International Journal of Management Research and Emerging Sciences
Not a member yet
330 research outputs found
Sort by
Exploring the Pygmalion Phenomenon in a Male-Centric Industry and Developing a Model of Female Career Progression
Full text linkThis paper explores the relationship between the Pygmalion Effect and female career progression. The data was collected from sales representatives in the real estate sector in Pakistan through semi-structured interviews. Data was analyzed using Quirkos 2.5.3. The results of thematic analysis revealed that male employees received preferential treatment due to their perceived self-efficacy, leading managers to invest more in their development, which can be linked to the Pygmalion Effect. In contrast, female employees did not receive the same treatment within the real estate sector. The findings recommend that top management in the real estate sector should maintain similar interactions with all employees, regardless of their gender, to avoid sub-group formation. Conducting exit interviews with female employees can help identify underlying issues that contribute to their departure from organizations. This paper fills a gap in the existing literature by developing a model for understanding the role of the Pygmalion Effect in female career progression
Effect of Authentic Leadership on Academicians’ Performance through the Lens of Positive Organizational Behavior and Knowledge Sharing Behavior
Full text linkDue to recent upswing in leadership approach proponents of authentic leadership take a very normative approach, placing a strong emphasis on the creation of interferences to facilitate the development of authenticity. Authentic leadership represents a relatively new leadership framework stemming from the fields of leadership, ethics, positive psychology, and positive organizational behavior. Academicians and practitioners are concerned about how leaders in institutions affect the growth of positive organizational behavior, knowledge-sharing behavior, and employee performance since decades. Any institution, especially non-profit organizations like universities, may benefit from exhibiting the effective leadership style to boost employee productivity. If there was a correlation between the performance of academicians and that of actual leaders, this quantitative study sought to determine if such a correlation was due to positive organizational behavior and knowledge sharing behavior acting as an intervening variable. According to positive psychology, people may develop themselves while simultaneously promoting the growth of others by stressing their positive personality traits that result in the emergence of authentic leadership. Considering a sample of 350 academicians affiliated with both public and private universities in Pakistan, we were able to test and confirm our proposed hypothesis and verify the study model. The findings of this study have provided empirical evidence of the relationships between authentic leadership, positive organizational behavior, knowledge sharing, and academicians\u27 performance. The implications of the study have advanced the theoretical and practical aspects by statistically proving a hypothetical model while providing concrete inferences that can be applied to enhance employees’ performance
Systematic Literature Review of Performance Measurement Systems in Health Sector of Pakistan
Full text linkBuilding The research study is primarily focused on identifying the parameters of Performance Measurement System within the healthcare sectors of Pakistan. The main purpose is to identify the efficacy of different Performance Measurement Systems within Pakistan, and its impacts on performance of physicians. Considering the current performance and situation in healthcare sector of Pakistan, it has been analyzed that the country has come a long way towards progress, however there is still a major lacking of proper standards and guidelines which must be followed in all the healthcare institutions. The problem statement emphasizes over the need of PMS in the healthcare institutions, with the help of which the improvements and efficacy in performance of the healthcare professionals can be determined. The research objective designed for this study is identify the impact of Performance Measurement Systems on the improvisations in current practices, on patient satisfaction and recovery, changes in patterns of mortality rates and budgetary control within the country for healthcare sectors. In order to conduct this research study, the type of research method which has been mainly opted is qualitative analysis involving the write up of a Systematic Literature Review. This review has been designed on the basis of PRISMA method, and proper skimming of research articles have been performed accordingly. 22 articles have been taken for further investigation, published after the year of 2010. The indicators which have been focused on in this study include Patient Satisfaction, Mortality, Survival rates and Cost Allocation to healthcare sectors of the country. Based on the findings of number of research articles, it has been identified that Patient Satisfaction and Cost Allocation have not been improved via Performance Management System. However, during the COVID-19 pandemic, the mortality and survival rates in the public and private sectors of the country were controlled due to constant supervision by governmental agencies and the use of an effective and efficient Performance Measurement method for staff members in the healthcare industry.
