International Journal of Accounting, Finance, Auditing, Management and Economics - IJAFAME
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Etude exploratoire sur l'effet de la peur de créativité chez les individus au sein des PME marocaines
No full textThe objective of this article is to study organizational creativity among individuals working in Moroccan SMEs and to highlight the effect of fear on the blocking of creative thinking at work, the study set up was focused on a population of 56 people from different sectors of activity placed in the three regions which represent the importance of the growth of small and medium-sized businesses in Morocco, in order to know the vision of creativity but also the types of obstacles which hinder the improvement of work, a survey was carried out on the ground targeting the three regions which constitute our target population. Based on the tests carried out on the results obtained, the reliability test of the responses was satisfactory (Cronbach's alpha), the survey proved to be rich in discovery highlighting the types of fear that the individual faces in his process of creativity within the organization, direct questions and control questions were put in place in order to deduce the asymmetry of the responses obtained and to know the true vision of individuals regarding the process of creativity in their workplaces, the results of the study were classified into three blocks of analyses, the first concerns creativity within the organization while the second block deals with the analysis of fear of creativity and the third and final block splits the first two in order to clear the paths for improvement. This triple analysis demonstrated that for individuals to be creative, various factors must be put in place including the obligation of management's desire to encourage more creativity but also risk-taking at work given the obstacle trait that it generates but also to provide a conducive environment to eliminate the fear of creativity.
Keywords: creativity, organizational creativity, fear, work environment, SME
JEL Classification : C93, D80, D91, L1, Z13.
Paper type: Empirical researchL’objectif de cet article est d’étudier la créativité organisationnelle chez les individus travaillant dans les PME marocaines et de faire ressortir l’effet de la peur sur le blocage de la pensée créative au travail, l’étude mise en place s’est concentrée sur une population de 56 personnes relevant de différents secteurs d’activités placées dans les trois régions qui représentent l’importance de la croissance des petites et moyennes entreprises au Maroc , afin de connaitre la vision de la créativité, mais aussi les types d’obstacles qui font frein à l’amélioration du travail, une enquête a été faite sur terrain en ciblant les trois régions qui constituent notre population cible. Sur la base des tests effectués des résultats obtenus, le test de fiabilité des réponses a été satisfaisant (alpha de Cronbach), l’enquête s’est avéré riche en découverte faisant ressortir les types de peur dont l’individu fait face dans son processus de créativité au sein de l’organisation, des questions directes et des questions de contrôle ont été mises en place afin d’en déduire l’asymétrie des réponses obtenues et de connaitre la vraie vision des individus vis-à-vis de du processus de créativité dans leurs milieux de travail, les résultats de l’étude ont été classifiés en trois bloc d’analyses, le premier porte sur la créativité au sein de l’organisation tandis que le deuxième bloc traite l’analyse de la peur de créativité et le troisième et dernier bloc scinde les deux premiers afin de dégager les chemins d’améliorations. Cette triple analyse a démontré que les individus pour qu’ils soient créatifs divers facteurs doivent être mis en place dont l’obligation de la volonté de la direction d’encourager d’avantage la créativité, mais aussi la prise de risque au travail compte tenu du trait d’obstacle qu’elle génère, mais aussi de fournir un environnement propice pour éliminer la peur de la créativité.
Mots clés : créativité, créativité organisationnelle, peur, environnement du travail, PME
Classification JEL : C93, D80, D91, L1, Z13.
Type de l’article : Recherche appliquée
 
A retrospective on the 2008 financial crisis: in-depth analysis
No full textThe financial crisis has always been one of the most worrying and talked-about topics in finance. Triggered by a series of interconnected factors, the main causes included the housing market bubble and subprime mortgages. The wide-ranging and long-lasting consequences included a global economic recession, rising unemployment, massive losses for investors, and deteriorating public finances in many countries. In the liberal capitalist economy, financial crises are frequent and repetitive phenomena, hence the importance of analyzing the 2008 financial crisis to prevent future ones. Regulations and laws such as the Dodd-Frank Act and the Basel III reform have been put in place to meet the challenges of this crisis. It is against this backdrop that the present document focuses on an in-depth analysis of the causes and consequences of the financial crisis, as well as an overview of the regulations, laws, and reforms put in place to meet these challenges.
