Publikasi Universitas Mercu Buana
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Improving Veterinary Service Efficiency: Optimizing Home Visit Routes for Pet Clinics Using Particle Swarm Optimization Algorithm
Get PDFHigh-stress levels can trigger other diseases if emotions are not channeled to reduce the feeling of stress. The stress-releasing activity that is currently trending is keeping animals, especially cats and dogs. Having a pet triggers awareness of the importance of pet care, especially in the context of home visiting services, highlighting the need for increased effectiveness of veterinary services. Determining a short route for veterinarians to visit their patients in a certain area is necessary in planning for pet clinics with home visit services. In the context of home visits by pet clinics, the Traveling Salesman Problem (TSP) is used to determine the most efficient route veterinarians can use when visiting many patients in a certain area by minimizing the total distance traveled to save time. This research uses the Particle Swarm Optimization (PSO) algorithm with 2-opt logic to solve the TSP problem. This TSP optimization was completed by utilizing Google Colab as a machine learning computing medium using Python. The results of optimizing the total distance for the best routes of home visits to pet clinics was 292.81 kilometers. This research can still be developed for more complex routes and have requirements for each route destination, such as visiting time for each patient and distance between destination points. The research is expected to impact the welfare of pets and meet community needs positively
The Influence of Product Quality and Location on the Purchase Decision in Bakso Damas Malang
Get PDFIn today's globalized world, the culinary industry has seen remarkable growth, with product quality and strategic location being crucial factors. This study, titled "The Influence of Product Quality and Location on Purchase Decisions at Bakso Damas Malang," examines how these elements affect consumer choices, focusing on a prominent meatball vendor facing quality challenges despite a commitment to freshness. The urgency of this research stems from the rapid expansion and fierce competition in Malang's culinary sector. Quantitative analysis is essential to assess the impact of product quality and location on purchasing decisions. This research involves a substantial sample and employs a variety of data collection methods, including interviews, questionnaires, and observations, both online and offline. Validity and reliability tests ensure the robustness of the research tools, and a comprehensive analytical approach is used. The study finds that product quality and location significantly influence consumer decisions, with 71.8% of purchase decisions attributed to these factors, as indicated by the coefficient of determination (R2). The F-statistic test further confirms the combined effect of these variables. The study concludes that prioritizing product quality and strategic location is vital for businesses like Bakso Damas Malang to achieve sustained success and high consumer satisfaction
THE INFLUENCE OF FEMALE LEADERSHIP STYLE, ORGANIZATIONAL CULTURE, AND WORK MOTIVATION ON EMPLOYEE DISCIPLINE AT THE FINANCE AND ASSET BUREAU, SECRETARIAT GENERAL, MINISTRY OF HOME AFFAIRS
Get PDFAbstract – This research examines the impact of female leadership styles, organizational culture, and work motivation on employee discipline within the Finance and Asset Bureau of the Secretariat General of the Ministry of Home Affairs. The study involves two types of variables: the dependent variable (Employee Discipline) and the independent variables (Female Leadership Style, Organizational Culture, and Work Motivation). The research population consists of all 73 employees at the Finance and Asset Bureau, with the entire population serving as the sample (saturated sampling). Data were collected using quantitative methods, including questionnaires and literature reviews. The data were analyzed descriptively and through Structural Equation Modeling Partial Least Square (SEM-PLS) using SmartPLS 4.0, incorporating validity and reliability tests. Findings indicate that Female Leadership Style, Organizational Culture, and Work Motivation each have a positive and significant influence on Employee Discipline at the Finance and Asset Bureau of the Secretariat General of the Ministry of Home Affairs. Keywords: Employee Discipline; Female Leadership Style; Organizational Culture; Work Motivatio
