Publikasi Universitas Mercu Buana
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The Influence of Social Media Use and Entrepreneurial Motivation on Entrepreneurship Interest among Lampung University Students
Get PDFEntrepreneurship is considered an important mechanism for improving the Indonesian economy through job creation, especially for young entrepreneurs, however, interest in entrepreneurship among young people, especially students, is still quite low, while in the current digital era, social media has become an important platform that influences the mindset and behavior of the younger generation, including in the context of entrepreneurship. For this reason, this research aims to analyze the influence of social media use and entrepreneurial motivation on interest in entrepreneurship among Lampung University students. The method used in this research is a quantitative approach, where data is collected through questionnaires distributed to 150 students from various departments at the University of Lampung. The data that has been collected is then analyzed using IBM SPSS version 25 software and testing the hypothesis using the t statistical test method. The results of this research support the hypothesis that has been established, namely that the use of social media has a significant positive effect on business resilience, and entrepreneurial motivation has a significant positive effect on entrepreneurship interest
Market Reactions to Religious National Holidays: Evidence from Idul Fitri and Idul Adha in Consumer Cyclical Firms Listed on the Indonesia Stock Exchange
Get PDFThis study examines the impact of Islamic religious holidays Eid al-Fitr and Eid al-Adha on the Indonesian capital market, focusing on abnormal returns (AR) and trading volume activity (TVA) in the consumer cyclicals sector. Using an event study methodology, data from 70 companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022 were analyzed. The results indicate a significant market reaction to Eid al-Fitr, with abnormal returns observed on H−3 (three days before) and H+2 (two days after the event, suggesting investor anticipation of increased consumer spending. However, no significant AR or TVA anomalies were detected for Eid al-Adha, likely due to its lesser economic impact. Trading volumes showed no statistically significant changes during either holiday, aligning with the semi-strong form of the Efficient Market Hypothesis (EMH), which posits that public information is rapidly reflected in stock prices. These findings highlight the nuanced influence of cultural and religious events on market behavior, with Eid al-Fitr generating short-term inefficiencies while Eid al-Adha does not. The study contributes to the literature on behavioral finance and market efficiency in emerging economies, offering insights for investors and policymakers on holiday-driven market dynamics
Mediating Role of Knowledge Sharing in Increasing Innovative Work Behavior in the Mandiri Inhealth Yogyakarta
Get PDFThis study aims to examine and analyze the mediating role of knowledge sharing in the relationship between organizational justice and employees’ innovative work behavior at the service office of PT Asuransi Jiwa Inhealth Indonesia in Yogyakarta. This research adopts a quantitative approach. The analytical method employed is path analysis using SmartPLS 4. The study population consisted of 174 employees, with a sample of 121 respondents selected through proportional stratified random sampling. The findings reveal that organizational justice positively and significantly affects both innovative work behavior and knowledge sharing. Furthermore, knowledge sharing also has a positive and significant effect on innovative work behavior. It is also found that knowledge sharing acts as a mediator in the relationship between organizational justice and innovative work behavior
The Role Of Islamic Financial Institutions Of BSI Bank In Empowering MSMEs Through The Sharia Micro Loan Program
Get PDFThis article is prepared with an effort focused on analyzing how BSI Bank Islamic financial institutions empower MSMEs through the sharia KUR acceptance program. The process of collecting data and information for writing this article adapts qualitative research methods through literature study techniques using books, articles, and scientific papers that are accessed electronically. Some of these data and information sources are accessed because they contain discussions that are in accordance with the topic. The data is then reduced to be classified and concluded in accordance with the subject matter of discussion contained in this article. The results of the discussion regarding the acceptance of the sharia KUR program on the empowerment of MSMEs. That the sharia KUR program can run smoothly and effectively. In accordance with several aspects stipulated in the sharia KUR program. The development of the sharia KUR program can increase sustainable growth and development for MSME business actors. The provision of capital as a matter that greatly affects the sustainability of the MSME business is also very effective. The sharia KUR program is beneficial for the growth and improvement of MSMEs; in addition to that, Yakini can also minimize the unemployment rate and expand new business fields or start new businesses
The Proposed Quality Improvement of Incense Products Using the Six Sigma Method at UD. Dupa Karya Mandiri
Get PDFIn 2023, Indonesia's Hindu population accounted for approximately 1.7% of the total population, equating to roughly four million individuals within a populace of 250 million. UD. Dupa Karya Mandiri being a prominent producer of incense products in high demand. However, during the 2023 Chinese New Year (Imlek) and Nyepi celebrations, expected to spur increased demand, the market witnessed a downturn due to a surge in defective product rejection. This study aims to describe the factors that cause product defects, measure the level of sigma level in incense production, then proceed with efforts to improve product quality. Six Sigma methodology is used to handle this problem, this study employs the Six Sigma methodology. The analysis yielded a sigma value of 2.1 and a DPMO (Defects Per Million Opportunities) value of 289,228.10, signifying the necessity of further enhancement in quality to reduce the number of defective products and elevate the sigma value. Therefore, this research gives recommendations for improvement to UD. Dupa Karya Mandiri includes SOPs for Drying, Understanding the Production Process, Machine Maintenance, Bamboo Encek Replacement and Monthly Production Reports
