International Journal of Professional Business Review
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Nostalgic Marketing and its Antecedents on Gen X
Get PDFPurpose: This study aims to see the extent of Borobudur temple as heritage tourism with neuromarketing/nostalgia as its main indicator.
Theoretical Framework: The basic theory used is neuromarketing theory. Nostalgia as neuromarketing is defined as an emotion that has implications for a series of complex psychological processes, including social behavior. This social behavior is also related to a person's consumption behavior towards certain purchases which creates a nostalgic impact on that person. This consumption behavior is related to the marketing strategy implemented by the marketing object.
Design/Methodology: The research method used is the Structural Equation Modeling (SEM) SmartPLS version 4 model. With validity, reliability and goodness of fit analysis tools to answer the research hypothesis.
Findings: The results obtained by nostalgia marketing have a positive and significant effect on brand reputation, service quality, and premium price. Brand reputation and premium price do not mediate nostalgic marketing on customer satisfaction, while service quality mediates. Last result, brand reputation and premium price had no effect on customer satisfaction, while service quality had a positive and significant effect.
Practical and Social Effects: Tourists' perception of tourist attractions is formed not only on the basis of individual knowledge and beliefs about the characteristics of the site, but also their feelings and perceptions of the destination. Thus, if we want to strengthen again, there is a need for an age-old relationship between tourists and brands. With constant satisfaction, respondent satisfaction remains high to an insignificant price, and commitment and loyalty will be formed.
Value or Origin: The many historical tourism sectors in Indonesia and the high number of older visitors make this sector a source of economic and regional growth. This is reinforced by data from Borobudur Temple as the largest Buddhist temple heritage tourist attraction in the world, where 23% of visitors or tourists are over 50 years old. At that age, what motivation makes them visit if not memories and historical facts of the past. Remembering the past, it is easiest to visit the subject directly, this is important in studying neuromarketing and emotions in business
CRIAÇÃO DE VALOR COMPARTILHADO E SEU EFEITO MULTIPLICADOR NA GESTÃO DA QUALIDADE: UMA REVISÃO BIBLIOMÉTRICA
Get PDFPurpose: The aim of this study is to examine how the Creation of Shared Value (CSV) drives innovation, growth, and competitiveness in the business arena, and its role as a catalyst in enriching and consolidating an organizational culture focused on quality and committed to social, environmental, and economic responsibility. It seeks to understand the relationship between CSV and quality management practices in businesses.
Theoretical Framework: Though CSV is recognized for its influence on social, environmental, and economic responsibility, there is a notable lack of studies that explicitly link CSV with corporate quality management. This work aims to fill this crucial gap in the existing literature.
Design/Methodology/Approach: To achieve this, a detailed bibliometric analysis was conducted on the intersection between CSV and quality management practices in the business system. Advanced literature review techniques were employed using the Scopus database, identifying and evaluating key scientific publications in the field using tools like Vosviewer and Rstudio.
Findings: The results of the research reveal a growing trend in CSV studies, focusing particularly on its influence on social, environmental, and economic responsibility. However, there is a noticeable scarcity of studies that explicitly link CSV with corporate quality management, indicating an important yet unexplored area of research.
Research, Practical & Social Implications: This study fills a crucial gap in the existing literature and suggests new directions for future research on the analyzed topics. It highlights the importance of CSV in consolidating an organizational culture focused on quality and corporate responsibility, proposing a promising area of study for the future.
Originality/Value: The value of the study lies in its identification of a growing trend in CSV research and its potential impact on quality management in corporations, highlighting an important area of future study.Propósito:
El propósito de este estudio es explorar cómo la Creación de Valor Compartido (CVC) impulsa la innovación, el crecimiento y la competitividad en el ámbito empresarial, y su rol como catalizador en el enriquecimiento y consolidación de una cultura organizacional enfocada en la calidad y comprometida con la responsabilidad social, ambiental y económica. Se busca entender la relación entre la CVC y las prácticas de gestión de calidad en las empresas.
Metodología:
Para alcanzar este objetivo, se realizó un análisis bibliométrico detallado sobre la intersección entre CVC y prácticas de gestión de calidad en el sistema empresarial. Se utilizaron técnicas avanzadas de revisión de literatura en la base de datos Scopus, identificando y evaluando publicaciones científicas clave en el campo mediante herramientas como Vosviewer y Rstudio.
