SRN Intellectual Journals
Not a member yet
380 research outputs found
Sort by
Investigating the Factors that Influence Repurchase Intention through Customer Satisfaction during COVID-19 Pandemic in Indonesia
Get PDFThe COVID-19 virus has interrupted economic activities, including buying and selling; even some branded shops, supermarkets, and small shops in Indonesia had to close amid the COVID-19 pandemic. The food and beverage industry, such as Kentucky Fried Chicken (KFC), still buys and sells during the COVID-19 pandemic. Thus, this study investigates the factors influencing repurchase intention through customer satisfaction during the COVID-19 Pandemic in Indonesia at KFC Sei Semayang, Medan Binjai City, Indonesia. This study uses a quantitative approach from respondents\u27 responses with a questionnaire as an analytical tool. This study used SEM (Structured Equation Model) analysis and was processed through the Smart-PLS 4.0 program. The sample in this study was 100 respondents who had purchased KFC in Sei Semayang. The findings revealed a positive relationship between the marketing mix and service quality, a significant effect on customer satisfaction, a positive relationship between the marketing mix and service quality, a significant effect on repurchase intention, and a positive relationship between the marketing mix and satisfaction. These findings show that KFC in Sei Semayang consider a few elements that can increase customer satisfaction and encourage them to keep buying KFC products. In this study, the dominant factor from the physical appearance aspect is the health protocol carried out during the pandemic, the reliability aspect is the presentation of clean and hygienic food, the taste aspect is a varied menu variation, the attention aspect is top of mind KFC products, the price aspect is the affordability of KFC products, and on the responsive aspect, food is prepared quickly
The Effect of Motivation, Commitment and Work Discipline to Optimize the Regional Income: Mediating Role of Organizational Behavior
Get PDFRecently, income inequality in urban areas has increased sharply compared to rural areas, which is closely related to the economic downturn in the Riau Islands caused by the decline in the manufacturing industry sector which is generally located in urban areas. In the Regional Tax and Levy Management Agency of the Riau Islands Province, Indonesia. A total of 330 respondents representing the Riau Islands Provincial Government. Slovin formula is used to get the requirements to be sampled as many as 180 respondents. Data analysis was carried out using the Structural Equation Model (SEM) method. The software used for structural analysis is AMOS-24. The results indicated that commitment, motivation and work discipline have a significant positive effect on organizational behavior. Also, commitment and motivation have a significant positive effect on optimizing regional income. Besides that, work discipline does not affect optimizing regional income. In addition, organizational behavior has a significant positive effect on the optimizing regional income. This study also found that studied variables (exogenous) have contributed in explaining its relationship on organizational behavior is 91.18 percent and regional original income is 99.9 percent. It means that changes in regional original income is influenced by motivation, commitment, work discipline, and organizational behavior. In this study, we prove that there is a problem with the effect of the work discipline variable on the optimizing regional income variable is significantly positive
The Effect of Digital Leadership, Information Technology and Digital Competency on Employee Performance in the Digital Era: Mediating Role of Job Satisfaction
Get PDFToday, human resource is the main factor for organizations to achieve success. Thus, the employees are no longer only considered as production but have become an asset for the organization. Organizations must also be sensitive to the changes that occur in the internal and external environment to compete and maintain business during the significant competition due to globalization and industrial revolution. This study seeks to examine mediating role of job satisfaction in the effect of digital leadership, information technology and digital competency on employee performance in the digital era at BPR Sejahtera Batam. This study uses a quantitative method with explanatory research. The survey data were analyzed using the Structural Equation Modeling (SEM) using AMOS. The results indicated that digital leadership and digital competence have a significant positive effect on job satisfaction. Also, digital leadership and information technology have a significant positive effect on employee performance. Besides that, job satisfaction mediates the relationship between digital leadership and employee performance. In addition, this study found that Information Technology does not significant effect on job satisfaction and Digital Competence does not significant effect on employee performance. This study concludes that job satisfaction plays an important role as mediator in the relationship between digital leadership and employee performance
