Publikasi Universitas Mercu Buana
Not a member yet
7303 research outputs found
Sort by
DINAMIKA PERUBAHAN JALUR BEBETELAN: KAJIAN ARSITEKTUR PERMUKIMAN DI DESA ADAT WONGAYA BETAN DI BALI
No full textJalur Bebetelan di Desa Adat Wongaya Betan, Bali, merupakan komponen penting dalam arsitektur permukiman tradisional Bali. Secara historis, Bebetelan berfungsi sebagai penghubung antar pekarangan yang merepresentasikan hubungan sosial dan keharmonisan masyarakat desa. Seiring waktu, perubahan sosial budaya dan meningkatnya individualisme telah menyebabkan degradasi fisik maupun simbolik terhadap jalur ini. Tujuan penelitian ini adalah untuk memahami dinamika perubahan jalur Bebetelan dalam konteks arsitektur permukiman di Desa Adat Wongaya Betan, dengan fokus pada identifikasi dan analisis terhadap faktor-faktor yang mendasari perubahan tersebut. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara dan pemetaan spasial untuk mengkaji perubahan yang terjadi. Hasil penelitian menunjukkan penurunan interaksi komunal dan perubahan pemanfaatan ruang sebagai faktor utama. Pelestarian Bebetelan sebagai identitas budaya menjadi penting dengan rekomendasi integrasi elemen tradisional dalam perencanaan modern
ANALISIS ELEMEN PEMBENTUK CITRA RUANG JALAN RAMAH DI KAWASAN BUNDARAN HI
No full textPenelitian ini bertujuan untuk mengidentifikasi elemen-elemen pembentuk citra ruang publik yang ramah di kawasan Bundaran HI, Jakarta. Kawasan ini merupakan pusat aktivitas perkotaan yang memiliki berbagai elemen fisik, sosial, dan visual yang kompleks, sehingga penting untuk mengevaluasi kualitas ruang publiknya. Dengan menggunakan pendekatan kualitatif deskriptif dan studi kasus, penelitian ini menganalisis elemen citra kota berdasarkan teori Kevin Lynch (1960) yang mencakup path, edge, node, district, dan landmark. Selain itu, elemen ruang publik ramah juga dikaji berdasarkan empat kategori dari Shaftoe (2008): fisik, geografis, manajerial, dan psikologis. Pengumpulan data dilakukan melalui observasi langsung, dokumentasi visual, dan studi literatur. Hasil penelitian menunjukkan bahwa Bundaran HI telah memenuhi sebagian besar elemen pembentuk citra kota dan ruang publik ramah, terutama dari aspek imageability dan konektivitas transportasi. Namun, beberapa aspek seperti kenyamanan mikroklimatik, persebaran tempat duduk, dan keberagaman aktivitas masih perlu ditingkatkan untuk menciptakan ruang publik yang lebih inklusif dan berkesan
Financial Toxicity and Coping Strategies in Workers with Chronic Illnesses
Full text linkCurrent study aims to examine the relationship between financial toxicity and coping strategies among workers living with chronic illnesses. Financial toxicity refers to the psychological and economic distress caused by the high and ongoing costs of medical treatment. A quantitative method with a correlational design was employed. A total of 124 participants who were workers with at least one type of chronic illness were recruited using convenience sampling. Data were analyzed using Spearman’s correlation to determine the strength and direction of relationships between variables. The results revealed no significant correlation between overall financial toxicity and coping strategies. However, the behavioral disengagement dimension showed a significant negative correlation with financial toxicity, whereas the planning dimension demonstrated a significant positive correlation. These findings suggest that individuals with chronic illnesses tend to exert less effort when facing financial strain; however, once they feel sufficiently confident, they begin to plan strategies to manage their condition. The study contributes to understanding the psychological dynamics between financial stress and coping mechanisms among workers with chronic diseases
Strategi Komunikasi Persuasi Marketing Dalam Menawarkan Pinjaman Dana Pada Nasabah Perusahaan Jasa Keuangan Di Kabupaten Bogor