Conclusiones:
Los resultados de la investigación revelan una tendencia creciente en los estudios sobre CVC, enfocándose especialmente en su influencia en la responsabilidad social, ambiental y económica. Sin embargo, se observa una notable falta de estudios que vinculen de manera explícita la CVC con la gestión de calidad corporativa, lo que indica un área importante de investigación aún no explorada.
Implicaciones de la Investigación:
Esta investigación llena un vacío crucial en la literatura existente y sugiere nuevas direcciones para investigaciones futuras en los temas analizados. Resalta la importancia del CVC en la consolidación de una cultura organizacional enfocada en la calidad y la responsabilidad corporativa, proponiendo un área de estudio prometedora para el futuro.
Palabras clave: análisis bibliométrico, creación de valor compartido (CVC), innovación empresarial, gestión de calidad, responsabilidad social.Objetivo: O objetivo deste estudo foi identificar o perfil da pesquisa acadêmica sobre blended learning no mundo e propor uma agenda de pesquisa para o tema.
Referencial teórico: A literatura recente tem relatado bons resultados tanto no desempenho dos alunos quanto na satisfação dos estudantes no blended learning (Dziuban et al., 2004). No entanto, ainda há muito o que investigar e aprender sobre o BL por ser um desenvolvimento recente.
Desenho/metodologia/abordagem: Analisamos o perfil das publicações internacionais sobre blended learning em gestão e negócios de 2001 a 2021. Identificamos quando, quem, onde e o quê foi publicado sobre o assunto, destacando os autores e periódicos de maior impacto com base no índice h e CiteScore (Scopus), além de explorar a cooperação entre países.
Resultados: O volume de pesquisas vem aumentando nos últimos vinte anos, embora existam poucos autores, instituições e periódicos de referência contribuindo para a consolidação do tema e os países que realizam mais pesquisas conjuntas em redes de coautoria respondem pelo maior volume de publicações, autores e revistas de impacto.
Pesquisa, implicações práticas e sociais: Sugerimos uma agenda de pesquisa futura e destacamos as contribuições feitas para a educação executiva e gerencial.
Originalidade/valor: Os resultados indicam que o número de publicações está crescendo, sendo a área de gestão e negócios a que mais contribui, sendo que os países que produzem em coautoria também fornecem mais publicações.
Palavras-chave: análise bibliométrica, criação de valor compartilhado (CVC), inovação empresarial, gestão da qualidade, responsabilidade social.
 
SUSTAINABILITY ON INSTAGRAM: AQUA VILLAGE HEALTH RESORT & SPA CASE STUDY
Get PDFPurpose: The aim of this study is to analyze the hotel Instagram posts that were posted on the social network, to verify people reactions as well as understand their content in terms of sustainability. Also, explore the opinions about the posts they did and understand if people can perceive the sustainability work looking at these posts. The article's object of analysis is the Aqua Village Health Resort & SPA hotel unit, a luxury hotel structure that advertises itself as sustainable, with a strong connection to the environment, endogenous and water resources.
Design/Methodology/Approach: Authors used a mix approach, with netnography and survey quantitative analysis. Authors used netnography, counting and analyzing the 89 posts that the company made on Instagram, during seven months, between June and December 2022, to verify the types of posts and the reactions they provoked, as well as to assess their content in terms of sustainability. To complementing this analysis, surveys were carried out to test what the first and last post of each of the months under analysis transmits or makes them feel.
Findings: The paper provide empirical insights about how to promote a sustainable Hotel on Instagram. Looking at the major conclusions, the paper provide information about the importance of Instagram posts and information about how a hotel can be sustainable and communicate that through social networks. With these results authors can conclude that the hotel does not use Instagram to be promoted as a sustainable player.
Research, Practical & Social Implications: Authors suggest future research on how to use social media to promote sustainability.
Originality/Value: This paper allows to understand the importance of promote a sustainable business using Instagram.Propósito: El objetivo de este estudio es analizar los posts de Instagram del hotel que se han publicado en la red social, comprobar las reacciones de la gente, así como entender su contenido en términos de sostenibilidad. Además, explorar las opiniones sobre los posts que han realizado y entender si la gente puede percibir la labor de sostenibilidad viendo estos posts. El objeto de análisis del artículo es el hotel Aqua Village Health Resort & SPA, una estructura hotelera de lujo que se anuncia como sostenible, con un fuerte vínculo con el medio ambiente, los recursos endógenos e hídricos.
