International journal of humanities, literature & arts
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The influence of brand awareness and sales promotion on purchase decisions of OVO products: Case study on students of the faculty of economics, master of management study program, Sriwijaya University
Get PDFThis study aimed to analyze the role of brand awareness and sales promotion in purchasing decisions for OVO products among students of the Faculty of Economics, Master of Management Study Program, Sriwijaya University. The population in this study were students of the Master of Management study program at Sriwijaya University, with the sample used being Master of Management students with a minimum of 1 transaction using OVO. The analysis technique in this study used multiple linear regression analysis by adding the tt-test and F-test as support. The results of this study are that both Brand Awareness and Sales Promotion significantly and simultaneously influence the decision to buy OVO products
Technology transfer method of Tantri Darmaswami dance theater as a virtual work
Get PDFThe COVID-19 pandemic has become a scourge for performing arts activists. The impact narrows the movement of art life, both formal and non-formal. Creative people try to be creative in finding breakthroughs to overcome this stagnation. This cannot be done unilaterally, it needs cooperation with the Business World and the Industrial World (DUDI) to communicate the results of the work. Solving problem, through the Diktiristek Matching Fund Program, the Faculty of Performing Arts (FSP) of the Indonesian Arts Institute (ISI) Denpasar in collaboration with PT. Bali Ranadha Television, created the work of Darmaswami Tantri Dance Theatre, which combines elements of tantri dance theater with cinematographic techniques into a virtual masterpiece. Using the technology transfer method is the transfer of the ability to utilize, master science, and technology. The goal is to increase art knowledge, produce quality creations, continue artistic work, and can be enjoyed by the public through virtual communicatio
Suro Nipa (fear humans): A cultural analysis of A. E. Asiamah's Akan language Novel, Suro Nipa
Get PDFThe article examines suro nipa, a popular maxim of the Akan people of Ghana, against the backdrop of a fictional tale told in the popular Akan novel by A. E. Asiamah titled Suro Nipa. An ambitious young man named Kwabena Anson who owned a flourishing business was driven by arrant desire for instant fabulous wealth to engage in a fiendish act. He sought the assistance of a money-making spiritualist who requested him to spiritually sacrifice the life of a beloved relative for great wealth. For the ritual, Kofi Asomani was spiritually slain by Kwabena Anson who then became fantastically affluent. Throughout the story, Kwabena Anson’s demeanor did not change, giving no clues about the abhorrent act he had committed. Many people were flabbergasted about his instant, fantastic wealth. In the end, Anson inadvertently consumed pork, violating the money ritual’s biggest taboo. He became violently ill and confessed his misdeeds before dying a wretched death. No one in Anson’s social circles ever suspected that Anson’s newfound wealth was attributable to blood sacrifice and that he had spiritually caused his uncle’s untimely death. This shocking story confirmed many people’s perception of human nature as vile, and therefore, needing to be feared.
 
Albubo festival as a tool to enhance community engagement of Buguias, Benguet residents
Get PDFResearchers that have examined the contribution of the Albubo Festival to local development have focused more on its economic impact. Consequently, this study aimed to examine the participation of the residents as well as the effectiveness of the festival itself. The results showed that passive participation (level 2) is the most prevalent. It implies that the residents are interested in having joint effort with the Local Government Unit (LGU) and with the organizers of the cultural festival. The tools to enhance effective community engagement in Albubo Festival were informing decisions, building capacity, and strengthening relationships. The results also revealed that there is an insignificant relationship between the level of participation of Buguias residents on the Albubo Festival and its effectiveness in community engagement. It implies that the level of participation of the residents does not influence the level of effectiveness of the Albubo Festival in community engagement or vice versa. Thus, passive participation, functional participation, participation by consultation, and empowered participation are not related to the effectiveness of the activities such as cultural presentations, Ukob, agricultural trade fair, agri-booth competition, and inter-barangay sports competition held during the celebration
Mutual hegemony and showing social capital in handling conflict problems: cases of border conflict between Batubulan and Lembeng Traditional Village, Sukawati, Gianyar
Get PDFThis paper aims to provide an overview of how the efforts for mutual hegemony and social capital performance are carried out by each conflicting party. This is done by highlighting the discourses raised by each conflicting party. For this reason, there are four theories referred to deconstruction theory, hegemony theory, power and knowledge theory, and communicative action theory. The research method applied is qualitative. Data was collected employing observation, in-depth interviews, and documentation techniques. Data analysis was carried out interpretively and deconstructively. The results of the research regarding the efforts of mutual hegemony and counter-hegemony as well as the performance of social capital above can be concluded as follows. 1) Efforts for mutual hegemony and counter-hegemony between parties involved in the border conflict are full of efforts to pressure each other and point out the mistakes of the opposing party. 2) The purpose of hegemony and counter-hegemony as well as the show of social capital is for the opposing party to follow the will behind the hegemony, counter-hegemony, and show social capital, namely accepting the claim. 3) Considering that each party remains adamant on its claims and mutually hegemony
