary and fiscal variables, with interest rate movements and liquidity conditions exerting the strongest influence. Effective coordination between monetary and fiscal authorities is crucial for enhancing the efficiency of the money market as a transmission channel.
Key Contribution to Knowledge: This study enriches monetary economics literature by providing comprehensive empirical evidence on the joint effects of interest rates, money supply, fiscal policy, and growth on key money market instruments in Nigeria over more than three decades.
Recommendation: The study recommends aligning monetary and fiscal policies to reduce crowding-out pressures, ensuring interest rate stability, and strengthening money market instruments to enhance their effectiveness in monetary policy transmission. Further research should explore instrument-specific behavioural dynamics and incorporate structural breaks to capture evolving financial reforms