Metodología: Los autores utilizaron un enfoque de métodos mixtos, con análisis cuantitativo de netnografía y encuestas. Se utilizó la netnografía, contabilizando y analizando los 89 posts que la empresa realizó en Instagram a lo largo de siete meses, entre junio y diciembre de 2022, para comprobar los tipos de posts y las reacciones que provocaban, así como para evaluar su contenido en términos de sostenibilidad. Como complemento a este análisis, se realizaron encuestas para comprobar qué transmiten o hacen sentir el primer y el último post de cada uno de los meses analizados.
Conclusiones: El artículo proporciona información empírica sobre cómo promocionar un hotel sostenible en Instagram. En cuanto a las principales conclusiones, el artículo proporciona información sobre la importancia de las publicaciones en Instagram e información sobre cómo un hotel puede ser sostenible y comunicarlo a través de las redes sociales. Con estos resultados, los autores pueden concluir que el hotel no utiliza Instagram para promocionarse como actor sostenible.
Implicaciones de la Investigación: Los autores sugieren futuras investigaciones sobre cómo utilizar las redes sociales para promover la sostenibilidad.
Originalidad/valor: Este artículo permite comprender la importancia de promover un negocio sostenible utilizando Instagram.
Objetivo: O objetivo deste estudo é analisar os posts do Instagram do hotel que foram publicados na rede social, para verificar as reações das pessoas, bem como entender seu conteúdo em termos de sustentabilidade. Além disso, explorar as opiniões sobre os posts que fizeram e entender se as pessoas conseguem perceber o trabalho de sustentabilidade olhando para esses posts. O objeto de análise do artigo é a unidade hoteleira Aqua Village Health Resort & SPA, uma estrutura hoteleira de luxo que se publicita como sustentável, com uma forte ligação ao meio ambiente, aos recursos endógenos e hídricos.
Desenho/metodologia/abordagem: Os autores utilizaram uma abordagem mista, com análise quantitativa de netnografia e inquéritos. Foi utilizada a netnografia, contando e analisando os 89 posts que a empresa fez no Instagram, durante sete meses, entre junho e dezembro de 2022, para verificar os tipos de posts e as reacções que provocaram, bem como para avaliar o seu conteúdo em termos de sustentabilidade. Para complementar esta análise, foram realizados inquéritos para testar o que o primeiro e o último post de cada um dos meses em análise transmite ou faz sentir.
Resultados: O documento fornece informações empíricas sobre como promover um hotel sustentável no Instagram. No que respeita às principais conclusões, o artigo fornece informações sobre a importância das publicações no Instagram e informações sobre como um hotel pode ser sustentável e comunicar esse facto através das redes sociais. Com estes resultados, os autores podem concluir que o hotel não utiliza o Instagram para ser promovido como um ator sustentável.
Pesquisa, implicações práticas e sociais: Os autores sugerem investigação futura sobre a forma de utilizar as redes sociais para promover a sustentabilidade.
Originalidade/valor: Este artigo permite compreender a importância de promover um negócio sustentável utilizando o Instagram
Exploring the Role of Influencers' Perceived Fraud Between Influencers' Credibility and Consumer Purchase Intentions
Get PDFObjectives: A research imperative emerged to address the nuanced landscape of perceived social media scams, with a focal emphasis on the indispensable facet of influencers' credibility within the intricate web of consumer decision-making.
Methods: This study adopted a quantitative research paradigm, delving into the multifaceted dynamics involving influencers, consumers, and the products or services endorsed, aiming to unravel the intricate tapestry of consumers' behavioral intentions engendered by influencer recommendations. Employing a judicious convenience sampling methodology, the research elicited responses from social media users through an adeptly crafted online survey deployed on the Google Forms platform, culminating in a substantive dataset comprising 450 discerning responses. The ensuing data underwent meticulous analysis employing the Hayes Process Macro within the SPSS software.
Results: The discerned outcomes spotlight the deleterious impact of social media scammers on the perception of products and services, thereby exerting a detrimental influence on consumer purchase intentions.
Conclusion: While the study proffers an integrative framework encompassing contextual elements that intricately shape customer purchase intentions, the pragmatic insights derived therein resonate as invaluable directives for marketers and practitioners, underscored by a comprehensive analytical scrutiny
INTERACTIVE EFFECT OF MIGRANT REMITTANCES AND FINANCIAL MARKET DEVELOPMENT ON GROWTH IN SUB-SAHARAN AFRICA
Get PDFPurpose: The aim of this study is to examine the interactive effect of migrant remittances and financial market development on growth in Sub-Saharan Africa (SSA).
