International Journal of Science, Technology & Management (IJSTM)
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Influence Of Marketing Strategy And Service Quality On Purchase Decisions Through Consumer Satisfaction As Intervening Variables In Hotel Permata Land Rantau Prapat
Get PDFThe purpose of this study was to determine the effect of service quality on purchasing decisions through customer satisfaction at Hotel Permata Land Rantau Prapat. The number of samples taken in this study using the Lemeshow formula, namely 96 people. Determination of the sample in this study was carried out by non-probability sampling. The method used is path analysis. Based on the results of the study, it was found that the marketing strategy had a significant positive effect on the purchasing decision of Permata Land Hotel. Service quality has a significant positive effect on purchasing decisions, marketing strategy has a significant positive effect on consumer satisfaction, then service quality has a significant positive effect on consumer satisfaction, consumer satisfaction has a significant positive effect on purchasing decisions, marketing strategy has a significant positive effect on consumer satisfaction at Permata Land Hotel. The results of this study indicate that the better the marketing strategy carried out by the company affects purchasing decisions so that the level of consumer satisfaction will be high, it can be seen from the value of the significant results of marketing strategies that affect purchasing decisions through customer satisfaction obtained. Service quality has a significant positive effect on purchasing decisions through customer satisfaction. 
The Effect Of Leadership Style And Career Development On Employee Performance At Cv Setia Kawan Medan
Get PDFThe purpose of the study was to determine the effect of leadership style and career development on employee performance at CV Setia Kawan Medan. The data analysis method used in this study is a statistical analysis method using multiple linear regression equations. The research population is 45 employees who work in CV Setia Kawan. So the number of samples is the same as the population of 45 employees. Researchers tested the classical assumptions first before doing regression testing. The results showed that the calculated F value (8.907) was greater than the F table value (3.214), and sig.? (0.000a) was smaller than 5% alpha (0.05), so that leadership style and career development had a simultaneous effect. on employee performance at CV Setia Kawan Medan. Leadership style has an effect on employee performance at CV Setia Kawan Medan. Career development affects employee performance at CV Setia Kawan Medan. The influence of leadership style and career development on employee performance at CV Setia Kawan Medan is 80.2% while 19.8% is explained by other variables not included in this research model such as training, job stress and motivation
Attitude Components Towards Online Purchase Intention
Get PDFAs the behaviour main foundation, intention gives a strong contribution in leading behaviour to perform certain actions. It is necessary to prove empirically the psychological factor towards online purchase intention through attitude components, which are cognitive, affective, and conative. The aim of this study is to empirically describe and give evidence about the impacts of cognitive, affective, and conative levels on online purchase intention. The data is collected using survey and statistically analysed with multiple linear regression, engaging 150 respondents. The results of the study prove that cognitive and conative levels have a significant impact on online purchase intention, while the affective level does not give any impact towards it. The conative level is a factor that gives the greatest impact on online purchase intention, which means that the conveniences offered on online purchasing are the biggest aspects that lead to a desire to do online purchasing. The willingness to do online purchasing will result to a strong online purchase intention
The Effect Of Social Media Promotion Instagram, Word Of Mouth (WOM), And Online Customer Review On Students' Decisions To Take Tutoring In Brits Indonesia Institutions
Get PDFThis study aimed to determine the effect of social media promotion Instagram, Word of Mouth (WOM), and Online Customer Review on students' decisions to take tutoring at BRITS Indonesia Institution. The population in this study were all students who had followed the guidance in November 2021. The sample size was 76 respondents; the sampling technique was purposive sampling technique. The type of data used was sourced from primary data and secondary data. Data was collected using observation, questionnaires, and documentation. The technique used to analyze the data was the technique of multiple linear regression analysis. The results showed that the promotion of social media Instagram (X1) had a significant effect on students' decisions to follow tutoring, word of mouth (X2) had a significant effect on students' decisions to follow tutoring, and electronic word of mouth (X3) had a significant effect on students' decisions to follow tutoring study
The Effect Of Leadership And Satisfaction On Employee Engagement In Catering Asy'uro Mojokerto
Get PDFThis study aims to determine the effect of leadership on job involvement and the effect of satisfaction on job involvement and also the influence of leadership on employee satisfaction at Catering Asy'uro Mojokerto. This research is associative and the data collection technique uses primary data in the form of questionnaires distributed to all employees who work in the company with a population of 30 and the sampling technique uses saturated sampling. The results showed that leadership has a positive and significant influence on employee job involvement and employee satisfaction
Framing TOWS as Marketing Strategy Determiner of Medical Equipment in PT. Tawada Healthcare Jakarta Indonesia
Get PDFThe present study reports the comprehensive framing study around healthcare marketing stategy, inside the era of globalization has led to intense competition in various industrial fields, including the medical equipment in healthcare industry. PT. Tawada Healthcare was founded in 1999 with the aim of becoming the most integrated, reliable and customer-based healthcare provider in Indonesia. Over the years the company added a variety of different brands and products to its portfolio to serve a wider customer base, the company focused on providing the best customer experience and offering the highest quality products to customers in Indonesia. currently represents 20 major international principals and has a network to market its products throughout the country, covering provinces and major cities. It has 13 branches including its head office in Jakarta. The decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare Jakarta in 2020 due to the pandemic impact of 41% of the total sales target of orthopedic implants in 2020 of 120,000,000,000 IDR. The cause of the decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare is the rise of competitors of similar orthopedic implant medical device companies. The covid19 pandemic that hit the world, including Indonesia, resulted in a decrease in the budget for the procurement of orthopedic implant medical devices from the government because the budget was allocated for handling the covid19 pandemic and the decreasing demand for orthopedic implant medical devices from users due to the covid19 pandemic. This study aims to provide an overview of the TOWS (threat, opportunity, weakness and strength) method approach as an alternative solution and determine the strategy for selling medical devices at PT. Tawada Healthcare in 2021-2022
