CNS Czasopisma Naukowe w Sieci
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Zastosowanie praw autorskich w branży marketingu internetowego
Get PDFThe main objective of the study is to identify the causes of copyright infringement in the field of online marketing and to analyse current copyright protection mechanisms. To achieve these goals, the author uses a formal-legal analysis, an overview of the scientific literature, and the results of primary empirical research with internet marketing agencies. The article highlights current issues of copyright protection in the field of internet marketing. Special attention is paid to the legal regulations on the use of creative content, in particular graphics, text, audio, and video, in marketing campaigns. A survey of the most common intellectual property rights protection practices used by legal entities is included, to stress the importance of the challenges of using the latest digital technologies, including artificial intelligence, in the creation of marketing materials. In addition, new challenges arising from the application of artificial intelligence in the industry are also identified.Artykuł dotyczy aktualnych zagadnień ochrony praw autorskich w obszarze marketingu internetowego. Szczególną uwagę zwrócono na prawną regulację wykorzystania treści kreatywnych, w szczególności grafik, tekstów, materiałów audio i wideo w kampaniach marketingowych. Analizowane są główne przyczyny naruszeń praw autorskich w branży, w tym zarówno nieumyślne, jak i umyślne działania podmiotów rynkowych. Autor opisuje badanie najczęstszych praktyk ochrony praw własności intelektualnej stosowanych przez podmioty prawne, a także zwraca uwagę na wyzwania związane z wykorzystaniem najnowszych technologii cyfrowych, w tym sztucznej inteligencji, w tworzeniu materiałów marketingowych. Dodatkowo określone zostały nowe wyzwania wynikające z zastosowania sztucznej inteligencji w branży. Głównym celem badania jest identyfikacja przyczyn naruszeń praw autorskich w obszarze marketingu internetowego oraz analiza obecnych mechanizmów ochrony praw autorskich. Do osiągnięcia tych celów autor wykorzystuje analizę formalnoprawną, analizę literatury naukowej oraz wyniki pierwotnych badań empirycznych z udziałem agencji marketingu internetowego
Władcy polscy na zjazdach Merseburskich (1002, 1013, 1032, 1046, 1135)
Get PDFThe article examines the relationship between the first Polish rulers and the German kings and emperors between the 10th and the 12th century, through the example of the court assemblies in Merseburg. The author discusses the relevance of fealties for shaping political relations in the High Middle Ages and tries to find an alternative explanation beyond feudal law
The Breslau-based writer Bianca Bobertag (1846–1900) in the academic, literary and women’s rights milieu
No full textDer Artikel gewährt einen Einblick in Leben und Karriere der nahezu vergessenen Breslauer Schriftstellerin Bianca Bobertag (geb. Marbach). Skizziert werden die in ihrem Werk am häufigsten besprochenen Themen, vor allem die gesellschaftlichen Verhältnisse in intellektuellen Kreisen der in ihrem Werk literarisch gestalteten Universitätsstadt Breslau, sowie die Frauenrechte, ganz besonders die Gleichberechtigung in den Bereichen Bildung und Ehe. Überdies beschäftigt sich der Artikel auch mit einer Spurensuche zu Bianca Bobertags Familie, deren Mitglieder alle eine akademische oder literarische Laufbahn eingeschlagen haben.The article provides an insight into the life and career of the almost forgotten Breslau-based writer Bianca Bobertag (née Marbach). It outlines the topics most frequently discussed in her work, especially the relations in intellectual circles of an academic city, in this case the city of Breslau, which is given a literary identity by the author; as well as women’s rights, especially equality in the areas of education and marriage. The article also presents some new traces of Bianca Bobertag’s family, whose members all pursued an academic or literary career
Discourse decolonization and the engagement perspective in film and media studies
No full textThe aim of the article is to explore contemporary trends in film studies by situating them within the framework of engaged scholarship and discourse decolonization, addressing the associated methodological and critical challenges as well as bridging film studies and anthropology. The analysis focuses on selected approaches from film and media studies that emphasize the social aspects of the production process. It also considers issues related to working conditions in the creative sectors and examine the economic, political, and cultural processes that influence the shaping of content, as well as its global and local determinants. The objective of the paper is to conceptualize the study of contemporary cinema as a form of dialogue between the researcher, equipped with interdisciplinary competencies, and the creator and the market. The main problems are: ethics of representation and ethical complexities in audiovisual research, risk of harm and sociocultural implications and precarity in film production, dynamics of production and engaged scholarship position (from understanding to provoking change). The article is based on critical analysis of the literature as well as own ongoing empirical research with local producers, filmmakers and other experts associated with the media market using methods such as in-depth interviews, observations and audiovisual project method
O problemie historii myśli o kulturze
