Jurnal Universitas Muhammadiyah Sukabumi
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Peran Brand Preference Memediasi Pengaruh Co-Branding dan Brand Equity Terhadap Minat Beli: (Studi Pada Kolaborasi Indomie dan Pop Mie)
No full textThis study aims to see effect of co-branding and brand equity on purchase intention through brand preference as an intervening variable. Data analysis using Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that: (1) co-branding has a positive and significant effect on brand preference, (2) brand equity has a positive and significant effect on brand preference, (3) co-branding has no effect on purchase intention, (4) brand equity has a positive and significant effect on purchase intention, (5) brand preference has a positive and significant effect on purchase intention, (6) brand preference mediates the effect of co-branding on purchase intention, (7) brand preference mediates the effect of brand equity on purchase intention
Pengaruh Model Pembelajaran Problem Based Learning Terhadap Kemampuan Komunikasi Matematis Siswa
Get PDFThis study is based on the low ability of students in mathematical communication in class X of SMA Negeri 1 Kuok, which can be seen from their learning outcomes. The purpose of this study was to evaluate whether there was an impact of the implementation of the problem-based cooperative learning model on students\u27 mathematical communication skills in class X of SMA Negeri 1 Kuok. This type of research is a quasi-experimental study with a sampling technique using simple random sampling. The population studied were students of class X of SMA Negeri 1 Kuok for the 2024/2025 Academic Year which were divided into two classes. The selected sample was class X.1 as the control group and class X.2 as the experimental group. The instruments used in this study included observation sheets and test questions to measure mathematical communication skills. The data analysis method applied was the Independent Sample T-Test with the support of SPSS 25 software. The average Pre-test score of students\u27 mathematical communication skills in the experimental class was 40.00, while the control class reached 47.39. The average Post-test score of students\u27 mathematical communication skills in the experimental class increased to 72.17, while the average control class was 61.96. Thus, it can be concluded that there is an influence of the Problem Based Learning learning model on students\u27 mathematical communication skills in class X of SMA Negeri 1 Kuok. This can be proven through the Independent Sample T-Test which shows a sig (2-tailed) value of 0.000 which is smaller than 0.05, so H0 is rejected and Ha is accepted.Penelitian ini berangkat dari rendahnya kemampuan siswa dalam komunikasi matematika di kelas X SMA Negeri 1 Kuok, yang dapat dilihat dari hasil belajar mereka. Tujuan dari penelitian ini adalah untuk mengevaluasi apakah ada dampak dari penerapan model pembelajaran kooperatif berbasis masalah terhadap kemampuan komunikasi matematika siswa di kelas X SMA Negeri 1 Kuok. Jenis penelitian ini adalah eksperimen quasy dengan teknik pengambilan sampel menggunakan simple random sampling. Populasi yang diteliti adalah siswa kelas X SMA Negeri 1 Kuok untuk Tahun Pelajaran 2024/2025 yang terbagi menjadi dua kelas. Sampel yang dipilih adalah kelas X.1 sebagai kelompok kontrol dan kelas X.2 sebagai kelompok eksperimen. Instrumen yang digunakan dalam penelitian ini meliputi lembar observasi serta soal tes untuk mengukur kemampuan komunikasi matematika. Metode analisis data yang diterapkan adalah uji Independent Sample T-Test dengan dukungan software SPSS 25. Rata-rata skor Pre-test kemampuan komunikasi matematika siswa dalam kelas eksperimen adalah 40,00, sementara kelas kontrol mencapai 47,39. Rata-rata skor Post-test kemampuan komunikasi matematika siswa di kelas eksperimen meningkat menjadi 72,17, sedangkan rata-rata kelas kontrol adalah 61,96. Dengan demikian, bisa disimpulkan bahwa terdapat pengaruh model pembelajaran Problem Based Learning terhadap kemampuan komunikasi matematika siswa di kelas X SMA Negeri 1 Kuok. Hal ini dapat dibuktikan melalui uji Independent Sample T-Test yang menunjukkan nilai sig(2-tailed) 0,000 yang lebih kecil dari 0,05, sehingga H0 ditolak dan Ha diterima
Transformasi Kurikulum dan Tantangan Pembelajaran Matematika: Analisis Perbandingan Kurikulum 2013 dan Revisi Kurikulum 2013 di Indonesia
