International Journal of Professional Business Review
Not a member yet
1862 research outputs found
Sort by
FOSTERING LOYALTY AMONG YOUNG CONSUMERS: STRATEGIC APPROACHES FOR BANK SUSTAINABILITY
Get PDFObjective: This study examines the influence of service quality, satisfaction, bank image, and trust on bank loyalty among youngsters in Malaysia, represented by university students.
Theoretical Framework: This study integrates cognitive and behavioral approaches from the Learning Theory to model customer loyalty. Cognitive processes involve assessing service quality for future decisions, while behavioral aspects focus on observable actions. Both perspectives are essential for understanding and predicting consumer behaviors in the context of loyalty.
Method: Using a sample of 290 university students, data was collected through a self-administered survey and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM).
Results and Discussion: The results reveal that only bank image and trust significantly affect loyalty, while satisfaction, bank image, and trust are influenced by service quality but not on students’ loyalty. Interestingly, bank image also influences satisfaction. These findings suggest that banks should prioritize building a positive image and trust among customers to enhance loyalty, rather than solely focusing on service quality and satisfaction.
Research Implications: The study offers practical implications for Malaysian banks, highlighting the importance of loyalty for long-term sustainability and targeting undergraduate students as future assets. It contributes to the literature by exploring these relationships specifically among undergraduate students in Malaysia, offering insights for banks to consolidate their market share and tailor products and services for young consumers
Originality/Value: This pioneering study examines how service quality, satisfaction, image, trust, and loyalty interrelate among Malaysian undergraduate students, offering insights for banks targeting young consumer
PROTOTYPE TESTING: MULTICASE STUDY IN A PROFESSIONAL MASTERS DEGREE IN NORTHERN BRAZIL
Get PDFObjective: This study describes the significance of prototype tests for quality assurance in the engineering of technological products based on multi-case research on products generated in a professional master's course in the North of Brazil.
Theoretical Framework: The constructed theoretical architecture is based on the technology generation process recommended by the Scientific-Technological Method (MCT). The method is composed of two operational dimensions, one aimed at generating scientific knowledge to be used in the other stage, for technological creation. In this study, only the stages of the scientific dimension were used.
Methodology: The method used was the conceptual bibliographic one, which consists of a) defining research questions, b) collecting data, c) organizing and analyzing data and d) generating answers to the research questions. Furthermore, the multi-case study technique was used, through the results of three technological products in the area of Education.
Findings: The results showed that prototype testing represents not only a relevant stage in product development but can also be seen as a management tool so that the generated artifacts stand out for their quality, efficiency and effectiveness.
Research, Practical and Social Implications: The main practical implication is that carrying out prototype tests generates greater reliability and credibility to the process of generating technologies related to the processes relevant to product engineering.
Originality/Value: The study demonstrates that an artifact can only be considered a technology if its prototype passes all the tests to which it is subjected
HUMAN RESOURCES MANAGEMENT AND ORGANIZATIONAL COMMITMENT BEHAVIORS: STUDY IN A SOCIAL SOLIDARITY INSTITUTION
Get PDFObjective: To Identify and analyze the relationship between human resources management practices and the organizational commitment of workers at a Private Social Solidarity Institution.
Theoretical Framework: It focuses on the study of high-performance work practices (Pfeffer, 1998; Becker et al., 2001) and Meyer and Allen (1991, 1997) organizational commitment model, based on three components, underlying three psychological states: affective, normative, and calculative.
Method: A case study was carried out in a Private Social Solidarity Institution, based on a semi-directive interview with the person responsible for the institution and the application of a questionnaire survey on the components of organizational commitment (Nascimento et al., 2008) and on workers' perception of high-performance work practices (Esteves, 2008). The sample is mostly made up of female professionals, between 35 and 44 years old, with a degree or 12th year of scholarity, with functions in the area of education.
Results and Discussion: It is concluded that human resources management practices are present in different ways in this organization and that workers are committed at different levels. At the same time, there is a correlation, sometimes statistically significant, between human resources practices and normative commitment and a low correlation, without statistical significance, between human resources practices and affective commitment.
