GPH International Journals
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Coaching modalities: Its implications on the performance of employees in a BPO company
Full text linkIn the ever-evolving landscape of the Business Process Outsourcing (BPO) industry, the performance of employees stands as a measure for organizational success. The strategic implementation of coaching has emerged as a potent instrument, aiming to augment employee skills, promote engagement, and ultimately propel performance to greater heights. This study investigated the impact of different coaching modalities (in-person vs. virtual) on the performance of Business Process Outsourcing (BPO) employees in the post-pandemic context. There were 53 employees (27 on-site and 26 work from home) from a BPO company who participated in the survey, exploring performance levels, coaching experiences, and perceived factors influencing performance. Statistical analysis included frequency/percentage, weighted means, and Pearson's correlation coefficient. The on-site employees receiving in-person coaching generally outperformed work from home employees with virtual coaching. Compensation and benefits had a positive relationship with performance, while organizational support and culture, despite being highly regarded by employees, did not show a significant impact on performance. Personal and family factors negatively affected performance. Additionally, employee profiles (age, gender, education, work experience) influenced performance levels. The BPO Company shall sustain providing competitive salary and benefit packages including performance driven monetary incentive programs. Establishing an inspection piece has to be in place to measure compliance and quality of coaching and support being given. The company shall strategize interventions involving the employee relations, clinic, and the managers to help employees identify personal and family stressors and address it through dialogues and stress management learning sessions
Decoding Success: Key Drivers of Effective Remote Leadership in the Modern Workplace
Full text linkThis study investigates the key challenges faced by virtual leaders and how these challenges impact their performance in the modern workplace. Employing a quantitative approach, the research integrates quantitative research techniques to gather comprehensive data. Quantitative data are collected through structured surveys and statistical analysis to measure correlations between specific challenges and leader performance. The findings reveal that communication barriers, time management difficulties, and team collaboration challenges significantly affect performance, with team collaboration challenges being the most impactful. Recommendations include targeted training programs, the use of advanced technology tools, and leadership strategies tailored to individual team member profiles to enhance remote leadership effectiveness. This research contributes to understanding the nuances of virtual leadership and offers practical strategies for overcoming challenges to improve team outcomes
Impact of Green Marketing on Eatery Businesses in Naga City
Full text linkThis study aims to determine the business profile of restaurant businesses in Naga City, the impact of green marketing along monthly sales, price, product, service; and if there is a significant correlation between green marketing and its impact to restaurant businesses. The mixed-method was used as the data gathering method, and weighted mean and ranking were used in interpreting the data. Pearson’s correlation was used to determine if there is a correlation between green marketing practices and its impact on restaurant business. People are more likely to choose a restaurant that cares about the environment. When a place shows it's making an effort to be eco-friendly—whether by reducing waste, conserving energy, or using locally sourced ingredients it tends to create a positive impression and build trust with customers who are sustainable. These green practices don't just value making a restaurant look good; they also help keep things cleaner and safer. By focusing on environmentally responsible choices, restaurants can improve their sanitation, reduce the use of harmful chemicals, and ensure healthier food. Customers feel more confident knowing the establishment cares about their health and the planet. There was no significant correlation between green marketing practices and its impact on restaurant business
Challenges and Opportunities for Digital Economy Metrics
Full text linkDigital economy is profoundly changing the traditional economic form and business model, and becoming a new engine leading global economic growth. However, due to the unique attributes of digital economy, such as virtuality, ubiquity, high speed and cross-border, it brings many challenges to the existing statistical accounting system. This paper firstly analyses the impact of digital economy on the traditional GDP accounting system, and discusses the main problems faced by the digital economy accounting, including the vague definition of the object and scope of accounting, the inconsistency of statistical caliber and standards, and the difficulty of obtaining basic data. Secondly, this paper puts forward countermeasures and suggestions to promote the statistical accounting of digital economy from the aspects of improving the accounting theory, innovating the accounting method, reforming the statistical system and strengthening international cooperation. In addition, this paper also discusses the application prospects of emerging technologies such as big data and artificial intelligence in the measurement of digital economy, as well as the significance of digital economic accounting for the theoretical innovation and practical development of economic statistics. In the era of digital economy, accurate measurement of the scale, structure and effect of digital economy is of great value for grasping the development trend of the new economy, formulating industrial policies and promoting economic transformation and upgrading. Looking to the future, it is urgent to accelerate the construction of a scientific, standardized and internationally coordinated statistical index system for digital economy, so as to provide powerful statistical support and decision-making reference for the high-quality development of digital economy
Supply chain agility and marketing performance of hotels in Rivers State
Full text linkThe purpose of the research was to examine the connection between marketing success and the agility of the supply chains of four-star hotels in Rivers State. A nomothetic and quantitative methodological stance informed the study's guiding principles. To recruit participants, the researchers used a cross-sectional survey methodology. Eleven point seven hotel employees from four-star establishments in Rivers State make up the study's population. Using Spearman's Rank Correlation Coefficient, four hypotheses were examined statistically. Results from these analyses indicated significant, positive and strong relationships between the dimensions of supply chain agility (accessibility and flexibility) and measures of marketing performance (cost efficiencyand on-time delivery). Based on the findings, this study concluded that supply chain agility is a veritable and strategic tool that has the capability of improving the marketing performance of hotels. This study therefore, recommended that hotel management should focus on supply chain lead-time and adopt an end-to-end supply chain automation considering the repetitive changes of the customer needs and market competition, as this would lead to improve performance. Lastly, management of four-star hotels should build collaborative network among competent suppliers, as these actions would result to access to useful information that addresses unforeseen challenges in times of scarcity of material inputs
