Publikasi Universitas Mercu Buana
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UNDERSTANDING INTENTION OF GENERATION Z TO REDUCE FOOD WASTE IN INDONESIA: A STUDY INTEGRATING THEORY OF PLANNED BEHAVIOR AND INDIGENOUS CULTURAL VALUES
Get PDFFood waste has become an urgent global concern, with Indonesia facing notable economic, environmental, and social consequences. The present study examined the determinants of Generation Z’s intention to curb food waste in Indonesia using the Theory of Planned Behavior (TPB), which emphasizes attitudes, subjective norms, and perceived behavioral control. In addition, the research integrated indigenous cultural values, particularly religious and traditional values. Using a quantitative correlational approach, data were obtained from 200 respondents through purposive non-probability sampling. The analysis was performed using Structural Equation Modeling (SEM) via the Partial Least Squares (PLS) method. The results revealed that attitudes, perceived behavioral control, religious values, and traditional values significantly and positively influenced food waste reduction intention. Conversely, subjective norms were found to have no significant effect. These findings highlight that personal beliefs, self-regulation, and cultural values are more influential than social pressure in driving food waste reduction behaviors among Indonesian Generation Z
Analisis SWOT dalam Studi Kelayakan Bisnis Produk Reseller Hijab
Get PDFThe purpose of writing this article is to understand and analyze the SWOT of hijab reseller products. This type of research uses qualitative descriptive research methods and the type of data uses empirical data or personal experience. The result of this research is to provide opportunities or conveniences for everyone who wants to start a business but has little capital to become a reseller. In addition, entrepreneurs can understand resellers through the analysis of strengths, weaknesses, opportunities, and threats that can serve as a guideline for their business. This SWOT analysis provides positive effects such as offering a perspective on primary priorities, recognizing risks, constraints, problems, and threats that may occur, helping to develop businesses, and facilitating decision-making
Perancangan Gedung MICE KAI Corporate University Dengan Konsep Pendekatan Arsitektur Bioklimatik
Get PDFAbstrak – Education and training center (PUSDIKLAT) Ir. H. Juanda, which is located in the city of Bandung, West Java, is currently focusing on developing the design of the MICE (Meeting, Incentives, Conferences, and Exhibitions) building and Front Plaza. The MICE building that will be designed will be able to accommodate various activities within it, including Office, Auditorium, Meeting Room, Gallery, Library, and Tennant Space / Retail. This is designed to meet the needs of HR activities during education. In development planning, this development has a land area of 27,669 M². The concept used in planning the design of this MICE building uses a Bioclimatic Architecture approach. Bioclimatic architecture according to (Krisdianto, Abadi, & Ekomadyo, 2011, p.23) is a synergistic approach to architectural design regarding climate, which integrates human psychology, climatology and integration of building physics in regional architecture. In essence, Bioclimatic architecture is a building created as a result of a response to the surrounding environment to create the expected thermal comfort that can be enjoyed by the human resources in the building for their activities
Perancangan pasar kali baru dengan pendekatan arsitektur tropis
No full textJurnal ini berisi tentang redesain pasar kalibar
Implementasi Aplikasi ResepKita Sebagai Platform Inovatif Untuk Membuat dan Berbagi Resep Makanan dan Minuman
No full textThis research focuses on developing a web-based application designed to improve the management of food and beverage recipes in canteens. The application is built using PHP for the backend, MySQL for database management, and Bootstrap for a responsive user interface. The system helps canteen managers efficiently manage recipes, track inventory, and analyze menu preferences to optimize resource usage. Key features of the application include the ability to search for recipes based on ingredients, generate reports on popular and less popular menu items, and provide recommendations for stock management. The application was evaluated by testing its functionality with real-world data from canteen operations, showing its effectiveness in increasing operational efficiency and customer satisfaction. Future development will focus on integrating real-time inventory monitoring and expanding the application to support mobile devices for enhanced accessibility
Web-Based Food Ordering Information System at Naonaru’s Kitchen
Get PDFNaonaru's Kitchen is one of the restaurants that provides a variety of foods such as fried rice, food made from seafood, burgers, pizza and various types of drinks. The current order management system is still running manually starting from recording orders from customers using order paper then handed over the order paper to the kitchen and every day the cashier must recap proof of payment one by one to make income reports. The current running system is considered less effective and can slow down the operational activities of restaurants every day, besides that the current running system causes problems, namely if the condition of the restaurant is crowded then the waiter often forgets which order comes first, order notes are often stacked in the hands of the cashier due to lack of time to the kitchen to inform of incoming orders, Sometimes the cashier loses the order note when the customer is about to make a payment and takes time to make an income report because the cashier must recap the proof of payment one by one. This research produces a food & beverage ordering information system that helps cashiers in managing food and beverage orders so that they can provide value of menu order effectiveness for customers. This research uses Pieces for Analysis methods, diagram design using UML applications and coding using PHP programming language and MySQL databases, System development using RAD and system testing using blackbox testing
PENGARUH BRAND AMBASSADOR ANGGA YUNANDA PADA CAMPAIGN #AMBIL HATINYA DI MEDIA SOSIAL INSTAGRAM TERHADAP BRAND IMAGE KOPI KENANGAN “HANYA UNTUKMU” (Survey Pada Followers Akun Instagram @Kenangan.Hanyauntukmu)
