ORIENTAL COLLEGE MAGAZINE
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اردو اور عربی شاعری میں مناظرِ فطرت مجید امجد اور محمود شعبان کی شاعری کی روشنی میں
No full textMahmoud Shaban is one the renowned poets of modern day Arabic language. He is widely read and referred for his treatment of elements of natural phenomena in his poetry. He has composed on various issues but elements of natural phenomena are very close to his heart. Majeed Amjad is one of the great poets of modern Urdu. He has also written on natural phenomena. Many similarities are found in both Shaban and Amjad's poetry. This article is a comparative study of dealing of natural elements by Arabic poet Shaban and Urdu poet Majeed Amjad
میرزا ادیب کے ڈراموں میں آزادی کی تحریکیں
No full textMirza Adeeb is a famous writer of Urdu. He has written fiction, pen sketches and edited literary magazines. He is also known for his play writing. His plays not only cover Pakistani society's issues but also focus international issues especially of Arab world's freedom movement. This article is a study of Mirza Adeeb's two plays namely 'Fatima Barnavi' and 'Jamila'. The study also focuses the women's role in the fight against the brutal occupying forces and depicts their valor very successfully.
گردشِ رنگِ چمن اور امراة عند نقطة الصفر میں فکری مماثلتیں
No full textQuratul Ain Haider's works and that of Arabic fiction writer Nawal El Sadaawi's coincide with each other in terms of thematic and intellectual depth. Specifically, many similarities can be traced between Haider's novel 'Gardsh-e Rang-e-Chaman' and El Sadaawi's 'Woman at Point Zero'. These famous novels depict the character sketches of the poor and marginalized women. Caught in the mire of adverse conditions and cruel patriarchal behaviors of society, these women are sexually exploited by the malicious bigwigs of the society. These women could be everything but prostitutes, but they lose their chastity due to their tragically oppressive circumstances
رشید حسن خاں کی تدوینی اقلیم
No full textRasheed Hasan Khan enjoys a prominent status as a research scholar and editor in the field of textual criticism of Urdu literature. He abides by the principles of research and editing very strictly and makes no compromise on them. His editing of Sehr-ul-bayan ,Gulzar-e-Nasim - most prominent 'Masanviyat' in Urdu- and Masnaviat-e-Mirza Shauq is an ample proof of this fact. Besides, the editing of 'Dastan'- long tales in Urdu- in the perspective of their linguistic and literary qualities and then original and solid scripts with complete authenticity is another important achievement of Rasheed Hasan Khan. Hence, he is regarded as the forerunner in the field of editing of Urdu manuscripts
منٹو بحیثیت افسانوی کردار
No full textSaadat Hasan Manto is a great literary figure of Urdu language and literature. He is a versatile writer who has penned in many genres but chiefly he is admired for subtlety in weaving of short stories. He enjoys unmatched popularity in story writing that his name and Urdu short story has become synonymous. Manto has time and again drags his personal traits in his stories. This article is a study of Manto's person as a character of his short stories.
مولانا امتیاز علی خاں عرشی کا اسلوب
No full textMaulana Imtiaz Ali Khan Arshi was a profound scholar of Arabic, Persian and Urdu. He penned on number of topics but his main claim to fame was his work on Ghalibyaat. He wrote in a style unique to him. He was admired as well as criticized for his style. This article focuses Arshi's style in detail.
دیوانِ شاداں کے قلمی نسخے: ایک تعارف
No full textMaharaja Chandu Lal Shadan served as a prime minister of Hyderabad Deccan during 1833-1844. He was a great patron of Urdu language and literature. His generosity attracted Urdu poets and writers of the time to his court. Despite his official responsibilities, he used to organize and attend Mushairas on regular basis. He himself was a good poet and wrote a diwan in Urdu. This article tries to introduce and analyze the rare manuscript of his diwan found in British Library, London. The manuscript is still in a good condition. It is in complete form so far and therefore can be used as copy text for further reserach. The second manuscript available with Asiatic Society Library, Kolkata- India is incomplete but still is very important for a bibliographer
اشتہارات کی کامیابی میں الفاظ کی اہمیت
No full textThe importance of advertising or product promotion in business and industrial world has long been established. A product has its life cycle; comprised of four stages, and it needs a particular advertising strategy in each stage of its life cycle. However, a few basic steps are relevant at every stage, as these can provide answers to some basic questions. A carefully designed advertising campaign aims the positioning of a product, and thus, creates an appeal for a specific product in the consumers. Positioning the product is relevant, particularly in the recent age of media intensification. This research paper highlights the strategy for making successful ads, with an emphasis on positioning of products and the words attached to it. It is obvious that the ads are reached to the consumers through media; however, the mode of production, the selection of a particular media and media planning are beyond the scope of this paper
پریم چند كے منتخب افسانے: ترجمہ یا نقلِ حرفی
No full textMunshi Prem Chand is a renowned short story writer of Urdu and Hindi. His writings laid strong foundations in both Urdu and Hindi. Poverty, feudal system, realism, colonialism and many such social issues are centered in his stories. This article analyses some of his short stories to establish if they are translated or transliterated and whether he had contributed and portrayed more beautifully in Hindi or Urdu language
وجودیت اور شاہنامہ فردوسی
No full textShahnama e Firdousi represents Persian culture and history. The epic and myth, historical narration and the language give immortality to this fantastic piece of literature. The immortality of this creative work is evident from the modern thoughts and concepts being reflected in it. It also contains elements of modern day literary theory of Existentialism. The feeling of self existence, battle between good and evil sides of soul and reluctance against negativity of insight are expressed in Shahnama. This proves its relevancy to the present times