The various factors that led to the crisis, such as the formation of a real estate bubble, inappropriate monetary policies, sub-prime mortgages, and credit default swaps, have been meticulously analyzed to provide a comprehensive view of the deep roots of the crisis. The repercussions of the crisis, including bank failures, mass bankruptcies of major financial institutions (LEHMEN BROTHERS), unemployment rates, and stock market fluctuations, were also examined to highlight the considerable impact of the crisis on various sectors of the economy.
Keywords: Housing market bubble; Subprime mortgages; Crisis prevention; Dodd-Frank Act; Basel III
JEL Classification: G01
Type of paper: Theoretical researchLa crise financière a toujours été l'un des sujets les plus préoccupants et les plus discutés dans le domaine de la finance. Déclenchée par une série de facteurs interconnectés, parmi les principales causes figuraient la bulle du marché immobilier et les prêts hypothécaires à risque. Les conséquences vastes et durables comprenaient une récession économique mondiale, une augmentation du chômage, des pertes massives pour les investisseurs et une détérioration des finances publiques dans de nombreux pays. Dans l'économie capitaliste libérale, les crises financières sont des phénomènes fréquents et répétitifs, d'où l'importance de l'analyse de la crise financière de 2008 pour prévenir les crises futures. Des réglementations, des lois telles que la loi Dodd-Frank, ainsi que la réforme Bâle III, ont été mises en place pour faire face aux défis de cette crise. C’est dans ce cadre que le présent document se focalise sur l'analyse approfondie des causes et conséquences de la crise financière ainsi qu’un aperçu de la réglementation, des lois et des réformes mises en place pour faire face à ces défis.
Les divers facteurs ayant conduit à la crise, tels que la formation d'une bulle immobilière, les politiques monétaires inappropriées, les prêts hypothécaires à risque et les swaps sur défaut de crédit, ont fait l'objet d'une analyse minutieuse visant à offrir une vision globale des racines profondes de la crise. Les répercussions de la crise, notamment les défaillances bancaires, faillite en masse des grandes institutions financières (LEHMEN BROTHERS), le taux de chômage et les fluctuations des marchés boursiers, ont également été examinées pour mettre en lumière l'impact considérable de la crise sur divers secteurs de l'économie.
Mots clés : Bulle du marché immobilier ; Prêts hypothécaires à risque ; Prévention des crises ; Loi Dodd-Frank ; Bâle III.
JEL Classification : G01
Type du papier : Recherche Théoriqu
E-banking et Fidélisation de la clientèle en contexte de développement du mobile money au Cameroun
No full textThe main objective of this research is to highlight the influence of the adoption of e-banking channels on customer loyalty in the context of the development of mobile money in Cameroon. In the context of our study, we are therefore using a mixed approach, a complementary design that manipulates both quantitative and qualitative research, letting the two complement each other in the strengths of one or the other. The inferential statistical analysis will use multiple linear regression preceded by factorial analysis (FA), more specifically principal component analysis (PCA) to extract the dimensions of the variables used in our research. Our sample consisted of three hundred and ninety (390) individuals/customers of commercial banks in Cameroon. The econometric manipulations by the OLS method through the use of the STUDENT test and the FISHER test provide information on the individual and global significance of the parameters of the multiple linear regression model in order to evaluate the influence of the independent variables extracted from the PCA on customer loyalty (score of the dimensions retained in the research) in the context of the development of mobile money in Cameroon. At the end of our investigations in the field, we found that the adoption of internet banking improves customer loyalty in the context of the development of mobile money in Cameroon (H1), the adoption of mobile banking strengthens customer loyalty in the context of the development of mobile money in Cameroon (H2) and the adoption of ATMs and debit cards increases customer loyalty in the context of the development of mobile money in Cameroon (H3). Despite the results obtained, it is important to stress that for a successful digital transformation, Cameroonian banks must first ensure that the physical framework and environment of their businesses are suitable.
