448 research outputs found

    STUDIES ON GROWTH AND CHARACTERIZATION OF SINGLE CRYSTAL L-HISTIDINE DI PICRATE

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    Single crystals of pure L-Histidine Di Picrate (LHDP) have been grown by slowevaporation technique at room temperature. The crystalline nature of grown crystal wasestablished by powder X-ray diffraction analysis (XRD). The structure of the grown crystaldetermined by X-ray diffraction analysis reveals that it belongs to the monoclinic system. Thefunctional group of the mature crystals was found by FTIR analysis. The spectral bands havebeen compared with similar complexes using the FTIR spectrum in the range 400-4000 cm-1.The UV-Vis study was performed to know the optical behavior of the grown crystals. Theoptical transmittance of the spectrum of solid material was measured in the range of 190 to 800nm. The crystal shows a good transmittance in the visible region. The transmittance above 74%is observed from 354 to 800 nm, which clearly shows the crystal possesses good opticaltransparency for the second harmonic generation

    ENHANCING OF β-GALACTOSIDASE PRODUCTION FROM ASPERGILLUS SPECIES BY INDUCED MUTAGENESIS UNDER SOLID-STATE FERMENTATION

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    The first antibiotic was discovered in 1896 by Ernest Duchesne and "rediscovered" by Alexander Flamming in 1928 from the filamentous fungus Penicilium notatum, Antibiotics can be selectively toxic by targeting such features as the bacterial cell wall. In present study the Penicillum species was isolated from soil sample through serial dilution and plating method and the genus was identified by wet-mount technique after that the fungi .The Penicillumsp was grown in the growth medium , after mat formation it was transferred in to production medium and the production was conformed by estimating the enzyme by DNS method. The same way the Penicillium sp was subjected to mutation by UV irradiation and Ethidioum Bromide and it was compared with wiled type. In that compere with wiled type I got the better production in UV mutation, in Ethidium Bromide mutation , the production was reduced so the to conclude my work the UV mutant strain was produced better result in production of Penicillinase enzyme. In future i will go for mass production of the enzyme and reduce the cost of the Antibiotic

    A COMPARATIVE STUDY ON EFFECTIVENESS OF VARIOUS MEDIUM OF ADVERTISEMENT IN PERAMBALUR DISTRICT

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    Advertising may be a sort of communication wont to encourage or persuade an audience to continue or to require some new action. Most commonly the desired result is to derive consumer with respect to a commercial offering. Advertisement covers all the activities connected with the giving of publicity regarding goods and services offered purchasable. Thus the aim of the study is to understand the effectiveness of various medium of advertising according to business needs & expectations to help business maximize their reach public acceptance, personalization, cost effectiveness by selecting the right medium to advertise.Advertisement plays an important role within the success of the business. There are various medium for advertising in today’s world. Each medium have its own merits and demerits to reach out to people. Here the study analyses which medium of advertisement is most effective for the popularity and growth of a business..Medium ormedia selection is a unique decision to be made by the advertiser. KEYWORDS: Advertisement, Communication, Publicity, Commercial, Medium, Decision

    A STUDY ON E-BANKING AT CANARA BANK IN ARIYALUR

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    E-banking means any user with a personal computer and a browser can get connected to his bank’s website to perform any of the virtual banking functions. In internet banking system the bank has a centralized database that is web-enabled. All the services that the bank has permitted on the internet are displayed in menu. Once the branch offices of the bank are interconnected through terrestrial or satellite links, there would be no physical identity for any branch. It would be a borderless entity permitting anytime, anywhere and any how banking. The network which connects the various locations and gives connectivity to the central office within the organization is called intranet. These networks are limited to organizations for which they are set up. SWIFT is alive example of intranet application. E-banking provides enormous benefits to consumers in terms of ease and cost of transaction, either through internet, telephone or other electronic delivery. Electronic finance (E- finance) has become one of the most essential technological changes in the financial industry. E- finance as the provision of financial services and markets using electronic communication and computation. In practice, E- finance includes e-payment, e-trading, and e- banking. E-banking or online banking is powerful “value added” tool to attract the new customers while it helps to eliminate costly paper handling and teller interactions in an increasingly competitive banking environment. Trust factor values high in implementing such kind of services and so higher priority is given to the security infrastructure. KEY WORDS: E-BANKING, CUSTOMER, OPINION, SATISFACTIO

    A STUDY ON GRIEVANCE HANDLING IN RAMCO CEMENTS LIMITED GOVINHAPURAM WORKS AT ARIYALUR

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    Grievance refers to any dissatisfaction or sense of injustice which is felt by an employee in reference to his/her pay, working conditions, leave, recoveries of dues or other aspects of employment.Grievances handling is important a part of any company. It helps to unravel the matter of an employee who is trouble and needs some kind help.The sample respondents are used for collecting the information is merely 125 employees within the total population of the organization.The majority of the respondents said redressal of employee’s grievances makes job satisfaction. Keywords: Grievance, Job satisfaction, Employment, Redressal, Recovery