Research Implications: It allows the enrichment of knowledge of human resources management practices and organizational commitment, as well as the relationships they establish with each other in a particular context associated with social solidarity institutions, contributing to the design of management systems focused on organizational behavior.
Originality/Value: It was the first study carried out in a national context on the two constructs in social solidarity institutions, contributing to increasing knowledge about the interrelationship between the two constructs by highlighting the importance of a relational and reflective approach to the importance of organizational behavior
THE RELEVANCE OF LEADERSHIP ALIGNMENT TO ATTAINING ORGANIZATIONAL RESILIENCE
Get PDFObjective: This paper aims to investigate the factors that help organizations build resilience, and the need for effective leadership alignment as a prerequisite for enhancing organizational resilience emerges as a critical factor.
Theoretical Framework: The paper relied on the theories of leadership to gain pertinent insight and combined the knowledge with contingency theory to develop a robust perspective on how leadership can manoeuvre the challenges caused by disruptions in the business environment while maintaining productivity and profitability.
Methods: The study adopted the quantitative approach and used primary data, collected through e-questionnaires, using the snowball sample approach. The descriptive statistics were computed, and Linear regression analysis was used to measure the level of influence that leadership alignment had on organizational resilience.
Results and Discussions: The study established the relevance of Leadership Alignment as a driver of Organizational Resilience in the Manufacturing industry, playing a vital role in coordinating the various aspects of business during turbulence in the business.
Research Implication: The study shows that Organizations need to adopt practical steps toward fostering interactions among leaders, which would facilitate the flow of knowledge on ways to enhance resilience. More so, the contribution is made to theory as the paper highlights the pivotal role of leadership in the effort to build a Unified Resilience Theory (URT).
Originality/Value: emphasizing the importance of Leadership Alignment is a novel contribution to Organizational Resilience discussion which immensely contributes to practices and theories in management
RESOURCE STEWARDSHIP AND CLIMATE SMART AGRICULTURE IN LAIKIPIA COUNTY, KENYA
Get PDFObjective: To examine the extent to which resource stewardship influences the performance of climate-smart agriculture projects in Laikipia County, Kenya.
Theoretical Framework: The study was anchored on the Stewardship theory that envisages that unsupervised managers, will derive their satisfaction from the organization's success hence, remain accountable stewards. Judicious stewardship is the only way to achieve food security in a healthy ecology.
Method: A concurrent mixed method approach that adopted the descriptive cross-sectional survey and correlational design was employed to study two World Bank-sponsored Kenya Climate Smart Agriculture projects. Stratified and Simple random sampling were employed to get a sample of 225 small-scale farmers and purposeful sampling identified four key informants. Data was collected using questionnaires and interview guide and analyzed using descriptive, inferential, and content data analysis techniques.
Results and Discussion: The respondents’ opinions on resource stewardship had a composite mean and standard deviation of 3.47 and 1.138 respectively. The relationship between resource stewardship and the performance of climate-smart projects had a weak linear correlation of (r= -0.007) and p-value (p=0.923>0.05) indicating a weak and insignificant relationship. Despite the portrayed confidence in resource stewardship, stewardship is not a quick-fix approach hence, detested in the use of resources.
Research Implications: Consequently, it is vital to have policies that enforce, promote, and subsidize activities that stimulates stewardship in food production.
Originality/Value: This study contributes to the literature by providing reliable and triangulated empirical data through authentic methodology enhancing suitability for data generalisability and replicability. The relevance and value of this research are evidenced by the need to promote food security in pursuance of the achievement of sustainable development goals
COEXISTENCE OR REPLACEMENT? HOW ATTACHMENT TO PRINT AND PERCEIVED USEFULNESS SHAPE AUDIOBOOK ADOPTION
Get PDFObjective: The objective of this study is to investigate the factors influencing readers’ choice between audiobooks and physical books. The research focuses on how perceived ease of use and attachment to printed books affect the intention to adopt audiobook services.