Keywords: e-banking, customer loyalty, bank, score method, mobile money
JEL Classification : G21, M31, M39, 033
Paper type: Empirical research
L’objectif principal de cette recherche est de mettre en évidence l’influence de l’adoption des canaux de l’e-banking sur la fidélisation de la clientèle en contexte de développement du mobile money au Cameroun. Dans le cadre de notre étude, nous utilisons donc une approche mixte, un design complémentaire qui manipule à la fois la recherche quantitative et qualitative, en laissant les deux se compléter dans les points forts de l'une ou l'autre. L'analyse statistique inférentielle fera appel à la régression linéaire multiple précédée de l'analyse factorielle (AF), plus spécifiquement l’analyse en composante principale (ACP) pour l’extraction des dimensions des variables retenues dans notre recherche. Notre échantillon est constitué de trois cent quatre-vingt-dix (390) individus/clients des banques commerciales du rencontrées dans les villes du Cameroun. Les manipulations économétriques par la méthode des MCO à travers l'utilisation du test de STUDENT et du test de FISHER renseignent sur la signification individuelle et globale des paramètres du modèle de régression linéaire multiple afin d'évaluer l'influence des variables indépendantes extraites de l'ACP sur la fidélisation (score des dimensions retenues dans la recherche) de la clientèle en contexte de développement du mobile money au Cameroun. Au terme de nos investigations sur le terrain, nous avons constaté que, l’adoption de l’internet banking permet d’améliorer la fidélisation de la clientèle en contexte de développement du mobile money au Cameroun(H1), L’adoption du mobile banking permet de renforcer la fidélisation de la clientèle en contexte de développement du mobile money au Cameroun(H2) et l’adoption des guichets automatiques et des cartes de débit permet d’accroitre la fidélisation de la clientèle en contexte de développement du mobile money au Cameroun(H3). Malgré les résultats obtenus il important de souligner que pour une transformation numérique réussite les banques Camerounaises doivent au préalable s’assurer que le cadre matériel et l’environnement de leurs entreprises s’y prêtent.
Mots clés : l’e-banking, fidélisation clientèle, banque, méthode des scores, mobile money
Classification JEL : G21, M31, M39,033
Type de l'article : Recherche empiriqu
Traits personnels des dirigeants et information comptable dans la prise des décisions au sein des petites et moyennes entreprises de la ville de Goma en République Démocratique du Congo
No full textThe aim of accounting is truly achieved when it provides information capable of satisfying the needs of decision-makers and other partners of the company. The ability to satisfy accounting information in decision-making depends on the profile of the business manager. Therefore, this study aimed to analyze the relationship between the personal traits of managers and accounting information in decision-making within small and medium-sized enterprises (SMEs) in the city of Goma, capital of the province of North Kivu located in the east of the Democratic Republic of Congo. Based on the review of the theoretical and empirical literature on the profile of the SME manager and accounting information, the stated hypothesis concerns the link between the personal traits of managers and accounting information in decision-making which would be positive and significant. After processing the data (factorial analysis) on SPSS.23 and STATA.14, interpretation and discussion of the results obtained based on data provided by 400 SME managers via questionnaire survey, the formulated hypothesis was confirmed.
Keywords: Personal traits of leaders; accounting information; decisions; SMEs
JEL Classification: M00, M01, M41, M42
Paper type: Empirical researchLe visé de la comptabilité est atteint réellement, lorsqu’elle livre les informations aptes à satisfaire les besoins des décideurs et autres partenaires de l’entreprise. L’aptitude en satisfaction de l’information comptable en matière de décision dépend du profil du dirigeant d’entreprise. Ceci étant, cette étude avait donc pour objectif d’analyser la relation entre les traits personnels des dirigeants et l’information comptable dans la prise des décisions au sein des petites et moyennes entreprises (PME) de la ville de Goma, chef-lieu de la province du Nord-Kivu située à l’Est de la République Démocratique du Congo. Partant la revue de la littérature théorique et empirique sur le profil du dirigeant de la PME et l’information comptable, l’hypothèse énoncée concerne le lien entre les traits personnels des dirigeants et l’information comptable dans la prise des décisions qui serait positif et significatif. Après traitement des données (analyse factorielle) sur SPSS.23 et STATA.14, interprétation et discussion des résultats obtenus sur base des données fournies par 400 dirigeants des PME via enquête par questionnaire, l’hypothèse formulée a été confirmée.
Mots clés : Traits personnels des dirigeants ; information comptable ; décisions ; PME
Classification JEL :M00, M01, M41, M42
Type de l’article : Recherche appliquée
 
Territorial marketing and tourist attractiveness: Case of Souss Massa region
No full textThis article delves into the pivotal role of territorial marketing in boosting tourism attraction, with the Agadir Souss Massa region serving as a case study. It examines how the region has formulated and implemented territorial marketing tactics to elevate its status as a top tourist destination. The investigation of regional players' perceptions of Territorial Marketing in Souss Massa underscores numerous crucial aspects vital for the region's development and promotion. Through an analysis encompassing theoretical frameworks, practical applications, and empirical findings, the article aims to address the following query: To what extent does territorial marketing contribute to the allure of the Souss Massa region for tourists? Employing a qualitative approach, the study endeavors to facilitate free expression of views among informants and field workers on the subject matter.