Entrepreneurial Agility: a key to notch ‘Sustainable Business Performance’ in IT-Enterprises of Pakistan
Full text linkEntrepreneurial agility is an emerging phenomenon that circumambient over the last two decades. It refers to an individual or organizational capability to anticipate, visualize, and exploit unforeseen entrepreneurial challenges and opportunities existed in market. The study is intended to determine the role of entrepreneurial agility inn creating sustainable business performance among IT-enterprises through the mediation of business model innovation. Additionally, the study also tested the moderation of environmental dynamism between a) entrepreneurial agility and sustainable business performance and b) entrepreneurial agility and business model innovation. Overall, the study established moderated mediation framework about creating sustainable business performance in IT-enterprises via key of ‘entrepreneurial agility’. In this study, quantitative research approach is adopted to gather data from 215 respondents of IT-enterprises across Pakistan by using self-administered close-ended questionnaire. For sample selection, convenience sampling is used. Moreover, SPSS-24 (PROCESS macro) is used to test the moderated mediation framework about role of entrepreneurial agility in creating sustainable business performance through mediation of business model innovation and moderation of environmental dynamism. The empirical findings demonstrated that entrepreneurial agility has statistical significant effect on business model innovation and sustainable business performance. Likewise, business model innovation is also evidenced as antecedent of sustainable business performance. Moreover, mediation of business model innovation and positive moderation of environmental dynamism is also proved. This study is purely unique as it presented the moderated mediation framework of entrepreneurial agility, business model innovation, and sustainable business performance under the umbrella of environmental dynamism that were never tested and presented by anyone in context of IT-enterprises of developing countries like Pakistan. The study is enriched with certain theoretical and practical implications for body of knowledge, researchers, policy makers and practitioners. Current study highlighted the need and significance of entrepreneurial agility for IT-enterprises to get sustainable business performance. Moreover, this study is limited with cross-sectional empirical research in context of IT industry of Pakistan that created opportunities for upcoming researchers
Corporate Social Responsibility Initiatives and its Influence on Firm Performance: The Stakeholder’s Perspective
Full text linkThe objective of the study is to measure the effect of different dimensions of CSR on the financial performance of the firm in the manufacturing industry of Pakistan. The socially responsible practices of the firm are divided into two categories: internal CSR practices and external CSR practices. Firm performance was measured in terms of market value and operational profitability. Using two-way fixed effects model, it is concluded firm’s financial value is affected when internal and external CSR practices are employed by the firm. Internal CSR practices have a strong positive effect on operating profitability but no effect on market value. External CSR has strong positive effect on firm market value but strong negative effect of operating profitability
Exploring Motivational Triggers for Impulse Buying: A Study of Over the Counter Medicines in Pakistan
Full text linkThis quantitative, hypothesis testing study aims to investigate the motivational factors impacting impulse buying of over-the-counter medicines in Pakistan. The study analyzes the relationship of perceived product quality, store atmosphere and shelf display with impulse buying. This research also introduces a new mediator of ‘Consumer urge to buy’ to the literature of impulse buying motivation. Data was collected from a sample of 320 over-the-counter customers whereby the sample size was determined on basis of principles set by the item response theory. Data analysis was done in SPPS using Process Macro by Hayes mediation model 4. The results showed that there is a significant positive relationship between perceived product quality, store atmosphere, shelf display and impulse buying of over the counter medicines with the mediation of urge to buy; hence all the study hypotheses were supported. The study provides a novel theoretical contribution by applying Hawkin Sterns impulse buying theory to a new area of research in behavioral sciences. This research will also help the pharmacists and pharmaceutical brand managers to gain a better understanding of impulse triggers of impulse buying and will enable them to develop a better placement strategy. In addition, this research study is in line with the third Sustainable Development Goal of the United Nations i.e., well-being and good health
The Impact of Parasocial Interaction on Brand Relationship Quality: The Mediating Effect of Brand Loyalty and Willingness to Share Personal Information
