International Journal of Professional Business Review
Not a member yet
1862 research outputs found
Sort by
THE ROLE OF PROMOTIONAL INNOVATION IN ACHIEVING THE COMPANY’S COMPETITIVE ADVANTAGE – CASE STUDY OF “BRANDT” COMPANY
Get PDFPurpose: The study aimed to highlight the role of promotional innovation and its relation to competitive advantage by identifying the contribution of the elements of an innovative promotional mix in achieving competitive advantage.
Methodology: A questionnaire was used to collect data from the study sample, with 34 responses recovered and analyzed using the “SPSS” statistical software. Various statistical methods were employed to test the hypotheses and draw conclusions.
Results: The study concluded that promotional innovation plays a significant role in enhancing the competitiveness of the company in question. Among the elements of the promotional mix, innovation in personal sales contributed the most to achieving competitive advantage, followed by innovation in public relations, innovative advertising, and, to a lesser extent, sales promotion.
Practical Implications: The findings suggest that businesses aiming to enhance their competitive position should focus on fostering innovation in personal sales and public relations. Attention to these areas can yield a stronger competitive advantage.
Originality/Value: This study contributes to the understanding of how different elements of promotional innovation affect competitive advantage, providing a nuanced view of the impact of personal sales, public relations, and other promotional activities in the business context
Logistic Model for Predicting Coliform Growth in Wastewater Effluent From the Chambo River (Ecuador)
Get PDFPurpose: The objective of this work is to apply a predictive model of bacterial growth to determine the concentration of total coliforms, under controlled laboratory conditions, in wastewater from the city of Riobamba that flows into the Chambo River (Ecuador).
Theoretical Framework: Wastewater pollution is a global problem that affects water quality and public health. Population growth has a drastic impact on the contamination of water bodies, particularly in Ecuador, since most of the effluents are not adequately treated, which becomes a public health and environmental problem. For this reason, over the years, total and fecal coliforms have been used as indicators of water quality.
Design/Methodology/Approach: The study used a mathematical modeling approach of a logistic and deterministic type, and calculated through an executable command designed in the integrated development environment (IDE) with the Visual C# programming language (logic) and the XAML design language (interface).
Findings: The results achieved are 1) the theoretical construction of a mathematical model (logistic model) starting from a differential equation and the taking of three experimental measurements, 2) the computer construction of the bacterial growth model and 3) it has been demonstrated that there is agreement between the values obtained from the model of total coliform growth and the experimental results with a margin of error of less than 1%.
Research, Practical & Social Implications: This information can be used by stakeholders to determine actions that could improve current conditions.
Originality/Value: The result of this study emphasizes that the model proposed can reproduce the growth of coliforms up to a maximum growth point, it is necessary to continue with the development of the same in the stationary phase of bacterial growth and then in the decay phase
The Impact of Retailer Brand Name Substitution on Consumer Trust
Get PDFPurpose: The aim of this article is to understand the impact of retailer brand name substitution on consumer trust.
Theoretical Framework: Drawing on existing research on product brand substitution, the paper introduces variables that could influence consumer trust in situations where a brand name is substituted.
Design/Methodology/Approach: To achieve this goal, a quantitative study was conducted among 351 Tunisian consumers to test the hypotheses and quantify the impact of each variable.
Findings: The results of this research highlight three variables that can contribute to building consumer trust during a retailer brand name substitution, namely: (1) communication about the change; (2) perceived similarity and (3) perceived benefits derived from the change. The results also indicated that consumer attachment has a moderating effect on the relationship between trust and its determinants. More precisely, the stronger the attachment to the initial retailer brand, the more the consumer's trust in the brand decreases after the brand substitution.
Research, Practical & Social implications: This paper assists practitioners in identifying the key success determinants that can facilitate the transfer of consumer trust from the old retailer brand to the new one. It provides guidance for a successful retailer brand name substitution.
Originality/Value: This research fulfils an identified need to study how consumers’ trust in a brand can be transferred successfully in the case of a retailer brand name substitution
INCREASING MANAGEMENT EFFICIENCIES AND EFFECTIVENESS OF HIV/AIDS PROJECTS USING DIGITAL HEALTH INTERVENTIONS IN KENYA: A QUALITATIVE INQUIRY
Get PDFObjective: The study explored perceptions on how digital health interventions could be used to improve management efficiencies and effectiveness of HIV/AIDS projects in Kenya.
Theoretical Framework: The Unified Theory of Acceptance and Use of Technology was employed.