The paper extensively explores the core components of these strategies, encompassing the promotion of natural and cultural attractions alongside local infrastructure. It underscores Agadir Souss Massa's success in crafting a unique and memorable identity through strategic and innovative marketing endeavors. In summary, the research underscores the intricacies of how Territorial Marketing is perceived within the Souss Massa region. While stakeholders acknowledge its potential as a competitive asset, persistent challenges such as funding constraints, skills shortages, and resistance to change remain. Ensuring successful integration requires close collaboration, heightened coordination, and an innovative mindset. By seizing the opportunity to steer their strategies towards well-conceived and well-coordinated Territorial Marketing, regional players can propel the Souss Massa region towards new vistas of development and attractiveness.
Key words: Territorial marketing, tourist appeal, promotion.
JEL Classification : Z33, M31, O18, R11
Paper type: Empirical researchThis article delves into the pivotal role of territorial marketing in boosting tourism attraction, with the Agadir Souss Massa region serving as a case study. It examines how the region has formulated and implemented territorial marketing tactics to elevate its status as a top tourist destination. The investigation of regional players' perceptions of Territorial Marketing in Souss Massa underscores numerous crucial aspects vital for the region's development and promotion. Through an analysis encompassing theoretical frameworks, practical applications, and empirical findings, the article aims to address the following query: To what extent does territorial marketing contribute to the allure of the Souss Massa region for tourists? Employing a qualitative approach, the study endeavors to facilitate free expression of views among informants and field workers on the subject matter.
The paper extensively explores the core components of these strategies, encompassing the promotion of natural and cultural attractions alongside local infrastructure. It underscores Agadir Souss Massa's success in crafting a unique and memorable identity through strategic and innovative marketing endeavors. In summary, the research underscores the intricacies of how Territorial Marketing is perceived within the Souss Massa region. While stakeholders acknowledge its potential as a competitive asset, persistent challenges such as funding constraints, skills shortages, and resistance to change remain. Ensuring successful integration requires close collaboration, heightened coordination, and an innovative mindset. By seizing the opportunity to steer their strategies towards well-conceived and well-coordinated Territorial Marketing, regional players can propel the Souss Massa region towards new vistas of development and attractiveness.
Key words: Territorial marketing, tourist appeal, promotion.
JEL Classification : Z33, M31, O18, R11
Paper type: Empirical researc
Social media and consumer impulse buying: A Systematic Review of Literature
No full textWith the growth of Web 2.0 and the use of Internet communications, social media has become a major influencer of consumer behavior. These platforms have changed significantly how consumers make purchase decisions.
Social media and Web 2.0 technologies have gained immense popularity worldwide, attracting users of all ages. Companies are now exploring these technologies as useful tools for enhancing customer interaction. To achieve this, businesses have been utilizing social media in various scenarios to connect with customers in ways including easing information search, promoting engagement, and optimizing customer purchasing behavior.
Unsurprisingly, the related challenges of social media marketing have drawn the attention of academics and researchers to further the understanding of these phenomena.
The purpose of this article is to investigate the relationship between social media usage and consumer impulse buying. Through a systematic review, we aim to present the current state of literature in this field and analyze the extent to which social media platforms can stimulate unplanned purchases.
Using systematic searches of articles published in Scopus, Web of Science, and Springer Link, 64 journal articles were selected for the review. Our findings indicate six research themes: (1) antecedents of impulsive buying on social media, (2) the role of personality traits in impulsive Buying on social media (3) the impact of COVID-19 on impulsive buying and social media use, (4) role of Social Media Influencers, (5) impulsive buying on social commerce platforms and (6) consumer cultural and generational differences. Different research gaps have been identified and future research directions are provided in terms of theory, context, and methodology.
Keywords: Impulsive buying, social media, systematic literature review, consumer behavior.
JEL Classification: M31
Paper type: Theoretical ResearchWith the growth of Web 2.0 and the use of Internet communications, social media has become a major influencer of consumer behavior. These platforms have changed significantly how consumers make purchase decisions.
