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INNOVATING TOURISM SERVICES: A KNOWLEDGE-BASED APPROACH TO IT INTEGRATION AND EXTERNAL COLLABORATION
Get PDFThis study investigates the interplay between knowledge capabilities, dynamic capabilities, and service innovation within the travel agency sector. Specifically, it examines how knowledge aggregation and transformation contribute to the development of integrative dynamic capabilities and how these capabilities drive service innovation. The study further explores the moderating roles of IT integration capability and knowledge desorption, offering a nuanced understanding of their influence on the relationships between knowledge capabilities and service innovation. Grounded in the knowledge-based view (KBV) and dynamic capabilities theory (DCT), this research seeks to address existing gaps by constructing a comprehensive service innovation framework tailored to the travel industry.Empirical data were collected through a structured survey of travel agency managers, yielding 431 valid responses. Partial least squares structural equation modeling (PLS-SEM) was employed to validate the proposed model and test the hypothesized relationships. The results confirm that knowledge aggregation and transformation significantly enhance integrative dynamic capabilities, including both internal and external integration capabilities. Internal integrative capabilities, in particular, exhibit a direct and positive effect on service innovation, highlighting the critical role of internal coordination and resource alignment. Moreover, IT integration capability and knowledge desorption were found to moderate these relationships, emphasizing their strategic importance in leveraging knowledge for innovation.The findings provide valuable theoretical contributions by enriching KBV and DCT, offering insights into the mechanisms through which knowledge facilitates service innovation. Additionally, this study offers practical recommendations for travel agencies, emphasizing the importance of investing in IT systems and fostering knowledge-sharing practices with external partners to enhance service innovation outcomes. By linking knowledge and dynamic capabilities to service innovation, this research offers a robust foundation for improving organizational competitiveness in the dynamic tourism market
THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023)
Get PDFThe aim of this article is to retrace the paradigm changes in the evolution of marketing theory through four periods that led to the emergence of societal marketing, as well as the causes behind these changes. Our work is based on an in-depth literature review and theoretical analysis founded on the work of P. Kotler and G. Zaltman (1971), which contributed to the reconceptualization of the concept of societal marketing. We then examine the factors that have favored the successful implementation of societal marketing in service companies, such as closer relationships with customers, win-win strategies for all, and a focus on relational trust. This analysis is inspired by the work of Grönroos (2007) on interactive service models, where transparent communication and customer experience reinforce consumer loyalty and commitment. Finally, we focus on future prospects that could completely revolutionize societal marketing and enable its consensual, gradual and widespread acceptance within service companies, which is not yet the case today. Despite notable advances, only a small minority of companies are implementing the principles of societal marketing. However, changing consumer behavior, the rise of artificial intelligence, increased competition and a growing number of brands for a limited demand, as well as existing regulations, have obliged many companies to prioritize customer loyalty strategies. These factors will increase the pressure on companies to meet societal marketing standards
INTEGRATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICT) IN SECONDARY EDUCATION IN THE ARAB SECTOR: PARENTAL ATTITUDES AND THE CHALLENGES OF THE DIGITAL DIVIDE
Get PDFThe integration of Information and Communication Technology (ICT) in education is vital forenhancing learning, expanding resource access, and fostering digital skills. This study exploresparental attitudes toward ICT implementation in Arab high schools in Israel, focusing on itsimpact on learning, teaching, and school management processes. The research identifies keybarriers, including cultural perceptions, limited infrastructure, and insufficient digital skills,which hinder effective ICT adoption.Using qualitative research methods, data was collectedfrom interviews with 22 parents of high school students across 11 schools in northern andsouthern Israel. Findings indicate a dual perspective among parents: while recognizing thepotential of ICT to enrich educational experiences, they express concerns about over-relianceon technology, health risks from prolonged screen time, and the erosion of traditional teacherstudent interactions. A significant digital divide was also observed, disproportionatelyaffecting underprivileged households. This study introduces a novel focus on high school6parental perspectives within the Arab sector, emphasizing the need for targeted interventions.Recommendations include parent training programs to improve digital literacy, enhancedinfrastructure support, and culturally sensitive strategies to bridge the gap between digital andtraditional learning. These efforts can foster a balanced and inclusive educationalenvironment, leveraging ICT’s benefits while addressing its challenges