Method: A total of 32 healthcare service providers who were on duty (during the period of data collection January-February 2022) at comprehensive care centers providing HIV/AIDS care and treatment services in eight high volume public health facilities in Kisumu county, Kenya were purposively sampled and subjected to a key informant interview guide. The participants were healthcare service providers who had been at the health facility for at least one year and had experienced the use of any digital health intervention. The study explored views on knowledge about the digital health interventions and perceptions on the impact of the interventions.
Results and Discussion: Most users perceived the digital health interventions to have increased management efficiencies in terms of keeping appointments by clients, reduction in turnaround times of receiving laboratory results, increased accountability for drugs and improved reporting due to real time data on the digital health interventions. Overall, digital health interventions resulted in faster, evidence based and appropriate clinical management decisions.
Research Implications: Technology has a critical role in improving project management practices by enhancing efficiencies and effectiveness in processes and service delivery.
Originality/Value: This study contributes to the literature on digital health which is a new area of interest particularly in Sub-Saharan Africa and Kenya in particular
THE MEDIATING EFFECT OF BRAND IMAGE MITIGATES THE IMPACT OF CONSUMER ANIMOSITY
Get PDFPurpose: With rising deglobalization and geopolitical tensions, foreign brands from hostile countries face the market risk of consumer animosity. This paper aims to explore how brand image helps to increase consumers' purchase intentions in the host country toward products from hostile countries.
Design/methodology/approach: Taking Taiwan's young consumers' willingness to purchase Chinese brand smartphones as an example, the data were collected through questionnaire surveys and analyzed using the partial least squares structural equation model.
Findings: The empirical results show that the brand image perceived by consumers on product quality, corporate integrity, corporate abilities, brand localization, and official affiliation with hostile countries will significantly affect consumers' purchase intentions.
Originality/Value: This paper proposes a new construct—official affiliation (the degree to which a brand is associated with a hostile government) and demonstrates that the mediating effect of brand image mitigates the impact of consumer animosity, which provides a more comprehensive explanation for why consumer animosity sometimes does not significantly affect purchase intention
SNIPEFISH (MACRORAMPHOSUS SPP.) ABUNDANCE AND TROPHIC DYNAMICS IN RESPONSE TO UPWELLING REGIME IN THE ATLANTIC REGION FROM CAPE BLANC TO CAPE BOUJDOR (20°50 N TO 26°00 N)
Get PDFPurpose: The objective of this study is to to deepen the understanding of the trophic behavior of the snipefish through an analysis of its diet in relation to the pelagic ecosystem's parameters.
Theoretical Framework: Two sympatric species of snipefish have shown significant population increases on the continental shelf of the northern sub-region of the Canary Current upwelling system during intermittent periods in the 1970s, 1990s, and again over the past five years.
Method: Between 2018 and 2021, we collected samples to analyze the stomach contents of snipefish and measure zooplankton size. Trophic indices were calculated to characterize the feeding habits of the species. To examine potential affinities between hydrological and biological parameters in snipefish distribution areas, we applied Principal Component Analysis (PCA), a statistical method that clarifies relationships between these two data matrices.
Results and Discussion: The results obtained reveal a significant correlation between the range of engulfed prey through the snout of the snipefish and the size of zooplankton available and accessible on the continental shelf. The trophic strategy of the snipefish seems attesting to a case of a species responding to a marine ecosystem subject to hydrological disturbances generated by the level of the upwelling’s intensity.
Research Implications: this research will contribute to the current understanding regarding the resurgence of snipefish in the northern sub-region of the Canary Current upwelling ecosystem.
Originality/Value: This study contributes to understanding the snipefish's trophic strategy and its responses within a marine ecosystem affected by hydrological disturbances caused by the intensity of upwelling
BREAKING BARRIERS: INVESTIGATING THE FACTORS CONTRIBUTING TO THE EFFEC-TIVE INTEGRATION OF PWDS AND SENIOR CITIZEN WORKERS IN METRO MANILA’S FOOD CHAIN INDUSTRY
Get PDFObjective: This paper aims to determine the effectiveness of PWDs and Senior Citizen workers in Metro Manila’s Food Establishments by assessing the various factors and barriers that affect their integration.
Theoretical Framework: In this study, the major theory used is the employment continuum, which evaluates the workers, employer, and the workplace itself. This theory is used as a roadmap to ensure a successful implementation of employment.
Method: This study employed a mixed-methods approach in which data from both qualitative and quantitative souces is examined, mean of grouped data, frequency and percentage distribution, and correlation matrix to assess the different relationships between the variables
Results and Discussion: The study revealed that the effectiveness of workers has a positive moderate correlation to the factors and a low negative correlation to the barriers. This suggests employer options for improving employee comfort are limited. Effective integration requires clear laws and regulations.