Social media and Web 2.0 technologies have gained immense popularity worldwide, attracting users of all ages. Companies are now exploring these technologies as useful tools for enhancing customer interaction. To achieve this, businesses have been utilizing social media in various scenarios to connect with customers in ways including easing information search, promoting engagement, and optimizing customer purchasing behavior.
Unsurprisingly, the related challenges of social media marketing have drawn the attention of academics and researchers to further the understanding of these phenomena.
The purpose of this article is to investigate the relationship between social media usage and consumer impulse buying. Through a systematic review, we aim to present the current state of literature in this field and analyze the extent to which social media platforms can stimulate unplanned purchases.
Using systematic searches of articles published in Scopus, Web of Science, and Springer Link, 64 journal articles were selected for the review. Our findings indicate six research themes: (1) antecedents of impulsive buying on social media, (2) the role of personality traits in impulsive Buying on social media (3) the impact of COVID-19 on impulsive buying and social media use, (4) role of Social Media Influencers, (5) impulsive buying on social commerce platforms and (6) consumer cultural and generational differences. Different research gaps have been identified and future research directions are provided in terms of theory, context, and methodology.
Keywords: Impulsive buying, social media, systematic literature review, consumer behavior.
JEL Classification: M31
Paper type: Theoretical Researc
Rente et croissance économique au Maroc : Étude descriptive
No full textThe relationship between rent and economic growth in Morocco is an important subject that merits in-depth analysis. The concept of rent generally refers to income derived from natural resources or monopolies, while economic growth represents the positive evolution of a country’s production and economic activities over a given period. In Morocco, this relationship has been shaped by various historical, political, and economic factors, which have influenced how rent has been generated, distributed, and invested.
The methodology adopted in this article is mainly descriptive, providing a detailed overview of the relationship between rents and economic growth in Morocco. This article begins by presenting the conceptual and theoretical framework of the rent - economic growth duo. It then examines how rent, particularly artificial rent (as opposed to natural rent, which resembles a Natural gifts), can influence the country's economic growth.
This paper also discusses measures taken by the government to combat this phenomenon. By better understanding this complex relationship, we will be able to propose solutions to stimulate economic growth while reducing dependence on rent.
Keywords: Economic Growth; Rent; Economic Rent; Institutions.
JEL Classification: F43, O11, O47
Paper type: Theoretical ResearchLa relation entre la rente et la croissance économique au Maroc est un sujet d'importance qui mérite une analyse approfondie. La notion de rente renvoie généralement aux revenus tirés de ressources naturelles ou de monopoles, tandis que la croissance économique représente l'évolution positive de la production et des activités économiques d'un pays durant une période donnée. Au Maroc, cette relation a été façonnée par divers facteurs historiques, politiques et économiques, qui ont influencé la manière dont la rente a été générée, distribuée et investie.
La méthodologie adoptée dans cet article est principalement descriptive, elle permet de fournir un aperçu détaillé de la relation entre la rente et la croissance économique au Maroc. Cet article présente dans un premier temps, le cadre conceptuel et théorique du duo rente - croissance économique. Par la suite, il examine comment la rente, notamment artificielle (par opposition à la rente naturelle qui s’apparente à une dotation factorielle), peut influencer la croissance économique du pays. Ce papier aborde également les mesures prises par les pouvoirs publics pour lutter contre ce phénomène. En comprenant mieux cette relation complexe, nous serons en mesure de proposer des solutions pour stimuler la croissance économique tout en réduisant la dépendance à la rente.
Mots clés : Croissance Économique, Rente, Économie de la rente, Institutions.
Classification JEL : F43, O11, O47
Type de l’article: Article théoriqu
Libre-échange Versus Libre accès : Focus sur les exportations marocaines
No full textThe debate between free trade and open access in the context of Moroccan exports raises crucial questions. While free trade promotes economic growth by eliminating trade barriers, open access emphasizes the overall availability of resources. In the case of Morocco, this dichotomy takes on a particular dimension due to the significance of its diverse sectors. Advocates for free trade highlight increased competitiveness in international markets, while proponents of open access emphasize the importance of ensuring access to local products for everyone. Examining these two approaches closely, it becomes essential to find a balance that promotes both economic development and national self-sufficiency. Morocco has established strategic free trade agreements (FTAs) with several global partners, including the European Union, the United States, Turkey, and countries in the MENA region. These agreements aim to promote the free movement of goods and services, fostering economic growth by opening new trade opportunities. Through these partnerships, Morocco has diversified its export markets, strengthening its position in the global economy and boosting key sectors such as agriculture, industry, and services.
