Repository Politeknik Negeri Bengkalis eprints
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Pembukaan Tabungan Deposito Menggunakan Aplikasi BSI Mobile Pada PT. Bank Syariah Indonesia KCP Duri Hangtuah 1
Get PDFAnalisis SWOT Untuk Meningkatkan Strategi Daya Saing Pada Usaha Mikro Kecil Menengah (UMKM) “Cafe Fanelco” Di Pulau Bengkalis
Get PDFCafe Fanelco is an MSME that sells food and beverage products. This MSME was established in 2021. In order to survive and compete with other similar businesses, research was conducted to analyze internal and Ekternal factors to determine the right strategy. The objectives of this study are: (1) To analyze the competitiveness strategy of the Cafe Fanelco business. (2) To analyze the IFAS and EFAS strategies at the Cafe Fanelco business. (3) To analyze the SWOT analysis strategy applied by the Cafe Fanelco business. This type of research is a type of qualitative research. The research methods used are documentation, interviews, and questionnaires. The data analysis technique used uses SWOT Analysis which includes qualitative SWOT analysis, IFE matrix, EFE matrix, and grand strategy matrix. The results of this study indicate that: Cafe Fanelco prioritizes Japanese Food with quality ingredients and various promotions carried out to attract customers. Internal factors (Strengths and Weaknesses) and Ekternal factors (Opportunities and Threats). These results show that the total score of internal factors is 3.6 and the total score of Ekternal factors is 3.49 where from this factor obtained is included in quadrant 1. Quadrant 1 is a strategy that utilizes strengths and opportunities
The Business Communication Techniques Used By The Main Characters in The Film “The Founder (2016)”
Get PDFIn the modern era, knowledge is no longer obtained solely from libraries. It is also acquired through the Internet and various other media, including films. Films offer opportunities to explore different aspects of life, such as life lessons, romance, history, and business. Many films depict journeys in the business world, offering valuable insights for entrepreneurs seeking to build and expand their enterprises. One such example is the film The Founder. The study aims to determine what business communication techniques are employed by the main character in the film “The Founder (2016).” The design of this study is descriptive qualitative research. The instrument used is an observation, where the main character, Ray Kroc and Harry J Sonneborn, in the film The Founder (2016) is the main object of the study. The results of the study have been collected in 22 scenes in Ray Kroc Techniques and 4 scenes from Harry J Sonneborn techniques in the film “The Founder (2016)”. The study's conclusion shows that the business communication strategies used by the main characters in the film are redundancy, informative, persuasive, educational, and coercive. It shows that Ray Kroc's communication techniques include 10 instances of redundancy, 9 of informative, 15 of persuasive, 1 of educative, and 2 of coercive. In contrast, Harry J. Sonnerborn employs 3 informative, 1 persuasive, and 1 educative techniques. Therefore, it can be concluded that the most frequently used communication technique by the main characters in this film is the persuasive technique
Figurative Language Analysis As Marketing Communication Used By Button Scarves Instagram Caption
Get PDFThis research aims to analyze and describe in depth the use of captions on the Button Scarves Instagram account as a marketing communication strategy. This study belongs to the descriptive research. The data collection technique was depth observation and documentation. There were 50 caption as reserach objects being analyzed. The result of the study showed that the caption on the Buttonscarves account has several pattern or format elements used, namely, opening sentence, product or promotional information, call to action, and hashtag. The type of figurative language most frequently used was the first, namely Metaphor which
consisted of 24 texts, Personafication 9 captions, Hyperbole 8 captions. Metonymia 6 captions, Simile 2 captions, Synecdoche 1 caption
Pengaruh Perkembangan Digital Marketing Terhadap Minat Beli Produk Thrifting Di Kota Duri
Get PDFThis research aims to determine and analyze the influence of digital marketing variables based on website indicators, search engine marketing, e-mail marketing and social media marketing on interest in purchasing thrifting products in Duri City. This type of research is associative research. This research uses a quantitative approach with the number of respondents in this research being 100 respondents based on a purposive sampling technique. Primary data was obtained through a questionnaire with a measurement scale using a Likert scale. The data analysis technique used in this research is simple linear regression analysis. The variable that most dominates the purchase interest question with a mean score of 4.48 is the transactional interest indicator, while the question that gets the lowest mean score, namely 4.11, is the preferential interest indicator. The variable that most dominates digital marketing questions with a mean score of 4.55 is the social media marketing indicator, while the question that gets the lowest mean score, namely 3.72, is the e-mail marketing indicator. The results show that the digital marketing variable has a positive and significant influence on interest in purchasing thrifting products in Duri City. In this research, consumer buying interest was influenced by 44%, with social media marketing as the most influential indicator in increasing consumer buying interest