Get PDFThe transformation from the 2013 Curriculum (K–13) to the Revised 2013 Curriculum (K–13R) in Indonesia represents a significant shift in mathematics education. This study aims to analyze the differences between K–13 and K–13R through six key aspects: (1) curriculum structure and competency formulation, (2) pedagogical paradigm including the implementation of Higher Order Thinking Skills (HOTS), (3) emphasis on literacy and numeracy, (4) teacher readiness and classroom implementation, (5) availability and contextual quality of textbooks and learning media, and (6) student learning outcomes based on PISA and national assessment data. Adopting a qualitative descriptive-comparative approach, this study uses document analysis to explore official curriculum guidelines, textbooks, and supporting literature. The findings reveal that K–13R introduces more structured and concrete competencies, increases focus on contextual and HOTS-based learning, and places greater emphasis on numeracy skills. Nevertheless, classroom implementation remains problematic due to gaps in teacher preparedness, lack of relevant instructional materials, and insufficient understanding of authentic assessments. These results highlight the need for integrated curriculum planning, sustainable teacher training, and contextual resource development to realize the intended transformation
ANALISIS KEBUTUHAN PENGEMBANGAN LKPD DIGITAL UNTUK PEMBELAJARAN IPS KELAS 5 DI SD
Get PDFThis study aims to analyze the needs in developing a digital Student Worksheet (LKPD) based on Canva for Social Studies (IPS) learning in fifth-grade elementary school. The background of this study lies in the continued use of conventional worksheets, which are considered visually unappealing and less effective in encouraging student engagement, leading to decreased learning motivation. A qualitative approach was employed using in-depth interview techniques with teachers and students at SDN Mekarjaya 20, Depok City, as the research subjects. The results show that teachers require more interactive and contextually relevant instructional media, particularly for Social Studies subjects. On the other hand, students expressed interest in digital learning media that are visually appealing and more flexible to access. Based on these findings, it can be concluded that the development of a Canva-based digital LKPD is feasible to proceed to the design and development stages in order to enhance the effectiveness of Social Studies learning for fifth-grade elementary students.This study aims to analyze the needs in developing a digital Student Worksheet (LKPD) based on Canva for Social Studies (IPS) learning in fifth-grade elementary school. The background of this study lies in the continued use of conventional worksheets, which are considered visually unappealing and less effective in encouraging student engagement, leading to decreased learning motivation. A qualitative approach was employed using in-depth interview techniques with teachers and students at SDN Mekarjaya 20, Depok City, as the research subjects. The results show that teachers require more interactive and contextually relevant instructional media, particularly for Social Studies subjects. On the other hand, students expressed interest in digital learning media that are visually appealing and more flexible to access. Based on these findings, it can be concluded that the development of a Canva-based digital LKPD is feasible to proceed to the design and development stages in order to enhance the effectiveness of Social Studies learning for fifth-grade elementary students
Analisis Interpersonal Justice dan Store Atmosphere yang Dimediasi oleh Prior Experience terhadap Revisit Intention: (Studi Kasus Café se Kecamatan Cibadak)
Get PDFThis study aims to analyze the influence of interpersonal justice and store atmosphere on repeat visit intentions, based on customers\u27 previous experiences at cafes in the Cibadak District. The research method employs a quantitative approach, collecting data through questionnaires distributed to café customers, to obtain perception data on fairness, atmosphere, experience, and intention to repeat visits. Data analysis was conducted using statistical techniques to examine the causal relationship between variables and assess the mediating role of customer experience. The results indicate that interpersonal fairness has a positive and significant impact on the customer experience, directly increasing repeat visitor intent. In addition, the store atmosphere also makes a positive contribution indirectly by strengthening the customer experience, but the direct influence of the store atmosphere on visitor intent is not significant. Previous experience has proven to be an important mediator in strengthening the relationship between interpersonal justice and the store atmosphere against repeat visit intentions. The practical implications of these findings highlight the importance of café managers to prioritize the quality of interpersonal interactions and create a comfortable and engaging store atmosphere to maintain customer loyalty. This research contributes theoretically by enriching the service marketing literature, especially in the context of local consumer behavior in the café industry. These findings provide new insights for the development of a holistic, integrated customer experience-based marketing strategy in the face of increasingly fierce business competition