To analyze the impact of these FTAs on the open access of Moroccan exports, we will conduct an empirical verification using a gravity model to understand the influence of these agreements on Morocco's exportable supply.
Keywords : Free Trade, Open access, Exports, Free trade agreement, Gravity model.
JEL Classification : F10, F13, F14, F50, O13, O24.
Paper type : Empirical ResearchLe débat entre le libre-échange et le libre accès dans le contexte des exportations marocaines soulève des questions cruciales. Alors que le libre-échange favorise la croissance économique grâce à la suppression des barrières commerciales, le libre accès met l'accent sur la disponibilité générale des ressources. Dans le cas du Maroc, cette dichotomie prend une dimension particulière en raison de l'importance de ses divers secteurs.
Les partisans du libre-échange mettent en avant la compétitivité accrue sur les marchés internationaux, tandis que les défenseurs du libre accès soulignent l'importance de garantir l'accès aux produits locaux pour tous. En examinant de près ces deux approches, il devient essentiel de trouver un équilibre qui favorise à la fois le développement économique et l’autosuffisance nationale.
Le Maroc a établi des accords de libre-échange (ALE) stratégiques avec plusieurs partenaires mondiaux, tels que l'Union européenne, les États-Unis, la Turquie, et des pays de la région MENA. Ces accords visent à promouvoir la libre circulation des biens et des services, favorisant ainsi la croissance économique en ouvrant de nouveaux débouchés commerciaux. Grâce à ces partenariats, le Maroc a diversifié ses marchés d'exportation, renforçant sa position dans l'économie mondiale et stimulant des secteurs clés tels que l'agriculture, l'industrie et les services.
Pour analyser l’impact de ces ALE sur le libre accès des exportations marocaines, on va procéder à une vérification empirique par un modèle gravitaire pour pouvoir comprendre l’impact de ces accords sur l’offre exportable marocaine.
Mots clés : Libre-échange, Libre accès, Exportations, Accords de libre-échange, modèle gravitaire.
Classification JEL : F10, F13, F14, F50, O13, O24.
Type de l’article : article empirique
Pratiques de fidélisation des salariés et performance des PME camerounaises : rôle médiateur des TIC en période de crise
No full textThe aims of this study is to analyse the role of information and communication technology (ICT) in the relationship between employee retention practices and the performance of Cameroonian small and medium-sized enterprises (SMEs) during a health crisis. The data required for the study were obtained from a questionnaire survey of 271 SMEs operating in the catering, accommodation and transport sectors. After testing for multicollinearity between the independent variables in the study using the chi-square statistic, multinomial logistic regression analysis was employed. The results of the multi-colinearity tests indicated that there was no relationship between the variables in the study. The results of the econometric analyses demonstrated that the adoption of ICT by certain SMEs in the service sector mediates the relationship between loyalty practices and SME performance. In particular, SMEs that adopted or improved their use of ICTs as a consequence of the COVID-19 pandemic were able to offer their employees enhanced job security and flexible working hours, thereby improving their performance. This result thus supports the relevance of a contingency approach in defining SME employee loyalty practices in times of crisis and the necessity of associating ICTs with the production and sales system of Cameroonian SMEs in order to improve performance. Furthermore, the results indicate that the types of ICT influence the type of employee loyalty practices adopted by SMEs.
Keywords: Employee loyalty, ICT, performance, SME, crisis.
JEL Classification: M54
Type of article: Applied researchCette étude a pour objectif d’analyser le rôle des TIC sur la relation pratique de fidélisation des salariés et performance des PME camerounaises en temps de crise sanitaire. Les données nécessaires à la réalisation de l’étude proviennent d’une enquête par questionnaire auprès de 271 PME évoluant dans les secteurs de la restauration, de l’hébergement, et du transport. À la suite du test des liens de multi colinéarité entre les variables indépendantes de l’étude à l’aide de la statistique de khi carré, l’analyse de régression logistique multinomiale est utilisée. Les résultats des tests de multi colinéarité ont révélé une absence de lien entre les variables de l’étude. Les résultats des analyses économétriques montrent que l’adoption des TIC par certaines PME du secteur tertiaire médie la relation entre les pratiques de fidélisation et la performance des PME. Plus spécifiquement, les PME ayant adopté ou amélioré leur usage des TIC du fait de la pandémie COVID 19 sont parvenues à offrir à leurs salariés, une plus grande sécurité de l’emploi et une flexibilité dans les heures de travail, améliorant ainsi leur performance. Ce résultat soutien ainsi d’une part, la pertinence d’une approche de contingence dans la définition des pratiques de fidélisation des salariés des PME en temps de crise et d’autre part, la nécessaire association des TIC au dispositif de production et de ventes des PME camerounaises pour améliorer la performance. Les résultats indiquent également que, les types de TIC orientent sur le type de pratiques de fidélisation a adopté par les PME.
