International Journal of Professional Business Review
Not a member yet
1862 research outputs found
Sort by
STRATEGIC MANAGEMENT: A COMPREHENSIVE REVIEW PAPER
Get PDFPurpose: This paper aims to shed light on the evolution of strategic management over time, including definitions, supporting theories, tools, importance, and application in various business settings, and highlight the challenges and future trends of strategic management.
Theoretical Framework: In the available studies, various researchers examine SM utilization. Others have established tools and techniques, while others have contributed to their definition and classification, or investigated which SMs are in use. However, academics and practitioners seldom debate strategic management literature in depth. Gunn and Williams (2007) noted that there is a dearth of papers concerning strategic management. More must be realized about Strategic management.
Design/Methodology/Approach: This paper employs a systematic review design, also known as an overview, which is a comprehensive synthesis of primary research studies. These approaches are utilized to identify, compile, critically, and synthesize all pertinent issues about the subject (Cipriani & Geddes, 2003).
Findings: Companies that aim to achieve success and remain competitive over the long term must utilize strategic management, which provides organizations with a framework for making decisions, maintaining consistency and cohesion, boosting productivity and flexibility, and promoting teamwork. Therefore, strategists should have a comprehensive understanding of the evolution of strategic management, including the concepts, theories, and tools that could help achieve strategic goals.
Research, Practical & Social Implications: This paper contributes to additional evidence for those interested in strategic management scholars or managers to pay more attention to the tools and theories, that could be improving their organizations. In addition, this study complements the systematic literature review documents related to the content of SM. Moreover, Future research could be extended or discriminate between various types of tools and theories that could apply to strategic management. It could also investigate additional on the changing that facing strategic management.
Originality/Value: This study contributes to filling the gap in the dearth of studies in the strategic management field. The study also provides insights into the definitions, supporting theories, tools, importance, and application in various business settings, and highlights the challenges and future trends of strategic management
um UM PRODUTO EDUCACIONAL A PARTIR DO PROBLEMA DA BRAQUISTÓCRONA
No full textObjective: The development of this work aims to construct an experimental educational product to obtain answers to inquiries about the fastest trajectory between two uneven points.
Theoretical Framework: The Brachistochrone problem involves a trajectory in which a particle, subject to a constant gravitational field, without friction, and with zero initial velocity, moves between two points in the shortest time interval. The tautochrone is the curve in which the time spent by an object to slide frictionlessly in uniform gravity to its lowest point is independent of its starting point.
Method: The methodology used to construct the educational product was based on Design Thinking (DT), divided into stages defined as immersion, interpretation, ideation, prototyping, and development.
Results and Discussion: Through experimentation with the use of the educational product, it was observed that the time to traverse the cycloid, even with a greater distance covered, is less than the time to traverse a straight path, showing that the shortest distance between two points is not the path taken in the least time.
Research Implications: As it involves the manual construction of an educational product, group discussions necessarily occur, seeking solutions for construction and theory verification. It serves as a tool that aids in forming new concepts and can enhance participation in Physics class discussions.
Originality/Value: This study contributes to the experimental teaching of Physics as an excellent tool, being a simple experiment that encourages students to question and analyze the physical situation as a whole. Objetivo: El desarrollo de este trabajo tiene como objetivo construir un producto educativo experimental para obtener respuestas a las preguntas sobre la trayectoria más rápida entre dos puntos desiguales.
Marco Teórico: El problema de la braquistócrona implica una trayectoria en la que una partícula, sujeta a un campo gravitatorio constante, sin fricción y con velocidad inicial cero, se desplaza entre dos puntos en el intervalo de tiempo más corto. La tautócrona es la curva en la que el tiempo que tarda un objeto en deslizarse sin fricción en gravedad uniforme hasta su punto más bajo es independiente de su punto de partida.
Método: La metodología utilizada para construir el producto educativo se basó en el Pensamiento de Diseño (DT), dividido en etapas definidas como inmersión, interpretación, ideación, prototipado y desarrollo.
Resultados y Discusión: A través de la experimentación con el uso del producto educativo, se observó que el tiempo para recorrer la cicloide, incluso con una mayor distancia cubierta, es menor que el tiempo para recorrer una trayectoria recta, mostrando que la distancia más corta entre dos puntos no es el recorrido realizado en menos tiempo.
