International Journal of Multidisciplinary: Applied Business and Education Research
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Exploring The Role of Emotional Triggers and Advertising Authenticity on Purchase Intention Through Short Video Marketing in Indonesia
No full textThis study aims to explore how advertising authenticity and emotional triggers influence consumer purchase intention through emotional engagement in the context of short-form video advertising in Indonesia. To achieve this objective, this study uses a quantitative approach with a survey design. Respondents consisted of active TikTok and Instagram Reels users in Indonesia who, in the past three months, have watched or interacted with short-form video advertisements. Data collection was conducted online using a structured questionnaire, then analyzed using the Structural Equation Modeling (SEM) technique. The results showed that advertising authenticity and message relevance significantly increased emotional arousal and nostalgia. Both affective responses were shown to drive emotional engagement, leading to increased purchase intentions. Emotional arousal was identified as the strongest predictor of engagement and impulsive decisions. This study extends the Cognitive–Affective–Conative (CAC) model to short video marketing and highlights nostalgia as a culturally relevant emotion in Indonesia. Despite these findings, the study\u27s cross-sectional design limits causal interpretation; future studies should adopt longitudinal approaches. Brands are advised to focus on authentic storytelling and emotionally charged narratives within brief short video formats
Development and Validation of an Assessment Instrument for Mentoring and Technical Assistance Skills of Master Teachers
No full textMaster teachers in the Philippines play a vital role in guiding and supporting fellow teachers through mentoring, coaching, and providing technical assistance; thus, they are expected to remain updated and skilled to effectively help colleagues meet classroom challenges. Since no standardized instrument currently exists to measure their skills, this study designed a validated tool that would accurately evaluate these. This mixed-method study utilizing the exploratory sequential design involved 17 participants for the qualitative phase, and a larger group of respondents for the quantitative phase. In the qualitative phase, teacher-mentees shared their experiences and described how master teachers provide mentoring and technical assistance. These insights served as the foundation for developing the initial items of the instrument. In the quantitative phase, the crafted tool underwent Rasch analysis to test its reliability and validity. The results showed acceptable levels of reliability (person reliability = 0.84; item reliability = 0.97) and validity (variance explained = 62.5%; CVI = 0.96; Infit/Outfit MNSQ = 0.54–1.14), confirming that the instrument effectively measured the intended constructs. The findings suggest that the developed MenTeASk Questionnaire was both valid and reliable in assessing the master teachers’ mentoring and technical assistance skills; hence, its use is recommended particularly in the Division of Aklan, Philippines
Navigating Financial Support Disconnect: Exploring the Lived Experiences of Seafarers in Fulfilling Family Support Obligations
No full textThis study explores the lived experiences of Filipino seafarers in fulfilling their obligation to provide family support. This study specifically focuses on providing financial support for sustaining essential needs. Guided by Ajzen’s Theory of Planned Behavior (1991), the study explores how the attitude, family expectations, and perceived behavioral control is affected in their ability to fulfill support obligations.