Theoretical Framework: The Technology Acceptance Model (TAM) is a prominent theory in the field of information systems that explains how users adopt new technologies.
Method: For this research, the methodology comprises quantitative method, PLS-SEM analysis, and structural model evaluation. Data collection was carried out through online questionnaires.
Results and Discussion: The study supports the role of Perceived Ease of Use (PEOU) in increasing Perceived Usefulness (PU) for audiobooks. Attachment to physical books seems to be a complex factor not solely influenced by ease of use or perceived benefits of audiobooks.
Research Implications: The study highlights the importance of user-friendly audiobook platforms. Providers should design intuitive interfaces and emphasize ease of use to attract new customers, communicate the practical benefits of audiobooks, such as convenience and utility, consider offering resources or programs that improve technology literacy and comfort, and develop strategies to address attachment by emphasizing how audiobooks can complement, rather than replace, the traditional reading experience.
Originality/Value: This study contributes to the literature by highlighting attachment to traditional reading formats as a factor influencing audiobook adoption. Previous TAM studies primarily focused on perceived ease of use and perceived usefulness. This study suggests that emotional attachment to physical books can be a resistance mechanism hindering audiobook adoption
CORRUPTION AND ECONOMIC GROWTH IN NORTH AFRICA AND THE MIDDLE EAST: A CROSS-COUNTRY ANALYSIS
Get PDFPurpose: This article examines the impact of corruption on economic growth in North
African and Middle Eastern countries. It aims to uncover the extent to which corruption influences economic performance and to provide policy recommendations for mitigating these effects.
Methodology: A comprehensive literature review was conducted, analyzing existing studies on corruption and economic growth in the specified regions. Empirical data from various sources were used to perform a quantitative analysis, employing econometric models to identify correlations and causations.
Results: The findings indicate a significant negative relationship between corruption and economic growth. High levels of corruption are found to stifle investment, reduce government efficiency, and deter foreign direct investment, thereby hampering economic development. The results highlight that countries with lower corruption levels tend to exhibit higher economic growth rates.
Practical Implications: The study suggests several practical measures for policymakers, including strengthening anti-corruption laws, improving transparency and accountability in government operations, and fostering a culture of integrity within public and private sectors. The recommendations aim to create an environment conducive to sustainable economic growth.
Originality/Value: This article contributes to the existing literature by providing a detailed analysis of the North African and Middle Eastern regions, which have been relatively under-researched in this context. The study's unique focus on these regions offers valuable insights and tailored recommendations for combating corruption and promoting economic growth
AN ANALYSIS OF BRAZILIAN SCIENTIFIC STUDIES ON STORAGE OF MATERIALS AVAILABLE ON GOOGLE SCHOLAR IN 2023
Get PDFPurpose: This study aimed to analyze the scientific productions on storage in the Google Scholar database in 2023.
Theoretical Structure: The study's theoretical structure focused on the conceptual and operational aspects of the storage process in its various dimensions and analytical categories, enabling the understanding of the main aspects of the national scientific production published in Brazilian journals, platforms, and repositories on storage.
Design/Methodology/Approach: The conceptual bibliographic method was used in its four stages: the formulation of research questions, with exclusion criteria and appropriate response standards, data collection in scientific databases, organization of data in figures and other diagrammatic schemes where the responses generated can be visualized, and presentation of the results in specific communication products for evaluation by the scientific community.
Findings: The results showed that a) the most frequently discussed topics in the publications were storage, storage, and specific aspects of stored materials, b) theoretical-empirical studies were predominant, c) several different methods were used to generate the findings, with the experimental method prevailing, d) most of the studies aimed to apply the knowledge generated, e) only one-third of these publications were in journals and proceedings of scientific events.
Research, Practical, and Social Implications: The findings show that Brazilian journals and scientific communities prioritize theoretical-empirical studies, especially those that have the potential to be transformed into techniques and technologies. The implications are much more impactful if the production is geared towards agribusiness.
