Jurnal Stabn Raden Wijaya Wonogiri
Not a member yet
962 research outputs found
Sort by
MARKETING COMMUNICATION STRATEGY IN HEALTH BUSINESS OF NUTRITION CLUBS
Get PDFHealth products circulating in society are subject to many regulations, one of which is the marketing communication activities. Herbalife is one of the health products that has been available in Indonesia for quite some time and has many customers. This product has a marketing communication strategy that differs from other health products. Nutrition Club is a nutrition house that sells products from Herbalife, using eight elements in the marketing communication mix. These elements include advertising, sales promotion, event and experience, PR and publicity, direct marketing, interactive marketing, sales promotion, and personal selling. This research employs in-depth interviews with 10 Nutritional Clubs spread across Jakarta, Denpasar, and Yogyakarta. Research shows that all interviewed Nutrition Clubs use the eight elements of the marketing communication mix, but their focus varies based on consumer backgrounds and human resource capabilities. Limitations in these resources hinder effective segmentation and targeting, especially for millennials. However, educational communication and lifestyle strategies help boost consumer interest in some nutrition clubs
IMPLEMENTASI MULTIPLATFORM MEDIA SOSIAL DALAM PEMASARAN KAMPUNG WISATA BAROKAH
Get PDFThis study aims to analyze the use of social media multiplatforms in marketing Barokah Tourism Village located in Dukuh Pakel, Gerdu Village, Karangpandan District, Karanganyar Regency. Barokah Tourism Village has great potential to become a leading tourist destination. This research uses qualitative methods and collects data through observation, as well as content analysis of various social media platforms such as Instagram, Facebook, and YouTube. The results show that the use of social media multiplatforms can expand marketing reach, with each platform having its own role and advantages in attracting different audiences. Instagram is effective for attracting a visual audience, Facebook provides more in-depth information, while YouTube is used to present more detailed video content. In addition, a content strategy that focuses on visualizing the activities, activities and local culture that are offered attractively in the tourism village has proven to be effective in attracting audience attention. This study also found that consistency in managing content and interaction with audiences is essential to increase engagement and brand awareness. Based on these findings, it is recommended that the manager of Barokah Tourism Village continue to optimize the use of social media multiplatforms by paying attention to the characteristics of each platform and increasing active interaction with audiences to increase tourist visits
PENGARUH PELATIHAN PUBLIC SPEAKING TERHADAP PENINGKATAN SOFT SKILL SISWA DI SMKN 17 JAKARTA
Get PDFThis study aims to determine the effect of public speaking training on improving students' soft skills at SMKN 17Jakarta. The background of this research is based on the importance of soft skills, such as effectivecommunication, confidence, and teamwork in supporting students' readiness to face the world of work. Theresearch method used is a quantitative approach with a pre-experimental design of the one-group pretest-posttesttype. The research sample amounted to 60 students in grades X to XII who were selected using the purposivesampling technique. The research instrument is in the form of a soft skill questionnaire that has been tested forvalidity and reliability. Data analysis using a paired sample t-test with the help of SPSS version 26. The resultsshowed that there was a significant difference between students' soft skill scores before and after participating inpublic speaking training. The average student soft skill score increased from 68.45 during the pretest to 82.17during the posttest. The results of the t-test showed a significance value of 0.000 (p < 0.05), which means thatpublic speaking training has a significant effect on improving students' soft skills. Thus, this training has provento be effective in developing important aspects of soft skills, especially in terms of verbal communication,confidence, and social interaction skills. Based on these findings, it is recommended that public speaking trainingbe made a continuous program in schools to support the holistic development of students' character andcompetencies. Follow-up research is also recommended involving control variables to test their long-term effects.Keywords: Public Speaking, Soft Skills, Communication, Confidenc
PERSPEKTIF PUBLIK TERHADAP TAGAR #kaburajadulu: SEBUAH ANALISIS SENTIMEN KOMUNIKASI DIGITAL DI INDONESIA: Sebuah Analisis Sentimen Komunikasi Digital di Indonesia