Implicaciones de la Investigación: Al tratarse de la construcción manual de un producto educativo, se producen necesariamente discusiones en grupo, buscando soluciones para la construcción y la verificación de la teoría. Sirve como una herramienta que ayuda a formar nuevos conceptos y puede aumentar la participación en las discusiones de la clase de Física.
Originalidad/Valor: Este estudio contribuye a la enseñanza experimental de la Física como una herramienta excelente, siendo un experimento simple que anima a los estudiantes a cuestionar y analizar la situación física en su totalidad.
Palabras clave: Braquistócrona; Pensamiento de Diseño; Educación en Física; Producto Educativo.Objetivo: O desenvolvimento deste trabalho objetiva construir um produto educacional experimental para obter respostas aos questionamentos realizados sobre qual trajetória é a mais rápida entre dois pontos desnivelados.
Referencial Teórico: O problema da braquistócrona consiste em uma trajetória em que uma partícula, sujeita a um campo gravitacional constante, sem atrito e com velocidade inicial nula, se desloca entre dois pontos no menor intervalo de tempo. A tautócrona é a curva na qual o tempo gasto por um objeto para deslizar sem fricção em gravidade uniforme até seu ponto de mínimo é independente de seu ponto de partida.
Método: A metodologia utilizada para construção do produto educacional se baseou no Design Thinking (DT) dividida em etapas definidas como imersão, interpretação, ideação, prototipagem e desenvolvimento.
Resultados e Discussão: Através da experimentação com uso do produto educacional, pode-se constatar que o tempo para percorrer a ciclóide, mesmo com maior distância percorrida, é menor do que o tempo para percorrer uma superfície reta, mostrando que a menor distância entre dois pontos não é o percurso realizado em menor tempo.
Implicações da Pesquisa: Por se tratar de uma construção manual de um produto edicacional, necessariamente ocorrem discussões em grupo, buscando soluções para a construção e para a comprovação da teoria, sendo uma ferramenta que auxilia na formação de novos conceitos e que pode aumentar a participação nas discussões nas aulas de Física.
Originalidade/Valor: Este estudo contribui para o ensino experimental de Física como excelente ferramenta, por se tratar de um experimento simples e que incentiva o aluno a questionar e analisar a situação física como um todo
RESEARCH ON FACTORS AFFECTING ONLINE SHOPPING INTENTION OF CUSTOMERS: THE EVIDENCE IN VIETNAM
Get PDFObjective: The research clarifies the relationships among the four key factors: brand reputation, trust, customer service quality, and online shopping intentions.
Theoretical Framework: The research adopted the E-S-QUAL four dimensions to measure e-service quality, customer trust, and purchase intention in virtual environments. The research explores the role of seller reputation in the relationship between trust and online shopping by building a model with four variables, six hypotheses, and 21 observed variables.
Method: The snowball sampling technique was used. Quantitative research was used to evaluate and test the theoretical model with a sample size of N = 395 through the online survey. This study examined the scale through exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM).
Results and Discussion: The results show that the research scales achieve unidirectional reliability, convergent validity, and high discriminant validity. Brand reputation has a positive impact on customer service through trust. Trust has a positive impact on online shopping intention through customer service.
Research Implications: This study only examines the role of brand reputation in the relationship between trust, customer service quality, and online shopping intention. Other important factors that affect this relationship may not be mentioned in the research.
Originality/Value: The article recommends improving Vietnamese consumers' confidence and online shopping intention by offering solutions for consumers, electronic sellers, and related associations and organizations
ENTREPRENEURSHIP CASE OF PROFESSORS
Get PDFObjective: The paper aims to analyse the stages and problems involved in the creation of a technology-based university spin-off by providing a real case study.
Theoretical Framework: The main concepts supporting the research are discussed, as well as the theoretical framework of reference. It addresses the stages of the process of setting up a university technology-based company, as well as the specific problems that it involves. All issues are presented in a real context.
Method: The methodology adopted for this research is based on a case study for teaching application. To this end, information is gathered through observation, direct interviews with the company under study, public documentation, and theoretical review through scientific databases of impact.