No full textThis study explores how the attractiveness of digital influencers effects a customer’s relationship with the influencers and the brands they endorse on Instagram. The structural model analyzes the impact of social attractiveness, physical attractiveness and attitude homophily on parasocial interaction; and parasocial interaction’s effect in establishing brand engagement in self-concept, brand loyalty and brand relationship quality, while simultaneously examining the level of privacy concern consumers have in sharing personal information. Survey research was conducted whereby online questionnaires were distributed to followers of fashion influencers on Instagram. To analyze the results, a partial least squares structural equation modeling (PLS-SEM) was adopted using Smart PLS 3.0 in order to test the proposed structural model. The results showed that the model was highly reliable with strong validity. All constructs were statistically significant with full mediation, however the moderator, tested through multi-group analysis, proved to be insignificant
Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification
Full text linkThis study aims to explore the influence of CSR on consumers\u27 impulse buying behavior and examine the most dominant practices for CSR, which stimulate the consumers for impulse buying with the mediation effect of corporate reputation and consumer company identification. Because corporate social responsibility is an important source of significant transformation in society. The intention of this change is to consumers\u27 reactions in response to CSR implications. Developed a set of hypotheses to check the affiliation of impulse buying with CSR practices. Primary data were collected and analyzed using CFA to determine the construct\u27s interrelation and structural equation modeling to test the proposed hypothesis. The results demonstrate that CSR practices influence consumers\u27 impulse buying behavior positively. Further, c–c relationship/identification plays a vital role in corporate reputation. As a result of CSR practices, c–c identification and corporate reputation encourage consumers toward impulse buying. Social well-being actions directly affect the impulse-buying behavior of consumers due to the perception of the socially responsible firm. The awareness of CSR practices and positive influence on consumer buying behavior motivate companies to act, which is constructive for social development, environmental well-being, and stakeholders\u27 personal lives. These sustainable implementations replicate the determination that expands corporate social responsibility to defend the enterprise\u27s image and economic benefits. These measures and decisions largely influence consumer buying behavior. The analysis clarifies that the CSR practices of the firm influence the consumer buying behavior and invite them for acquiring the product without any consideration of purchasing significance due to the sense of a socially responsible firm. It also provides the means and directions to invest in dynamic rehearses, which expand the image, firm performance, and advancement of the social order.
Keywords: CSR, impulse buying, C-C identification, firms, corporate reputation, social well-being, environmental well-being, economic well-being
Determining Competitiveness of Pakistan Sports Goods Industry Using Revealed Comparative Analysis
Full text link
This study calculates and explains the comparative advantage of Pakistan\u27s sports goods industries in the international market. Static and dynamic comparative advantage analysis differentiates this work from the previous ones for the sports goods industry. The top ten Pakistani sports items have been chosen for this purpose. The product positioning of these products in the international market has also been determined. The results of this study indicate that China and India have a strong revealed comparative advantage in festivals, carnivals, or other forms of entertainment goods and Balls, respectively. In contrast, the United States, Thailand, and Indonesia have a significant revealed comparative advantage in Golf balls. China acquires a competitive position in the global market in 9 of Pakistan\u27s top 10 sports items for 2019. According to dynamic revealed comparative advantage, Pakistan has the most significant revealed comparative advantage for inflatable balls from 2005 to 2019 in the international market, implying that Pakistan has a competitive edge in exporting this product. The Government of Pakistan needs to prioritize and facilitate the sports goods industry for increasing exports of this industry
Impact Of Pester Power and Cultural Factor on Parental Buying Decision: Changing Food Preferences in Pakistan
Full text linkThis study\u27s four primary aims are as follows. First, it examines the impact of children\u27s pester power on parental buying behavior, especially regarding fast food demands. Fast food is becoming more popular, especially in advertisements targeting younger people. Second, it looks at cultural variables, especially in the Asian setting, and how parents make fast-food purchasing choices. Third, it examines parents\u27 socioeconomic status, influencing their purchasing decisions. Finally, the shop atmosphere may impact parents\u27 buying behavior (s). A causal link between the independent and dependent variables was established by an exploratory investigation. This study was cross-sectional and usually related to numerical data belonging to variables (independent, dependent) and target groups. The data were gathered via a poll of parents of school-aged children (aged 12 to 18 years). PROCESS macro was used to test the hypothesized framework. The findings demonstrated a sound and robust association between pestering power and parental purchase decisions, both directly and in an in-store setting. Similar to this, there is a strong and positive correlation between cultural traits and parental buying choices, both directly and indirectly via the in-store environment