Get PDFThis study aims to find out the significant influence of brand ambassador Angga Yunanda on campaign #ambilhatinya in Instagram social media on the brand image of Kopi Kenangan “hanya untukmu” through the followers of the Instagram account @kenangan.hanyahanya untukmu in the 2025 period. Brand Ambassador Angga Yunanda is considered to be able to influence the brand image of kopi kenangan “hanya untukmu”. Variable X in this study is Brand Ambassador with the theoretical dimensions of VisCAP (Visibility, Credibility, Attraction, and Power). The Y variable in this study is Brand Image with dimensions (Favorability, Strength, and Uniqueness).In this study, the paradigm used is positivism with the method used being descriptive, quantitative, and questionnaire surveys. The population taken is 45,300 followers of the @kenangan.onlyuntukmu intagram as of January 12, 2025 and the sample taken is 100 respondents obtained from the slovin formula and the questionnaire is distributed to get responses to the influence of brand ambassador Angga Yunanda on campaign #ambilhatinya in Instagram social media on the brand image of Kopi Kenangan "hanya untukmu"Based on the results of the research proves that there is a significant positive influence of 53,2% from brand ambassador Angga Yunanda on campaign #ambil hatinya in Instagram social media on the brand image of Kopi Kenangan “hanya untukmu”
The Determinants of Intellectual Capital Disclosure on Firm Value: The Evidence on the Financial Companies in Indonesia
Get PDFObjectives: Firm value is the price of the firm that can be sold with a price agreement that will be paid by the buyer. A high stock price will increase the value of the company and increase the prosperity of the investors. Therefore, to attract the attention of buyers of company shares, companies must provide the best and most detailed financial information possible. As for information that can be disclosed in financial reports, namely intellectual capital. The presence of PSAK No. 19 concerning intangible assets marked the beginning of the phenomenon of intellectual capital in Indonesia. It turns out that although Intellectual Capital Disclosure has started to grow in Indonesia, the growth is still very small. Companies in Indonesia should be required to disclose their intellectual property, particularly in the financial industry. This is because the financial services sector which is highly dependent on information uses more intellectual capital in its operations than the industrial sector which relies more on tangible assets. As it is known, the disclosure of intellectual capital can provide an attraction for investors to increase the value of the company. This study aims to find out how factors such as firm age, leverage, profitability, and independent commissioners affect firm value through the disclosure of intellectual capital.Methodology: This study uses a sample of financial sector companies listed on the Indonesia Stock Exchange in 2020-2021 with a total population of 105 companies and a total sample of 83 companies. This research uses panel data.Finding: According to the findings of this study, business size, profitability, age, independent commissioners, and disclosure of intellectual capital have a beneficial impact on firm value of about 43%. However, leverage does not affect firm value. Furthermore, the mediation test results show that disclosure of intellectual capital is not able to mediate the relationship between the effect of firm size, leverage, profitability, and firm age on firm value. Only the influence of independent commissioners mediates firm value.Conclusion: For future researchers, it is expected to increase the research period and add other factors that influence the disclosure of intellectual capital
The Influence of Digital Talent and Green Innovation and Its Impact on the MSME Business Model in the Metaverse Era
Get PDFObjectives: The study aims to look at MSME Business Models Entering the Metaverse Era Through Digital Transformation with an Increase of Digital Talent and Green InnovationMethodology: The type of research used is quantitative research. A study was carried out in 5 regencies/cities on Bangka Island with respondents 10 2 SMEs, dominated in the culinary sector. In this study, the author uses the analytical method used to test the PLS (Partial Least Square) variable using SmartPLS software. The path analysis model of all latent variables in Partial Least Square (PLS) consists of an outer model, convergent validity, and discriminant validity which is then carried out with a reliability test and a structural model consisting of coefficient of determination (R 2 Value), Effect Size (f 2), and Predictive Relevance (Q2 Value). Ending with a test on the hypothesis and the moderating effect.Conclusion: The results of this study indicate that hypothesis testing concluded that two research hypotheses are accepted and the other three are rejected. The accepted research hypotheses are Digital Talent effect on Digital Transformation and Digital Talent effect on MSME Business Model in the Metaverse Era. These results indicate that only digital talent currently contributes significantly to Digital Transformation and the MSME business model in the metaverse Era
How Entrepreneurship Orientation Influences the Performance of New Product Development in the SME in Bantul?
Get PDFThe prosperity of a company depends heavily on the quality of its new product development. Small and medium-sized enterprises (SMEs) must regularly assess, update, and adapt their product line. It has been argued that entrepreneurial orientation is crucial to improving enterprise-level outcomes like company performance in today's competitive environment where product life cycles are getting shorter. Objectives: This study aims to examine entrepreneurial orientation’s impact on new product development performance with business model innovation serving as a moderating variable. Methodology: The quantitative method is used in this study. The population under study consists of SMEs in Bantul Regency. This research employs a method of sampling known as purposive sampling with certain criteria. Partial Least Square (PLS) Structural Equation Modeling is utilized for analysis (SEM). Finding: This research shows that an entrepreneurial Orientation significantly affects the development of business model innovation. Product development performance is significantly influenced by the degree of innovation introduced into the business model and by the degree to which the entrepreneurial is oriented. Conclusion: Business model innovation is a great system for SMEs to bring their entrepreneurial spirit to innovation and also to improve the latest product development