INVESTIGATING THE EFFECTIVENESS OF ORAL TESTS IN MATHEMATICS IN HIGHER EDUCATION
Get PDFThis study investigated the effectiveness of oral tests as an assessment method in undergraduate mathematics courses in university. It aimed at comparing oral tests and traditional written tests in terms of students’ perceptions and actual learning outcomes in various dimensions, such as conceptual understanding and problem-solving skills. The study consisted of a quasi-experimental design which was employed to compare the scores of students in the same mathematics courses taught by the same instructor but which differ in the assessment mode, i.e. with and without oral test. In addition questionnaire surveys and focus group interviews were conducted to find out students’ perceptions of oral tests as a means of assessment. The comparative study showed that oral assessments were effective in enhancing students’ conceptual understanding, and this was very much echoed by the results of the questionnaire surveys and focus group interviews. The findings support that educators can consider introducing such assessments in courses where the understanding of concepts is an important learning outcome, which typically is the case for theoretical courses targeting mathematics majors
“EMPLOYEE ENGAGEMENT: SCORES AND INFLUENCING FACTORS CASE STUDY OF A STATE ENTERPRISE IN THAILAND”
Get PDFThis research aims to study the engagement assessment index and analyze the factors influencing employee engagement in a state enterprise in Thailand. The study employs a quantitative research method, using a questionnaire as a data collection tool from a sample of 855 employees. Data analysis was performed using descriptive statistics (mean and standard deviation) and inferential statistics, including Multiple Regression Analysis and Structural Equation Modeling (SEM). The findings revealed that the overall employee engagement score, measured by the Employee Net Promoter Score (eNPS), indicates a need for improvement. The majority of employees fell into the 'Passive' group (37.80%), followed by the 'Detractor' group (33.60%), and the 'Promoter' group (28.70%). Further analysis indicated that engagement in terms of 'Say' was rated as excellent, 'Strive' as good, while 'Stay' required improvement. Factors such as organizational attitude, direct supervisors and executives, acceptance, career opportunities, welfare, and work environment positively influenced employee engagement
RECORDING VIRTUAL TEAMS USING THE SYSTEM OF ORGANIZATIONAL TERMS FOR ARTIFICIAL MANAGEMENT IMPLEMENTATION. RESEARCH RESULTS
Get PDFThe paper describes the potential of artificial management in virtual teams, focusing on how AI can replicate managerial actions typically performed by human team leaders and members. The research is driven by two main questions: (1) What theoretical framework should be used to document managerial actions? and (2) What tools can effectively measure and build knowledge about these actions? Methodology The study adopts a qualitative case study approach, supported by a long-term non-participant observation of a virtual team consisting of a manager and three members. It applies the system of organizational terms, rooted in Wittgenstein’s philosophy, to record team behaviors. Data were collected using TransistorsHead.com – 10 online management tools that tracks the sequence and outcomes of team actions over time. Findings.The system of organizational terms successfully identified and categorized specific managerial actions. TransistorsHead.com enabled real-time tracking and visualization of team dynamics across 10 categories of managerial actions. The study confirmed the feasibility of capturing complex human patterns of behavior aimed at artificial management implementation. Conclusion The research demonstrates that managerial behaviors in virtual teams can be systematically recorded and analyzed. These findings are the foundations for implementing artificial management systems capable of autonomously performing core team actions
JAPAN’S AGING SOCIETY: POLICY, LESSON AND THE SILVER ECONOMY