Tourism Entrepreneurial Opportunities for Nigerian Startups: A Conceptual Review
Full text linkThis paper reviews the opportunities for Nigerian startups in the field of tourism entrepreneurship. It examines the literature on the topic with an aim of reviewing entrepreneurial opportunities for utilisation by tourism graduates in Nigeria as well as providing a summary of institutions offering tourism and hospitality courses in Nigeria while also highlighting the importance of tourism studies as an entrepreneurial education for national development, self-sufficiency, actualization of prospects for youths in the country. . The review shows that there are many potential opportunities for Nigerian startups in the field of tourism, such as tour guiding, lodging, cottage industries and other allied services. The results suggest that there are broad range of tourism entrepreneurship skills training opportunities available to Nigerian startups, along with access to education, skill acquisition and a mild supportive entrepreneurial ecosystem. However, the results also highlight some of the challenges that Nigerian startups may encounter in the tourism sector, such as a lack of access to business finance, absence of mentorship programs in the sector and the limited availability of financial resources. The findings suggest that there is potential for Nigerian startups to take advantage of tourism entrepreneurship opportunities, as some of the business can be started with little or no capital but with a creative mind and capacity to deliver
The Role of Machine Translation (MT) in the Promotion of National African languages
Full text linkThis study set out to investigate the Role of Machine Translation (MT) in the Promotion of National African languages. This study therefore, aims at exploring how MT can facilitate the promotion of national African languages, identify associated challenges, and propose strategies for optimizing its effectiveness. A mixed-method research design was employed, combining data collected through questionnaires and semi-structured interviews. The analysis was conducted using Excel and SPSS. The findings reveal a general positive perception of the potential of MT to promote national African languages. Notably, 36.78% of respondents believe that MT could effectively bridge communication gaps across linguistic barriers. In addition, 35.23% of participants emphasize its role in fostering language learning and facilitating cultural exchange. Furthermore, 23.83% of the respondents view MT as a tool for disseminating knowledge in national African languages. However, challenges such as the linguistic complexity of various dialects, standardized terminology, data security concerns, accuracy and quality limitations, the inability of MT to capture idiomatic expressions, the absence of linguistic databases, and cultural nuances were identified as major obstacles. To overcome these obstacles, this study recommends enhancing MT systems’ linguistic and cultural competence, expanding language coverage, and improving user-friendliness. Additionally, collaborative efforts among stakeholders— including language authorities, policymakers, technologists, local communities, and active end-user involvement —are essential for successful implementatio
The relationship between foreign language teaching and culture
Full text linkLanguage and culture are closely intertwined and inseparable. Learning a nation's language means simultaneously approaching their culture. Educators need to pay special attention to the cultural factor in the teaching process. Culture is an inseparable element, playing a key role in guiding students to reach a level of natural communication. Therefore, it is necessary to choose appropriate teaching methods, design systematic activities, and introduce the culture implicit in the language in a systematic way. With the right awareness, effective approaches and systematic activities, educators need to research and summarize practical experiences. This contributes to solving the challenges in language teaching, which is always closely linked to culture. This article, based on practice, will analyze, search for and propose optimal solutions to the problem: How to integrate cultural factors in foreign language teaching to improve learners' communication effectiveness
Challenges and Complexities in Translating Kiswahili Cultural Expressions: A Comparative Analysis and Practical Solutions
Full text linkThis study examines the challenges and complexities involved in translating Kiswahili cultural concepts into other languages, by focusing on practical solutions to address these issues. Kiswahiliis deeply interwoven with cultural nuances that often defy straightforward translation. Translators face the dual challenge of bridging linguistic differences and reconciling divergent worldviews, social norms, and historical contexts. Through a comparative analysis of Kiswahili cultural expressions and their translations, this study investigates categories such as idioms, humours, sarcasm, ironies, greetings, social practices, and political expressions. The analysis highlights the limitations of literal translation, risks of cultural misrepresentation, and the strategies employed to achieve semantic and cultural equivalence, including borrowing, calque, descriptive translation, and cultural adaptation. This paper advocates for nuanced translation approaches that transcend linguistic conversion to preserve the cultural integrity of the source text through cultural sensitivity. By proposing practical solutions to these translation challenges, this research contributes to enhancing cross-cultural communication and underscores the vital role of cultural competence in translation practises
Proactive Technology Adoption and Venture Growth in Agro-based Industry
Full text linkThe study was undertaken to examine the relationship between proactive technology adoption and venture growth in agro base industry. Relevant variables were discussed under the literature review. This study was based on a review of the conceptual and empirical literature on the relationship between proactive technology adoption and venture growth and drawing the conclusion. Theoretically, this study was based on personality traits theory. Findings from the various literature reviewed indicated a strong relationship between the dimensions of innovation and the measure of market expansion strategies. The study concluded that innovation serves as a catalyst for market expansion strategies and techniques by enabling the development of new products or services, facilitating entry into new markets, and improving operational efficiency. It was recommended that micro firms should embrace all kinds of innovation to enhance product expansion, market segmentations and entrepreneurs should be proactive, by engaging in the development of new products and services, entry into new markets