Full text linkAbstract.The economic crisis in Indonesia since 2020, BPS reported the decline from all sectors such as MSMEs to large companies, resulting in mass layoffs. Persuasive communication strategy is a combination of persuasive communication planning with communication management, therefore in order to achieve the desired goals, the strategy made must reflect operational tactics. The steps in the components of a persuasive communication strategy will affect the achievement of the expected goals such as knowing the target audience, Current technological developments make it possible to communicate without limitations of space and time, one of which is using social media. In reality, currently social media can be a place to communicate and also increase income. This study aims to explain and describe what and how the persuasive communication strategy is and the obstacles experienced by the marketing team. This study uses the Relational Control Theory and Computer Mediated Communication theories with a constructivist paradigm in a qualitative approach. The results of the first study, the choice of persuasive communication strategy for the marketing team in offering loans to customers of financial services companies in Bogor Regency, namely building relationships such as relationship development models and approach techniques that influence communication intimacy, communication stages that influence changes in target attitudes through determining the audience, compiling message content or content containing promotions, determining the methods and communication media to be used.Keywords: Persuasive Communication Strategy, Marketing, Communication Media Abstrak.Krisis ekonomi di Indonesia sejak 2020, BPS menyampaikan penurunan tersebut dari semua sektor seperti tingkat UMKM hingga perusahaan besar, sehingga menimbulkan PHK massal. Strategi komunikasi persuasif merupakan perpaduan antara perencanaan komunikasi persuasif dengan manajemen komunikasi, oleh karen itu agar mencapai tujuan yang diinginkan maka dalam strategi yang dibuat, harus mencerminkan operasional taktis. Langkah-langkah dalam komponen strategi komunikasi persuasif akan mempengaruhi tercapainya tujuan yang diharapkan seperti mengenal sasaran khalayak, Perkembangan teknologi saat ini memungkinkan untuk berkomunikasi tanpa batasan ruang dan waktu, salah satunya menggunakan media sosial. Kenyataannya, saat ini media sosial dapat menjadi wadah untuk berkomunikasi dan juga menambah penghasilan. Penelitian ini bertujuan untuk menjelaskan dan menggambarkan apa dan bagaimana strategi komunikasi persuasi serta hambatan yang dialami tim marketing. Penelitian ini menggunakan teori Relational Control Theory dan Computer Mediated Communication dengan paradigma konstruktivis pada pendekatan kualitatif. Hasil penelitian satu, pilihan strategi komunikasi persuasi tim marketing dalam menawarkan pinjaman dana pada nasabah perusahaan jasa keuangan di Kabupaten Bogor yaitu membangun hubungan seperti model relationship development serta teknik pendekatan yang mempengaruhi keintiman komunikasi, tahapan komunikasi yang mempengaruhi perubahan sikap sasaran melalui penentuan khalayak, menyusun isi pesan atau konten yang berisikan promosi, menentukan metode dan media komunikasi yang akan digunakan.Kata kunci: Strategi Komunikasi Persuasif, Marketing, Media Komunikas
Influencer di Era Digital : Efek Arief Muhammad terhadap Pembelian Preppstudio
Full text linkPenelitian ini bertujuan untuk menganalisis pengaruh influencer marketing yang dilakukan oleh Arief Muhammad terhadap keputusan pembelian produk fashion Preppstudio. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode survei dan menggunakan kuesioner sebagai instrumen utama. Sampel sebanyak 100 responden diambil dari followers akun Instagram @ariefmuhammad yang juga mengikuti akun @preppstudio. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara influencer marketing dan keputusan pembelian, terutama pada dimensi visibility dan credibility. Analisis regresi linier sederhana menunjukkan kontribusi influencer marketing sebesar 34,5% terhadap keputusan pembelian. Temuan ini menunjukkan bahwa kepercayaan, kedekatan emosional, dan gaya komunikasi influencer menjadi elemen penting dalam membentuk keputusan konsumen di era digital. Strategi pemasaran berbasis individu seperti ini terbukti efektif dalam menjangkau audiens muda dan membangun loyalitas merek
The Impact of Profitability, Liquidity, Leverage, and Eco-Efficiency on Firm Value in Energy Companies
Full text linkThis study aims to analyze the effect of profitability, liquidity, leverage, and eco-efficiency on firm value in energy sector companies listed on the Indonesia Stock Exchange during the 2020–2023 period. The population consists of all energy companies listed on the exchange, with a total sample of 29 firms selected using purposive sampling based on specific criteria. Secondary data were obtained from financial reports published on the official IDX website and the respective companies' websites. The data were analyzed using descriptive statistics and multiple regression analysis. The findings reveal that profitability, as measured by return on equity (ROE), has a positive and significant effect on firm value. In contrast, liquidity (current ratio/CR) shows a negative but statistically insignificant effect, while leverage (debt-to-equity ratio/DER) and eco-efficiency both exhibit positive but insignificant effects on firm value throughout the observation period
