Universitas Ciputra Surabaya e-Journal
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Co-Designing Cultural Heritage: Case Studies of Chinese-Indonesian Identity
Full text linkThe preservation of Chinese-Indonesian culture is increasingly challenged by urban development, generational shifts, and fragmented top-down policies. This study investigates how a collaborative design approach—grounded in participatory planning, stakeholder co-creation, and visual communication—can foster sustainable and inclusive cultural preservation. Using a qualitative multi-case study method, four culturally significant urban centers—Singkawang, Jambi, Surabaya, and Glodok—were analyzed. Data were collected from academic literature, government reports, and media sources, then thematically triangulated to reveal patterns of stakeholder-driven preservation. The findings show that Visual Communication Design plays a vital role in shaping cultural identity, amplifying narratives, and facilitating community dialogue through visual storytelling, media engagement, and identity design. A co-design framework is proposed to integrate cultural heritage into tourism, education, and urban revitalization. This research contributes practical strategies for inclusive heritage policies and supports the role of design in advancing Sustainable Development Goals related to culture and community
High School Student’s Perceptions of Augmented Reality Technology in Animaxtion Art Exhibition
Full text linkThis study investigates high school students’ perceptions of Augmented Reality (AR) technology in the Animaxtion art exhibition organized by Multimedia Nusantara Polytechnic. AR has transformed animated art exhibitions by offering interactive and immersive experiences, yet its acceptance among young visitors remains underexplored. Employing a quantitative approach based on the Technology Acceptance Model (TAM), data were collected through surveys distributed to exhibition visitors. The study examined perceived usefulness and ease of use as factors influencing visitors’ intention to engage with AR-based artworks. Descriptive and regression analyses revealed that both factors significantly affected visitor acceptance, with most respondents perceiving AR as enjoyable and helpful for appreciating animation. However, several participants reported hesitation due to limited device compatibility and inconsistent performance. The findings highlight AR’s potential as an engaging educational and artistic medium while emphasizing the need for improved implementation strategies. This research contributes insights into design and technology integration within interactive exhibitions
The Effect of Transformational Leadership on Openness to Change with Organizational Trust as a Mediation
Full text linkThis study investigates the mediating role of organizational trust in the relationship between transformational leadership and openness to change. Employing a descriptive quantitative approach, the research utilizes the Partial Least Squares (PLS) method. Data were collected using purposive sampling and analyzed with SmartPLS software. The questionnaire was distributed via Google Forms, allowing broad dissemination across Indonesia, and resulting in 293 respondents participating in the study. The findings indicate that transformational leadership significantly influences employees’ organizational trust, which, in turn, directly enhances their openness to change. However, this study has certain limitations, particularly regarding the sample, which comprises employees exclusively from the banking sector. Transformational leadership, however, is relevant across various organizational contexts. Another limitation lies in the focus on mediation as an indirect effect. The results of this study offer valuable insights for stakeholders in the banking sector, serving as a guideline to enhance employee well-being amidst organizational system changes. This is particularly pertinent given the recent acquisitions among Islamic banks in Indonesia. The study adopts transformational leadership theory to explore its application within the context of Indonesian Islamic banks, focusing on their employees as the study’s primary subject
Keterikatan Kerja Karyawan Generasi Z: Bagaimana Peran Kepemimpinan Pemberdayaan dan Persepsi Dukungan Organisasi?