No full textThis research analyzes public perspectives on the hashtag #KaburAjaDulu on social media X (Twitter) thatwent viral in Indonesia in early 2024. This hashtag reflects the young generation's disappointment with thesocio-economic conditions in the country. The research objective is to analyze public sentiment towards thehashtag using a quantitative approach. The method used was sentiment analysis with the VADER algorithm on413 relevant tweets during February 2025. The results showed that the majority of tweets (52.1%) had apositive sentiment, followed by negative (28.6%) and neutral (19.4%). Positive tweets generally expressedhope for a better life abroad, while negative tweets criticized domestic conditions. This research contributes tothe study of digital communication and public opinion, and can help policymakers understand the aspirations ofthe younger generation through their digital expressions.Keywords: #KaburAjaDulu, sentiment analysis, digital communication, public opinion, VADER
Mengkaji Sepercik Ajaran Agama Buddha dalam Kitab Primbon Atassadhur Adammakna
Get PDFBuddhism is a religion that has developed in Indonesia (the archipelago) for quite a long time and has become a guide for people's lives, so that sparks of its teachings can be found in several ancient texts and primbon. This qualitative research using literature study will examine a glimpse of Buddhist teachings contained in the Primbon Atassadhur Adam Book, the meaning of the legacy of Kanjeng Pangeran Harya Cakraningrat, Raden Ngabehi Kartohasmoro, and Raden Soemodidjodjo and compiled by RW. Sumbaga. The data analysis technique uses content analysis by sorting things according to the focus and objectives of the research. This research produces the following three conclusions. Firstly, the spark of Buddhist teachings in the primbon book is quoted from the Anguttara Nikaya Book on the opening page as a basis for spiritual practitioners who wish to practice prayers, chant mantras and inner (spiritual) practices through the primbon book. Second, the spark of Buddhist teachings can be intended so that spiritual practitioners through the primbon book can obtain the true truth in accordance with the correct understanding and thoughts. If someone has obtained the true truth in accordance with the correct understanding and thoughts, then he will have broad and deep insight when understanding life which is full of diversity
The Effect Of Peer Social Support On Quarter-Life Crisis In Final-Year Students In Medan City
Get PDFThis study aims to evaluate the Influence of Peer Social Support on Quarter-Life Crisis in Final-Year Students in Medan City. Based on the results of research conducted on 158 final-year students in Medan City, it can be concluded that there is a significant influence between peer social support and quarter-life crisis. This study uses a simple linear regression analysis method to test the hypothesis and determine how much fluence the independent variable (peer social support) has on the dependent variable (quarter-life crisis). The results of the analysis show that the significance value is 0.000 (<0.05), so the alternative hypothesis (H₁ ) is accepted. This means that there is a real influence of peer social support on quarter-life crisis in final-year students. The coefficient of determination (R Square) value of 0.221 indicates that 22.1% of the variation in quarter-life crisis can be explained by peer social support. In other words, the higher the level of social support students receive from their peers, the lower the level of quarter-life crisis they experience. Conversely, low social support has the potential to worsen the crisis condition. The Adjusted R Square value of 0.216 strengthens the consistency of the model even with corrections to the number of variables used
Utilization of Pentalearner Media to Improve Understanding of The Concept of Pancasila Values in Pancasila Education Learning
Get PDFThis study aims to determine the Utilization of Pentalearner Media to Improve Understanding of the Concept of Pancasila Values in Pancasila Education Learning at Sd N 066055 Medan. This type of research is Classroom Action Research (CAR). Based on the results of classroom action research that has been carried out in two cycles in class III SDN 066055 Medan City, it can be concluded that the use of Pentalearner media is significantly able to improve the understanding of the concept of Pancasila values in students. The application of this media in the learning process of Pancasila Education is carried out through a contextual and interactive approach, namely with the Problem Based Learning (PBL) learning model and the Culturally Responsive Teaching approach, which is adjusted to the characteristics and learning needs of phase B students. Pentalearner media designed in the form of five learning sides is proven to be effective in encouraging active student involvement in learning activities. Students not only memorize the precepts of Pancasila, but are able to explain the meaning of each precept, identify behaviors that are in accordance with the values of Pancasila, recognize the national symbol and the figures who formulated Pancasila, and apply these values in everyday life. This is reflected in the increase in student learning outcomes from pre-action to cycle I, and further increased in cycle II. The average student score increased from 60.78 in the pre-test to 80 in the post-test of cycle I, and reached 90.26 in the post-test of cycle II. Classical completeness also increased from 52.63% in the pre-test to 94.73% at the end of cycle II. In addition, the average N-Gain value of 0.77 is included in the high category, which indicates the effectiveness of using this media