Mots clés : Fidélisation des salariés, TIC, performance, PME, crise.
Classification JEL : M54
Type de l’article : Recherche appliqué
Le capital de la santé et la productivité des travailleurs dans les régions marocaines : un modèle de données de panel dynamique
No full textThis article is part of a national context marked by the pursuit of the Moroccan government to ensure the right to health care and medical coverage[1]. It’s part of an international context guided by the 17 SDGs Declaration[2].
As well, in the empirical studies, several works have been devoted to the study of the determinants of Productivity in Morocco. However, all of the analyses carried out by these works have remained at a global macroeconomic level without taking into consideration the data from the regions and the qualitative dimensions of health and education.
This study investigates the impact of health on worker productivity for a sample of 16 Moroccan regions from 1994 to 2019. Firstly, to estimate this relationship, we use two proxies that take into account the quantitative and the qualitative dimensions of health: the number of doctors per capita and the number of consultations of public physicians reported to the labor force by region.
The empirical methodology is based firstly on the employ of both Pedroni and Kao cointegration tests and the Dumitrescu and Hurlin causality test. Secondly, we apply the regression of an endogenous growth model augmented by human capital to explain worker productivity.
The results of the cointegration tests accept the existence of long-term relationship between proxies of health and the productivity of Moroccan workers. However, Dumitrescu_Hurlin causality test results accept the short-term two-way causality relationship just for one proxy of health. The results of the regression assert that only the proxy of quality of public health capital affects positively and significantly worker productivity.
Faced with these results, and to improve worker productivity, the authorities must make more effort to improve the efficiency of public health capital. It is not enough to increase the number of human resources but it is necessary to improve the quality of health service and facility access.
Keywords: Health capital, Worker Productivity, regions and Morocco.
JEL Classification: I15
Paper type: Empirical research
[1]The requirements of the new constitution of 2011 specified the national context, which has devoted rights directly related to the formation of the human capital.
[2]Declaration of the United Nations of the 17 Sustainable Development Goals (SDGs) in 2015.This article is part of a national context marked by the pursuit of the Moroccan government to ensure the right to health care and medical coverage[1]. It’s part of an international context guided by the 17 SDGs Declaration[2].
As well, in the empirical studies, several works have been devoted to the study of the determinants of Productivity in Morocco. However, all of the analyses carried out by these works have remained at a global macroeconomic level without taking into consideration the data from the regions and the qualitative dimensions of health and education.
This study investigates the impact of health on worker productivity for a sample of 16 Moroccan regions from 1994 to 2019. Firstly, to estimate this relationship, we use two proxies that take into account the quantitative and the qualitative dimensions of health: the number of doctors per capita and the number of consultations of public physicians reported to the labor force by region.
The empirical methodology is based firstly on the employ of both Pedroni and Kao cointegration tests and the Dumitrescu and Hurlin causality test. Secondly, we apply the regression of an endogenous growth model augmented by human capital to explain worker productivity.
The results of the cointegration tests accept the existence of long-term relationship between proxies of health and the productivity of Moroccan workers. However, Dumitrescu_Hurlin causality test results accept the short-term two-way causality relationship just for one proxy of health. The results of the regression assert that only the proxy of quality of public health capital affects positively and significantly worker productivity.
Faced with these results, and to improve worker productivity, the authorities must make more effort to improve the efficiency of public health capital. It is not enough to increase the number of human resources but it is necessary to improve the quality of health service and facility access.
Keywords: Health capital, Worker Productivity, regions and Morocco.
JEL Classification: I15
Paper type: Empirical research
[1]The requirements of the new constitution of 2011 specified the national context, which has devoted rights directly related to the formation of the human capital.
[2]Declaration of the United Nations of the 17 Sustainable Development Goals (SDGs) in 2015