Full text linkIn the recent years, industrial world has been faced with the workforce demographics changes. The presence of generation Z as the youngest generation of workforce provide challenges to the organizations to gradually improve and transform their human resource strategies and policies. This research aimed to empirically test the role of empowering leadership and perceived organizational support as predictors of generation Z’s employee engagement. The study was conducted using quantitative methods through surveys with online questionnaires. The participants in this research consisted of 179 generation Z employees in Indonesia with age ranged from 18 to 27 years who were selected using convenience sampling technique. The results of data analysis using multiple regression techniques showed a significant role of empowering leadership, and perceived organizational support in predicting work engagement of 28.6% (p<0.05). These results indicate that the role of empowering leadership and perceived organizational support simultaneously on generation Z's work engagement has been confirmed.Dalam beberapa tahun terakhir, dunia industri sedang dihadapkan pada perubahan demografi tenaga kerja. Dengan hadirnya generasi Z sebagai generasi termuda dalam angkatan kerja, organisasi ditantang untuk terus berbenah dan menyesuaikan kembali strategi pengelolaan sumber daya manusia yang sesuai. Penelitian ini bertujuan untuk menguji secara empiris peran kepemimpinan pemberdayaan dan persepsi dukungan organisasi sebagai prediktor dari keterikatan karyawan generasi Z. Penelitian ini dilakukan dengan metode kuantitatif melalui survei dengan kuesioner online. Partisipan penelitian ini berjumlah 179 karyawan generasi Z di Indonesia dengan rentang usia 18-27 tahun yang dipilih melalui teknik convenience sampling. Hasil analisis data dengan menggunakan teknik regresi berganda menunjukkan peran signifikan kepemimpinan pemberdayaan dan persepsi dukungan organisasi dalam memprediksi keterikatan kerja sebesar 28,6% (p<0,05). Hasil ini menunjukkan bahwa peran kepemimpinan pemberdayaan dan persepsi dukungan organisasi dan secara simultan terhadap keterikatan kerja generasi Z telah terkonfirmasi
Lokakarya dan Bazar sebagai Sarana Praktik Pembelajaran Entrepreneurship bagi UMKM
Full text linkProgram “Kampung Jahit Arumpreneur” merupakan kegiatan pengabdian masyarakat yang bertujuan untuk memberdayakan ibu-ibu rumah tangga di Desa Glagaharum, Kecamatan Porong, Kabupaten Sidoarjo, melalui lokakarya pengembangan produk, pelatihan digital marketing menggunakan aplikasi desain grafis, dan bazar. Kegiatan ini diikuti oleh sebanyak 5 (lima) ibu-ibu rumah tangga Desa Glagaharum, Porong, Sidoarjo. Lokakarya berfokus pada peningkatan keterampilan bisnis, seperti manajemen keuangan dan pemasaran. Pelatihan aplikasi desain grafis bertujuan untuk membekali peserta dengan kemampuan membuat materi promosi digital. Melalui bazar, peserta dapat mempraktikkan langsung keterampilan berjualan dan berinteraksi dengan konsumen. Hasil kegiatan menunjukkan bahwa program ini efektif dalam meningkatkan kepercayaan diri dan keterampilan bisnis para peserta. Peserta menjadi lebih proaktif dalam mempromosikan produk mereka dan memanfaatkan teknologi digital untuk pemasaran. Selain itu, kegiatan ini juga memberikan dampak positif dalam pengembangan produk dan meningkatkan pendapatan
Physical properties and food safety of edible bioplastic films prepared from nata de tomato blend
Full text linkEdible film is a thin layer that can be digested by the body and used as food packaging. The manufacture of edible films utilizes bacterial cellulose fibers from nata de tomato as a reinforcing material. This study evaluates the physical characteristics, structure, and food safety of edible films made from nata de tomato. The tested sample contains 2.5% nata de tomato with 1% glycerin and other additives. Physical analysis includes thickness, tensile strength, elongation, density, opacity, moisture content, and water solubility. The structure was examined using FTIR and SEM, while food safety testing involved heavy metal analysis (As, Cd, Pb, Hg) and microbiological testing (Escherichia coli, Salmonella spp., and Staphylococcus aureus). The results show that physical characteristics such as thickness, tensile strength, density, opacity, moisture content, and water solubility meet feasibility standards, although the low elongation requires the addition of glycerin. FTIR and SEM analyses indicate that cellulose polymers are the main component of the edible film. The edibility test shows that the edible films made from nata de tomato are safe from heavy metal and microbial contamination. 
Brand Activism Strategies to Enhance Brand Perception: A Case Study of Environmental Activism at Manualle
Full text linkThe awareness of the society to start caring about environmental impacts raises the demands on the industry to be able to carry out more responsible business activities. This demand encourages the emergence of brand activism, where the brands take a stand, involve consumer aspirations and carry out economic actions that are more concerned about the interests of common life apart from profit orientation. This research took qualitative data using focus group discussion interviews through purposive sampling with an open questionnaire, to find data that could represent consumer perceptions of brand activism, especially environmental activism of Manualle. After conducting three FGD sessions, 15 people FGD participants in Mei 2022, processing primary data in the form of audio and video into verbatim text, conducting open coding, axial coding and selective coding using Atlas.ti, the analysis of this study showed that Manualle has appeared to be doing environmental activism and becoming a recommended brand in Indonesia. Participants of this study further see Manualle as a potential brand, so it is expected to be able to drive change in the future, the first step of which can be done through managerial implementation in the company's internals, both in terms of product development, expanding environmental activism and marketing. The results of this research also found steps that can be applied as an evaluation and optimization of branding through brand activism strategy.
