International Journal of Science, Technology & Management (IJSTM)
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The Impact Of Brand Awareness, Brand Reputation, And Perceived Economic Benefits On Brand Trust And Online Purchase Intentions For Skintific Products On The Tiktok Shop Platform
No full textThis study aims to test and analyze the influence of brand awareness, brand reputation, perceived economic benefits on brand trust and online purchase intentions for Skintific products through the TikTok Shop platform. The research approach used is quantitative. Data collected by distributing online questionnaires via Google Form to 220 respondents. The sampling technique used convenience sampling method. The method used in this study is PLS-SEM, using the SmartPLS statistical software tool. Data analysis techniques used in this study are validity and reliability tests, collinearity tests, path coefficients, R-Square (R2), Q-Square, t-tests, and p-tests. The results of this study are brand awareness has a positive and significant effect on brand trust, brand awareness has no effect on online purchase intentions, brand reputation has a positive and significant effect on brand trust, brand trust has a positive and significant effect on online purchase intentions, perceived economic benefits have an effect positive and significant impact on brand trust, and perceived economic benefits have a positive and significant effect on online purchase intentions
Analysis of Pharmacist Intervention in Anaemic Pregnant Women in Stunting Prevention
No full textAccelerating stunting reduction is a national priority in realizing healthy, intelligent and productive human resources. Multi-dimensional factors cause stunting, so multi-sectors are responsible for handling it. To optimize stunting prevention, health workers such as pharmacists have an essential role to play. As part of change agents and competence, pharmacists should optimize their role in providing information and education and as caregivers. Pharmacists are expected to play a role in diet and nutrition management, increasing adherence to therapy, and monitoring drug side effects in pregnancy. This study aims to get an overview of the effect of pharmacist intervention in preventing anaemia in pregnant women in supporting the treatment of stunting. This type of research was a quasi-experimental study with a cohort study design before and after the intervention was carried out on anaemic pregnant women receiving blood supplement therapy in Pandeglang District, Banten Province. The clinical outcome assessment was measured based on the Hb value and the pregnant woman's weight. The level of adherence was assessed using the Medication Adherence Report Scale (MARS-5). The results showed increased adherence to using Iron Tablets after pharmacist intervention (99.47%). The MARS-5 score showed an average increase of 24.99 ± 0.07. The average patient's Hb increased after the intervention and showed a significant difference in Hb levels (p<0.05). The decrease in the number of patients with anaemia in pregnant women reached 91.8%. Pregnant women's weight increased monthly, showing a significant difference (p <0.05). Based on these results, it can be concluded that there was a significant increase in adherence to the consumption of Blood Supplement Tablets, Hb levels, and body weight in pregnant women after pharmacists intervened in Pandeglang Regency, Banten Province
The Agility, Adaptation, And Business Optimization, Normal Era For Entrepreneur In Indonesia
No full textThe present study reports the first comprehensive study about agility, adaptation, and rebuilt the business in new era after covid-19 in Indonesia. Business resilience is very important to achieve the rise of Micro, Small and Medium Enterprises (MSMEs), because of their important role in the national economy. Most business organizations in Indonesia have experienced disruption caused by the covid-19 pandemic, not a few have ended up bankrupt and unable to survive. Businessmen as well as marketers need to manage marketing activities that are adaptive and flexible according to the potential of MSMEs through agile marketing. This research aims to formulate a framework for business revival during and after a crisis like covid-19. This research is expected to provide insights into effective marketing division procedures for business organizations in dealing with business disruptions. A qualitative descriptive approach was used in this study to obtain an overview of the situation experienced by SMEs. Data collection methods used by way of interviews, observation, and documentation, by using purposive sampling method in selecting research sources. Methods of source triangulation and technique triangulation were used in this study to ensure data validation. The data sources for this research are five MSME actors (owners). The results of this study indicate that agile, adaptation, optimization of company business and marketing can be used as solutions to deal with business disruptions in the new normal era. It is hoped in the future that MSMEs can restore their business conditions slowly and be able to revive after the pandemi
