Publikasi Universitas Mercu Buana
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Study on Transportation Mode Choice Among Full-Time Students in Jakarta
No full textUniversity students, as a significant demographic group in urban environments, play a crucial role in daily commuting activities. Understanding their travel patterns and transportation mode preferences is essential for promoting sustainable and efficient urban planning. This study aimed to evaluate students' transportation mode preferences using the Analytical Hierarchy Process (AHP), a Multi-Criteria Decision-Making (MCDM) method, processed through Expert Choice software.Data were collected via questionnaires distributed to 119 full-time students. The analysis considered four main criteria: cost (C1), flexibility (C2), reliability (C3), and comfort (C4), across three transportation modes: private vehicles (M1), public transport (M2), and online-based transportation (M3). Results indicate that the majority of students (64.2%) prefer private vehicles, with cost being the most influential criterion (60.9%), followed by flexibility (20.8%), reliability (10.7%), and comfort, which was the least influential criterion (7.6%). This study provides valuable insights for policymakers to design urban transportation systems that better address the needs of university students
Analisis Stabilitas Lereng dengan Menggunakan Perkuatan Lereng dan Dinding Penahan Tanah
Get PDFSuatu jalan provinsi di daerah Sumbawa Barat, Nusa Tenggara Barat yang berada di puncak suatu lereng perlu diamankan. Di kaki lereng direncanakan pemindahan suatu pipa buangan tambang menjadi lebih sempit ke arah lereng. Kegiatan ini akan menyebabkan timbulnya ketidakstabilan lereng karena lereng menjadi lebih curam. Sementara itu, dalam kondisi eksisting saja lereng sudah mengalami kelongsoran di puncak lereng. Agar kegiatan ini dapat dilakukan, maka lereng eksisiting harus dimodifikasi agar tetap stabil. Untuk mencapai desain yang optimal, dilakukan perhitungan stabilitas terhadap suatu kondisi lereng tertentu. Perhitungan stabilitas dikakukan dengan menggunakan metode elemen hingga dan metode kesetimbangan batas. Metode elemen hingga menggunakan program Plaxis 2D Advanced 2024. Perhitungan stabilitas lereng dengan menggunakan software Plaxis dimaksudkan untuk memperoleh stabilitas yang sesungguhnya. Kondisi stabilitas yang memenuhi persyaratan teknis diperoleh apabila lereng diperkuat dengan ground anchor, geotekstil, dan dinding penahan tanah di kaki lereng. Faktor kemanan dengan kondisi final ini adalah 1,521 yaitu lebih besar dari persyaratan dalam SNI yaitu 1,5. Metode kesetimbangan batas digunakan untuk mengecek stabilitas lereng apabila hanya menggunakan dinding penahan tanah, yang memberikan nilai faktor keamanan 1,387 yang hampir sama dengan hasil dari metode elemen hingga. Ini menunjukkan bahwa perhitungan stabilitas yang telah dilakukan untuk kondisi lereng ini telah berhasil dan memberi keyakinan bahwa desain yang diajukan adalah optimal
STRATEGIC COMMUNICATION IN THE DIGITAL AGE: NAVIGATING THE INTERSECTION OF TECHNOLOGICAL ADVANCEMENTS, ORGANIZATIONAL DEVELOPMENT, AND PUBLIC PERCEPTION IN EDUCATIONAL INSTITUTIONS
Get PDFThis research investigates organizational communication strategies in the digital age, focusing on the impact of Augmented Reality (AR) and Virtual Reality (VR) integration at Soegijapranata Catholic University's library. Qualitative methods are employed to understand organizational responses, internal dynamics, and stakeholder perceptions regarding technological advancements. The concept of Era 5.0 serves as the foundational premise, emphasizing deep technological integration into daily life. Schwab (2016) and Phillips (2019) provide contextual frameworks, while Cutlip, Center, and Broom's (2019) principles offer guidance for effective communication management amidst technological change.The study underscores the growing significance of organizational communication in higher education, particularly within library settings, aligned with Shiu's (2018) theoretical framework. Interviews with library personnel offer insights into technology application, emphasizing the strategic importance of libraries as highlighted by Fidel (2018). Stakeholder reactions, including faculty, students, and community members, are explored, drawing on insights from Wilcox (2019) and Grunig (2019) to craft outcome-oriented communication strategies.By integrating organizational communication theory, qualitative approaches, and library science, this research aims to provide actionable insights for adapting communication strategies to the digital age, especially beneficial for higher education institutions like libraries in effectively managing technological change
Convergence Based Adaptation Management in Cosmopolitan Indonesia Magazine in an Effort to Sustain Business