 
A Application of SWOT Analysis to the Marketing Strategy of CV. Mulyo Tani Makmur Fertilizer Products in the Indonesian Agricultural Industry: PRODUCT MARKETING STRATEGY CV MULYO TANI MAKMUR
No full textThis research aims to develop a marketing strategy for CV. Mulyo Tani Makmur’s fertilizer product, "Bapak Ibu
Tani," within the agricultural industry using SWOT matrix analysis. The analysis reveals three main strategies: 1)
Utilizing product quality and good reputation to expand into new agricultural markets, 2) Technology-based
innovation to adopt modern agribusiness trends in organic fertilizer development, and 3) Increasing distribution
through an already strong infrastructure to reach untapped areas. These strategies aim to strengthen the
company's market presence and enhance its product positioning. The research adopts a descriptive qualitative
method, utilizing case study analysis. Data will be collected through interviews, observations, and focus group
discussions (FGD) involving the company’s management, marketing experts, and customers. The population
includes key internal stakeholders and external customers using the fertilizer. Tools like SWOT and QSPM
matrices will be employed for analysis, supported by structured interviews and questionnaires. Managerial
implications suggest focusing on product quality, enhancing digital marketing, and expanding distribution
networks to improve market reach and customer satisfaction. The research recommends that CV. Mulyo Tani
Makmur invest in innovative technologies and strengthen its brand presence through digital platforms. By
implementing these strategies, the company can boost its competitiveness in the fertilizer industry, capitalize on
growth opportunities, and ensure long-term sustainability in the agricultural market
THE NEXUS OF SERVICE INNOVATION, SEAMLESS DELIVERY, AND CUSTOMER SATISFACTION IN DIGITAL PAYMENT ECOSYSTEMS FOR UNWAVERING CUSTOMER LOYALTY
Full text linkDigital wallet transactions have experienced a surge surpassing that of mobile banking transactions since 2021. Following a substantial merger with Tokopedia, GoPay has emerged as the digital wallet provider with the highest number of active users. The objective of this study is to examine the extent to which service innovation and service delivery, as antecedents of customer satisfaction, markedly influence customer loyalty. Employing the purposive sampling method, the research involved 170 respondents. The data collected were subjected to analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings of the research indicate a significant impact of service innovation, service delivery, and customer satisfaction on customer loyalty. Moreover, it is evident that service innovation and service delivery exert a noteworthy influence on customer satisfaction
Gambaran Pemaknaan Kebahagiaan Pada Remaja Yang Tinggal Di Panti Asuhan Disebabkan Oleh Faktor Ekonomi
No full textThe conditions experienced by teenagers living in orphanages, such as the absence of parents and economic limitations can make teenagers have a higher possibility of feeling unhappy. This research aims to find how teenagers describe their sense of happiness and to obtain the dominant factors that shape the happiness of teenagers living in orphanages who have a background of economic limitations. The research method used is a qualitative method with a phenomenological approach. Data collection techniques used interviews, observation, and documentation on orphanage teenagers. Based on the results of data analysis, orphanage teenagers can also feel happiness. The meaning of happiness for teenagers is related to having lots of friends, doing activities together, and fulfilling primary and secondary needs well. The dominant factors that shape orphanage teenagers' happiness are the presence of other people such as peers (older or younger siblings in the orphanage), adequate education, material adequacy, and activities with people around them. This research can used to maintaining or enhance the happiness of foster children in orphanages. Additionally, it contribute to the field of psychology, particularly in understanding of the concept of happiness and the factor shaping the happiness of teenagers living in orphanages.Tujuan dari penelitian ini adalah mengetahui apakah rasa bahagia dirasakan oleh para remaja yang tinggal di panti asuhan, mengeksplorasi secara mendalam bagaimana para remaja menggambarkan pemaknaan kebahagiaan, dan memeroleh faktor-faktor dominan yang membentuk kebahagiaan para remaja yang tinggal di panti asuhan dengan latar belakang keterbatasan ekonomi. Metode penelitian yang digunakan, yaitu metode kualitatif dengan pendekatan fenomenologi. Teknik pengumpulan data menggunakan wawancara, observasi, dan dokumentasi pada remaja yang berada di panti asuhan. Berdasarkan hasil analisis data diperoleh bahwa para remaja yang berada di panti asuhan dapat merasakan kebahagiaan. Pemaknaan kebahagiaan para remaja pun banyak berkaitan dengan memiliki banyak teman, dapat melakukan aktivitas bersama-sama dan terpenuhinya kebutuhan primer, sekunder dengan baik. Adapun faktor-faktor dominan yang membentuk kebahagiaan para remaja selama berada di panti asuhan meliputi kehadiran orang lain (teman sebaya, kakak atau adik panti), ketercukupan akan pendidikan, ketercukupan materi, dan beraktivitas bersama orang sekitar