Correlated Naïve Bayes Algorithm to Determine Healing Rate of Hepatitis Patients
Get PDFThe Correlated Naïve Bayes Algorithm is a statistical learning method that has shown promise in predicting the healing rate of hepatitis patients. Hepatitis is a liver disease that can be chronic or acute and affects millions of people worldwide. The healing rate of patients with hepatitis can vary widely depending on various factors such as age, gender, and medical history. The Correlated Naïve Bayes Algorithm takes into account the correlations between the different attributes of patients and their healing rates, unlike the traditional Naïve Bayes Algorithm. This approach has been shown to improve the accuracy of predictions significantly. In this study, the Correlated Naïve Bayes Algorithm was applied to a dataset of hepatitis patients. The dataset contained information about patients' age, gender, medical history, and other attributes that might affect their healing rates. The algorithm was trained on this dataset to predict the healing rate of new patients. The results showed that the Correlated Naïve Bayes Algorithm achieved higher accuracy in predicting the healing rate of hepatitis patients compared to the traditional Naïve Bayes Algorithm. This suggests that the Correlated Naïve Bayes Algorithm could be a useful tool for healthcare professionals in predicting the healing rate of hepatitis patients, and ultimately improving their treatment and care. Furthermore, the study also investigated the importance of different attributes in predicting the healing rate of hepatitis patients. The results showed that age and medical history were the most important factors, followed by gender and other attributes. The findings of this study have significant implications for the medical community, as accurate prediction of healing rates can inform treatment decisions and improve patient outcomes. The Correlated Naïve Bayes Algorithm provides a powerful tool for healthcare professionals in predicting the healing rate of hepatitis patients, and could be extended to other medical conditions. However, it is important to note that the Correlated Naïve Bayes Algorithm has limitations, such as the assumption of independence between attributes. Therefore, future research should investigate alternative methods that can overcome these limitations and improve the accuracy of predictions further
Phytochemical Screening of Phaleria macrocarpa (Scheff.) Boerl.) and Antibacterial Activity Test of Ethanol Extract Against Staphylococcus aureus Bacteria
Get PDFPhaleria macrocarpa is known as one of the medicinal plants in Indonesia. Almost all parts of the plant have chemical content that is useful for being used as medicine. The growing use of crown plants by the community for various diseases requires a series of tests to obtain traditional medicine preparations that are safe for human use. The purpose of this study was to identify the content of secondary metabolite compounds (alkaloids, flavonoids, saponins, tannins, steroids, triterpenoids, and glycosides) and the antibacterial activity of Staphylococcus aureus with the good method because the good method has the advantage that it is easier to measure the area of the inhibition zone formed because an antibacterial activity is not only on the upper surface of nutrient agar but also at the bottom. The results of phytochemical screening showed that the flesh of Phaleria macrocarpa (Scheff). The results of testing the antibacterial activity of an ethanol extract of crown Phaleria macrocarpa (Scheff) fruit flesh (Boerl) were positive for alkaloids, flavonoids, glycosides, saponins, tannins, and steroids. Boerl.) showed effective results at a concentration of 40 mg/ml against Staphylococcus aureus bacteria with an inhibition zone diameter of 14 mm; the antibacterial activity was categorized as strong
The Impact Of Marketing Strategy On Consumer’s Impulsive Buying Behavior On Tiktok Live
Get PDFLive-streaming shopping is a new form of social commerce that is increasingly popular among Indonesian consumers, especially since the COVID-19 pandemic. However, research on live streaming s-commerce is still in its infancy. This study sheds new light on impulsive purchase behavior in TikTok Live. Based on the stimulus-organism-response (SOR) theory, this study introduces a marketing strategy in the form of 3 retail elements, “People-Product-Place” on scommerce live streaming from the perspective of consumer perception and aims to understand the impact of marketing strategy on impulsive buying behavior of TikTok Live consumers. This study used SEM-AMOS analysis with a purposive sampling method. A sample size of 170 respondents was conducted by distributing questionnaires to TikTok Live users with a shopping experience. The study’s results showed a significant effect on the variable relationship between perceived tiktok anchor attributes on impulsive buying behavior, perceived scarcity on involvement, immersion on involvement, and involvement on impulsive buying behavior. The findings of this paper provide suggestions to online retailers to focus more on increasing the engagement created by anchors, which ultimately makes them make impulse purchase