Results and Discussion: The results were reflected in the development of a university teaching activity with guidelines for the teachers coordinating its implementation, in terms of objectives and reference bibliographic material to be used. It was contextualised in the light of the theoretical framework, highlighting the implications, basically at the level of reinforcement and acquisition of competences.
Research Implications: The paper has essentially practical implications, providing information that reinforces the existing scientific literature on how the decision-making process that leads to the setting up of a technology-based university spin-off takes place and the problems associated with it. This allows a vision that enables a more effective and efficient execution of the entrepreneurial decision.
Originality/Value: This is a real case of application in the university classroom, which allows students to assimilate the issues related to the process of entrepreneurship and, specifically, to the setting up of a technology-based university spin-off, dealing with its specific problems. Students' skills are strengthened with a view to their incorporation into the world of professional life. Pepe, Juan, Alfonso y Beatriz son profesores universitarios no doctores que comparten inquietudes y han estado en el mismo grupo de investigación trabajado aspectos relacionados con la tecnología química. Ahora pertenecen a dos universidades distintas situadas en el sur de España, pero no han perdido el contacto entre ellos. Un día se encuentran reunidos para debatir sobre el curso de las investigaciones que llevan a cabo conjuntamente. Pepe alude a la demanda existente en la empresa; mientras, Beatriz lista las ventajas que supone lanzarse a cubrirla creando una spin-off; Juan y Alfonso no están totalmente convencidos, en silencio piensan sobre las dificultades. “¿Merecería la pena crear la spin-off?”. El trabajo pretende dar respuesta a esta cuestión planteando un caso docente basado en un hecho real.Pepe, Juan, Alfonso e Beatriz são professores universitários sem doutorado que compartilham interesses e estiveram no mesmo grupo de pesquisa trabalhando em aspectos relacionados à tecnologia química. Agora eles pertencem a duas universidades diferentes localizadas no sul da Espanha, mas não perderam o contato entre si. Um dia, eles se encontram para discutir o curso de sua pesquisa conjunta. Pepe se refere à demanda existente na empresa, enquanto Beatriz enumera as vantagens de se arriscar criando uma spin-off; Juan e Alfonso não estão totalmente convencidos, pensando silenciosamente nas dificuldades. "Será que vale a pena criar a cisão? Este documento tem o objetivo de responder a essa pergunta apresentando um caso de ensino baseado em um evento real
PERFIL PRODUTIVO REGIONAL E SUSTENTABILIDADE: ESTUDO DE CASO DE PORTUGAL
Get PDFObjective: The study of Portugal's productive profile, at the level of the NUT III regions and on an evolutionary basis, in order to obtain a picture of the country at two different times 20 years apart. We also sought to establish a relationship between these profiles and productivity.
Theoretical Framework: Review of the literature on productive specialisation and development, as well as other empirical work already carried out.
Method: Construction of location indicators for productive activities, regional specialisation and relational analysis with productivity indicators. The data used, namely GVA and Employment relating to 10 activity branches/25 NUT III, has been made available by STATISTICS PORTUGAL through request.
Results and Discussion: The results show a profile of Portugal in which the primary sector predominates in the interior of northern Portugal and in Alentejo, the secondary sector in the north coast and in the centre, and the tertiary sector is strongly represented in Lisbon and Porto. This profile is associated with different productivities and in evolutive terms there are signs of some changes, but still not significant.
Research Implications: The sustainability of regions depends, among others, on their productive profile. As a matter of fact it is the productive sector that generates income and employment, the key variables in the socioeconomic components of sustainability. The way in which economic activities are concentrated and in which agglomeration economies can be generated are factors that can influence this development.
