International Journal of Management Research and Emerging Sciences
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Factors in Shaping Political Human Brand Equity in Pakistan
Full text linkCurrent research is divided into two parts first is to study the direct impact of political engagement on political brand knowledge and political brand loyalty. The second is to study the relationships among the dimensions of voter-based political brand equity grounded on the customer base brand equity model. Even though the model has been presented in the past the relationship among the variables was missing. This study fulfills not only this gap but goes one step ahead to provide the strength of significant relationship among the variables in this model. The research informants were recruited from 15 different cities in Pakistan. Quantitative data were obtained through direct and online surveys from 1151 voters; the stratified sampling method is used. Data were analyzed using SPSS 23 and AMOS 23 structural equation modeling software. Results show that Political engagement is the stimulus factor that directly influences the constructs of political human brand knowledge indirectly influences political human brand loyalty. It also demonstrates that political engagement is a direct predictor of political human brand loyalty. The finding of this study is valuable as a reference for mapping political perception, helping marketing managers to invest in engagement activities and brand knowledge programs during the voting season to improve voters’ perceptions. The political candidates and their parties should emphasize creating, developing, and maintaining brand engagement activities for brand awareness and brand associations. This could increase the voter’s loyalty towards the political party in the elections. Researchers can gain an understanding of how political engagement relates to dimensions of the voter-based political human brand equity model and how dimension in the model relates to one another to build strong brand loyalty
Is Ambidexterity A Myth? An Empirical Study Investigating the Impact of Ambidextrous Leadership as The Effect of Innovation Climate on Employee Innovation Performance.
Full text linkThis research investigates to elaborate the relationship between ambidextrous leadership styles, innovation climate, and employee innovation performance in the banking sector, with a specific focus on Quetta, Balochistan. Grounded in a deductive reasoning approach and epistemological-positivism research philosophy, the study aims to explain the causal relationships among ambidextrous leadership behaviors, innovation climate, and employee innovation performance. Employing quantitative research techniques, data were gathered through structured questionnaires administered to employees of banks in the region, including the State Bank of Pakistan and various commercial banks, using a convenience sampling method. The sample, drawn from different departments, ensures the representation of the banking industry workforce in Quetta. Questionnaires encompassed demographic information and modified scales to measure ambidextrous leadership, leader open and close behaviors, innovation climate, and employee innovation performance. Analysis of the gathered data involved correlation analysis and hierarchical regression analysis using SPSS statistical software (version 27). Results revealed the significant positive correlations between leader open behavior, leader close behavior, innovation climate, and employee innovation performance. Furthermore, hierarchical regression analysis confirms the hypotheses, indicating that both ambidextrous leadership behaviors and innovation climate significantly influence employee innovation performance. Particularly, innovation climate moderates the relationship between ambidextrous leadership behaviors and employee innovation performance, amplifying their effects. This study contributes to the theoretical understanding of leadership and innovation within organizational contexts, providing valuable insights for practitioners seeking to enhance innovation and performance in the banking sector
Asset-Based Money Systems in a Global Context: Implications for Social Inclusion and Economic Development
Full text linkFiat money based financial system has disturbed the balance between household demand and firm supply. Further, government monetary intervention to curb inflationary demand is hurting production via the cost of capital and disturbing the functionality of the financial system in terms of capital market misallocation. These aspects are trickling down to cause social disturbance in the economy. Corresponding to it, the gold standard or at least assets-based money promotes social inclusion, empowers marginalized communities, and addresses socio-economic challenges by using tangible assets as a monetary system. The study explores assets-based money’s theoretical foundations, distinguishing it from traditional debt-based models and its potential benefits on social inclusion. It analyzes potential benefits, challenges, and limitations in implementing assets-based money systems. Several empirical studies explored debit cases of Islamic and conventional finance sectors, but this study examines the high power money and social inclusion in the economy. For this determination, the quantitative research approach consisted of selected 143 countries panel data of conventional and Islamic financial statements from 1960-2022. The model contains regression estimates, descriptive analysis, and correlation coefficient analysis. The assets-based money boosts living standards and positively impacts poverty reduction. This money reduces the inflationary effects of monetary expansion, hurting the purchasing power of low-income groups. Further, it is expected to have a growth-promoting effect via risk sharing and resource distribution. Assets-based money can support economic growth, financial stability, and inclusive development through a well-designed implementation strategy, but success depends on thorough research and analysis