Using phenomenological qualitative method, data were gathered from seafarers to capture their perspectives of family support, the expectations placed upon them, and the challenges they encountered during periods at sea and on vacation. The findings reveal that misalignments among the three theoretical components may lead to financial disconnect, influencing family dynamics. The study highlights implications for understanding the pressures faced by seafarers and the need for broader support mechanisms to strengthen family well-being
Exemplars to Excellence: Teachers’ Perspectives on the Role of Lesson Exemplars in Instructional Delivery within the Revised K–12 Curriculum
No full textThis study examined the perspectives of Senior High School teachers regarding the utilization of lesson exemplars in instructional delivery within the Revised K-12 Curriculum. Utilizing a descriptive-evaluative survey design, data were gathered from 25 purposively selected teachers through the use of structured questionnaires. The findings indicate that teachers perceive lesson exemplars as well-structured, logically sequenced, and closely aligned with the Most Essential Learning Competencies (MELCs). They found the exemplars to be applicable and practical for classroom instruction, supporting various teaching methods and strategies. As early adopters of the enhanced curriculum, teachers acknowledged facing challenges such as limited training opportunities and the necessity of adapting exemplars to diverse contexts. No significant differences were observed in teachers\u27 perceptions when categorized by sex, age, years of teaching experience, or strand handled. Thematic analysis identified areas for improvement, including managing time constraints, balancing activity load, and ensuring contextual alignment. Teachers recommended streamlining exemplar activities, providing supplementary resources, expanding professional development, and enriching exemplar content to enhance the impact of the training. The study concludes that lesson exemplars are highly effective tools for instructional delivery, and with ongoing refinement and robust institutional support, they can empower teachers to maximize student engagement, enhance instructional quality, and advance the objectives of the K-12 to curriculum. Recommendations include simplifying activities, providing adequate references and support materials, strengthening teacher preparation through professional development programs, and integrating higher-order thinking skills and concrete examples into the content of these programs
Mainstreaming Low-Cost Hydroponics Using Fermented Plant Juice for Sustainable Lettuce Production in Urban Farming
No full textThis study investigated the viability of a low-cost hydroponic system for food security in the Zamboanga Peninsula, employing a mixed-methods approach. The research assessed the acceptability, growth performance, and economic feasibility of hydroponic lettuce production using locally sourced organic inputs, specifically Fermented Plant Juice (FPJ). Hydroponics is seen as beneficial for addressing space limitations and improving food security in the region, though adoption is hindered by limited technical knowledge, material access, and capital. Estrosa and Olmetie lettuce varieties showed optimal performance. Nitrate levels in Estrosa and Green Wave were undetectable, and while Olmetie and Invicta absorbed more nitrate with FPJ, all levels remained within international safety limits. Cadmium was not detected. Recommendations for the Zamboanga Peninsula include agricultural modernization through technical training, start-up assistance, material accessibility, and R&D support. Public awareness campaigns for low-cost hydroponics using FPJ, crop diversification, farmer engagement, and urban/peri-urban adoption incentives are also suggested. Growers are advised to prioritize Estrosa and Green Wave for lower nitrate uptake and ensure correct FPJ preparation
Examining Transparency and Efficiency in Local Government Unit Disbursement Using Publicly Available Data from Cebu Province, Philippines
No full textThis study examines the relationship between fiscal transparency and disbursement efficiency in a local government unit (LGU) in Cebu, Philippines, using publicly available 2024 fiscal data. Transparency is defined as the percentage of actual quarterly disbursement relative to the expected amount—25% of the annual budget per quarter—while efficiency measures the proportion of funds utilized. Both variables are derived from disbursement percentages, contributing to the strong positive correlation and unusually high regression coefficients observed. Linear regression analyses across four quarters reveal a consistent, statistically significant positive relationship between transparency and efficiency. Unstandardized coefficients (B) rise from 0.25 in Quarter 1 to 0.57 in Quarter 4, with Quarter 4 showing the highest standardized beta (β = 10.19, R² = 0.985). These results indicate that transparency increasingly influences efficiency as fiscal pressures mount toward year-end. The findings affirm transparency as a critical governance tool that aligns planned and actual disbursements to improve budget execution. Practically, enhanced transparency fosters accountability, strengthens fiscal discipline, and supports evidence-based resource allocation, which are vital for effective LGU policy and responsive public service delivery. However, the close operational linkage between transparency and efficiency warrants cautious interpretation of coefficient magnitudes. The study recommends performance-informed budgeting, improved monitoring, and inter-agency coordination to balance transparency with execution flexibility, optimizing resource use and governance outcomes in decentralized fiscal systems
Advancing Electrical Technology Education: Investigating the Impact of Immersive Simulation Tools on Hands-On Learning Outcomes
No full textThis study investigates the effectiveness of immersive simulation tools in enhancing hands-on learning, engagement, and practical skills among Bachelor of Technical Vocational Teacher Education (BTVTEd) Electrical Technology students. Recognizing the challenges of traditional laboratory-based training, such as safety risks, limited resources, and restricted practice opportunities, the study explores how immersive technologies can address these limitations. Utilizing a mixed-methods research design, the study combines quantitative approaches, including pre-test and post-test assessments and surveys, with qualitative methods, such as focus group discussions and semi-structured interviews, to comprehensively evaluate the tools\u27 impact. Conducted in a teacher education institution in Ilocos Norte, the study involves third-year electrical technology students and their instructors. Results indicate that immersive simulation tools significantly improve students’ practical skills, as evidenced by a statistically significant increase in post-test scores. Both students and instructors perceive these tools as highly effective and user-friendly, emphasizing their ability to simplify complex concepts, enhance skill acquisition, and foster confidence. The tools also provide realistic and safe environments for practicing high-risk tasks, such as working with high-voltage equipment, reducing safety concerns while promoting deeper learning. However, challenges such as technical issues, limited access to equipment, high costs, and the need for training are identified as barriers to broader adoption. The study concludes that immersive simulation tools are a transformative innovation in technical education, offering safer, more engaging, and effective learning experiences.