Design of Shoes Production Tool
Get PDFThis research was conducted on MSMEs that produce shoes and the like. Some production processes are carried out manually, which has an impact on employee occupational health. The uppersole installation process takes a long time with manual work which is certainly less effective because the position of the shoe changes and produces many unnecessary movements to position the shoe, impacting the condition of workers who experience several complaints such as pain in the thighs, back, and hands. This study aims to design a work aid for installing shoe uppersoles so that they can work effectively and avoid fatigue due to work positions. The design was carried out using the NIDA method. The results of the fixture design show that the fixture is able to withstand 12 directions of object movement, so that the processed upper sole can be maintained in a stationary state and no longer requires repeated positioning efforts. The results of this design can simplify the work process from previously 19 processes with a total time of 62 minutes to 15 processes with a total time of 54 minutes
Analysis of Fast Food Brand Preferences using Eye Tracking and Human Information Processing Model
Get PDFFast food is the most favored food among various age groups, from children to the elderly. There are several well-known fast food brands, such as McDonald's (MCD) and Kentucky Fried Chicken (KFC). Both brands compete in innovating and promoting their products to reach a wide target market and continuously strive to improve the quality of their products. Improved product quality is often achieved through interactions between businesses and consumers via digital marketing. Digital marketing is a medium that can accurately represent consumer needs. One of the methods used in digital marketing is through posters. This is necessary to understand consumers' desires through the thinking process when receiving information from the posters provided. This study involved 20 respondent with an average age of 30.45 ± 8.7 years. These respondent were asked to undergo two data collection processes: eye tracking through a gaze recorder website and questionnaire filling through a provided Google Form. The aim of this research is to determine the fast food brand preferences chosen by respondent based on the information obtained using Eye Tracking and the Human Information Processing Model. The results of this study indicate differences in the outcomes of the dwell time results for each age factor and time spent in AOI did not exhibit significant differences among respondent
PENGARUH CITA RASA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PADA RUMAH MAKAN MINANG RAYA GUNUNG PUTRI
Get PDFThis study aims to determine and analyze the effect of taste on customer satisfaction and its impact on customer loyalty. The population in this study were all customers of the Minang Raya Restaurant, Gunung Putri, Bogor Regency. The research sample is100 customers. The Sampling method used is Non-Probabability Sampling and the Sampling Technique used is Purposive Sampling. The data collection method uses the survey method with the data collection instrument in the form of a questionnaire. Furthermore, the data was processed using SmartPLS version 3 and the Data Analysis Method with PLS-SEM. Finally, the results of this study conclude that taste has a significant effect on customer satisfaction; Customer Satisfaction has a significant effect on Customer Loyalty, and Taste has a significant effect on Customer Loyalty. Then, Customer Satisfaction mediates (ie Partial Mediation in the form of Complementary Mediation) the effect of Taste on Customer Loyalty
PENGARUH STRESS KERJA, DISIPLIN KERJA, DAN LINGKUNGAN KERJA, TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. TRIMITRA SENTOSA INDONESIA BOGOR
Get PDFThis study was to determine the effect of work stress, work discipline and work environment on work productivity at PT. Trimitra Sentosa. The object of this research is all employees who work at PT. Trimitra Sentosa. This research was conducted on 44 respondents using a quantitative descriptive approach. Determining the sample size using a saturated sample technique that is taking the entire population. The approach used in this study is the Structural Equation Model (SEM) with the Smart-PLS analysis tool. Thereforethe results of this study state that the variable work stress has a significant positive effe ct on work productivity, work discipline has a significant positive effect on work productivity and work environment has a significant positive effect on work productivity at PT. Trimitra Sentosa Indonesia Bogo
Improving the Green Economy Utilizing ReadCharge Solar Literacy Technology at SMP Arrihlah
Get PDFThe empowerment of this community partnership implements a program to improve the green economy by increasing reading interest among Arrihlah Islamic Junior High School students by utilizing solar-based ReadCharge technology. The initiative aims to encourage literacy in schools and introduce renewable energy to students as part of sustainable environmental solutions. With the use of environmentally friendly technology, it is hoped that awareness of the importance of green technology in supporting the education and economic development of the community will be created. The program started with designing and building a solar-powered stand-up ReadCharge, then making the design, making the standard operating for its use, providing reading books with a variety of interesting options, and providing training on the use of ReadCharge to students, teachers, parents, and community leaders around Arrihlah Junior High School in several trainings. The training is organized systematically, from the introduction of ReadCharge and its use to its maintenance. The training evaluation provided an overview that ReadCharge delivers an in-depth understanding of the use of solar power to preserve the environment and increase reading interest for students, teachers, and the community. The practical implications of empowering community partnerships funded by grants from the Ministry of Education and Culture are part of the Government's program that encourages people to develop and utilize renewable energy, namely energy sourced from solar heat