The Influence of Leadership Style, Work Motivation and Work Discipline on Employee Performance at PT Mega Buana Karya Sukses
Full text linkThe primary goal of this study is to determine how different types of leadership, employee motivation, and workplace discipline affect productivity at PT Mega Buana Karya Sukses. A total of 38 employees participated as respondents in this survey. A saturation sampling strategy was employed in this investigation. Quantitative methods based on a causal model were used in the investigation. This study employed SPSS 26 to conduct its statistical analysis, which included multiple linear regression. Employee performance was positively affected by leadership style, job motivation, and work discipline, according to the research
Sistem Kendali Kelembaban Dan Suhu Pada Jamur Berbasis Machine Learning Menggunakan Logika Fuzzy Sugeno
Full text linkMempertahankan kondisi ideal untuk pertumbuhan tanaman memerlukan pemantauan kelembaban dan suhu tanah. Untuk menentukan tingkat kelembaban dan suhu yang optimal, sistem kontrol sangat penting. Sistem kendali ini memanfaatkan data dari Jamur Tiram sebagai masukan untuk menghasilkan keluaran yang diinginkan. Dengan menggunakan logika fuzzy sebagai program pengambilan keputusan, sistem ini mengatur tingkat kelembaban dan suhu yang paling sesuai untuk Jamur Tiram. Logika fuzzy terbukti menjadi pendekatan yang efektif dalam sistem kendali, yang melibatkan proses fuzzifikasi, pembentukan aturan fuzzy, dan defuzzifikasi. Dalam sistem logika fuzzy khusus ini, dua input (tingkat kelembaban dan suhu) digunakan, sehingga menghasilkan penentuan waktu yang diperlukan untuk mempertahankan tingkat kelembaban dan suhu yang sesuai untuk Jamur Tiram
Utilization of Siwalan Waste (Borassus flabellifer L.) as a Prototype of Active Carbon-Based Batteries Using Brunauer Emmett Teller (BET) and Analysis of Variance (ANOVA) Method
Full text linkCurrently, electricity use in Indonesia has soared and continues to increase every year. New renewable energy will be the main alternative for the country as a source of electricity. Alternative energy sources can come from biomass such as Siwalan shell waste. This waste has a composition of 18.52% hemicellulose, 11.90% cellulose, 0.23% lignin, 0.1% nitrogen, 13.80% water, 4.46% ash, 44.58% carbon and 6.41% volatile matter. % which is the chemical component of the basic ingredient for making activated carbon. Thus, the aim of this research is to determine the capacitance of a battery prototype from activated carbon from Siwalan shell waste. The method used is a quantitative method by taking data from the results of the Brunauer Emmett Teller test and the Cyclic Voltammetry test. Carbon is activated using KOH with varying concentrations of 1 M; 1.5 M; 2M; 2.5 M. The results of the surface area of activated carbon in the BET test were 13,636 m2/g; 20,941 m2/g; 28,191 m2/g; and 29,871 m2/g and in manual calculations using the BET method it was obtained 13,647 m2/g; 20,950 m2/g; 28,197 m2/g; and 29,875 m2/g. From testing and manual calculations, Siwalan shell carbon at a KOH concentration of 2.5 M has the largest surface area and has the potential to be the best active carbon material for making battery prototypes
Measurement of Line Balancing in the Production Process Copper Cathode at PT. Smelting Using Ranked Positional Weight (RPW) Method
Full text linkLine balancing is required in the production process. Without a balanced production line at work stations, the production process is less effective and efficient. Refinery at PT. Smelting has a type of mass production process, so it is planned to determine the optimal production line so that the loading on each work station will be more evenly distributed and reduce idle time. The method used is the measurement of working time with a stop watch. the data used is the work element and the time needed by the operator to complete the copper cathode production process which is from the anode arriving at the Anode Preparation Machine (APM) until the copper cathode is finished strapping at the Cathode Washing & Stripping Machine (CWSM). There are two results of the analysis,based on the first analysis that by using the line balancing method, the company can achieve a line efficiency of 78.10% and reduce the balance delay by 15.11% which is from 37.01% to 21.90%