Research Implications: The practical and theoretical implications of this research contribute to the fields of disability studies, aging studies, and organizational behavior by challenging stereotypes, promoting social justice, and informing evidence-based practices for inclusive workplaces.
Originality/Value: This study illuminates the critical role of inclusive workplace practices and supportive policies in empowering PWDs and Senior Citizen within the food industry. By identifying key barriers and facilitators to integration, this study provides valuable insights for policymakers, employers, and advocates to implement strategies that promote the full potential of these marginzalized groups
NAVIGATING AUDIT COSTS: THE INTERPLAY OF MEKANISME CORPORATE GOVERNANCE, EXECUTIVE COMPENSATION, AUDIT RISK, AND FAIR VALUE
Get PDFObjective: The purpose of this study is to critically examine and test the factors that determine audit fees, with a particular focus on the roles of corporate governance mechanisms, executive compensation, audit risk, and the fair value of non-current assets. By analyzing these factors, the study aims to provide deeper insights into the complex drivers of audit pricing and contribute to the ongoing discourse on audit quality and financial transparency.
Theoretical Framework: Agency theory emphasizes the conflicts of interest between principals (investors) and agents (management) arising from information asymmetry, which results in audit fees that confirm the accuracy of financial statements. Additionally, corporate governance mechanisms, executive compensation, audit risk, and fair value influence this dynamic.
Method: This study investigates manufacturing companies in the consumer goods sub-sector listed on the Indonesia Stock Exchange from 2018 to 2022. A purposive sampling method was used to select 42 companies each year, totaling 210 annual reports obtained from the IDX website and the companies' websites.
Results and Discussion: The research findings show that a higher number of independent commissioners, a higher number of audit committees, higher executive compensation, and the use of fair value of non-current assets can increase the cost of an external audit. However, this study has yet to be able to prove that managerial ownership and audit risk can affect audit fees.
Research Implications: This research offers insights for auditors, management, and regulators. Auditors should align fees with audit quality, factoring in business complexity and risk. Reasonable fees reflect management's investment in internal controls, enhancing financial statement credibility. Regulators must ensure fees support high-quality audits to prevent failures.
Originality/Value: This study contributes to the literature by highlighting how corporate governance factors independent commissioners, audit committees, executive compensation, and fair value of non-current assets impact audit fees. It emphasizes their role in enhancing audit quality and offers valuable insights for auditors, management, and regulators in justifying audit fee structures
A DATA MINING APPROACH TO UNDERSTAND FEMALE ENTREPRENEURS ACROSS THE GLOBE
Get PDFPurpose: The aim of this study is to examine the pattern of women-owned businesses particularly whether country, age, education, citizenship, social class, income, and religion are associated with female entrepreneurship.
Theoretical Framework: The study develops a global demographic model of female entrepreneurship using data mining techniques.
Design/Methodology/Approach: The study employs a data mining approach on the World Values Survey Wave 7 2017-2020 data that includes 19575 working women in 56 countries.
Findings: The results show that the backgrounds of female entrepreneurs are largely heterogenous from one country to another. The most significant factor that influences entrepreneurship is education level while the least is citizenship status.
Research, Practical & Social Implications: The study contributes to model a specific set of attributes of female entrepreneurs for each country. Governments could establish appropriate policies to encourage female entrepreneurship that fits with the local environment and is unique to each country.
Originality/Value: The study contributes to the use of data mining techniques for producing more comprehensive findings than statistical approaches that are commonly employed in business economics research
INTEGRATED FINANCIAL MANAGEMENT SYSTEM: ITS IMPORTANCE IN ADMINISTRATIVE MANAGEMENT IN LOCAL GOVERNMENTS IN PERU - 2023
Get PDFPurpose: This study delves into the pivotal role of the Integrated Financial Administration System (SIAF) within local governments in Peru, with a focus on its influence on administrative, budgetary, and financial management.
Theoretical Framework: The study is grounded in a theoretical framework that explores the essential functions and applications of the SIAF in the context of municipal affairs.
Design/Methodology/Approach: Employing a quantitative research approach with a descriptive correlational design, the study actively engaged 166 participants, including authorities, managers, and collaborators from municipalities. Random surveys and interviews were conducted to gather insights from advisors and experts.
Findings: The results revealed a significant consensus, with 72.29% strongly agreeing on the substantial role of the SIAF in municipal administration. An additional 70.48% endorsed strong agreement, underscoring tangible improvements in administrative management facilitated by the SIAF. Reliability analysis, as reflected in KR20 and KR21 values, further solidified the credibility of the study.