Originality/Value: Knowledge of the evolution of a country's productive profile and how activities with different productivities fit in could contribute to a more efficient policy of intelligent specialisation and guarantee a path to sustainable development.La sostenibilidad económica y social de las regiones depende, entre otras cosas, de su perfil productivo. En efecto, es el sector productivo el que genera renta y empleo, variables clave en el componente económico de la sostenibilidad. La mayor o menor concentración de las actividades económicas y la posibilidad de generar y explotar economías de aglomeración son factores que pueden influir en esta evolución. En este contexto, el objetivo de este artículo es trazar un retrato del perfil productivo de Portugal y de su evolución a lo largo de los últimos 20 años, mediante el cálculo y la interpretación de indicadores de localización de las actividades productivas y de especialización de las regiones a nivel NUTS III. A continuación, tratamos de establecer, con carácter exploratorio, una relación entre el perfil productivo y el nivel de desarrollo económico y social, buscando elementos que puedan contribuir a una política más eficaz de especialización inteligente y garantizar un camino hacia el desarrollo sostenible.A sustentabilidade económica e social das regiões depende, entre outros factores, do seu perfil produtivo. Com efeito, é o sector produtivo que gera rendimento e emprego, variáveis fundamentais na componente económica da sustentabilidade. A forma como as actividades económicas estão mais ou menos concentradas e como as economias de aglomeração podem ser geradas e exploradas são factores que podem influenciar este desenvolvimento. Neste contexto, o objetivo deste artigo é traçar um retrato do perfil produtivo de Portugal e da sua evolução nos últimos 20 anos, através do cálculo e interpretação de indicadores de localização das actividades produtivas e de especialização das regiões ao nível das NUTS III. Procura-se, pois, estabelecer, numa base exploratória, uma relação entre o perfil produtivo e o nível de desenvolvimento económico e social, procurando elementos que possam contribuir para uma política mais eficiente de especialização inteligente e garantir uma trajetória de desenvolvimento sustentável
THE LEVEL OF DISCLOSURE OF SUSTAINABILITY INFORMATION OF CREDIT UNIONS IN BRAZIL AND GERMANY
Get PDFObjective: This research aims to analyze the level of disclosure of sustainability information, which mitigates information asymmetry, of Brazilian and German credit unions.
Theoretical Framework: The study draws upon literature concerning sustainability information disclosure, information asymmetry, governance, and the role of credit unions in promoting transparency and corporate social responsibility.
Method: The study was conducted with a sample of the 30 largest credit unions in Brazil and Germany, totaling 60 credit unions. Sixty indicators across four categories of sustainability were employed, analyzed in the annual reports of the sampled cooperatives from the year 2021. Subsequently, Student's t-tests and Mann-Whitney U tests were utilized to compare the level of compliance between the cooperatives in Brazil and Germany.
Results and Discussion: The results demonstrate a statistically significant difference in the disclosure of sustainability information between Brazilian and German credit unions, with the latter exhibiting higher disclosure in their annual reports. Furthermore, a statistically significant difference was observed in the disclosure of economic and environmental information between the two countries, while differences in the social and cultural pillars were not evidenced.
Research Implications: The findings of this study hold significant implications for credit unions, emphasizing the need for increased transparency and disclosure of sustainability information, particularly in the Brazilian context.
Originality/Value: This study contributes to the literature by providing insights into sustainability information disclosure in credit unions, particularly through a comparison of practices between Brazil and Germany. Additionally, it underscores the importance of transparency and corporate social responsibility in this sector.Objetivo: Esta investigación tiene como objetivo analizar el nivel de divulgación de información de sostenibilidad, que mitiga la asimetría de información, de las cooperativas de crédito brasileñas y alemanas.
Marco Teórico: El estudio se basa en la literatura sobre divulgación de información de sostenibilidad, asimetría de información, gobernanza y el papel de las cooperativas de crédito en la promoción de la transparencia y la responsabilidad social corporativa.
Método : El estudio se realizó con una muestra de las 30 cooperativas de crédito más grandes de Brasil y Alemania, totalizando 60 cooperativas. Se emplearon 60 indicadores en cuatro categorías de sostenibilidad, analizados en los informes anuales de las cooperativas muestreadas del año 2021. Posteriormente, se utilizaron pruebas t de Student y de Mann-Whitney para comparar el nivel de cumplimiento entre las cooperativas en Brasil y Alemania.
Resultados y Discusión: Los resultados muestran una diferencia estadísticamente significativa en la divulgación de información de sostenibilidad entre las cooperativas de crédito brasileñas y alemanas, siendo estas últimas las que presentan una mayor divulgación en sus informes anuales. Además, se observó una diferencia estadísticamente significativa en la divulgación de información económica y ambiental entre los dos países, mientras que no se evidenciaron diferencias en los pilares sociales y culturales.
Implicaciones de la investigación: Los hallazgos de este estudio tienen implicaciones significativas para las cooperativas de crédito, destacando la necesidad de una mayor transparencia y divulgación de información de sostenibilidad, especialmente en el contexto brasileño.
