Journal Universitas Pasundan
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PENGARUH BRAND AWARENESS PRODUK TERHADAP DAYA INGAT SENSORIK KONSUMEN UNTUK MENJADI BRAND LOYALTY
Get PDFAirports are dynamic public spaces with high consumer traffic, requiring efficient and targeted marketing strategies. This study aims to examine the influence of brand awareness on brand loyalty, with consumer sensory memory serving as a mediating variable, focusing on Roti O consumers at Kualanamu Airport. A quantitative approach was employed through the distribution of online questionnaires to 100 respondents. Data were analyzed using Structural Equation Modeling (SEM) via SmartPLS 4.0. The findings reveal that brand awareness significantly influences both sensory memory and brand loyalty. Moreover, sensory memory partially mediates the relationship between brand awareness and brand loyalty. This study highlights the importance of sensory marketing strategies in building long-term consumer loyalty in high-traffic public environments such as airports
PENGEMBANGAN MODEL LATIHAN PASSING PADA PERMAINAN FUTSAL UNTUK ANAK USIA SEKOLAH DASAR
Get PDFThis study addresses the problem of limited mastery of basic passing techniques in futsal among elementary school students, which often leads to inaccurate passes and ineffective teamwork during practice and games. The purpose of this research is to develop a passing training model that is suitable for the motor development and learning needs of elementary school children. The research method applied was Research and Development (R&D) using the ADDIE model, which consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. The participants were 20 sixth-grade students from SD Negeri Kertaungaran. The product was validated by material experts and futsal practitioners, with the results showing that the developed model fell into the “feasible to very feasible” category, scoring between 80% and 82%. Field implementation involved pretests and posttests to measure the effectiveness of the training. The findings indicated a significant improvement in students’ passing skills, with the mean pretest score of 75.7 increasing to 87 in the posttest. The paired sample t-test confirmed that the improvement was statistically significant (sig. 0.00 < 0.05). Furthermore, student responses reached 90%, categorized as “very feasible,” reflecting that the model was easy to understand, engaging, and aligned with their physical development. In conclusion, the developed passing training model proved effective in enhancing the passing skills of elementary school students. This model can serve as an alternative approach in physical education learning and futsal extracurricular activities to improve the quality of basic futsal skills in children
DUSUN EMPELU DALAM KAJIAN BUDAYA 2010-2023
Get PDFThis study discusses Empelu Hamlet in Cultural Studies from 2010 to 2023. The
research questions are: How was Empelu Hamlet in cultural studies before 2010,
and how did cultural traditions develop in Empelu Hamlet from 2010 to 2023? The
objective of this study is to describe the development of cultural traditions in
Empelu Village from 2010 to 2023 and before 2010. The research method used in
this study is the Historical Research Method. This method consists of: 1)
Heuristics, collecting data from archives, books, and documents, 2) Verification,
testing the validity of the data, 3) Interpretation, analyzing the collected data, and
4) Historiography, compiling the research results into a report. The research
results indicate that the development of cultural traditions in Empelu Village still
preserves traditional customs, such as Baralek, Mandi Balasai, Balaie, Melebak,
and Babantai, which still exist but appear sporadically in society. However, the
influence of globalization and technological development has caused shifts in
lifestyle patterns, particularly among the younger generation, who tend to abandon
traditional cultural practices. Preservation efforts are carried out through traditional
activities, local education, and local government support in the development of
culture-based tourism. The conclusion of this study is that the culture of Empelu
Hamlet remains intact despite undergoing changes, and a sustainable
preservation strategy is needed to prevent it from losing its identity amid the tide of
modernization
URGENSI RESILIENSI DAN KOMPETENSI PROFESIONAL GURU DALAM MENGHADAPI TRANSFORMASI PEMBELAJARAN ERA DIGITAL DI SD ISLAM AL-AZHAR 6 JAKAPERMAI
Get PDFRapid technological developments require elementary school teachers to possess
strong resilience and professional competence in facing the transformation of digital-
era learning. This study aims to describe the urgency of improving the capabilities
of teachers at Al-Azhar 6 Islamic Elementary School in Jakapermai in integrating
technology into the learning process effectively and adaptively. A qualitative method
with a case study approach was used to gather data through observation,
interviews, and documentation studies. The results show that teachers at this school
are highly motivated and have good adaptability to technological developments,
supported by ongoing training, digital facilities such as tablets and smartboards, and
full support from the school. Teachers not only act as instructors but also as
facilitators who encourage active student participation and creative use of
technology. Collaboration between teachers and regular evaluation are key
strategies in overcoming the challenges of digital learning
PENERAPAN MODEL DISCOVERY LEARNING DALAM PEMBELAJARAN MENULIS TEKS PUISI PADA SISWA KELAS XI MAN 2 INDRAMAYU
Get PDFThis study aims to examine the effectiveness of the discovery learning model inteaching poetry writing to eleventh-grade students of MAN 2 Indramayu in the2024/2025 academic year. The research employed an experimental method with anonequivalent control group design, involving class XI F5 as the experimental group(25 students) and XI F3 as the control group (35 students), selected throughpurposive sampling. Data were collected using written tests and observation sheets.The results showed an increase in the average score of the experimental class from59.5 to 83.39 after the treatment. An independent samples t-test revealed that tcount= 2.376 > ttable = 2.032, indicating that H1 was accepted. These findingsdemonstrate that applying the discovery learning model is effective in improvingstudents’ poetry writing skills while also enhancing their learning engagement