Peran Wahana Belajar dalam Peningkatan Produktivitas Padi di Kecamatan Lengkong Kabupaten Sukabumi
Get PDFTujuan penelitian ini adalah untuk mengetahui peran wahana belajar dalam meningkatkan produktivitas padi pada kelompok tani lengkong di Kabupaten Sukabumi. Metode pada penelitian ini adalah metode deskriptif dengan teknik penentuan responden dilakukan secara proportional sampling menggunakan rumus slovin. Analisis data dilakukan dengan penyajian data berupa tabel frekuensi dan presentase dengan berbantuan metode rumus skala likert, kemudian akan dijelaskan secara deskriptif. Hasil penelitian menunjukkan bahwa peran wahana belajar dalam meningkatkan produktivitas padi pada kelompok tani lengkong di Kabupaten Sukabumi masuk pada kriteria baik. Selain itu penerapan peran wahana belajar dalam meningkatkan produktivitas padi di implementasikan melalui kegiatan belajar anggota, sekolah lapang dan membantu dalam jejaring kerja sama kepada petani dengan adanya program Kredit Usaha Rakyat dan Asuransi Usaha Tani Padi dan disesuaikan dengan karakteristik daerah. Dapat dikatakan bahwa semakin baik peran wahana belajar kelompok tani lengkong maka akan semakin baik pula peningkatan produktivitas padi yang dapat menguntungkan petani di Kecamatan Lengkong
Implementasi Pendekatan Saintifik Dengan Cooperative Learning terhadap Motivasi Siswa pada Pembelajaran PJOK
Get PDFPenelitian ini bertujuan untuk mengukur efektivitas model Pendekatan Saintifik dengan Cooperative Learning terhadap motivasi siswa pada pembelajaran PJOK SMA Negeri 1 Weru. Subjek penelitian adalah dua kelas, yaitu kelas XI fase F-4 dan kelas XI fase F-6. Instrumen yang digunakan dengan kuesioner. Penelitian ini menggunakan jenis eksperimen dengan pendekatan kuantitatif. Berdasarkan hasil observasi awal dan analisis nilai pretes, diketahui bahwa keterlibatan dan motivasi siswa terhadap pembelajaran PJOK pada kategori rendah. Setelah diberikan perlakuan berupa penerapan model pembelajaran Pendekatan Saintifik dengan Cooperative Learning dan melaksanakan postes, terdapat peningkatan signifikan pada nilai postes siswa. Hasil uji signifikansi menunjukkan adanya peningkatan keterlibatan dan motivasi siswa terhadap pembelajaran PJOK, yang ditunjukkan dengan perbedaan rata-rata nilai pretes kelas fase F-4 (94,40), fase F-6 (90,84) dan postes kelas Fase F-4 (90,28), Fase F-6 (91,36). Berdasarkan hasil tersebut, dapat disimpulkan terdapat pengaruh bahwa model pembelajaran Pendekatan Saintifik dengan Cooperative Learning dalam meningkatkan keterlibatan dan motivasi siswa terhadap pembelajaran PJOK SMA Negeri 1 Weru
Analisis Pengaruh Gaya Belajar terhadap Partisipasi Belajar Siswa dalam Pembelajaran Gerak Manipulatif PJOK Sekolah Dasar
Get PDFLearning styles and student participation are closely related in learning Physical Education, Sport and Health (PJOK) in elementary schools. This study investigates the influence of learning styles on students\u27 participation in Physical Education, Sport and Health (PJOK) lessons in elementary schools. Through a literature study method that explored literature studies on the relationship between learning styles and participation, it was found that learning styles, especially kinesthetic, contribute positively to students\u27 participation level in physical activities. In contrast, students with visual and auditory learning styles tend to show lower participation. This research emphasizes the importance of implementing active learning strategies that suit students\u27 diverse learning styles, such as cooperative models (TGT, STAD, Jigsaw) as well as innovative approaches that integrate stories and games, to increase students\u27 participation. The need for a holistic approach that considers internal factors, such as motivation and learning styles, as well as external factors, including teaching methods and environmental support, was emphasized. Recommendations for future research include testing these findings with a larger sample and exploring more specialized learning strategies to encourage participation of students with diverse learning styles. This study confirmed a significant relationship between learning styles and student participation in physical education teaching, which supports the use of diverse learning strategies to create more inclusive and effective learning experiences
Proses Penalaran Abduktif Dalam Menyelesaikan Masalah Aljabar