    A STUDY ON THE CONSUMER PREFERENCE TOWARDS INVERTER IN PERAMBALUR TOWN

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    This research paper considers most common factors influencing consumer preference and behaviour towards purchasing of power inverter. The paper identifies the consumer preference in Perambalur town towards power inverter. The objectives of paper describe pre-purchase and post purchasing behaviour of the consumer and activities of showrooms. The survey questions are created using a combination of suggestions from consumer own questions and covers a variety of topics including buying preferences, brands, inverter choice, product features, micro inverters & power optimizers, service & warranty, inverter pricing. Key words: consumer, preference, power inverter, Perambalu

    A STUDY ON THE IMPACT OF COMPANY – EVENTS IN STOCK PRICES (SENSEX STOCKS)

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    The stock market fluctuated by many factors. The main factors are the events like bonus, dividend, stock split, repurchase of shares, dividend announcement etc. This study conducted the event like bonus, stock split and dividend. Depending upon the events the share will moved. This research highlights the impact of events on the behaviour of stock prices and their abnormal returns. The researchers have used popular event window study and abnormal returns. Keywords: Abnormal returns, Announcement date, corporate actions, Economic Activities, Event window, Stock price behavior

    BEHAVIOUR PATTERN OF CONSUMER TOWARDS ENDOWMENT POLICY IN LIC AT THURAIYUR

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    Product and service distribution is a crucial function in the management of any insurance business. It is more crucial because the product is intangible, investment is for both short & long term and there are realizable and unrealisable benefits. Therefore, distribution of such products calls for predistribution planning to establish a linkage between product quality, value and behavioural aspects of targeted customers. Distribution is a key determinant of the success of all insurance companies. Insurance companies market various product covers either directly or through various distribution channels like corporate agents, Banc assurance, brokers etc. These are generally called the traditional channels. In today’s scenario agents continue as the prime channel for insurance distribution in India and almost all the players follow this channel primarily. However, with new development in consumer’s behaviour, evaluation of technology and deregulation, new distribution channels have been developed successfully and quickly in recent years. With the opening up of the insurance sector, so many players entered in the Indian Insurance Industry. In this way, it is required by Insurance Companies to concoct settled framework offices with great call focus administration to pull in and give data to the client in regards to various items and their top-notch installment conspire. As there is a huge potential in the rustic market that is the reason insurance agencies require great dissemination quality and colossal labor to connect such a gigantic populace. So far as Banc affirmation is concerned, enactment has additionally allowed to banks for the protection business. Presently, the banks are beginning to end up plainly a more different budgetary foundation and the idea of widespread managing an account has been received

    COMPETITIVE ADVANTAGE:ITS IMPORTANCE AND IMPACT ON DESIGN OFSTRATEGY

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    This article defines the various aspects of competitive advantage and brings out its importance in order to achieve a better performance that is sustainable over a period of time. Globalization brings forth new opportunities but also puts forward new challenges to be countered in order to be successful. The essence of strategy is choosing to perform activities differently than rivals do. Strategic competition can be thought of as the process of perceiving new positions that woo customers from established positions or draw new customers into the market. Strategic positions can be based on customers’ needs, customers’ accessibility, or the varieties of a company’s products or services.Key Words: Competitive Advantage, Business Strategy, Sustainability

    SENSOR NETWORKS AND DATA COMMUNICATION

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    Mobile Wireless Sensor Network (M-WSN) derives its name from the mobile sink or mobile sensor nodes in the Wireless Sensor Network (WSN). because the sensor nodes are energy constrained, energy efficiency is that the main aspect to be considered in any applications. By considering mobile sensor nodes in WSN, we will have better energy efficiency, improved coverage, and enhanced target tracking in Wireless Sensor Network. thanks to mobility of nodes, a mobile WSN has dynamic topology. For all data gathering applications, the topology of mobile WSN depends on either the trail of mobile sink or position of mobile nodes. So the whole WSN topographic sink is mobile or the sensor nodes are mobile so keep changing.That is, we\u27ve dynamic topology. counting on application scenario, we may use a mobile sink to gather information from a static WSN or a dynamic WSN. generally static WSN uses multihops for digital communication from sensor node to sink. Hence sensor node closer to sink is usually in use and its energy gets exhausted quickly, thereby it dies down first, breaking link to sink and whole network collapses. this is often one among the intense problems to be considered. Mobile WSN is one among approach which will increase life time of network because nodes close sink keeps on changing in order that no particular node are going to be always on the brink of sink. it\u27s also possible by controlled mobility of nodes, all nodes successively can take role of being on the brink of sink and supply necessary services. Also by providing mobility to nodes in controlled manner it also possible to scale back number of hops to sink from a node, there by errors in communication gets reduced. during this article we consider two general application areas, studying the conditions of disastrous area where in static sensor nodes are deployed in disastrous area and a mobile sink agent which is outside the boundary moves around predefined path to collect information’s of disastrous area, a battle field where in two way digital communication between captain and soldiers is Both the captain and the players need a place where there can be less movement.The networking required in both cases is the mobile WSN.We propose proper architecture and digital communication in these contexts.&nbsp

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