Market Capitalization and Economic Growth Nexus A Mediation Analysis for selected countries
Full text linkThe study examined the mediating role of market capitalization in the relationship between economic growth and macroeconomic variables in twenty countries, including foreign direct investment, gross fixed capital formation, government spending, and inflation. The study has used panel data of twenty countries from the period of 2002-2021. The selection of countries involves three criterions, first; the study selected three regions; Asia, Europe, and Mena region. Secondly, among those selected countries, the study tried to select all three categories, higher income countries, middle income countries, and upper middle-income countries. The selection of these countries follows the criteria of GDP growth rate of 2021. Thirdly, these economies are either emerging economies or the economies who have established the stock market and getting its benefits for sustained GDP growth rate e.g. Australia, China, and Germany etc. Panel regression results show that foreign direct investment, gross fixed capital formation, consumption expenditures, inflation, GDP per employed person, and education expenditures all contribute to economic growth in selected countries, whereas an increase in the real effective exchange rate reduces growth. Hayes (2022) employs a mediation analysis approach that confirms market capitalization as a partially mediating variable between the rate of economic growth and various control variables in case of selected 20 countries. Providing more favorable policies for investors and enterprises, such as special economic zones and free tax breaks. Furthermore, emphasis on the money supply and preserving the currency\u27s balance between face and interior worth. Increased foreign direct investment raises the country\u27s workforce demand
Gauging the impact of M-marketing capabilities on perceived sales performance of organization
No full textThe aim of this study to address the purposeful question for the managers and researchers is how organizational resources through mobile marketing (M-marketing) capabilities can improve sales performance of organizations. The study considered training, internal marketing, organizational culture and product-related knowledge as organizational resources that enhance perceived sales performance through different M-marketing capabilities like accessibility, cost saving and quick decision making. This research incorporated dynamic capability and resource-based view (RBV) theories to construct the research model. 396 responses were received from SMEs employees from ten big cities of Pakistan and structure equation modelling used to examine the research model. Findings showed that the organizational resources (training, internal marketing, organizational culture and product-related knowledge) and M-marketing capabilities (accessibility, cost saving and quick decision making) significantly impacted the PSP. M-marketing capabilities significantly partially mediate among the relationships of organizational resources and PSP.
Breathless Returns: Assessing Air Pollution\u27s Influence on Dividend Yields in Pakistan and the USA
Full text linkEnterprises and companies are also impacted by air pollution in addition to people and the environment. Air pollution can result in decreased output and sharp rises in healthcare costs. Publicly traded firms\u27 profitability and stock prices are significantly impacted by air pollution. Dividend yield, which has significant importance to investors, is a critical component of stock market growth. The relationship between air pollution and dividend yield can give investors relevant information on the financial success of businesses. Pakistan has been chosen as a case study for research on how air pollution affects dividend yield. In order to better understand the possible effects of air pollution on financial performance in emerging nations, it is fascinating to look at Pakistan, which has a booming economy and a rising stock market. Pakistan stock exchange (PSX) and S&P 500 stock exchanges\u27 dividend yields are compared to see how air pollution affects them. In their respective regions, they are two of the most well-known and recognized stock market indices. This study employed regression analysis to look at the relationship between dividend yield and air pollution. Finding relationships between the variables and examining how air pollution impacts dividend yield were the two goals of the investigation. The results of the investigation depict that dividend yield is significantly impacted by air pollution.