Get PDFThis article aims to describe the abductive reasoning process in solving algebra. In this research, the literature study method was used. Based on the results of studies that have been conducted, abductive reasoning helps students make creative and flexible guesses, especially when the solution is not clear at the start. By applying abductive reasoning to solve algebra problems, students are directed to recognize abductive problems, identify various solutions then select the best solution, and assimilate. The solution found must be re-evaluated because there is no guarantee that the solution obtained from the abductive reasoning process is correct.Artikel ini bertujuan untuk mendeksripsikan proses penalaran abduktif dalam menyelesaikan aljabar. Dalam penelitian ini menggunakan metode studi kepustakaan. Berdasarkan hasil kajian yang telah dilakukan adalah penalaran abduktif membantu siswa dalam membuat dugaan yang kreatif dan fleksibel, terutama ketika solusi tidak jelas di awal. Dengan menerapkan penalaran abduktif untuk menyelesaikan masalah aljabar, siswa diarahkan mengenali masalah abduktif, mengidentifikasi berbagai solusi kemudian menyeleksi solusi yang terbaik, dan asimilasi. Solusi yang ditemukan harus dievaluasi kembali karena tidak ada jaminan bahwa solusi yang didapatkan dari proses penalaran abduktif adalah benar
PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE MAKE A MATCH DALAM MENINGKATKAN HASIL BELAJAR SISWA KELAS VI MI HIFDZUL QUR’AN
Get PDFThis research is motivated by the low learning outcomes of grade VI students of MI Hifdzul Qur’an. The problem formulation in this study is how the application of the make a match type cooperative learning model can improve student’s learning outcomes. The purpose of this study was to analyze the application of the make a match type cooperative learning model in improving the learning outcomes of grade VI students of MI Hifdzul Qur’an. This research uses descriptive qualitative research. The subjects in this study were a teacher and 6th grade students of MI Hifdzul Qur’an totaling 26 students. The data collection techniques used were observation, interview, and documentation. The data analysis techniques used were data condensation, data presentation, and conclusion drawing. The results showed that the application of the make a match type cooperative learning model was carried out with steps including a) the teacher prepares question cards and answer cards; b) students get one question card and one answer card; c) students are given the opportunity to find answer; d) students look for the appropriate card pair; e) finally conclude together the fraction and decimal material. The evaluation stage that the make a match type cooperative learning model is effective to be implemented in mathematics subjects of grade VI MI Hifdzul Qur’an. Based on the hypothesis that has been formulated, it has been proven that in the overall learning activities conducted by the researcher in terms of planning, implementation, and evaluation, the application of the make a match type cooperative learning model can effectively improve the learning outcomes of sixth-grade students at MI Hifdzul Qur’an.Penelitian ini dilatarbelakangi oleh rendahnya hasil belajar siswa kelas VI MI Hifdzul Qur’an. Rumusan masalah dalam penelitian ini adalah bagaimana penerapan model pembelajaran kooperatif tipe make a match dalam meningkatkan hasil belajar siswa. Tujuan penelitian ini adalah untuk menganalisa penerapan model pembelajaran kooperatif tipe make a match dalam meningkatkan hasil belajar siswa kelas VI MI Hifdzul Qur’an. Penelitian ini menggunakan jenis penelitian kualitatif deskriptif. Subjek dalam penelitian ini adalah seorang guru dan siswa kelas VI MI Hifdzul Qur’an yang berjumlah 26 siswa. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Teknik analisis data yang digunakan yaitu kondensasi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penerapan model pembelajaran kooperatif make a match dilakukan dengan langkah-langkah diantaranya yaitu a) guru menyiapkan kartu soal dan kartu jawaban; b) siswa mendapatkan satu kartu soal dan satu kartu jawaban; c) siswa diberikan kesempatan untuk mencari jawaban; d) siswa mencari pasangan kartu yang sesuai; e) terakhir menyimpulkan secara bersama materi pecahan dan desimal. Tahap evaluasi menyatakan bahwa model pembelajaran kooperatif tipe Make a Match efektif untuk dilaksanakan pada mata pelajaran matematika kelas VI MI Hifdzul Qur’an. Berdasarkan hipotesis yang telah disusun terbukti bahwa pada keseluruhan kegiatan pembelajaran yang dilaksanakan oleh peneliti dari segi perencanaan, implementasi, dan evaluasi pada penerapan model pembelajaran kooperatif tipe make a match dapat meningkatkan hasi;l belajar siswa kelas VI MI Hifdzul Qur’an tercapai dengan baik