No full textThe notion that although culture as such has existed for centuries, culture as a theoretical issue is of recent origin can serve as a starting point for considerations on the history of reflection on culture. The identification and conceptualization of this issue, along with its social and intellectual factors, are the focal interest of the history of cultural reflection. This field should not be reductively identified with either the history of culture or culture theory. While the history of reflection on culture is closely related to these fields of knowledge, it enjoys a relative epistemic independence and importance in the teaching process. Historians of cultural reflection are also theoreticians of culture, and their inquiry into and interpretations of what has been written about culture are the study of culture itself.Za punkt wyjścia rozważań o historii myśli o kulturze można uznać stwierdzenie, że choć kultura istnieje na ziemi od wieków, to sam problem kultury jest niedawnego pochodzenia. Jego identyfikowanie i konceptualizowanie oraz tego społeczne i intelektualne warunki stanowią przedmiot zainteresowania historii myśli o kulturze. Nie należy jednak jej sprowadzać do historii kultury ani do teorii kultury. Z tymi dziedzinami wiedzy pozostaje w bliskich relacjach, zachowuje jednak swoją względną poznawczą niezależność i ważność w procesie dydaktycznym. Historyk myśli o kulturze jest bowiem również jej teoretykiem, a jego analizy i interpretacje tego, co o kulturze napisano, są badaniem jej samej
Społeczny wymiar sztuki teatralnej lat osiemdziesiątych na przykładzie „Mistrza i Małgorzaty” Andrzeja Marii Marczewskiego
No full textThe principal aim of the article is to present how the culture of the last decade of the Polish People’s Republic stimulated social change in the country. The analysis pertains to the theatre as a kind of art deeply embedded in “now and then” of that time. The art that enthusiastically reacted to all the processes taking place in the sphere of widely considered collective, social life. The example of The Master and Margarita by Andrzej Maria Marczewski demonstrates how theatre practically initiated a debate on important sociopolitical issues. The spectacles illustrated political processes, social ambitions and the tasks for the widely understood culture that followed. The sketch begins with outlining the most important events of the time. The birth of the Solidarity movement together with several months of its legalized activity that led to the introduction of Martial Law in December 1981. Against such background two adaptations of Bulgakov’s novel dated 1980 and 1981 are analyzed. Their fundamental point of reference was based on the generational experience that was closely linked to the axiological dimension of human existence. The next part of the article concentrates on the 1988 staging of The Master and Margarita, which was produced under different political conditions both in Poland and in the USSR. In order to spot differences in both the ways the contemporary issues were presented and the means of their presentation leading to the connection with the audience, the staging was compared to the famous production of Bulgakov’s novel by Maciej Englert
Echa „Podróży zimowej” Petera Handkego, czyli pisarz w ogniu krytyki. O konsekwencjach literackiej fascynacji baśniową Jugosławią w twórczości austriackiego noblisty
No full textIn the late autumn of 1995, Peter Handke traveled to Yugoslavia, a country scarred by civil war, which has always been an important point of reference in his work as a place to remember his multicultural roots. In many of his works, the writer returns to his native Carinthia, which in his eyes is an extension of the fairy-tale Yugoslavia, a country that has painfully disintegrated before his eyes. The result of this trip was an essay published a year later, A Journey to the Rivers. Justice for Serbia (Eine winterliche Reise zu den Flussen Donau, Save, Morawa und Drina oder Gerechtigkeit fur Serbien) and Handke’s intention was to target the media reporting on the Balkan war. The book very quickly became the subject of passionate discussion (the writer was accused of glorifying the perpetrators), its echoes were revived again in 2019 when Peter Handke was awarded the Nobel Prize in Literature
Polski dyskurs tożsamościowy w powieści „Przewóz” Andrzeja Stasiuka
No full textAndrzej Stasiuk frequently employs narrative forms such as storytelling and essayistic reflection to engage in a literary dialogue with political realities. In his works, the author critiques attempts to reshape paradigms of collective memory, reframe them, and base them on a dichotomous “us/them” perspective, both in historiographical discourse and in contemporary European relations. Undoubtedly, the “unprocessed” experiences of dictatorship on the one hand, and, on the other, the deepening integration and intensifying global phenomena, significantly influence contemporary Polish identity discourse. The novel Przewóz is yet another literary endeavor – alongside Stasiuk’s numerous journalistic works – to confront the emotionally charged identity debate in modern Poland
Nagrody literackie w Rosji po przełomie 1991 roku. Ideologia a rynek
No full textThe paper provides an overview and assessment of the place and importance of Russian literary awards (state and non-state) from the 19th century to the present day. The author’s attention is focused on pointing to different functions performed by the most important awards in the Soviet period (Lenin’s, Stalin’s and State Awards), as well as after the turn of 1991 (Russian Booker Award, Antybooker, Triumph). While in the times of the USSR, the awards were awarded (without the participation of readers) almost exclusively to creators who served the authorities and were faithful to the party ideology, ensuring their popularity and high spending, after the collapse of the Soviet empire – under different socio-political and economic conditions – their dimensions changed completely. Non-state awards have gained in importance, as their multiplicity and ephemerality cause the blurring of the literary hierarchy and the decline of the literary process