Impacts of Political Risk and Macroeconomics Factors Towards Foreign Direct Investment in Developing Countries
Get PDFThis study examines the relationship between macroeconomic factors and foreign direct investment (FDI) inflows in developing countries. The data from the World Bank covers 21 years, from 2000 to 2020 was analyzed using the panel regression approach with E-Views. Panel regression analysis, including model selections and diagnostics, is used for inferential analysis. The main contribution of this study is the influence of political factors on FDI inflows. Political stability and corruption control are technically the most important conditions for FDI inflows in developing countries and were introduced in this study. This study found a positive relationship between GDP growth rate, imports, inflation, and corruption index with FDI inflow, confirmed by previous studies. The study also implies that the exchange rate, exports, and political stability have a negative relationship with the level of FDI in developing countries. In addition, the study found that GDP growth rate, imports, and exports significantly impact FDI inflows in developing countries, while the other variables are not significant. In other words, this result shows that macroeconomic and political factors such as import, export, exchange rate, corruption control, and political stability impact FDI inflows. Moreover, this paper provides policy recommendations to support developing countries\u27 economies by attracting FDI and increasing its inflow
The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image
Get PDFIndonesia is categorized as Southeast Asia\u27s largest economic potential, with abundant natural resources spread across various provinces. Indonesia experienced global financial crises and a slowdown in early 2019 due to the coronavirus (COVID-19) pandemic. Many sectors, such as mining, energy, and construction, use heavy equipment, especially Crawler Excavators. The Mining sector is still the prima donna of business in Indonesia due to the increasing price of commodities such as coal and other minerals, so there are also many companies as heavy equipment manufacturers, especially PT. Zoomlion Indonesia Heavy Industry. Thus, this study examines the effect of price and product quality on consumer purchasing decisions through brand image. This study is designed using this quantitative method. It is carried out with an exploratory approach which aims to explore and examine more deeply the phenomena that occur between the constructs under study. The population is all companies that shop or buy 20 ton Class Crawler Excavator heavy equipment products, namely PT. Zoomlion Indonesia Heavy Industry in East Kalimantan from 2017-2021, totaling 130 product sales. The results indicated that price and product quality positively and significantly affect purchase decisions. Also, price and product quality positively and significantly affect brand image. Besides that, this study found that brand image mediates the relationship between price and product quality in purchase decisions. This study concludes that brand image plays an important role as a mediator between price and product quality in purchase decisions at PT. Zoomlion Indonesia Heavy Industry
Gaming Microtransaction in Mobile Device: An Application of Unified Theory of Acceptance and Use Technology
Get PDFThis study explores UTAUT (Unified Theory of Acceptance and Use Technology) in the context of gaming micro transaction. An extended UTAUT model framework that include influence marketing to this research. The data analyses correspond to a sample of online player through mobile device in Indonesia. PLS-SEM is used to evaluate the data and test the hypotheses. The study reveals that influence marketing and social influence are the main factors influencing adoption and use of digital transaction in online game. UTAUT framework was confirmed in the context of the research. Gaming micro transaction is important by developer gaming industry. Thus, it is imperative to understanding the customer adoption behavior. The outcome will aid developer gaming company develop strategies that will sustain the interest of consumer to embrace diamond in online game. In conclusion, this study has successfully explored the accepted online games, based on the unified theory of acceptance and use of technology 2 (UTAUT 2). When implementing and adapting UTAUT2 to study intentions and using diamond online games, we found that it is a enough theoretical model. However, having been adapted in a game technological context very different from that originally proposed by Venkatesh et al. (2012)
The Effectiveness of Duck Farming as A Psychosocial Recovery and Economic Empowerment of People with Schizophrenia (ODS) and Their Family