Implementation of Good Manufacturing Practices (GMP) and Halal Certification to Develop Micro, Small, and Medium Enterprises (MSMEs) in Bengkalis
Get PDFThis study aims the to determine the application of Good Manufacturing Practices (GMP) and understanding of halal certificate to develop micro, small, medium enterprises (MSMEs). This research as conducted using descriptive qualitative methods, which are systematically explained and described clearly and accurately. The data collection techniques used in this study were interviews, observation and documentation. The results showed that location, building, production equipment, materials, processing, packaging, labeling and storage can create a consistent and high quality final product but not all aspects can be fulfilled so that it provides an opportunity for contamination of the final product produced. Business actor realized the importance of halal certification for consumers and strive to meet the halal certification requirements set by BPJPH. With the implementation of GMP and understanding of halal certificates, business actors can feel the increase in consumer confidence and income in Bengkalis MSMEs
Penerapan Pemasaran Digital Pada UMKM Canai Mak Fajar Di Bengkalis
Get PDFThe aim of conducting digital marketing at Canai Mak Fajar MSMEs is to find out the marketing mix such as: product, price, place and promotions that have been carried out at Canai Mak Fajar MSMEs, to implement digital marketing as a sales strategy, and to find out the obstacles and solutions faced during the marketing process. This project implementation method consists of four stages, namely project preparation, project implementation, project completion, and project reporting. Thus, the final result of this product is to apply digital marketing in the development of Canai Mak Fajar MSMEs in Bengkalis. The digital marketing process is divided into several stages: the process of making roti canai, the process of creating social media accounts, and marketing products on social media. The obstacle faced when implementing digital marketing is that the author has to think of interesting content ideas every day that can attract consumers' buying interest so that Canai Mak Fajar products are better known to many people in Bengkalis City as well as in remote areas of Bengkalis. The solution taken by the author must be extra in looking for references for interesting and up-to-date content ideas so that consumers are interested in buying canai at UMKM Canai Mak Fajar. It can be concluded that the implementation of digital marketing that has been carried out has had a positive impact
Aplikasi Rental Mobil Berbasis Website Di Kecamatan Bengkalis
Get PDFTechnological advances in the digital era have changed many things in the way business is conducted, with almost all business transactions now being accessible via the internet. Not only does it simplify the sales and purchase process, but it also changes the way of interaction between service providers and consumers. The Car Rental Application aims to design and implement a web-based Car Rental Application platform in Bengkalis District, which uses the PHP programming language, MySQL database, and Laravel framework. Through the application of this technology, the system is designed to improve operations for car rental service providers and provide a more user-friendly experience for consumers. This platform allows users to rent cars online with comprehensive search features, interactive displays, and an automatically integrated reservation system. It is hoped that this platform will not only make it easier for consumers to find the rental service they want, but will also help service providers reach a wider market and increase the number of transactions carried ou
Aplikasi Jasa Kursus Mengemudi Berbasis Website Pada Belajar Mengemudi Dhuha Bengkalis
Get PDFDriving course commonly known as Driving Course is a service
provider to train and provide a sense of comfort to consumers in services and services that are very useful when taking a car steering course. At the Dhuha Bengkalis Driving Learning Course for now still uses a manual system, namely the registration process for prospective participants is carried out by visiting the location to fill out a written registration form. Submission of information related to schedules, fees, and others is usually through brochures, admin, or social media. This condition is clearly less effective and
efficient. Therefore, this research aims to build a website-based driving course application that can facilitate managers and participants. This website application is equipped with online registration features and schedule
information. From the test results, this web-based driving course application successfully fulfills the needs more easily and practically. The online registration feature has been tested and runs well, allowing prospective participants to register without having to come directly to the location. Information on available course schedules can also be accessed quickly through this application, making it easier for participants to plan their learning time. Thus, this application provides a more effective solution and helps in improving the quality of driving course services at Dhuha Bengkalis