No full textIn the digital era, media convergence is crucial for media organizations to survive and compete with other media. The convergence process itself, which has become an obligation for conventional media, cannot just happen once but must be continuous, which means that media must continue to adapt, as done by Cosmopolitan management. This research was conducted to understand how Cosmopolitan Indonesia magazine carries out adaptation management based on convergence in an effort to maintain its business in 2024.This qualitative research uses a case study method, within a constructivist paradigm. To obtain primary data, semi-structured interview techniques were used with five informants who are the main decision-makers at Cosmopolitan Indonesia. In addition, observation was also conducted through digital media. As an analysis tool, the theories of Media Convergence, CMC, Change Management, POACE Analysis, and SWOT Analysis were used.To adapt to the digital age, Cosmopolitan Indonesia has implemented a convergence-based strategy. This involves leveraging digital technologies, such as social media, to engage a younger audience. The magazine has also focused on creating relevant content, collaborating with influencers, and integrating campaigns across platforms. However, challenges remain, including resistance to change among senior staff and limited resources. To overcome these obstacles, Cosmopolitan Indonesia has adopted a collaborative approach involving management, editorial, and business teams. Additionally, SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats, helping to guide strategic decision-making
The Impact of ECSR and Innovation on Purchase Intentions: The Moderating Role of Green Corporate Image
Get PDFThis research examines how Green Innovation, ECSR, and Service Innovation affect Purchase Intention, utilizing Green Corporate Image as a moderator. Quantitative data from 233 procurement experts was obtained. The research analyzed data using SEM-PLS. Service Innovation strongly affects Purchase Intention, but Green Innovation and ECSR do not. However, Green Corporate Image enhances the link between ECSR and Purchase Intention while weakening Service Innovation. These results show that company image is critical to customer choices in sustainability-driven businesses.Objectives: Sustainability has become a key concern for businesses, particularly in industries that rely on environmental resources. This study aims to explore how Green Innovation, Environmental Corporate Social Responsibility (ECSR), and Service Innovation influence Purchase Intention, with Green Corporate Image acting as a moderating factor. The goal is to provide insights into how companies in the integrated water supply sector can leverage sustainability-driven strategies to enhance consumer decision-making.Finding: This study uses quantitative Structural Equation Modeling-Partial Least Squares. 233 procurement experts completed a 7-point Likert scale survey. Using SmartPLS 4, the research investigated variable associations for reliability and validity.Conclusion: This study provides valuable insights into how businesses in the integrated water supply sector can integrate sustainability and innovation into their marketing strategies. While Service Innovation plays a crucial role, Green Innovation and ECSR require strong corporate branding to influence consumer behavior. Companies should focus on strengthening their environmental image while maintaining service excellence to maximize customer engagement. Future research should explore other moderating factors and examine industry-specific differences to refine sustainability-driven marketing strategies
The Influence Capital Structure, Liquidity, Dividend policy, and Profitability to Firm Value
Get PDFThis study aims to examine the effect of capital structure, liquidity, dividend policy, and profitability on firm value. The research employs a quantitative approach using secondary data obtained from the financial statements of companies listed on the LQ45 Index of the Indonesia Stock Exchange. A purposive sampling technique was applied, resulting in 70 firm-year observations from 2020 to 2024. The data were analyzed using multiple linear regression with SPSS 20. The findings reveal that capital structure, liquidity, dividend policy, and profitability jointly have a significant impact on firm value. However, capital structure individually shows no significant effect. In contrast, liquidity, dividend policy, and profitability each demonstrate a positive and significant influence on firm value. These results suggest that firms can enhance their value by improving financial performance, particularly through maintaining adequate liquidity, implementing consistent dividend policies, and increasing profitability