Get PDFSchizophrenia is a psychotic disorder, one type of mental disorder that experiences distortions (deviations) of thought due to a chemical balance disorder in the brain that causes sufferers to experience disturbances in thinking, perception, time and speech orientation, feelings, and even behavior disorders. People who experience or suffer from it are called ODS (People with Schizophrenia). Their strange and deviant behavior even has some ODS who have violent behavior that endangers themselves and those around them, making the community afraid and not daring to take risks to employ them. When ODS conditions are unstable, their behavior causes them to be unable to work productively and concentrate, so their performance is low and not working. This condition makes it difficult for ODS to get a job. Pioneering and owning a duck farming business or operating in a duck farming business for business owners who understand the conditions of ODS is one of the alternative earning businesses that can be a source of income for ODS families and families. In addition, duck farming has a recreational element that can help the psychological recovery process for ODS. This study uses qualitative research methods. This study interviewed the market people of ODS, families, mental hospital staff, and business partners
The Effect of Foreign Direct Investment and Foreign Exchange Reserves on Economic Growth in ASEAN Countries
Get PDFThis study aims to examine the effect of foreign direct investment (FDI) and foreign exchange reserves on economic growth in ASEAN countries during the 1995-2021 period. Estimation results on modeling Autoregressive Distributed Lag (ARDL) show that in the long run foreign exchange reserves have a significant positive relationship with economic growth whereas FDI in the long run has no effect on economic growth. The short-run estimation results show that foreign exchange reserves have no effect on economic growth, while FDI in the short run has a significant positive relationship with economic growth. FDI and foreign exchange reserves need to be increased in ASEAN countries to encourage economic growth
Is there Herding Behavior in the Indonesia Stock Market during the COVID-19 Pandemic?
Get PDFThis study investigates the signs of herding behavior during the COVID-19 pandemic in the Indonesian Stock Exchange. Various studies found no herding in Indonesian stock markets during the COVID-19 pandemic, but we believe those studies have a limited methodology to capture the herding behavior. We believe that herding appears in a short time during the pandemic period, so we have to reexamine the existence of herding behavior using sectoral stock indexes rather than the stock market-wide index (IHSG) and using the rolling regression technique to capture the possibilities of herding that might be existing during short window period in COVID-19 pandemic time. This study uses a model Chang et al. suggested (2000). Variables such as return dispersion (CSAD), absolute market return, and market squared return are employed in the analysis. We use the closing price of 715 stocks, nine sectoral stock indexes in IDX, and the closing price of IHSG from January 2, 2020, until April 30, 2021. The results show that herding cannot be found in the full sample of the market-wide stock index (IHSG) and sectoral indexes. The rolling regression indicates that herding was found for several days from January 2020 to December 2021
Improving Teachers\u27 Professional Competence with Application of the Active, Innovative, Creative, Effective and Fun Learning Method
Get PDFThis study aims to improve the professional competence of subject teachers at SD Negeri 091316 Pematang Raya in implementing the PAIKEM Learning Model through continuous mentoring. This research is classified as School Action Research involving 6 subject teachers in two cycles, each cycle consisting of four stages, namely: planning, implementation, observation and reflection. The result indicates that there was an increase in teacher activity and competence in applying the PAIKEM model from cycle I to cycle II. The achievement of performance indicators is found in the second action. The results of this study indicate an increase in the planning, implementation, evaluation of learning in accordance with the syntax of the PAIKEM model. The results of data analysis in each cycle showed an increase in the four aspects of the assessment, with an explanation of the increase in aspects of preparing an implementation plan in the initial conditions from 54.00 with the criteria of less value increased to 67.67 with the criteria of sufficient value and 78.83 with the criteria of good value, in the aspect of the implementation of learning from the average value of 64.71 with the criteria of less value increased to 65.43 with the criteria of sufficient value and 75.43 with the criteria of good value in the second cycle, in the aspect of the assessment of learning outcomes from an average of 64.72 with the criterion of a low score becomes 65.42 with a criterion of sufficient value and 77.42 with a criterion of good value and in the aspect of class management from 66.26 with a criterion of less value to 66.83 with a criterion of sufficient value and 75.83 with a criterion of good value. Thus, the continuous guidance carried out by the researchers succeeded in improving the professional skills of the teachers of SD Negeri 091316 Pematang Raya