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Impact of Green Marketing on Eatery Businesses in Naga City
Get PDFThis study aims to determine the business profile of restaurant businesses in Naga City, the impact of green marketing along monthly sales, price, product, service; and if there is a significant correlation between green marketing and its impact to restaurant businesses. The mixed-method was used as the data gathering method, and weighted mean and ranking were used in interpreting the data. Pearson’s correlation was used to determine if there is a correlation between green marketing practices and its impact on restaurant business. People are more likely to choose a restaurant that cares about the environment. When a place shows it's making an effort to be eco-friendly—whether by reducing waste, conserving energy, or using locally sourced ingredients it tends to create a positive impression and build trust with customers who are sustainable. These green practices don't just value making a restaurant look good; they also help keep things cleaner and safer. By focusing on environmentally responsible choices, restaurants can improve their sanitation, reduce the use of harmful chemicals, and ensure healthier food. Customers feel more confident knowing the establishment cares about their health and the planet. There was no significant correlation between green marketing practices and its impact on restaurant business
Challenges and Opportunities for Digital Economy Metrics
Get PDFDigital economy is profoundly changing the traditional economic form and business model, and becoming a new engine leading global economic growth. However, due to the unique attributes of digital economy, such as virtuality, ubiquity, high speed and cross-border, it brings many challenges to the existing statistical accounting system. This paper firstly analyses the impact of digital economy on the traditional GDP accounting system, and discusses the main problems faced by the digital economy accounting, including the vague definition of the object and scope of accounting, the inconsistency of statistical caliber and standards, and the difficulty of obtaining basic data. Secondly, this paper puts forward countermeasures and suggestions to promote the statistical accounting of digital economy from the aspects of improving the accounting theory, innovating the accounting method, reforming the statistical system and strengthening international cooperation. In addition, this paper also discusses the application prospects of emerging technologies such as big data and artificial intelligence in the measurement of digital economy, as well as the significance of digital economic accounting for the theoretical innovation and practical development of economic statistics. In the era of digital economy, accurate measurement of the scale, structure and effect of digital economy is of great value for grasping the development trend of the new economy, formulating industrial policies and promoting economic transformation and upgrading. Looking to the future, it is urgent to accelerate the construction of a scientific, standardized and internationally coordinated statistical index system for digital economy, so as to provide powerful statistical support and decision-making reference for the high-quality development of digital economy
Supply chain agility and marketing performance of hotels in Rivers State
Get PDFThe purpose of the research was to examine the connection between marketing success and the agility of the supply chains of four-star hotels in Rivers State. A nomothetic and quantitative methodological stance informed the study's guiding principles. To recruit participants, the researchers used a cross-sectional survey methodology. Eleven point seven hotel employees from four-star establishments in Rivers State make up the study's population. Using Spearman's Rank Correlation Coefficient, four hypotheses were examined statistically. Results from these analyses indicated significant, positive and strong relationships between the dimensions of supply chain agility (accessibility and flexibility) and measures of marketing performance (cost efficiencyand on-time delivery). Based on the findings, this study concluded that supply chain agility is a veritable and strategic tool that has the capability of improving the marketing performance of hotels. This study therefore, recommended that hotel management should focus on supply chain lead-time and adopt an end-to-end supply chain automation considering the repetitive changes of the customer needs and market competition, as this would lead to improve performance. Lastly, management of four-star hotels should build collaborative network among competent suppliers, as these actions would result to access to useful information that addresses unforeseen challenges in times of scarcity of material inputs
Tourism Entrepreneurial Opportunities for Nigerian Startups: A Conceptual Review
Get PDFThis paper reviews the opportunities for Nigerian startups in the field of tourism entrepreneurship. It examines the literature on the topic with an aim of reviewing entrepreneurial opportunities for utilisation by tourism graduates in Nigeria as well as providing a summary of institutions offering tourism and hospitality courses in Nigeria while also highlighting the importance of tourism studies as an entrepreneurial education for national development, self-sufficiency, actualization of prospects for youths in the country. . The review shows that there are many potential opportunities for Nigerian startups in the field of tourism, such as tour guiding, lodging, cottage industries and other allied services. The results suggest that there are broad range of tourism entrepreneurship skills training opportunities available to Nigerian startups, along with access to education, skill acquisition and a mild supportive entrepreneurial ecosystem. However, the results also highlight some of the challenges that Nigerian startups may encounter in the tourism sector, such as a lack of access to business finance, absence of mentorship programs in the sector and the limited availability of financial resources. The findings suggest that there is potential for Nigerian startups to take advantage of tourism entrepreneurship opportunities, as some of the business can be started with little or no capital but with a creative mind and capacity to deliver
The Role of Machine Translation (MT) in the Promotion of National African languages
Get PDFThis study set out to investigate the Role of Machine Translation (MT) in the Promotion of National African languages. This study therefore, aims at exploring how MT can facilitate the promotion of national African languages, identify associated challenges, and propose strategies for optimizing its effectiveness. A mixed-method research design was employed, combining data collected through questionnaires and semi-structured interviews. The analysis was conducted using Excel and SPSS. The findings reveal a general positive perception of the potential of MT to promote national African languages. Notably, 36.78% of respondents believe that MT could effectively bridge communication gaps across linguistic barriers. In addition, 35.23% of participants emphasize its role in fostering language learning and facilitating cultural exchange. Furthermore, 23.83% of the respondents view MT as a tool for disseminating knowledge in national African languages. However, challenges such as the linguistic complexity of various dialects, standardized terminology, data security concerns, accuracy and quality limitations, the inability of MT to capture idiomatic expressions, the absence of linguistic databases, and cultural nuances were identified as major obstacles. To overcome these obstacles, this study recommends enhancing MT systems’ linguistic and cultural competence, expanding language coverage, and improving user-friendliness. Additionally, collaborative efforts among stakeholders— including language authorities, policymakers, technologists, local communities, and active end-user involvement —are essential for successful implementatio