Characteristics Of The Knowledge Service System On The Behavior Of Preventing The Transmission Of COVID-19 In The City Of Ternate
Get PDFSince the COVID-19 pandemic hit the whole world including Indonesia, there has been a change in habits in living life for all parties, including health service providers, especially hospitals, which are the last bastion in the fight against the COVID-19 pandemic. The type of research used in this study is a descriptive quantitative method, which is carried out on a set of objects which usually aims to see the characteristics in order to determine the extent of knowledge, attitudes, family support and use of media towards the knowledge service system about the behavior of preventing transmission of Covid-19 patients in Indonesia. community in Ternate City. The population in this study was all Covid-19 data recorded in medical records at the City Health Center in 2020, as many as 118 civid 19 sufferers. The sampling technique was carried out by the total sample method. The research was carried out in 2020. The results of the univariate analysis describe the distribution of respondents based on demographic characteristics (gender, education level, occupation, knowledge, family support attitudes and preventive behavior), with COVID-19 disease
Formulation And Evaluation Of Nanoemulgel Clove Leaf Oil (Sygyzium Aromaticum) (L.) Merr & Perry As Anti-Acne
Get PDFAcne also known as acne vulgaris, is an inflammatory condition of the polysebaceous layer that is brought on by the buildup of keratin. Active oil glands under the skin cause acne. Androgen hormones function as a stimulant for this activity. Cloves are herbal plants that contain essential oil chemicals. The chemical composition of clove leaf oil is mainly composed of eugenol. Eugenol has pharmacological effects as antibacterial, analgesic and anti-inflammatory. Nanoemulsion is a nanocarrier that gets a lot of attention, because of its small particle size so that it can be thermodynamically stable and can increase drug penetration. Recent advances in nanoemulsion research have created new prospects in a number of industries, including pharmaceuticals, biotechnology, food, and cosmetics. This research was conducted by formulating clove leaf oil into nanoemulgel preparations, followed by evaluation of the preparations and testing of antibacterial activity against acne-causing bacteria. The result of the nanoemulgel formulation is yellow, smells of clove leaf oil, is transparent and homogeneous. Nanoemulgel viscosity 3434-3109 M.Pas, pH 6.15-6.41 and particle size 12.3-13.3 nm. Physical studies of nanoemulgel been carried out for three cycles and there is no change in color, change in odor and phase separation. The results of the antibacterial activity of Staphylococcus epidermidis at NEG1 12.03 mm, NEG2 16.93 mm, NEG3 18.96 mm and EG 18.03 mm. The results of the antibacterial activity of Propionibacterium acnes at NEG1 11.50 mm, NEG2 16.16 mm, NEG3 18.03 mm and EG 17.33 mm. The results of the study concluded that clove leaf oil nanoemulgel with a concentration of 7% was the best formula, because it is stable during storage and has the greatest antibacterial activity compared to emulgel
Efforts To Improve Employee Performance Through Quality Of Work-Life And Effectively Moderated Teamwork Communication On Pt. Rajawali Property Mandiri Medan
No full textThis study aims to determine the effect of quality of work-life and teamwork on the performance of employees of PT Rajawali Properti Mandiri Medan. To find out whether the effectiveness of communication moderates the effect of quality of work-life and teamwork on employee performance at PT Rajawali Properti Mandiri Medan. The total population in this study amounted to 116 people, and by using a saturated sampling technique, a sample of 116 people was obtained. The analysis technique used is multiple linear regression and residual MRA technique. The results showed that the quality of work-life had a significant effect on the performance of the employees of PT Rajawali Properti Mandiri Medan. Teamwork affects employee performance at PT Rajawali Properti Mandiri Medan. The effectiveness of communication proved significant in moderating the quality of work-life on employee performance and the effectiveness of communication proved significant in moderating teamwork on employee performance
Analysis Of The Effect Of Net Profit, Operational Cash Flow, Free Cash Flow, Previous Year Cash Dividends On Cash Dividends In The Indonesia Stock
No full textThis study aims to determine the analysis of the effect of net income, operating cash flow, free cash flow, cash dividends in the previous year, on cash dividends. This study uses a food and beverage sub-sector research design. The research population amounted to 18 companies for 5 years from 2014-2018 and were picked up by 7 companies in a row to publish their financial statements. The method used in this data analysis using multiple linear regression analysis. Based on the results of the study, it can be concluded that: net income has no effect on cash dividends, operating cash flow has no effect on cash dividends, free cash flow has no effect on cash dividends, previous year's cash dividends have an effect on cash dividends.recommendations The company should pay attention to the cash dividend payments in previous years as an independent variable that affects the current year's cash dividend. Because the company will be attractive to shareholders whose preferences are related to dividend payout and stability. Investors want a stable dividend as a source of income embedded in shares that are paid the same amount of dividends every period. For further researchers, it is better to add the number of samples in the observation period of 6 years or 7 years, adding other variables such as Analyzing the relationship between Net profit, Operating Cash Flow with cash dividends, or Effect of accounting profit, cash profit, Free Cash Flow, Operating Cash Flow, leverage and current ratio to cash dividend. and can expand the research sample, not only to manufacturing companies but to more than one type of company