Get PDFThis paper examines policies and lessons learned from Japan’s aging society and the potential of the silver economy. Through documentary research, the findings indicate that Japan’s population is aging more rapidly than in other countries, having transitioned into an aging society since the 1970s and subsequently into a super-aged society—the oldest in the world. This demographic shift has significant economic and social implications. In response, Japan has implemented various policies and preparations to address its aging population. These aging strategies are proactive and effective initiatives undertaken by both the public and private sectors. Public healthcare systems, including medical treatment, pension insurance, and home care services, have been established and continuously improved. The aging society has led to a reduction in the number of young workers, a decline in personal income tax revenue, and an increase in government expenditure on elderly welfare. The growing elderly population in Japan is reshaping the economy and consumption patterns. Both governmental sectors and private businesses are developing products, innovations, and services tailored to elderly individuals, known as the silver economy. This trend is not confined to Japan; other countries can also benefit from Japan’s aging society
STRATEGIES FOR THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE: A COMPARATIVE ANALYSIS OF INTERNATIONAL EXPERIENCE
Get PDFThis article presents a comparative analysis of strategies for integrating artificial intelligence (AI) into public administration. It examines the approaches of various countries to the digital transformation of the public sector through AI technologies, focusing on regulatory frameworks, organizational implementation, and institutional readiness. Particular attention is given to how countries such as the United States, China, Estonia, and the UAE incorporate AI into administrative processes, public service delivery, and decision-making within government institutions. The analysis reveals significant differences in national priorities: from ensuring technological sovereignty and security to developing citizen-oriented services and smart urban infrastructure. Despite these differences, a common objective is evident — to enhance the efficiency, transparency, and adaptability of public administration in a rapidly evolving digital environment. The findings may serve as a valuable resource for developing national AI strategies in the public sector based on international best practices
ADAPTING THE REGGIO EMILIA APPROACH IN SINGAPORE: ADDRESSING PROFESSIONAL DEVELOPMENT AND TRAINING NEEDS OF PRESCHOOL TEACHERS
Get PDFWith the ongoing reform of early childhood education in Singapore, the Reggio Emilia Approach (REA) has attracted more attention in the field. This qualitative study explores the practical challenges and professional development needs of preschool teachers in Singapore in implementing the REA. Despite the increasing popularity of the REA, which emphasizes child-centered pedagogy. Research findings from semi-structured interviews with three preschool teachers indicate that teachers face barriers. Challenges include inadequate resources, insufficient training, and cultural differences between the REA philosophy and the prevailing parental expectations of education (focus on academic achievement). This study highlights the need for professional development that not only deepen teachers' understanding of REA, but also equip them with practical skills to adapt to the cultural expectations of Singaporean education. This study contributes to the discourse on adapting Western educational models in Asian settings and emphasizes the importance of aligning educational innovations with local cultural and educational norms
IMPACT OF TEACHER FEEDBACK ON STUDENT PERFORMANCE
Get PDFFeedback is one of the most powerful influences on learning and achievement, but this impact can either be positive or negative. While feedback is generally considered essential in learning and development, negative impact may have degrading impacts on students’ self-esteem, engagement and motivation, and overall achievement (Hattie & Timperley, 2007). In the Senior High School alone, teacher feedback plays an important role in how the learners perceived the assessment process. They give so much weight to the comments of their teachers and even their nonverbal responses. It is obvious to have been affecting the students either positively or negatively depending on how the teacher manifest the feedbacking itself and it has become instrumental in developing both their cognitive and metacognitive skills, which are essential for academic success. Despite its many benefits, teacher feedback is not without challenges. This descriptive study was conducted on all the Grade 12 learners of a sampled school in the Schools Division of Quezon City. Data were collected by a valid and reliable questionnaire. In total, 93 percent of students confirmed that teacher feedback has highly affected their motivation in the specific subject, and 85 percent claimed that it has impacted their self-esteem which has an indirect effect on their overall performance. In addition, 100 percent of students noted that casting teacher feedback positively is an answer to these challenges. This makes the strategies of the teacher in the giving feedback to learners become crucial in the students’ overall performance. Based on the results, the use of positive feedback is considered as recommendation which is based on the premise that cultivating students’ interest and nurturing their self-esteem largely depend on the way teachers give feedback so that learning could better take place when students are motivated and when they have confidence in themselves