The Effect Of Authoritary Parenting Styles On Emotional Intelligence In Late Adolescents In Medan City
Get PDFThis study aims to determine the extent to which authoritarian parenting styles applied by parents influence the emotional intelligence of late adolescents in Medan City. Based on the results of a simple linear regression analysis, it was found that authoritarian parenting styles did not have a significant influence on emotional intelligence. This is indicated by the results of the hypothesis test which showed a significance value higher than α = 0.05, so that the alternative hypothesis (Ha) was rejected and the null hypothesis (Ho) was accepted. The results of the data categorization showed that the majority of adolescents in this study experienced authoritarian parenting styles at a moderate level. Similarly, most respondents had emotional intelligence in the moderate category. This finding indicates that the application of authoritarian parenting styles with moderate intensity does not directly affect the high or low emotional intelligence of adolescents. In other words, although this parenting style is applied by parents, authoritarian parenting is not proven to be the only or dominant factor that determines the development of children's emotional intelligence. The development of adolescent emotional intelligence is influenced by various factors, both internal and external. Internal factors include the child's psychological condition and personality, while external factors include parenting styles, social environment, school, culture, and peer relationships. Authoritarian parenting, while restrictive and demanding of absolute obedience, does not necessarily significantly decrease or increase emotional intelligence, especially when implemented in less extreme forms. Therefore, it is important for parents and educators to develop parenting styles that are more open, communicative, and responsive to children's emotional needs, thereby supporting optimal emotional intelligence developmen
The Effect Of Ice Breaking Implementation On Students' Learning Interest In Economics Learning In Grade X
Get PDFThe low learning interest of students in the Economics subject at SMA Swasta Imelda Medan has resulted in many students not achieving the Minimum Mastery Criteria (KKM), which is suspected to be influenced by less varied teaching methods and minimal student engagement in the learning process. This study aims to examine the effect of ice breaking implementation on students' learning interest in Economics class X at SMA Swasta Imelda Medan. This research uses a quantitative approach with a quasi-experimental method (One Group Pretest-Posttest Design). The sample consists of 32 students in class X whose learning interest was measured before and after the implementation of ice breaking. Data were analyzed using simple linear regression and Shapiro-Wilk normality test to ensure data distribution normality. The results show an R Square value of 0.712, indicating that ice breaking implementation can explain 71,2% of the variation in students’ learning interest. The correlation coefficient (R) of 0.844 indicates a moderate to strong relationship between ice breaking and students’ learning interest. The normality test shows that the data are normally distributed with a Shapiro-Wilk significance value greater than 0.05. In conclusion, the implementation of ice breaking has a significant effect on students' learning interest in Economics class X at SMA Swasta Imelda Medan. This study suggests that ice breaking should continue to be used as a teaching strategy to enhance students' learning interes
The Effect Of The SAVI (Somatic Audio Visual Intellectual) Learning Model On Critical Thinking Abilities In Sciences Class V
Get PDFThis study aims to determine the effect of the SAVI (Somatic Audio Visual Intellectual) learning model on critical thinking abilities in grade V SCIENCE at STATE ELEMENTARY SCHOOL 091544 Pardomuan. This study used a quantitative research method using an experimental method. This study employed a pre-experimental design with a one-group pretest-posttest. Data analysis was quantitative, with the aim of testing the established hypotheses. The study population was grade V SCIENCE at STATE ELEMENTARY SCHOOL 091544, located in Pardomuan Huta Bayu Raja. The sample in this study was taken from one class used as a One Group class, thus comprising all fifth-grade students at SD Negeri 091544 Pardomuan. The data analysis technique used in this study was 20 students. The results showed that students' critical thinking skills were measured at an average pretest score of 35.30 and a posttest score of 89.75. The effect of the SAVI (Somatic, Audio, Visual, Intellectual) Problem Learning model on students' critical thinking skills, using the N-Gain test, was categorized as high, at 0.8430