Originalidad/Valor: Este estudio contribuye a la literatura al proporcionar información sobre la divulgación de información de sostenibilidad en cooperativas de crédito, particularmente a través de una comparación de prácticas entre Brasil y Alemania. Además, destaca la importancia de la transparencia y la responsabilidad social corporativa en este sector.Objetivo: Esta pesquisa tem como objetivo analisar o nível de divulgação de informações de sustentabilidade, que mitiga a assimetria de informações, de cooperativas de crédito brasileiras e alemãs.
Referencial Teórico: O estudo baseia-se na literatura sobre divulgação de informações de sustentabilidade, assimetria de informações, governança e o papel das cooperativas de crédito na promoção da transparência e responsabilidade social corporativa.
Método: O estudo foi realizado com uma amostra das 30 maiores cooperativas de crédito do Brasil e da Alemanha, totalizando 60 cooperativas. Foram utilizados 60 indicadores em quatro categorias de sustentabilidade, analisados nos relatórios anuais das cooperativas amostradas do ano de 2021. Posteriormente, foram utilizados testes t de Student e de Mann-Whitney para comparar o nível de conformidade entre as cooperativas no Brasil e na Alemanha.
Resultados e Discussão: Os resultados demonstram uma diferença estatisticamente significativa na divulgação de informações de sustentabilidade entre cooperativas de crédito brasileiras e alemãs, sendo que estas últimas apresentam maior divulgação em seus relatórios anuais. Além disso, observou-se uma diferença estatisticamente significativa na divulgação de informações econômicas e ambientais entre os dois países, enquanto diferenças nos pilares social e cultural não foram evidenciadas.
Implicações da Pesquisa: As descobertas deste estudo têm implicações significativas para as cooperativas de crédito, destacando a necessidade de maior transparência e divulgação de informações de sustentabilidade, especialmente no contexto brasileiro.
Originalidade/Valor: Este estudo contribui para a literatura ao fornecer insights sobre a divulgação de informações de sustentabilidade em cooperativas de crédito, particularmente através de uma comparação de práticas entre Brasil e Alemanha. Além disso, destaca a importância da transparência e responsabilidade social corporativa neste setor
THE IMPACT OF ARTIFICIAL INTELLIGENCE IN ENHANCING LEAN MANAGEMENT: AN EXPLORATORY STUDY IN THE GENERAL AUTOMOTIVE AND EQUIPMENT COMPANY
Get PDFObjective: The aim of the study is limited to several points, the most important of which is to understand the new concepts related to artificial intelligence and their role in supporting and activating lean management and the extent of their contribution to the success and survival of modern industrial companies.
Theoretical Framework: This topic presents the most important concepts and theories on which the research is based. [Artificial Intelligence and Lean] stands out, providing a solid foundation for understanding the context of the investigation.
Method: The study population was represented by the factories affiliated with the General Company for Automotive and Equipment Manufacturing. The sample was selected randomly, based on the (simple random sampling) method, where 3 factories were selected (the car and specialized wheel production factory, the body and heavy equipment factory, and the battery factory) out of a total of 6, and the number was Study population (2736) The researcher decided to distribute (300) questionnaires to workers in the factories affiliated with the company, the study sample. (300) questionnaires were distributed to the research sample (10.96%) of them after reviewing previous studies and benefiting from them in the field of research. (289) were recovered at a rate of (96.3%), of which (9) were not suitable for analysis, so the net sample was 278 from the studied population, at a rate of (92.8%) from the research sample.
Results and Discussion: The study showed a set of theoretical and field conclusions, the most important of which is that artificial intelligence has gained high acceptance among the staff of the automobile and equipment manufacturing company as a tool for improving administrative work and enhancing the characteristics of lean management.
Research Implications: The practical and theoretical implications of this research are discussed, providing insight into how the findings can be applied or impact practices in the field of AI and lean management and these impacts may include companies affiliated with the Ministry of Industry and Minerals and the services they provide.