Design/Methodology/Approach: The study uses the dynamic heterogeneous panel data approach-the pool mean group (PMG) technique in analyzing data obtained from twenty-seven countries covering the period 2000- 2020.
Findings: The study findings reveal that the interactive effect of migrant remittances and financial market development on growth in the region is positive and significant, implying a complementarity relationship.
Originality: The value of the study is represented by the measurement of key variables like financial market development (i.e. equity market development and banking sector development). Also, investigating whether the interactive effect of migrant remittances and financial market development on growth in Sub-Saharan Africa (SSA) is complementarity or substitutes is of importance to guide policymakers in the region
LINKAGE BETWEEN UNIVERSITY SCIENTIFIC AREAS AND ECONOMIC ACTIVITIES
Get PDFPurpose: This paper aims to establish a methodology that indicates economic activities able to absorb patents related to the main scientific areas of the Federal University of Rio Grande do Sul (UFRGS).
Methodology: Two steps were important to development this methodology. The first one was to range the UFRGS patent according their degree of importance amongst the knowledge area. For this, the International Patent Classification (IPC) was the reference to organizer the patents. The second one was indicated the industries which have more potential to absorb the UFRGS patents. For this, it was used the Algorithmic Links with Probabilities approach, developed by Lybbert and Zolas (2014).
Findings: It was found that 59% of UFRGS’ patents were allocated in just ten IPC subclasses, and at least 63% of these patents refer to technological inventions in the chemistry field. The technological core of UFRGS’ patents, therefore, lies in chemical science. This demonstrates that UFRGS’ patents focus on specific and specialist areas, and that they have significant potential for being absorbed by those economic activities whose products are drugs, therapeutic treatment, beverages, vaccines and insecticides.
Practical Implications: This study may help the universities select both patents and priority industries in order to transfer their technology.
Originality: It is constructed an original methodology which contribute to find a market to the university innovation. Furthermore, the developed methodology can be replicated in any other TICs which have patents
BIBLIOMETRIC ANALYSIS OF VENTURE TEAMS OF TECHNOLOGY-BASED FIRMS
Get PDFPurpose: Due to its growing impact on the economic development of countries, research on venture teams in new technology-based firms - TBFs has been increasing in recent years, seeking to identify the success and failure factors of this type of firms, given their high mortality rates. This paper ana-lyzes the changes that have occurred in the intellectual structure of this discipline.
Methodology: The bibliometric method was used to analyze the theme of venture teams in the new TBFs. The information collected was extracted from the main collection of the Web of Science (WoS) and SCOPUS databases from 1987 to 2020. The Nvivo and VOSviewer softwares are used to perform the initial analyzesas well as the analysis of citations, co-citations, co-authorship, etc.
Findings and Conclusion: The advances associated with the main authors, sources and countries, the general citation structure and the development of this field are presented. The results show a growing publication trend as of 2009, seeing a higher production of articles between 2014 and 2019. USA is the most influential country, followed by China and Italy. The"Research Policy" and " Strategic Entrepreneurship Journal"are the most influential sources.
Originality/Value: The main contribution of this work is to show the evolution of this theme, so that researchers can use it in the future in their theoretical and research frameworks
SUSTAINABLE ACTIONS AND WASTE MANAGEMENT IN DENTISTRY
Get PDFPurpose: Examine the social and economic functions of companies and their actions, mainly regarding the protection and use of natural resources, minerals and the disposal of contaminated materials.
Theoretical Framework: The government created regulations that thoroughly describe the management, classification and importance of implementing a Health Service Waste Management Plan in all health institutions.
Design/Methodology/Approach: It is an exploratory case study, which compared the disposal of Health Service Waste in two dental clinics.
Findings: The clinics' Health Service Waste Management Plan aims to minimize the production of waste, treat it and send it safely to its final destination, which prevents and controls occupational, public health and environmental risks environment.
Research, Practical & Social Implications: We suggest that knowledge of the standards and monitoring of their compliance, together with the education and training of professionals who deal directly or indirectly with Health Service Waste, to create awareness and change habits.
Originality/Value: Taking measures based on saving resources, preserving the environment, ethics and responsibility can guarantee a healthier future for future generations, where dental professionals learn about the correct management of waste and their participation in maintenance the environmental integrity of the planet
AS COSTUREIRAS DA MEMÓRIA DO CONFLITO ARMADO NA COLÔMBIA: UMA ANÁLISE A PARTIR DAS POLÍTICAS PÚBLICAS VOLTADAS PARA O RECONHECIMENTO DAS MULHERES
Get PDFObjetivo: El objetivo central es identificar cómo a través de los aportes filosóficos que enmarcan la historia del sufrimiento de la cultura violenta hacia la mujer se determinan políticas públicas encaminadas a la protección especial de las mismas.
Marco Teórico: Se basa en diversas corrientes y enfoques, incluyendo los estudios de género, la memoria histórica, los estudios de conflicto armado, y las políticas públicas, buscando proporcionar un análisis integral y multidisciplinario del tema, que permita comprender las dinámicas de género en la construcción de la memoria y el reconocimiento en el contexto del conflicto armado en Colombia.
Método: La investigación se realizó a través de una revisión documental, el enfoque utilizado fue el cualitativo con un corte descriptivo-histórico de la memoria narrada por las costureras con relación al conflicto.
Resultados y Discusión: Los resultados encontrados evidencian como el factor económico, social y cultural son las categorías esenciales que le permiten al gobierno establecer a partir de las terapias de “reconocimiento y aceptación” las garantías encauzadas al bienestar de todas las mujeres colombianas.
Implicaciones de la Investigación: Se destaca la importancia de reconocer el papel fundamental de las mujeres en la construcción de la memoria histórica y la reconciliación en contextos de conflicto y la necesidad de incorporar políticas públicas que garanticen su reconocimiento.
Originalidad/Valor: Este estudio contribuye a llenar distintos vacíos existentes en la literatura académica y a destacar la importancia de reconocer y valorar las contribuciones de las mujeres en los procesos de reconciliación y construcción de la paz.RESUMEN.
Objetivo: El objetivo central es identificar cómo a través de los aportes filosóficos que enmarcan la historia del sufrimiento de la cultura violenta hacia la mujer se determinan políticas públicas encaminadas a la protección especial de las mismas.
Marco Teórico: Se basa en diversas corrientes y enfoques, incluyendo los estudios de género, la memoria histórica, los estudios de conflicto armado, y las políticas públicas, buscando proporcionar un análisis integral y multidisciplinario del tema, que permita comprender las dinámicas de género en la construcción de la memoria y el reconocimiento en el contexto del conflicto armado en Colombia.
Método: La investigación se realizó a través de una revisión documental, el enfoque utilizado fue el cualitativo con un corte descriptivo-histórico de la memoria narrada por las costureras con relación al conflicto.
Resultados y Discusión: Los resultados encontrados evidencian como el factor económico, social y cultural son las categorías esenciales que le permiten al gobierno establecer a partir de las terapias de “reconocimiento y aceptación” las garantías encauzadas al bienestar de todas las mujeres colombianas.
Implicaciones de la investigación: Se destaca la importancia de reconocer el papel fundamental de las mujeres en la construcción de la memoria histórica y la reconciliación en contextos de conflicto y la necesidad de incorporar políticas públicas que garanticen su reconocimiento.
Originalidad/Valor: Este estudio contribuye a llenar distintos vacíos existentes en la literatura académica y a destacar la importancia de reconocer y valorar las contribuciones de las mujeres en los procesos de reconciliación y construcción de la paz.RESUMO
Objetivo: O objetivo central é identificar como, através dos contributos filosóficos que enquadram a história do sofrimento da cultura violenta para com as mulheres, se determinam as políticas públicas destinadas à proteção especial das mulheres.
Quadro teórico: Baseia-se em várias correntes e abordagens, incluindo estudos de género, memória histórica, estudos de conflitos armados e políticas públicas, procurando fornecer uma análise abrangente e multidisciplinar do tema, o que nos permite compreender as dinâmicas de género na construção da memória e do reconhecimento no contexto do conflito armado na Colômbia.
Método: A pesquisa foi realizada através de uma revisão documental, a abordagem utilizada foi qualitativa com um recorte descritivo-histórico da memória narrada pelas costureiras em relação ao conflito.
Resultados e Discussão: Os resultados encontrados mostram que os factores económicos, sociais e culturais são as categorias essenciais que permitem ao governo estabelecer, com base nas terapias de "reconhecimento e aceitação", as garantias para o bem-estar de todas as mulheres colombianas.
Implicações da investigação: Destaca-se a importância de reconhecer o papel fundamental das mulheres na construção da memória histórica e da reconciliação em contextos de conflito e a necessidade de incorporar políticas públicas que garantam o seu reconhecimento.
Originalidade/valor: Este estudo contribui para preencher diversas lacunas na literatura académica e para evidenciar a importância do reconhecimento e valorização dos contributos das mulheres nos processos de reconciliação e construção da paz
DIVERSIDADE NO LOCAL DE TRABALHO: IMPLICAÇÕES PARA O COMPROMISSO ORGANIZACIONAL COLETIVO NAS ORGANIZAÇÕES DO SETOR PÚBLICO NIGERIANO
Get PDFObjective: The objectives of this study are: 1. evaluate the effect of job-related diversity on collective organizational commitment in public sector organizations in Nigeria; 2. evaluate the effect of cultural diversity on collective organizational commitment in public sector organizations in Nigeria. The aim of the study is to examine diversity in the workplace to achieve collective organizational commitment in public sector organizations in Nigeria.
Theoretical Framework: In this topic, the main concepts and theories that underpin the research are presented. The theory that is related to this work having reviewed some theories is the Social Identity Theory. Social identity theory is a social psychological theory that is utilized in organizations to obtain high employee performance. Social identity theory gives more understanding of diversity in terms of understanding the role of group divisions in organization.
Method: The study relied on a self-developed structured questionnaire as the instrument for data collection. Using SPSS version 20 software, descriptive statistics and multiple regression analysis were used to assess the data and statistically analysed the data that had been collected.
Results and Discussion: The findings revealed that job-related diversity has a significant effect on collective organizational commitment in public sector organizations in Nigeria (β=0.077, p<0.05), and that cultural diversity has no significant effect on collective organizational commitment in public sector organizations in Nigeria (β =0.030, p>0.05).
Originality/Value: Previous studies had focused on different types of diversity and their attributes, but have not adequately addressed the factors that can strengthen the relationships. This study to filled this gap by examining the impact of workplace diversity on organizational commitment in the Nigerian Public Sector Organizations. The research also highlighted the need for a combination of cultural and experiential factors to understand the challenges faced by employees in a diverse workplace..La diversidad en el lugar de trabajo puede afectar muchos aspectos de la organización, dificultando su funcionamiento eficaz. Este estudio examina la diversidad en el lugar de trabajo para lograr un compromiso organizacional colectivo en las organizaciones del sector público en Nigeria. El estudio se basó en un cuestionario estructurado de desarrollo propio como instrumento para la recopilación de datos. Utilizando el software SPSS versión 20, se utilizaron estadísticas descriptivas y análisis de regresión múltiple para evaluar los datos recopilados. Los hallazgos revelaron que la diversidad relacionada con el trabajo tiene un efecto significativo en el compromiso organizacional colectivo en las organizaciones del sector público en Nigeria (β=0,077, p<0,05), y que la diversidad cultural no tiene un efecto significativo en el compromiso organizacional colectivo en las organizaciones del sector público en Nigeria. (β =0,030, p>0,05). En conclusión, el estudio recomendó que los líderes organizacionales deberían formular leyes y políticas sobre igualdad en el empleo para garantizar que se contrate a los empleados más calificados independientemente de su diversidad.A diversidade no local de trabalho pode impactar muitos aspectos da organização, dificultando o seu funcionamento eficaz. Este estudo examina a diversidade no local de trabalho para alcançar o compromisso organizacional coletivo em organizações do setor público na Nigéria. O estudo contou com um questionário estruturado autodesenvolvido como instrumento de coleta de dados. Utilizando o software SPSS versão 20, foram utilizadas estatísticas descritivas e análise de regressão múltipla para avaliar os dados coletados. As conclusões revelaram que a diversidade relacionada com o trabalho tem um efeito significativo no compromisso organizacional colectivo em organizações do sector público na Nigéria (β=0,077, p<0,05), e que a diversidade cultural não tem efeito significativo no compromisso organizacional colectivo em organizações do sector público na Nigéria (β =0,030, p>0,05). Conclusivamente, o estudo recomendou que os líderes organizacionais deveriam formular leis e políticas sobre igualdade de emprego para garantir que os funcionários mais qualificados sejam recrutados, independentemente da sua diversidade