Research, Practical & Social Implications: The study recommends the establishment of continuous monitoring mechanisms for the SIAF, emphasizing regular updates to align with evolving administrative, budgetary, and financial requirements. Additionally, advocating for comprehensive capacity-building and training programs for municipal personnel is crucial to enhance proficiency in utilizing the SIAF effectively. Empowering stakeholders is expected to optimize system benefits and cultivate a culture of efficient financial administration within local governments.
Originality/Value: This study contributes to the existing body of knowledge by providing comprehensive insights into the indispensable role of the SIAF in local government administration, backed by rigorous quantitative analysis and reliability metrics.Resumen
Este artículo explora extensamente el papel crucial del Sistema Integrado de Administración Financiera (SIAF) en los gobiernos locales en Perú, centrándose en su impacto en la gestión administrativa, presupuestaria y financiera. Utilizando una investigación cuantitativa con un diseño descriptivo correlacional, el estudio involucró activamente a 166 autoridades, gerentes y colaboradores de municipios.
Se realizaron encuestas y entrevistas aleatorias para recopilar percepciones de asesores y expertos en asuntos municipales, examinando específicamente la aplicación del SIAF. Para una organización precisa de datos, el software estadístico SPSS garantizó un análisis y validación rigurosos.
Después de una aplicación y verificación rigurosas, surgieron resultados convincentes. Notablemente, el 72.29% estuvo muy de acuerdo con el papel significativo del SIAF en la administración municipal, y un 70.48% adicional respaldó fuertemente este acuerdo, destacando mejoras tangibles en la gestión administrativa facilitadas por el SIAF. El análisis de confiabilidad, reflejado en los valores KR20 y KR21, solidificó la credibilidad del estudio. Los valores de KR20 variaron de -0.0178 a 0.6289, con un promedio de aproximadamente 0.4628. De manera similar, los valores de KR21 oscilaron entre 0.6140 y 0.6179, con un promedio de aproximadamente 0.6153, reforzando el papel indispensable del SIAF en la administración gubernamental local.
En conclusión, recomendamos establecer mecanismos de monitoreo continuo para el SIAF, enfatizando actualizaciones regulares para alinearse con los requisitos administrativos, presupuestarios y financieros en evolución. Además, abogamos por programas integrales de desarrollo de capacidades y capacitación para el personal municipal, mejorando la competencia en la utilización plena del SIAF. Empoderar a los interesados optimizará los beneficios del sistema y fomentará una cultura de eficiencia en la Administración financiera dentro de los gobiernos locales.
Palabras claves: Administración municipal, Gestión financiera, Gobiernos locales, Presupuesto participativoResumo
Este artigo explora extensivamente o papel crucial do Sistema Integrado de Administração Financeira (SIAF) nos governos locais no Peru, focando em seu impacto na gestão administrativa, orçamentária e financeira. Utilizando pesquisa quantitativa com um design correlacional descritivo, o estudo envolveu ativamente 166 autoridades, gerentes e colaboradores de municípios. Foram conduzidas pesquisas e entrevistas aleatórias para obter insights de assessores e especialistas em assuntos municipais, examinando especificamente a aplicação do SIAF. Para organização precisa de dados, o software estatístico SPSS garantiu análises e validação rigorosas. Após aplicação e verificação rigorosas, resultados convincentes surgiram. Notavelmente, 72,29% concordaram fortemente com o papel significativo do SIAF na administração municipal, e um adicional de 70,48% endossou fortemente esse acordo, destacando melhorias tangíveis na gestão administrativa facilitadas pelo SIAF. A análise de confiabilidade, refletida nos valores KR20 e KR21, solidificou a credibilidade do estudo. Os valores de KR20 variaram de -0,0178 a 0,6289, com uma média de aproximadamente 0,4628. Da mesma forma, os valores de KR21 variaram de 0,6140 a 0,6179, com uma média de aproximadamente 0,6153, reforçando o papel indispensável do SIAF na administração governamental local. Em conclusão, recomendamos estabelecer mecanismos de monitoramento contínuo para o SIAF, enfatizando atualizações regulares para alinhar-se aos requisitos administrativos, orçamentários e financeiros em evolução. Além disso, advogamos por programas abrangentes de desenvolvimento de capacidades e treinamento para o pessoal municipal, aprimorando a competência na utilização plena do SIAF. Empoderar os interessados otimizará os benefícios do sistema e fomentará uma cultura de eficiência na administração financeira dentro dos governos locais