Originality/Value: The importance of this study came from the scarcity of studies that attempted to identify and understand the nature of the relationship between variables (artificial intelligence and lean management), as well as the attempt of the current study to address a realistic problematic problem that directly affects the performance of workers in the general automotive and equipment industry
PRIORITIZING PATIENT SAFETY BY HEALTHCARE PROFESSIONALS IN EMERGENCY AND URGENT CARE ENVIRONMENTS
Get PDFObjective: Highlighting the importance of Patient Safety guidelines in Urgency and Emergency care settings in Brazil.
Theoretical Framework: Awareness among healthcare professionals of the importance of following patient safety standards is an extremely relevant topic that has recently gained prominence. Thus, adverse events in hospital institutions, often caused by human errors, increasingly highlight the need to rethink the care models used.
Method: An integrative literature review was conducted, along with data analysis, in the following stages: pre-analysis, material exploration, data treatment, and inference/interpretation of results.
Results and Discussion: In line with the literature from various authors, the need for the implementation of actions aimed at ensuring safe and quality healthcare was evidenced.
Implications of the Research: Providing insights into the optimization of patient safety protocols specific to emergency and emergency care settings, aiming to reduce medical errors and improve clinical outcomes.
Originality/Value: The value of this research is evidenced by its innovative approach in analyzing patient safety practices in emergency and emergency care services. By investigating the specific challenges faced in these dynamic and high-pressure environments, this research highlights the importance of new perspectives on how to improve patient safety in critical situations
THE ROLE OF STARTUPS IN PROMOTING THE DEVELOPMENT OF SMART CITIES – DUBAI AS A MODEL
Get PDFObjective: The objective of this study is to learn about the role of start-ups in promoting the development of the smart city of Dubai, since these companies are always seeking innovative solutions to the challenges facing cities and rely on the latest methods and software used, thus helping cities to achieve the indicators that guarantee them important rank among other smart cities.
Theoretical Framework: In this study, the basic concepts of the variables of the study were addressed by identifying the concept of start-ups, their characteristics and their importance in general, as well as by highlighting the subject of smart cities by listing some definitions and mentioning their advantages and dimensions. To then link the two variables by clarifying the relationship between startups and smart cities.
Method: The methodology adopted for this research includes a sample of the most important start-up companies in Dubai selected from STARTUPRANKING, and the services provided by each company and its area of operation have been identified. To then determine the impact of the services provided on any indicators on which cities rely to become smarter (smart governance, smart transport, smart energy, smart technology, smart infrastructure, smart health, smart buildings and intelligent populations). Through which the role of these companies in the development of smart cities is determined.
Results and Discussion: The results obtained revealed that Start-ups promote the development of cities by contributing to the challenges facing cities, communities and individuals by:
- Ensuring a clean environment and smart transport systems that help to facilitate the movement of citizens and tourists through the use of telephones and at the lowest cost;
- Strengthening cyber security to protect digital systems from threats;
- Developing programs and techniques used in the educational sector, and focusing on developing the capabilities of individuals to ensure optimal use of technology;
- Finding energy and environmental solutions to ensure optimum use of available resources.
Originality/Value: This study sheds light on the importance of modern technology-based start-ups in promoting the development of smart cities. Dubai has been chosen as a model for a leading and developing Arab city that ranks first globally compared to other smart cities, and can be used as a successful experiment. In addition, the importance of both start-ups and smart cities, which are the pillars for the economic development of countries, they rely on advanced technology and the swift provision of services, ultimately facilitating life and enhancing the standard of living for their citizens
COSTOS OPERATIVOS DEL ÁREA DE ALIMENTOS Y BEBIDAS PARA MANTENER LA RENTABILIDAD DE LOS ESTABLECIMIENTOS DE RESTAURACIÓN
Get PDFContexto: Los costos operativos del área de alimentos y bebidas para mantener la rentabilidad de los establecimientos de restauración juegan un papel protagpnico en la actividad turística de cualquier destino en Ecuador.
Objetivo: El presente estudio de investigación tuvo como finalidad mejorar el manejo de los costos operativos por medio de una aplicación “Costeo de Recetas”, esta consistió en determinar cuáles serían las estrategias adecuadas para su uso y así mejorar la rentabilidad de estos establecimientos de alimentos y bebidas.
Marco Teórico: En este tema se presentan los principales conceptos y teorías que sustentan la investigación. Para llevar a cabo dicha indagación se realizó un estudio a una revisión bibliográfica, a libros científicos, artículos donde el alcance de la investigación en función a los métodos; descriptivo y analítico quienes describen aspectos indispensables del tema tratado.