DAMPAK PLATFORM MERDEKA MENGAJAR (PMM) TERHADAP KOMPETENSI GURU DALAM IMPLEMENTASI KURIKULUM MERDEKA DI SDN SUDIMARA 6 CILEDUG KOTA TANGERANG
Get PDFThe development of information technology provides both challenges and opportunities inthe world of education, especially in improving teacher competence to implement the MerdekaCurriculum. This study aims to determine the impact of using the Merdeka Mengajar platform onteacher competence in implementing the Merdeka Curriculum at SDN Sudimara 6 Ciledug,Tangerang City. The research method used is a descriptive qualitative approach with data collectiontechniques through observation, interviews, and documentation studies with teachers, principals,and school operators. Data analysis was conducted systematically with data reduction, datapresentation, and conclusion drawing. The results showed that PMM effectively improved teachers'pedagogical, personality, social, and professional competencies. PMM makes it easy for teachers todesign and implement learning according to Merdeka Curriculum through features such as teachingmodules, self-training, learning communities, and student assessments. In addition, PMMencourages collaboration and creativity between teachers and improves communication withstudents and parents. The obstacles found are the lack of digital literacy of senior teachers andlimited infrastructure such as internet connections and projectors
PENGARUH MODEL PEMBELAJARAN AUDITORY, INTELLECTUALLY, AND REPETITION (AIR) BERBANTUAN APLIKASI KAHOOT TERHADAP KEMAMPUAN PEMECAHAN MASALAH MATEMATIS
Get PDFThis study aims to determine the effect of the Auditory, Intellectually, and Repetition (AIR) learning model assisted by the Kahoot application on students’ mathematical problem-solving ability and examine its effectiveness in the learning process. This experimental study used a pretest–posttest control group design. The population consisted of 55 tenth-grade students of SMKS Al Washliyah Pasar Senen 2 Medan. Probability sampling selected two classes: experimental (30 students) and control (25 students). Research instruments included problem-solving tests and learning effectiveness questionnaires. Results showed that the experimental class achieved a higher posttest mean score (46.33) than the control class (36.59). A t-test indicated a significant difference (Sig. 0.000 < 0.05). Questionnaire results showed a “very good” category with 87.8% and 85.28% for experimental and control classes, respectively. This proves that applying the AIR model assisted by Kahoot effectively improves students’ mathematical problem-solving ability. This study aims to determine the effect of the Auditory, Intellectually, and Repetition (AIR) learning model assisted by the Kahoot application on students’ mathematical problem-solving ability and examine its effectiveness in the learning process. This experimental study used a pretest–posttest control group design. The population consisted of 55 tenth-grade students of SMKS Al Washliyah Pasar Senen 2 Medan. Probability sampling selected two classes: experimental (30 students) and control (25 students). Research instruments included problem-solving tests and learning effectiveness questionnaires. Results showed that the experimental class achieved a higher posttest mean score (46.33) than the control class (36.59). A t-test indicated a significant difference (Sig. 0.000 < 0.05). Questionnaire results showed a “very good” category with 87.8% and 85.28% for experimental and control classes, respectively. This proves that applying the AIR model assisted by Kahoot effectively improves students’ mathematical problem-solving ability
EFEKTIVITAS PENGGUNAAN APLIKASI KAHOOT PADA MATA PELAJARAN AQIDAH AKHLAK UNTUK MENINGKATKAN HASIL BELAJAR SISWA DI MA DARUL FIQRI SARIROGO
Get PDFThis study aims to examine the effectiveness of using the Kahoot application in improving student learning outcomes in the Aqidah Akhlak subject at MA Darul Fiqri Sarirogo. The research employed a quantitative approach with a quasi-experimental non-equivalent control group design, involving two classes: an experimental group of 30 students who learned with Kahoot and a control group of 10 students who continued with conventional methods. Data were collected through pre-tests and post-tests to measure cognitive achievement. The findings revealed a significant improvement in the experimental group, with an average score of 8.950, where most students were categorized as Very Good. Meanwhile, the control group only achieved an average score of 8.350 with less consistent outcomes. Beyond cognitive gains, Kahoot also enhanced motivation, active participation, and created a more competitive and engaging classroom atmosphere. These results align with constructivist theory, which emphasizes active learner involvement. Thus, Kahoot is proven to be an effective and innovative medium, well-suited to the digital generation, for improving both the quality and outcomes of Aqidah Akhlak learning
Studi Kualitatif tentang Kendala dan Strategi Guru SD dalam Mengevaluasi Pembelajaran Matematika dengan Pendekatan Discovery
Get PDFABSTRACT
This study aims to explore in depth the challenges and strategies of elementary school teachers in evaluating mathematics learning through the discovery approach. The research employed a descriptive qualitative method with data collected through in-depth interviews, observations, and documentation. The participants consisted of six classroom teachers (grades I–VI), six students as supporting informants, and the principal as an additional source. Data analysis followed Miles and Huberman’s interactive model, including data reduction, display, and conclusion drawing.