Originality/Value: The study shows the theoretical-empirical trend of research on storage, mainly because it is primarily carried out by engineering areas, which seek to solve problems that the agribusiness industry has faced in its challenges of increasing the efficiency of its production process combined with the increasing quality of its products
STRATEGIC VIGILANCE: AN EFFECTIVE MECHANISM IN ENHANCING SUSTAINABLE COMPETITIVE ADVANTAGE - A STUDY OF A SAMPLE OF ALGERIAN INSTITUTIONS
Get PDFPurpose: This article addresses the role of strategic vigilance in building and enhancing competitive advantage and sustainability in organizations; In order to monitor its external environment and predict future changes to strategic decision-making and achieving its objectives, the article aims to research the reality of the implementation of strategic vigilance and its role in sustaining the competitive advantage in the organization.
Methodology: A comprehensive review of the literature and the analysis of studies that dealt with the subject of strategic vigilance and competitive advantage, and the analytical descriptive approach to familiarity with the subject, and the SPSS statistical program were used, by studying a sample of Algerian institutions.
Results: The results indicate the need to adopt the strategic vigilance system to monitor and analyse strategic information to exploit opportunities and confront threats, and that achieving sustainable competitive advantage is an important strategic direction for organizations that seek leadership and success, which are achieved through knowledge and capabilities of human resources.
Practical Implication: The study proposes several practical measures for the decision-makers in the institutions, through which it can enhance the competitive advantages of it, including the creation of an independent structure that performs the function of strategic vigilance in the organization, and the attention to the external environment of the institution by following all the transformations in it. To study it, then adapt and coexist with it, as well as the continuous encouragement of individuals to be creative and to provide the appropriate conditions that allow the establishment of continuous competitive advantages for the institution. The recommendations aim to create a suitable environment for activating the strategic vigilance system.
Originality/Value: This article contributes to highlighting the growing need to adopt a strategic vigilance system that maintains an institution's position and contributes to its competitiveness, in addition to revealing the level or indicators of the practice of strategic vigilance, and guidance. The attention of decision-makers in Algerian institutions is the importance of investing in building a strategic vigilance system as ways to build sustainable competitive advantages
THE IMPACT OF ELECTRONIC MARKETING MIX ELEMENTS ON CUSTOMER LOYALTY: A FIELD STUDY ON CLIENTS OF TRAVEL AGENCIES IN ALGERIA
Get PDFPurpose: This article deals with the impact of the elements of the electronic marketing mix on the loyalty of customers of travel agencies in Algeria. It aims to reveal the extent of the impact of electronic service, electronic pricing, electronic distribution, electronic promotion, privacy, website design, and electronic business security on the loyalty of customers of travel agencies in Algeria, in addition to providing recommendations that can enhance customer loyalty, which contributes to improving the overall performance of travel agencies in Algeria and increasing their sales.
Methodology: The descriptive and interpretive approaches were relied upon, as the descriptive approach expresses the phenomenon studied quantitatively and qualitatively. The qualitative expression describes the phenomenon and clarifies its characteristics, while the quantitative expression gives it a numerical description that shows the amount or size of this phenomenon and the degrees of its association with other phenomena. As for the interpretive approach, it was used to explain and analyze the impact of the elements of the electronic marketing mix on customer loyalty to travel agencies in Algeria.
Results: The results indicate that the elements of the electronic marketing mix have a positive impact on the loyalty of customers of travel agencies in Algeria, with a positive impact for both electronic service and electronic business security, while the results showed that electronic pricing, electronic distribution, electronic promotion, privacy, and website design have no impact on the loyalty of customers of travel agencies in Algeria.
Practical Implications: The study proposes several practical measures for travel agencies in Algeria, including properly exploiting electronic pricing, making adjustments in electronic distribution, developing effective strategies to promote their services electronically, paying great attention to privacy policies and data security, and improving the interface of websites.
Originality/Value: This study contributes to the literature by providing a detailed analysis of the impact of e-marketing mix elements on customer loyalty of travel agencies in Algeria, which has been relatively under-researched in this context. The study’s unique focus on e-marketing mix elements provides valuable insights and tailored recommendations to enhance customer loyalty of travel agencies in Algeria