The Effect of Solvency, Profitability, Liquidity, and Sales Growth Ratio on Financial Distress (Case Study of a Transportation Company Listed on the Indonesian Stock Exchange)
Get PDFThis study aims to analyse the effect of financial ratios on Financial Distress, namely the effect of debt to asset ratio (DAR), return on equity (ROE), current ratio (CR), and sales growth. The population in this study are transportation companies listed on the Indonesia Stock Exchange in 2018-2022. The samples used were 15 companies with indications of Financial Distress from the calculation of negative earnings per share. The sampling method in this study used purposive sampling. The data collection method uses the library method, by taking financial reports on the IDX.co.id website or the official website of a transportation company listed on the Indonesia Stock Exchange. Methods of data analysis using descriptive and panel data regression. The results showed that the variable (1) debt to asset ratio (DAR) has negative and significant influence on financial distress of transportation companies, (2) current ratio (CR) and (3) sales growth has positive and significant significant influence on financial distress of transportation companies, and (4) return on equity (ROE) do not influence on financial distress of transportation companies listing on Indonesia Stock Exchange period 2018-2022.
Tourism Police Strategy in Maintaining the Security and Comfort of Foreign Tourists in Bali
Get PDFBali is one of Indonesia's top tourist destinations, attracting millions of visitors annually. However, the increasing number of tourists also leads to higher security risks, such as pickpocketing, fraud, and other criminal activities. To address these challenges, tourism police play a strategic role in maintaining security and providing services to foreign tourists. This study aims to analyze the effectiveness of tourism police in Bali and identify the challenges they face. The research employs a qualitative descriptive approach, utilizing in-depth interviews, observations, and document analysis.The findings indicate that tourism police play a crucial role in enhancing tourism security; however, several obstacles persist, including limited human resources, insufficient foreign language training, and ineffective coordination with the tourism industry stakeholders. In conclusion, improving police training, investing in surveillance technology, and fostering stronger collaboration between law enforcement and tourism stakeholders are essential to creating a safer and more comfortable tourism environment
Analysis of the Relationship between Gross Domestic Product, Gini Ratio, and Human Development Index in Indonesia from 2012 to 2022
No full textEquitable income distribution and sustainable economic growth are two main pillars in improving the quality of life for society. This study aims to analyze the relationship between Gross Domestic Product (GDP) and the Gini Ratio on the Human Development Index (HDI) in Indonesia during the period 2012-2022. GDP is used as an indicator of economic performance, while the Gini ratio is used to measure income inequality. This research uses a quantitative approach with multiple regression analysis methods using secondary data obtained. The secondary data used were obtained from the Central Statistics Agency (BPS) and other official publications. Classical assumption tests were conducted to ensure the validity of the regression model, which included normality tests, multicollinearity, autocorrelation, and heteroscedasticity. The research results show that the Gini ratio has a positive and significant effect on the HDI, indicating that a decrease in income inequality tends to improve the quality of human development. Conversely, GDP has a positive but insignificant effect on the HDI, suggesting that economic growth contributes to the improvement of the quality of life for the community
Analysis of Priority Improvement in Draft Quality of Sizing Using Grey Theory in FMEA
Get PDFDraft quality is a crucial problem in the sizing section. There were 3889 warp yarn breaks for six months. The study aims to decrease quality draft defects by applying the grey theory in the traditional FMEA. After analyzing the flow process, 41 potential causes (PC) were found from 12 potential failure modes in 7 areas. There is no significant difference in the top 5 rankings of the RPN assessment on traditional FMEA and grey theory. However, there is a slight difference in ranking on 5 PC. The first priority (RPN= 48; GR=0.588) is in the beam shaft with the creel unaligned in the beam installation (pneumatic piston not parallel). The last priority (RPN= 4; GR=0.857) is a less oiling. This research can recommend an improvement sizing process based on the proposed repairs or maintenance list, using the Grey theory in the FMEA method to decrease the weaving industry defect rate.