The findings reveal several major challenges faced by teachers in evaluating discovery-based learning, such as limited time, difficulties in designing authentic assessment instruments, varying student abilities, and large class sizes. Students also frequently experienced confusion when dealing with complex problems and required gradual guidance. On the other hand, teachers employed adaptive strategies, including project-based assessments, portfolios, discovery worksheets, and a combination of formative and summative evaluations. Additional strategies involved group-based learning, the use of concrete media, scaffolding, and simple digital tools. School support in the form of training, learning facilities, and flexibility for teachers to innovate further enhanced the effectiveness of evaluation practices.
In conclusion, the success of evaluating discovery-based mathematics learning is highly influenced by teachers’ creativity in selecting appropriate strategies, institutional support, and students’ active engagement. The implications of this research are expected to contribute to the development of authentic assessment practices in elementary schools.
Keywords: Discovery Learning, Learning Evaluation, Elementary Teachers
ABSTRAK
Penelitian ini bertujuan menggali secara mendalam kendala dan strategi guru sekolah dasar dalam mengevaluasi pembelajaran matematika dengan pendekatan discovery. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi. Subjek penelitian terdiri dari enam guru kelas I–VI, enam siswa sebagai narasumber pendukung, serta kepala sekolah sebagai informan tambahan. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan.
Hasil penelitian menunjukkan bahwa guru menghadapi beberapa kendala utama dalam mengevaluasi pembelajaran berbasis discovery, antara lain keterbatasan waktu, kesulitan menyusun instrumen evaluasi autentik, perbedaan kemampuan siswa, serta jumlah siswa yang relatif banyak dalam satu kelas. Siswa juga sering mengalami kebingungan ketika menghadapi soal kompleks dan membutuhkan bimbingan bertahap. Di sisi lain, guru berupaya mengembangkan strategi adaptif seperti penggunaan penilaian berbasis proyek mini, portofolio, lembar kerja penemuan, serta kombinasi evaluasi formatif dan sumatif. Strategi lain mencakup pembelajaran berbasis kelompok, penggunaan media konkret, scaffolding, serta pemanfaatan teknologi sederhana. Dukungan sekolah dalam bentuk pelatihan, penyediaan sarana pembelajaran, serta fleksibilitas bagi guru untuk berinovasi turut memperkuat efektivitas evaluasi.
Dengan demikian, penelitian ini menegaskan bahwa keberhasilan evaluasi pembelajaran matematika berbasis discovery sangat dipengaruhi oleh kreativitas guru dalam memilih strategi yang sesuai, dukungan institusi, serta keterlibatan aktif siswa. Implikasi penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan praktik evaluasi autentik di sekolah dasar.
Kata Kunci: Discovery Learning, Evaluasi Pembelajaran, Guru S
PENGARUH MANAJEMEN KELAS TERHADAP AKTIVITAS BELAJAR SISWA KELAS V B MI AD-DA’WAH.
Get PDFPenelitian ini dilatarbelakangi oleh permasalahan rendahnya aktivitas belajar siswa kelas V B di MI Ad-Da’wah. Tujuan dilakukannya penelitian ini ialah untuk mengetahui pengaruh manajemen kelas terhadap aktivitas belajar siswa kelas V B. Observasi awal di kelas V B MI Ad-Da’wah mengidentifikasi masalah seperti kurangnya antusiasme siswa dalam proses pembelajaran, siswa kurang fokus dalam proses pembelajaran, dan pengelolaan kelas yang kurang efektif, sehingga berdampak pada rendahnya aktivitas belajar siswa. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan metode penelitian korelasi. Populasi pada penelitian ini menggunakan kelas V A dengan jumlah siswa sebanyak 27 orang dan kelas V B dengan jumlah siswa sebanyak 27 orang. Jadi, total 54 siswa. Dalam hal ini kelas V B sebagai sampel penelitian. Teknik pengambilan sampel yang digunakan adalah Purposive sampling dengan Teknik pengumpulan data kuesioner (angket) untuk variabel pengelolaan kelas dan aktivitas belajar siswa. Hasil penelitian bersasarkan uji parsial (uji-t) diperoleh bahwa signifikansi ɑ 0,001 < 0,05 dengan nilai thitung sebesar 4,718 > nilai ttabel sebesar 2,060 maka dapat disimpulkan bahwa H0 ditolak dan H1 diterima. Koefisien determinasi dengan nilai R Square sebesar 0,471. Maka sebesar 47,1% pengelolaan kelas memiliki dampak signifikan terhadap aktivitas belajar siswa, sementara 52,9% sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini