International Journal of Professional Business Review
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INTERNAL MARKETING TOOLS AS AN ELEMENT THAT RAISES ORGANIZATIONAL COMMITMENT IN MIDDLE HIGHER EDUCATION INSTITUTIONS IN THE STATE OF HIDALGO, MEXICO
Get PDFObjective: The objective of this research is to establish a diagnosis on the internal marketing of the Higher Secondary Education institution called the Center for Scientific and Technological Studies of the state of Hidalgo, CECYTEH, Plantel municipality of Agua Blanca, Hidalgo, Mexico with the purpose of visualizing areas of improvement in the organizational climate that contributes to strengthening the work commitment of the staff.
Theoretical Framework: Marketing is the process by which companies create value for their customers and generate strong relationships with them. To reciprocate, capture the value of your clients (Kotler, 2013). Internal marketing consists of the design and development of activities similar to those of external marketing, which aims to motivate all personnel who constitute the most important of its assets, with the purpose of marking a competitive advantage over its competitors and achieving customer satisfaction. its clients and users.
Method: A quantitative, descriptive, correlational, non-experimental and cross-sectional approach was used. Through a staff census, a Likert-type questionnaire was applied with 23 questions that covered the dimensions of: employee recruitment and retention; organizational development; internal communication; emotional commitment; normative commitment and continuous commitment.
Results and Discussion: The results obtained showed areas of improvement in the areas of recruitment and retention, communication and continuous commitment, areas that according to authors such as Paredes (2022), Lucas (2022), Guamaní (2022), Mendoza (2020), González (2021) and Canales (2021) are significantly related to aspects such as commitment, satisfaction, performance and productivity of staff and that the better the organizational climate, the better performance in general, which would place the work environment as an element that Motivating human resources impacts the result towards the end client.
Implications of the research: The review of the liteartua shows internal marketing applications especially in private institutions. This research aims to provide knowledge according to the local context and that could be replicated in other schools in the public educational sector with similar characteristics.
Originality/Value: Its results provide valuable data on what happens in a non-profit Institution dedicated to the service of Higher Secondary Education, within one of the subsystems that belongs to the Public Sector
INFLUENCE OF FARMER MARKETING STRATEGIES AND WATER USERS ASSOCIATIONS ON PERFORMANCE OF SMALLHOLDER IRRIGATION PROJECTS IN MIGORI COUNTY, KENYA
Get PDFObjective: The objective of this study was to investigate influence of farmer marketing strategies and water users associations on performance of smallholder irrigation projects, and was aimed at enhancing smallholder irrigation project outcome success in Migori County, Kenya.
Theoretical Framework: The study was anchored on market orientation theory by Kohli and Jaworski (1990) and Narver and Slater (1990). This is because market orientation explains relationship between markets and organisational behaviour (Gotteland et al., 2007). Kohli and Jaworski (1990) explain customer needs, market competition and usefulness of a product as interacting to influence its marketability.
Method: Using cross-sectional and correlational research design, the study collected data from 341 farmers out of a target population of 2815 in 15 smallholder irrigation projects in Migori County using a 5-Point Likert Scale questionnaire. The data was analysed using descriptive and inferential statistics.
Results and Discussion: The results show that farmer marketing strategies accounts for 64.1% of findings in the model, with group marketing having the most significant influence on performance. The results also show that introduction of water users associations increases coefficient of determination (Δr2) by + 0.121, indicating a positive modest moderating influence on the relationship between predictor and dependent variables.
Research Implications: The study confirms that farmer marketing strategies influence performance of smallholder irrigation projects, and that water users associations positively but modestly influence the relationship. Empirically, the study highlights the importance of cooperative societies, agro-processing and irrigation management transfer in smallholder irrigation.
Originality/Value: This study adds to empirical data on farmer marketing strategies, water users associations and smallholder irrigation. In highlighting these aspects, the findings have potential to benefit development agencies in smallholder irrigation
LEVERAGING ENVIRONMENTAL PERFORMANCE IN ALGERIAN ECONOMIC INSTITUTIONS FOR SUSTAINABLE DEVELOPMENT
Get PDFPurpose: The study explored how environmental performance contributes to sustainable development, focusing on its role in achieving key dimensions of sustainability.
Theoretical Framework: It emphasized that essential administrative tools for environmental protection are primarily found within the legal and institutional framework, which includes various national bodies established to support sustainable development. These organizations play a significant role in raising awareness, providing training, and emphasizing the importance of adhering to environmental standards through preventive, conservation, and regulatory measures, all backed by legal authority. Additionally, civil society has a crucial role in fostering environmental awareness, particularly within economic institutions.
Design/Methodology/Approach: The designof the study is descriptive and analytical. Data for this study were collected from official Algerian sources.
Findings: Cleaner Production this approach is a practical implementation of sustainable development, enabling greater efficiency in production while minimizing the use of raw materials and resources, all while protecting the environment.
 
THE RELATIONSHIP BETWEEN SUSTAINABLE MANUFACTURING OPERATIONS AND ENVIRONMENTAL PERFORMANCE OF PLASTICS AND RUBBER MANUFACTURERS IN KENYA: THE MODERATING EFFECT OF ECO-INNOVATIONS
Get PDFObjective: This study aimed to expose the effect of sustainable manufacturing operations on performance of plastics and rubber manufacturing firms in Kenya.
Theoretical Framework: The main concepts and theories that support the research were conveyed. The study employed the natural resource-based view and ecological modernisation theory.
Method: The study employed descriptive research survey that targeted all the 90 plastics and rubber manufacturing firms registered by the Kenya Association of manufacturers. A structured questionnaire as well as a data collection form were useful in collecting data. For data analysis descriptive and inferential statistics were used with the precise inclusion of partial least squares structural equation modeling method.
Results and Discussion: There was a statistically significant influence of eco-innovations on the effect of sustainable manufacturing operations on environmental performance. However, the individual eco-innovations indicators namely eco-product innovations, eco-process innovations, green system innovations and material flow innovations yielded varied results.
Research Implications: The findings confirm previous studies that indeed there are positive gains made from the moderating role of eco-innovations in the correlation between sustainable manufacturing operations and performance of the environment.
Originality/Value: These results are expected to benefit stakeholders such as policy makers in government, plastic and rubber manufacturers and academia in augmenting the existing knowledge
WHAT IS EMO-DECISION-MAKING CONTAGION? THE CONCEPT AND MECHANISMS
Get PDFObjective: This article aims to present a new topic for the marketing literature: emo-decision-making contagion. This concept is developed from Hatfield et al.’s (2014, 1994) work and the research conducted by Pire-Lechalard and Van-Hoorebeke (2021) in the context of decision-making.
Theoretical Framework: The decision depends on emotion. However, emotion has a primordial characteristic, namely its contagiousness (Chaabi, 2023; Pire-Lechalard & Van-Hoorebeke, 2021). Hence the genesis of the concept of emo-decision-making contagion. Until now, the study of this concept has been ignored in the marketing field, and researchers focus, rather, on ad hoc concepts such as social influence. This article attempts, through a well-defined methodology, to define emo-decision-making contagion and establish its theoretical underpinnings, so that it is useful and beneficial for marketing practitioners.
Method: To penetrate the experiences of the respondents and explore the human constructions around emo-decision-making contagion, a qualitative study was conducted with a sample of 30 individuals. Therefore, we chose the interview as the data collection method. Similarly, to ensure greater consistency in this exploratory study, we limited our focus to a specific area: fashion products, specifically textile items.
Results: The results indicate that this concept is defined as the propensity of individuals to reproduce and copy the purchasing decisions of a group leader unconsciously and massively. These decisions are intended to serve as a lesson and are transmitted through the sharing of emotions with the members of the group and identification with them, to have a specific result or to be in conformity with this group.
Conclusions: As emo-decision-making contagion does indeed exist, it is suggested to focus on the study of this concept, which can be a very effective and attractive strategy in communication and advertising, and understanding the mechanisms underlying EDMC can help marketers improve their commercial approaches or develop better ones
A RESCINDIBILIDADE DA COISA JULGADA PREVIDENCIÁRIA NOS JUIZADOS ESPECIAIS FEDERAIS
Get PDFObjetivo: Demonstrar a inviabilidade dos Juizados Especiais Federais analisarem causas complexas previdenciárias, pois, por meio dos princípios norteadores desse braço da jurisdição, é impossível que se tenha um processo justo e que sejam analisados e garantidos direitos fundamentais sociais.
Referencial Teórico: Destaca-se neste estudo que é devida a ampliação das garantias processuais em ações previdenciárias complexas que tramitam nos juizados. É nesta esteira de pensamento que se defende que a rescisão de sentenças deve ser admitida.
Método: A metodologia adotada na pesquisa foi o levantamento bibliográfico e jurisprudencial sobre o tema pesquisado.
Resultado e Discussões: Afirma-se neste estudo, que causas complexas, ainda que tenham valor inferior a sessenta salários-mínimos, sejam julgadas após compatível produção de provas e garantias do Código de Processo de Civil.
Implicações da Pesquisa: demonstrar que alterações na legislação dos Juizados Especiais Federais são imprescindíveis, bem como, que é necessário que o Poder Judiciário amplie garantias processuais aos jurisdicionados, tal como prevê a Constituição Federal no tocante ao processo justo.
Originalidade/Valor: muito embora exista a corrente da doutrina que afirma sobre a incompatibilidade entre procedimento simplificado do Juizado Especial Federal e causas complexas previdenciárias, reforçar tal teoria tem o escopo de se obter do Poder Legislativo e Judiciário tratamento diverso ao dado atualmente às referidas demandas
EDUCAÇÃO EM QUÍMICA: PLANEJAMENTO PEDAGÓGICO E RELATO DE EXPERIÊNCIA
Get PDFObjetivo: Analisar a influência do planejamento pedagógico no processo de ensino e aprendizagem na disciplina de Química, como também discorrer o Projeto de Boas Práticas (2024) da EMEIF Terezinha Ferreira Parente, em Fortaleza-CE, acerca do desenvolvimento, avaliação nutricional e aplicação da farinha de cascas de melancia (FCM), no seu aproveitamento de resíduos alimentares sob uma visão prática na escola.
Referencial Teórico: A disciplina de Química é uma matéria que é capaz de nos inundar na descoberta de compostos, fórmulas e demais propriedades e suas transformações. Dito isso, enquanto alunos e docentes permeamos saberes que a cada dia são descobertos e desafiados. Ademais, enquanto professores vivemos todo esse contexto de mudanças e melhorias, seja na Química ou demais disciplinas, seja na qualidade do ensino, com características específicas e próprias da profissão docente, que requer do professor o compromisso no processo de ensino-aprendizagem.
Método: O levantamento bibliográfico foi realizado durante todo o ano de 2021, e a coleta de dados entre os meses de agosto e setembro desse mesmo ano. A construção do referencial teórico da pesquisa foi embasado em estudos de Andrade e Pordeus (2021), Fusari (1984), Freire (2005), Luckesi (1998), Vasconcelos (2000), Vygotsky (2002), dentre outros. Ademais, observou-se o Projeto de Boas Práticas (2024) realizado na EMEIF Terezinha Ferreira Parente, em Fortaleza-CE, acerca do desenvolvimento, avaliação nutricional e aplicação da farinha de cascas de melancia (FCM), no seu aproveitamento de resíduos alimentares sob uma visão prática na escola.
Resultados e Discussão: Por meio dos dados levantados, constatamos que a visão do professor sobre planejamento e prática de ensino condiciona a sua forma de planejar e de lecionar, modificando e influenciando o processo de ensino e aprendizagem dos alunos na disciplina de Química, sendo, portanto, uma ação pedagógica individual e coletiva indispensável para o sucesso escolar dos estudantes.
Implicações da Pesquisa: A Química possibilitou termos uma visão multidisciplinar acerca das questões ambientais, de planejamento, metodologias, laboratório, experimentos com alimentos e ensino-aprendizagem discente, ou seja, é um leque que se soma e expande saberes para escola, corpo docente e discente.
Originalidade/Valor: Podemos afirmar que os resultados foram obtidos de formas diferentes, mas que chegam a um mesmo denominador comum, comprovam que a visão do professor sobre planejamento e prática de ensino em Química condiciona a sua forma de planejar e de lecionar, modificando e influenciando o processo de ensino e aprendizagem dos alunos
THE IMPACT OF CAPITAL STRUCTURE ON THE APPLICATION OF CORPORATE GOVERNANCE IN JORDANIAN PUBLIC SHAREHOLDING INDUSTRIAL COMPANIES
Get PDFResearch Aims: This exmine the impact of capital structure on the application of corporate governance in Jordanian industrial companiese,by using the ratios of the capital structure on the size, independence of the board of directors,and independence, size of the audit committee.
Design/Methodology/Approach: The population of the study consisted of 53 Jordanian Industrial Companies (JICs) registered in the Jordanian Securities Depository Center (JSDC), while the sample included 35 JICs that met the selection criteria. Data were collected from the JSDC’s website for the fiscal years 2017–2022. Whereas the hypotheses underwent multiple regression supported by SPSS.
Research Findings: The study reached a set of findings, the most important of which was: There is an impact of capital structure on the application of corporate governance in Jordanian industrial companiese. Based on these findings, the study recommended several recomendations, the most important is increasing the level of commitment of Jordanian industrial companies to the terms and rules of corporate governance and disclosing this in their annual reports, as this will enhance their value and reputation in the market and thus increase their ability to attract investments and achieve high returns and sustainability in the long term.
Theoretical Contribution/Originality: the study adds new evidence to the literature regarding the impact of capital structure on the application of corporate governance.
Research Limitation/Implications: The lack of data for some companies during our study period. also the researchers used some ratios to measure the study variables because it is not possible to use all ratios in this study
A LEGITIMIDADE DA ASSOCIAÇÃO CIVIL PARA REQUERER RECUPERAÇÃO JUDICIAL
Get PDFObjectives: This article analyzes the legitimacy of the civil association to request judicial reorganization, and overcome any economic and financial crisis. Alternatively, the possibility of converting the civil association into a business company for use by the reorganization institute is evaluated.
Theoretical Framework: The analysis of the proposed problem was based on the theory of piercing the corporate veil, as well as the theories of technical reality, on which article 45 of the Brazilian Civil Code was based. With regard to the constitutional basis, the principles of free enterprise and the mitigated finalist theory, adopted by the Consumer Protection Code, were collated.
Method: The research was carried out mainly through the methodology of data collection contained in bibliographic survey and jurisprudential decisions.
Results: From the methodology adopted, it was possible to conclude that, although the decisions on the subject are incipient, there is a tendency of the higher courts to legitimize the civil association to request judicial reorganization, as long as it carries out economic activity.
Discussion: In view of the normative uncertainty about the legitimacy of the civil association to request judicial reorganization, it was up to the national judges, using hermeneutics, to analyze such a situation in practice and bring a definition to the case. The lower courts have divergent positions on the possibility of the civil association requesting judicial reorganization. The favorable decisions, in general, understood that there is no express prohibition of Law 11,101 of 2005. On the other hand, the unfavorable decisions are guided precisely by the opposite, that is, that Law 11,101 of 2005 does not expressly legitimize the association to use judicial reorganization.
Research implications: In practice, the recognition of the legitimacy of civil associations to request judicial reorganization provides a solution for such entities to overcome situations of economic and financial crises. In view of the large number of civil associations that are dedicated to business of a business nature, the conclusion about such a possibility has a direct impact on the ventures carried out in this modality in the national market.
Originality/Value: The research is aimed at the non-profit civil association, but which performs economic activity through the circulation of goods and services. This reality is little explored in the literature, even though these entities are responsible for a considerable portion of business in the Brazilian economy.Este artigo analisa a legitimidade da associação civil para requerer recuperação judicial, e superar eventual crise econômico-financeira. Alternativamente, é analisada a possibilidade de converter a associação civil em sociedade empresária para utilização do instituto recuperacional.
A pesquisa é voltada para a associação civil sem fins lucrativos, mas, que desempenha atividade econômica através da circulação de bens e serviços.
Diante disso, conclui-se com o presente estudo que, apesar das decisões sobre o tema serem incipientes, há tendência dos tribunais superiores em legitimar a associação civil para requerer recuperação judicial, desde que, ela realize atividade econômica
A MEMÓRIA DE TRABALHO COMO PREDITORA DAS HABILIDADES DE COMPREENSÃO LEITORA EM CRIANÇAS COM DISLEXIA
Get PDFObjective: The objective of this study is to investigate the relationship between Working Memory (WM) and its relevance for the reading comprehension performance of children with dyslexia.
Theoretical Framework: Capovilla et al (2017), Diamond (2013), Paris and Hamilton (2009) and Soares (2021) stand out, providing a solid basis for understanding the context of the investigation.
Method: The methodology adopted for this research comprises bibliographical research. Data collection was carried out through electronic libraries, such as the CAPES Periodicals Portal, Scielo and Google Scholar.
Results and Discussion: The results obtained revealed that difficulties in the ability to maintain and manipulate verbal and visual information directly contribute to the difficulties that children with dyslexia face in activities that require reading and understanding written texts. In the discussion section, these results are contextualized considering the theoretical framework, highlighting the implications and relationships identified. Possible discrepancies and limitations of the study are also considered in this section.
Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field of Education and Linguistics.
Originality/Value: This study contributes to the literature as it encourages education professionals to understand the role of WM as an important predictor of reading comprehension and how strengthening it can help mitigate the impacts of dyslexia on academic performance.A memória de trabalho (MT) desempenha um papel crucial no desenvolvimento das habilidades de leitura e compreensão, especialmente em crianças com dislexia, que frequentemente enfrentam desafios na decodificação de palavras e na fluência leitora, o que pode impactar na compreensão do texto. A dislexia é um transtorno específico da aprendizagem que afeta a capacidade de ler com precisão e fluência, portanto, este estudo tem como objetivo apontar algumas considerações acerca da relação existente entre a MT e sua relevância para o desempenho em compreensão leitora de crianças com dislexia. Os resultados encontrados sugerem que as dificuldades na capacidade de manter e manipular informações verbais e visuais contribuem diretamente para as dificuldades que essas crianças enfrentam em atividades que exigem leitura e compreensão de textos escritos