Employability of financial management graduates of a state university in Albay Province
No full textWith the challenges of unemployment and underemployment, higher education institutions should make sure that they are producing students who are employable. Previous literatures provided some of the determine employability of graduates. In the present study, the results show that the graduates of the BSBA major in Financial Management program are hired within six months after graduation. They are also hired relevant to their specialization. Correlation results shows that most positive characteristics were negatively associated with job relevance, which may indicate trade-offs in career outcomes
Peer-Based Learning as a Method of Enhancing the Problem-Solving Performance of Marine Transportation Students
No full textThe study aimed to evaluate the effect of peer-based learning on the problem-solving skills of students in marine transportation, providing evidence-based suggestions for the development of maritime curricula. During the second semester of the 2024–2025 academic year, 80 third-year students enrolled in SEAM 6 (Trim, Stability, and Stress of a Vessel) at the College of Maritime Education, Dr. Yanga’s Colleges, Inc., participated in the true experimental design. Participants were randomly assigned to either a peer-based learning group or a conventional individual learning group. Validated problem-solving activities were employed to collect data, and t-tests were used in the statistical analysis to identify performance differences between groups. Results showed that students who engaged in peer-based learning consistently performed better than those in the traditional learning group, as seen by their noticeably higher exercise scores, according to the data. The t-test results highlighted the practical value of the findings by confirming statistical significance and demonstrating a significant effect size. A training program was created in response to these findings to encourage the incorporation of peer-based teaching techniques in skill-based marine courses. These findings provide empirical evidence for the implementation of cooperative learning methodologies in maritime training programs, demonstrating their effectiveness in technical education. By highlighting how peer engagement improves student comprehension, skill development, and overall competency, the study advances educational philosophy. Practically, peer-based learning can promote improved performance in technical topics and a deeper grasp of the material. Future research is recommended to investigate the impact of peer-based learning on information retention
The Lived Experiences of Indigenous Working Mothers in the Pursuit of Tertiary Education
No full textThis paper describes the lived experiences of Indigenous working student mothers in pursuing tertiary education in Zambales. It focuses on describing and finding meaning in their lived challenges and discovering their day-to-day struggles and experiences. It aims to propose a guidance and counseling support program that would help them ease their difficulties. A descriptive phenomenological research approach was employed, with respondents purposively selected to ensure that individuals with rich, relevant experiences related to the phenomenon under investigation were included. Data were gathered through one-on-one in-depth interviews with 12 respondents following a set of inclusion criteria. The respondents represented the Indigenous group of working student mothers enrolled in tertiary education in Zambales. Results of the study revealed that respondents describe their lived experiences as a challenge to their well-being. They describe being a mother as the most challenging job among other roles. Other challenges they identified included balancing parenthood and personal growth, time management problems, financial struggles, and academic challenges. Despite the hurdles they were facing, they found significance in their adversity. They experienced a profound sense of empowerment in their role as a model for others, emphasizing personal achievement, strength, and motivation, and inspiring dignity. A proposed guidance and counseling support program was designed to help this special group of students overcome their difficulties while pursuing tertiary education. Conclusions and recommendations are also provided