The relationship between foreign language teaching and culture
Get PDFLanguage and culture are closely intertwined and inseparable. Learning a nation's language means simultaneously approaching their culture. Educators need to pay special attention to the cultural factor in the teaching process. Culture is an inseparable element, playing a key role in guiding students to reach a level of natural communication. Therefore, it is necessary to choose appropriate teaching methods, design systematic activities, and introduce the culture implicit in the language in a systematic way. With the right awareness, effective approaches and systematic activities, educators need to research and summarize practical experiences. This contributes to solving the challenges in language teaching, which is always closely linked to culture. This article, based on practice, will analyze, search for and propose optimal solutions to the problem: How to integrate cultural factors in foreign language teaching to improve learners' communication effectiveness
Challenges and Complexities in Translating Kiswahili Cultural Expressions: A Comparative Analysis and Practical Solutions
Get PDFThis study examines the challenges and complexities involved in translating Kiswahili cultural concepts into other languages, by focusing on practical solutions to address these issues. Kiswahiliis deeply interwoven with cultural nuances that often defy straightforward translation. Translators face the dual challenge of bridging linguistic differences and reconciling divergent worldviews, social norms, and historical contexts. Through a comparative analysis of Kiswahili cultural expressions and their translations, this study investigates categories such as idioms, humours, sarcasm, ironies, greetings, social practices, and political expressions. The analysis highlights the limitations of literal translation, risks of cultural misrepresentation, and the strategies employed to achieve semantic and cultural equivalence, including borrowing, calque, descriptive translation, and cultural adaptation. This paper advocates for nuanced translation approaches that transcend linguistic conversion to preserve the cultural integrity of the source text through cultural sensitivity. By proposing practical solutions to these translation challenges, this research contributes to enhancing cross-cultural communication and underscores the vital role of cultural competence in translation practises
Proactive Technology Adoption and Venture Growth in Agro-based Industry
Get PDFThe study was undertaken to examine the relationship between proactive technology adoption and venture growth in agro base industry. Relevant variables were discussed under the literature review. This study was based on a review of the conceptual and empirical literature on the relationship between proactive technology adoption and venture growth and drawing the conclusion. Theoretically, this study was based on personality traits theory. Findings from the various literature reviewed indicated a strong relationship between the dimensions of innovation and the measure of market expansion strategies. The study concluded that innovation serves as a catalyst for market expansion strategies and techniques by enabling the development of new products or services, facilitating entry into new markets, and improving operational efficiency. It was recommended that micro firms should embrace all kinds of innovation to enhance product expansion, market segmentations and entrepreneurs should be proactive, by engaging in the development of new products and services, entry into new markets
Study of housing and residential area implementation in West Kutai Regency
Get PDFThe government has a very important role in providing and giving housing and residential area facilities and assistance to the community through the implementation of housing and residential areas. The state is responsible for protecting all Indonesian people through the implementation of housing and residential areas so that people can live and occupy decent and affordable houses in healthy, safe, harmonious, and sustainable housing throughout Indonesia. In its implementation, several problems/factors caused the implementation of housing and residential areas to not run as expected. The purpose of this study is to examine the problems and efforts that have been made by the West Kutai Regency Government in the field of Housing and Residential Area Implementation. The study used legal research methods, namely by conducting Normative Juridical and Empirical Juridical legal research. The results of the study indicate that the problems of organizing housing and residential areas in West Kutai Regency are: (a) there is no Regional Regulation governing the Organization of Housing and Residential Areas; (b) the limited authority of the Housing, Residential Areas, and Land Service in organizing housing and residential areas in handling very complex settlements such as the fulfillment of basic clean water, sanitation infrastructure, and electricity networks; (c) the vast area of West Kutai Regency and the spread of residential areas resulting in a wide service coverage area, but few beneficiaries, this causes the cost value to increase but the beneficiaries do not match the value spent; (d) There are no regulations related to the West Kutai Regency Settlement Area Plan and related documents are still in process; and (e) There are no regulations regarding the development of residential housing in river/lake banks and building requirements that must have sanitation; Efforts made by the West Kutai Regency Government in the Implementation of Housing and Settlement Areas, namely: (a) providing assistance for the rehabilitation of residential housing with funds originating from the APBN, APBD, Province and APBD; (b) it is necessary to stipulate Regional Regulations on the Implementation of Housing and Settlement Areas to be a guideline for the regional government in carrying out government affairs in the field of housing and settlement areas; (c) facilitating, providing assistance and convenience to the community in providing housing along with supporting facilities and infrastructure, and (d) empowering the community in preventing the growth and development of slums is carried out through assistance and information services
Product mediation and innovation and creativity: Global business prospects of manufacturing small and medium enterprises in South-East, Nigeria
Get PDFThe aim of this study is to find the relationship between product mediation and innovation and creativity in the South-East region of Nigeria. This is a desk research and the researchers used secondary data from other journal articles, books, other internet publications, and the empirical views of other researchers which were extensively reviewed. The theoretical findings in line with the reviewed literature revealed a significant relationship between product mediation and Research and Development Investment and also a significant relationship between product mediation and employee engagement. Therefore, the study recommended that SMEs should adopt the use of R&D investment so as to roll out products that can compete with others