THE INFLUENCE OF LEADERSHIP STYLE, WORK-LIFE BALANCE AND ORGANIZATIONAL CLIMATE ON EMPLOYEE PERFORMANCE AT PT. MITRA SARANA PURNAMA
Get PDFHuman resources are one of the important parts of an organization. Leadership style, work-life balance, and organizational climate are needed to support employees to increase productivity and complete work in accordance with company procedures. With the implementation of an effective leadership style, a maintained work-life balance, and a conducive organizational climate, the quality of human resources will further improve and have a positive impact on employee performance. Basically, quality human resources will help PT. Mitra Sarana Purnama in achieving its strategic goals. This study aims to analyze the influence of leadership style, work-life balance, and organizational climate on employee performance at PT. Mitra Sarana Purnama. This study uses a quantitative descriptive approach with a population and sample of 95 permanent employees, because using a saturated sample technique. Data was collected through a questionnaire survey with a Likert scale of 1-5. Data analysis was carried out using the Structural Equation Model (SEM) approach with the SmartPLS analysis tool version 4.0. The results of the study show that leadership style has a positive and significant effect on employee performance. Work-life balance also has a positive and significant influence on employee performance. Similarly, the organizational climate exerts a positive and significant influence on employee performance
PENGARUH SALES GROWTH, AKTIVITAS, LIKUIDITAS, SOLVABILITAS TERHADAP PROFITABILITAS PADA PERUSAHAAN SUB SEKTOR FARMASI YANG TERCATAT DI BEI PERIODE 2016-2020
Get PDFPenelitian ini bertujuan untuk mengetahui pengaruh sales growth, aktivitas, likuiditas, solvabilitas, aktivitas terhadap profitabilitas. Populasi dalam penelitian ini adalah sub sektor perusahaan farmasi yang tercatat di Bursa Efek Indonesia tahun 2016-2020 yang sesuai dengan karakteristik yang ditetapkan oleh peneliti berjumlah 6 perusahaan. Pemilihan sampel menggunakan metode sampel jenuh dan didapatkan 6 perusahaan. Disain penelitian adalah penelitian kausalitas dengan metode analisis data menggunakan analisis regresi data panel. Hasil penilitian menunjukan variable sales growth berpengaruh negatif terhadap profitabilitas. Variable aktivitas berpengaruh positif terhadap profitabilitas sedangkan likuiditas dan solvabilitas tidak berpengaruh terhadap profitabilitas.Kata Kunci: sales growth, aktivitas, likuiditas, solvabilitas, profitabilita
PENGARUH PENGGUNAAN BRAND AMBASSADOR, KOREAN WAVE, DAN CITRA MEREK TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN SKINCARE AZARINE
Get PDFThis study aims to analyze the effect of Brand Ambassador, Korean Wave, Brand Image on purchase intention and the effect on purchasing decision for Azarine skincare. The research design uses quantitative methods. The data collection tool uses a questionnaire that has been tested for validity and reliability which is distributed via google form. The population analyzed in this study were consumers who buying Azarine skincare products. The number of samples analyzed was 185 consumers. Data analysis was carried out using Smart-PLS (Partial Least Square), with the research instrument being a questionnaire. The variables examined in the study were brand ambassador (X1), Korean wave (X2), brand image (X3), purchase intention (Y1) and purchasing decisions (Y2). The results showed that brand ambassador not affected significantly toward purchase intention, Korean wave affected positive and significantly toward purchase intention, brand image affected positive and significantly toward purchase intention, purchase intention affected positive and significantly toward purchasing decision, brand ambassador affected positive and significantly toward purchasing decision, Korean wave not affected significantly toward purchasing decision, and brand image not affected significantly toward purchasing decision
Pengaruh Pelatihan, Disiplin Kerja, dan Kepuasan Kerja terhadap Kinerja Karyawan pada Kantor SAMSAT Jakarta Barat