Método: Se aplicaron métodos empíricos como la entrevista que fue aplicada a los 48 establecimientos de alimentos y bebidas pertenecientes a la ciudad de San Vicente, y también se realizó una encuesta donde la muestra poblacional fue a 148 personas tanto habitantes como turistas nacionales y extranjeros los cuales fueron elegidos al azar entre la población.
Resultados y Discusión: Se ejecutó un análisis cruzado a través de la interpretación de los datos obtenidos de la aplicación de la encuesta y entrevista coincidiendo en que es necesario implementar el uso de la aplicación para el manejo de costos operativos en estos establecimientos.
Implicaciones de la Investigación: Desde el contexto teorico se determinó diseñar un sistema de costo operativos que respondan a las necesidades de la actividad de restauración con la finalidad
Originalidad/Valor: El presente estudio aporta directrices que facilita a los propietarios de los negocios de restauración a mejorar los costos operativos en función de la eficacia de la actividad comercial.Contexto: Los costos operativos del área de alimentos y bebidas para mantener la rentabilidad de los establecimientos de restauración juegan un papel protagónico en la actividad turística de cualquier destino en Ecuador.
Objetivo: El presente estudio de investigación tuvo como finalidad mejorar el manejo de los costos operativos por medio de una aplicación “Costeo de Recetas”, esta consistió en determinar cuáles serían las estrategias adecuadas para su uso y así mejorar la rentabilidad de estos establecimientos de alimentos y bebidas.
Marco Teórico: En este tema se presentan los principales conceptos y teorías que sustentan la investigación. Para llevar a cabo dicha indagación se realizó un estudio a una revisión bibliográfica, a libros científicos, artículos donde el alcance de la investigación en función a los métodos; descriptivo y analítico quienes describen aspectos indispensables del tema tratado.
Método: Se aplicaron métodos empíricos como la entrevista que fue aplicada a los 48 establecimientos de alimentos y bebidas pertenecientes a la ciudad de San Vicente, y también se realizó una encuesta donde la muestra poblacional fue a 148 personas tanto habitantes como turistas nacionales y extranjeros los cuales fueron elegidos al azar entre la población.
Resultados y Discusión: Se ejecutó un análisis cruzado a través de la interpretación de los datos obtenidos de la aplicación de la encuesta y entrevista coincidiendo en que es necesario implementar el uso de la aplicación para el manejo de costos operativos en estos establecimientos.Contexto: Los clientes operativos del área de alimentos y bebidas para mantener la rentabilidad de los establecimientos de restauración desempeñan un papel de liderazgo en la actividad turística de algún destino en Ecuador.
Objetivo : El objetivo de esta investigación fue mejorar la gestión de los clientes operativos a través de una aplicación “Recipe Costing”, que consiste en determinar cuáles serían las estrategias adecuadas para su utilización y así mejorar la rentabilidad de estos establecimientos de alimentos y bebidas.
Referencial Teórico : Este tópico presenta los principios conceptos y teorías que sustentan la investigación. Para realizar esta investigación se realizó un estudio de revisión bibliográfica, libros científicos, artículos donde el foco de la investigación se basó en nuestros métodos; descriptivos y analíticos que describen aspectos esenciales del tema discutido.
Método : Se aplicaron métodos empíricos como la entrevista que se aplicó a los 48 establecimientos de alimentación y bebidas pertinentes a la ciudad de São Vicente, y también se realizó una investigación donde la muestra poblacional fue de 148 personas, tanto residentes como turistas nacionales y extranjeros. . que fueron escogidos aleatoriamente por la población.
Resultados y Discusión : Se realizó un análisis cruzado a través de la interpretación de los datos obtenidos a partir de la aplicación del interrogatorio y la entrevista, concordando que es necesario implementar el uso de la aplicación para la gestión de clientes operativos en estos establecimientos.
Implicaciones de la investigación : A partir del contexto teórico, determinarse diseñar un sistema de atención al cliente operativo que responda a las necesidades de la actividad de restauración como objetivo.
Originalidad/Valor : Este estudio brinda directrices que facilitan a los propietarios de restaurantes la mejora de los clientes operativos con base en la eficiencia de la actividad comercial