The effect of price perception and sales promotion on the purchase decision of the pertamax turbo in Palembang City
Get PDFThis study aimed to determine the effect of price perception and sales promotion on the purchase decision of Pertamax Turbo in the city of Palembang. The population in this study were all consumers who purchased Pertamax Turbo in Palembang in the 2021 period, with as many as 100 respondents using the purposive sampling technique. The multiple linear regression analysis results show that price perception has a positive and significant effect on the purchase decision of Pertamax Turbo in Palembang. Sales promotion has a positive and significant effect on the purchase decision of Pertamax Turbo in the city of Palembang. For the price perception variable, it is expected that the Pertamax Turbo price adjustment will be made to reach all people. In the sales promotion variable, increasing sales by giving discounts/discounts to consumers who purchase Pertamax Turbo is necessary
Solutions for mathematics language of elementary students
Get PDFMathematical language is a form of communication during the process of teaching and researching the major. Developing mathematical language for primary school students is an essential mission as an initial impetus to help learners get acquainted with the subject. The study objective focuses on evaluating the effectiveness of the proposed measure of mathematical language development for primary school included in the research content. The research methodology is based on the research conducted from September 6, 2018 to October 25, 2018 at Thach Khoi Primary School, Hai Duong city, which consists of 75 students in the experimental group and 80 students in the control group. The research used several questionnaires, tests, and in-depth interviews. Finally, the result showed that the proposed measures have created a deeper understanding of mathematics, more confidence, autonomy in learning for students and developing ability in overcoming psychological obstacles such as shyness, apprehension. In this way, learners can orientate logic coherently, clear expression, and have a long-term memory of mathematical knowledge. Meanwhile, for the students in the control group, there was no significant change in math language, and learning results were not upgraded
Hindu-Islamic intercultural communication in Kramat Ratu Mas Sakti Temple
Get PDFThis study aims to explain why Hindu-Islamic intercultural communication occurs at the Kramat Ratu Mas Sakti Temple in Cemagi Village, Mengwi District, Badung Regency. Exploring the process and what are the implications of communication for religious harmony. This research is expected to provide understanding, information, and scientific understanding to the general public. This study uses three theories, namely (1) phenomenological theory, (2) intercultural communication theory, (3) reception theory. Philosophically, phenomenological theory places humans as creative actors in their social reality. Social reality is not a static tool of the coercion of social facts. that is, human actions are not completely determined by norms, habits, and values. Temple which is normatively a sacred place of Hinduism is used to perform rituals or worship together between Hindus and Muslims. Operationally, this theory can be used as a research methodology in revealing existing social realities
Sell and buy women in wedding (changes in the dowry's value in wedding: ethnographical study)
Get PDFMahar in Islam is a man's readiness to establish a household towards sakinah, mawaddah, and warahmah. However, along with social changes with higher social strata competition, the dowry value is increasingly tarnished. This research was conducted to see changes in the dowry's value that are not following the purpose of marriage value. This study used a literature review by collecting some literature related to marriage and dowry in Islam. The research results from this study found several findings in the study, including; First, the dowry value following the Shari'a in Islamic teachings by not burdening humans to establish a household has been tainted from the human lifestyle demands. Second, the high dowry value given to men to women is a symbol of social strata for society. Third, the higher the dowry value is given and the higher the view of the community's social strata, the greater the incidence of infidelity, both husband and wife, so that almost the whole world proves that the divorce rate is getting higher
Wayang krucil as identity of kejawen community
Get PDFWayang Krucil Kediri is a Wayang (puppet) art that grows in an acculturative culture because Wayang is not only part of the performing arts but also as an ideological medium. The long history of the existence of the Wayang Krucil in Kediri Regency cannot be separated from the shift in the socio-cultural situation and the development of political sects in the region. The phenomenon that encourages the practice of ideological contestation in the Wayang Krucil Kediri. This study took place in the Cipto Manunggal Mystical Society in Senden Village, Kayen Kidul District, Kediri Regency. This study uses a cultural studies approach with critical ethnographic methods. The results of this study indicate that the existence of the Wayang Krucil Kediri in the village of Senden is supported by the Cipto Manunggal Kebatinan community, which seeks to maintain the standard of Krucil Kediren's wayang, through the maintenance of the gendhing gagrak Kediren, the use of jangkep gamelan, and the maintenance of the palace-style performance model. Wayang Krucil Kediri has also become an ideological symbol of the Javanese Islamic mysticism movement as a representation of Kejawen culture