Get PDFThis study aims to determine the effect of Training, Work Discipline, and Job Satisfaction on Performance of employees West Jakarta SAMSAT Office. The object of research on job satisfaction as the dependent variable and the independent variables are Training, Work environment and Job Satisfaction. This research was conducted on 75 using a quantitative descriptive approach and saturated sampling. Methods of data analysis is Structural Equation Model (SEM) dan Smart Partial Least Square (PLS) The result of this research that (1) Training has a positif and significant effect Employee Performance, (2) Work Discipline has a positif and significant effect on Employee Performance and (3) Job Satisfaction has a positive and significant effect on employee Performanc
PENGELOLAAN SAMPAH RUMAH TANGGA ORGANIK MENJADI KOMPOS DAN ECO-ENZYME MULTIFUNGSI: MENUJU KAMPUNG IKLIM DESA BOJONG NANGKA RAMAH LINGKUNGAN
No full textArtikel ini membahas pengelolaan sampah organik rumah tangga di Desa Bojong Nangka, secara khusus berfokus pada pengembangan kompos dan eko-enzim sebagai alternatif yang berkelanjutan. Tujuan dari proyek ini adalah untuk mengurangi jumlah sampah organik dan meningkatkan kesadaran masyarakat mengenai pentingnya pengelolaan sampah yang tepat. Teknik yang digunakan meliputi sosialisasi, pelatihan, dan pengawasan dalam pelaksanaan pengolahan sampah organik. Temuan menunjukkan bahwa konversi sampah organik menjadi kompos dan eko-enzim menghasilkan pengurangan sampah dan menghasilkan produk yang bernilai. Program ini juga mendukung upaya Kampung Iklim, yang berupaya untuk menciptakan lingkungan yang lebih bersih dan menyehatkan
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BURGER KING PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS MERCU BUANA (Studi pada Mahasiswa Mercu Buana Fakultas Ekonomi dan Bisnis)
Get PDFThis research aims to analyze brand image, product quality and price on Burger King purchasing decisions among students at the Faculty of Economics, Mercu Buana University. This research uses a causality research design with a quantitative approach. The population in this study were students at the Faculty of Economics, Mercu Buana University. The sampling technique used in this research is purposive sampling technique and the number of consumers sampled in this research is 180 respondents. The data collection method uses a survey, with a questionnaire research instrument. The data analysis method uses Partial Least Square (Smart-PLS) version 4.0. Based on data analysis, this research can be concluded that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions and price has a positive and significant effect on purchasing decisions. buying decisio
SINERGI DUNIA PENDIDIKAN TINGGI DAN KEJURUAN: PENDAMPINGAN UJIAN KOMPETENSI KEAHLIAN DI SMKN 1 PARITTIGA
Get PDFProgram pengabdian kepada masyarakat ini bertujuan untuk memperkuat sinergi antara pendidikan tinggi dan sekolah menengah kejuruan melalui pendampingan pelaksanaan Uji Kompetensi Keahlian (UKK) di SMKN 1 Parittiga, khususnya pada program keahlian Teknik Komputer dan Jaringan (TKJ). Permasalahan utama yang diangkat dalam kegiatan ini adalah belum optimalnya standar asesmen yang objektif serta minimnya keterlibatan asesor eksternal dalam proses UKK. Untuk mengatasi hal tersebut, dosen dari perguruan tinggi dilibatkan sebagai asesor eksternal dalam melakukan penilaian kompetensi siswa menggunakan instrumen yang sesuai dengan pedoman resmi dari Direktorat SMK. Metode pelaksanaan mencakup koordinasi awal, observasi langsung, asesmen teknis, sesi klarifikasi, serta evaluasi bersama dengan pihak sekolah. Hasil penilaian menunjukkan bahwa seluruh peserta yang berjumlah 100 siswa dinyatakan kompeten, dengan rata-rata nilai sebesar 88,75. Kehadiran asesor eksternal terbukti meningkatkan kualitas asesmen, memberikan umpan balik yang konstruktif, serta mempererat kerja sama antara institusi. Kegiatan ini juga membuka peluang pengembangan kurikulum bersama dan pelatihan lanjutan bagi guru kejuruan. Kesimpulannya, kegiatan ini berhasil memberikan kontribusi nyata terhadap peningkatan mutu pelaksanaan UKK dan memperkuat kapasitas sekolah vokasi dalam mencetak lulusan yang sesuai dengan standar dunia industri. Namun demikian, keterbatasan alat praktik dan kemampuan komunikasi teknis siswa masih menjadi tantangan yang perlu ditindaklanjuti dalam program pendampingan lanjutan