Empowering Women Entrepreneurs in Baluchistan: An Investigation into the Role of Entrepreneurial Education, Access to Capital and Network Dynamicscation, Access to Capital and Network Dynamics
No full textThe study analyzes and investigates the factors that impact women\u27s entrepreneurial success, focusing on Entrepreneurial Education (EE) and Access to Capital (AC) as independent variables, while Access to Network (AN) as a mediating factor, and Government Support (GS) as a moderator and Women Entrepreneurial Success (WES), is the dependent variable. Moreover, This study employs a structured questionnaire and a survey of 200 entrepreneurs to test assumptions concerning women entrepreneurs in Balochistan. We followed Ethical guidelines in order to protect participant anonymity and information confidentiality. Furthermore, the study used a cross-sectional technique and 1-5 scale to investigate significant and relevant factors, with an epistemology-positivism philosophical approach and an explanatory focus. It remains our utmost priority to eschew any sort of irrelevant material. The survey instrument\u27s pilot testing ensures data validity and reliability, paving a smooth way for understand women\u27s business success in Balochistan. These parameters exhibited strong internal consistency and subtle relationships. While EE exhibited a statistically insignificant correlation with WES. AC, AN and GS were identified as major predictors. Mediation and moderation analyses revealed AN\u27s complicated roles. The ramifications include tremendous and extensive support networks for women entrepreneurs. The study focuses on a conducive environment that enhances and unlocks the potential capabilities of women to play their part in economic sector. Our findings may be valuable and lead to a constructive and productive path for women entrepreneurs who aspire for a profound positive social effect on society by participating in the economic domain and achieve success in their commercial careers
Impact of Housing Microfinance on Socio-Economic Indicators: A Study of Prime Minister’s Low-Cost Housing Scheme in Pakistan
Full text linkMicrofinance / Low-Cost Housing Scheme has been promoted to fill the national housing demand/supply gap in Pakistan in recent years. Prime Minister’s Low-Cost Housing Scheme (PM-LCHS) was introduced with the aim of providing financial assistance to poor and deserving families enabling raise in their living standards. A total of Rs. 8.54 billion has been disbursed so far through Akhuwat Islamic Microfinance. The study aims to empirically test the impact of PM-LCHS loan utilization on beneficiaries’ welfare in terms of socio-economic indicators. This research also proposes to assess governance and administrative efficiency and design effectiveness of the initiative The total population of 17, 344 beneficiaries is sampled using Proportionate Stratified Sampling; Group 1 (stratum 1) constitutes beneficiaries who are in utilization phase and Group 2 (stratum 2) constitutes beneficiaries who are repaying the loan post 100% loan utilization. The proposed frameworks are tested using data collected from 463 beneficiaries. Key findings show that PM-LCHS utilization improved sense of security, societal standing and psychological conditions of respondents. Moreover, the loan utilization has enhanced multiple components of sanitation conditions and housing infrastructure; yet the repayment amounts causing no negative impact on their financial wellbeing. However, PM-LCHS utilization is not found to have any effect on beneficiaries’ health. Furthermore, Akhuwat has administered PM-LCHS efficiently and beneficiaries are satisfied from its governance. Thus, any other financial institution interested in offering such a HMF initiative must have appropriate human resource and skillset to reach the eligible clientele and address their financial requirements like AIM. Though, respondents are satisfied from the scheme as a whole, the study elucidates concerns about some design elements, namely financing limit, repayment period and number of disbursement instalments. These findings again have policy implications for the institutions seeking to enter the HMF market; incorporate these results to formulate the HMF/LCHS product that better suit the financing needs of low-earning people. The originality of this study is theorizing and empirically testing the effect of Housing Microfinance/ Low-Cost Housing Scheme and analyzing the linkages between PMLCHS loan utilization and beneficiaries’ living standards and welfare in Pakistani context
Analyzing the Impact of Critical Barriers on the Stakeholder’s Adoption Behavior toward Green Building Technologies in Pakistan
No full textThe construction industry is becoming a major source of carbon emissions in Pakistan due to the country\u27s rapid urbanization. To slow global warming, it is crucial to evaluate and cut construction\u27s carbon emissions. Despite significant international efforts to encourage the use of green construction technology, which have not yet been extensively embraced because of obstacles, these carbon emissions are continuously rising. In this context, the current research looked at how barriers affected how stakeholders adopted green building technologies (GBTs) in Pakistan. Data were collected through a questionnaire from 349 stakeholders in the construction industry. Partial least square structural equation modeling was used for the empirical study. The main findings revealed that, out of the five types of barriers, innovation-related and economic barriers were found the strongest influencing barriers, followed by socio-cultural and governmental barriers, resource-related and regulation-based barriers towards the stakeholders’ adoption behavior of green building technologies in Pakistan. Based on the research\u27s findings, various policy recommendations were made for the government policy-makers and other concerned stakeholders to ensure the effective deployment of green building technologies in Pakistan
The Nexus of Terrorism, Electricity Load Shedding, Political Instability and FPI: An Empirical Evidence of Pakistan
Full text linkThe term foreign portfolio investment (FPI) refers buying the money market instruments, bonds or shares in an overseas country for a shorter time frame. The FPI inflows are critical cash flows for Pakistan due to present uncertain economic and political environment. Due to the unstable political environment, electricity load shedding and terrorism; the market risk has increased significantly, therefore, the overseas investors are hesitant to invest for a longer time frame currently, but the government can attract them through FPI. This research aimed to determine the association of terrorism, political instability and electricity load shedding with FPI from 1991 to 2021 through ARDL and ECM models. The findings of the ARDL and ECM Models have shown that short run and long run co-integration does exist between the variables. Moreover, electricity load shedding is affecting portfolio investment during short run as well as long run time frame, whereas, the variable of political instability is affecting portfolio investment in short run only. Furthermore, the variable of terrorism is not affecting portfolio investment in long run or short run