Analysis Homestay Management During Covid-19 Pandemic in Kebangsaan Tourism Village Wonorejo
Get PDFThis study aims to analyze the homestay management during the covid-19 pandemic in the Kebangsaan Tourism Village Wonorejo. The existence of homestays is very important to support tourist activities, such as extending the length of stay of tourists. Homestay was developed from 2017 and continues to increase and has an impact on the local economy. Since the COVID-19 pandemic, management has implemented health protocols in accordance with government recommendations. Therefore, it is necessary to analyze the management of homestays during the covid-19 pandemic. This research was conducted with a descriptive-qualitative approach. The data analysis technique used the POAC management theory (planning, organizing, actuating, and controlling) to obtain the results of homestay management during the Covid-19 pandemic in the application of CHSE. The results of the study show that the management of homestays in the Kebangsaan Tourism Village during the Covid-19 pandemic has not implemented CHSE. Some have taken basic infection prevention measures such as encouraging frequent hand washing, providing hand sanitizer, urging employees to stay home if they are sick, preparing extra tissues and trash containers in public areas, increasing time in room maintenance. In addition, several managements have also implemented hygiene and environmental safety, such as: cleaning surfaces that look dirty followed by disinfection and performing additional cleaning on all frequently touched areas. Management has not implemented social distancing. Management needs training and socialization in implementing CHSE for homestay management
Maximal Flow of Transportation Network in Medan City Using Ford-Fulkerson Algorithm
Get PDFTransportation is a major component of living, government, and social systems. Tsocio-demographic conditions influence the performance. In this study has a purpose as an investigation of an event that measures the maximal capacity of the road as a way to overcome congestion. Searching for the maximal flow based upon the graph formed using the Ford-Fulkerson Algorithm with numerous stages, namely determining the possible pathway through the source point to the main point arranged in numerous iterations by analyzing the graph formed. Then the initialization process is given by zero flow from each side of the graph, then the search for maximal flow is obtained after doing as many as 16 iterations. The residual flow results from subtracting the total number of flows by the number of flows at each iteration. The iteration will stop if no more augmenting pathway is found. Cuts will occur if the amount of flow equals the amount of capacity. Research data is in the form of public transportations in Medan and routes. The data was obtained directly from the archives of the Transportation Service in Medan City. The search for the maximal flow of the transportation network is carried out by observing the public transportation route in the city of Medan, namely the public transportation route through Jalan Jamin Ginting to Jl. Various types of public transportation traverse Williem Iskandar. Based upon the research, the maximal capacity can be exceeded through the transportation network. There are 5 types of public transportations. The pathway through City Hall - Jl. Putri Hijau and the pathway through Jl. Perintis Kemerdekaan–Jl. HM. Yamin has exceeded capacity because the types of public transportation that pass through the two roads are 15 and 9. However, the other lanes are still low, so it should divert some types of public transportation overload to empty roads
The Influence of Job Insecurity and Job Stress on Quitting Intentions, with Early Retirement as a Moderating Variable
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Intention to cease working is a condition that causes workers to willingly or involuntarily quit their occupations. Job instability is one of the variables that contribute to the desire to cease working. Additionally, job stress is a factor that contributes to the desire to cease working. The goal of this research was to examine the relationship between job instability and work stress and the desire to retire early. This study's demographic and sample consisted of 58 Xyz Aviation Medan Branch workers. Using descriptive analysis and moderated regression analysis, the data were evaluated (MRA). The findings revealed that job uncertainty and work stress had a positive and statistically significant influence on the desire to cease working. In addition, early retirement might amplify the impact of job uncertainty and stress on the decision to cease working
A Study of Managed Care Health System During Pandemic
No full textThe present study reports the comprehensive study on managed care during the pandemic, regarding to the cases of the covid-19 outbreak increased every day, even reaching 2,000 cases per day in Indonesia. The surge in the cost of handling covid-19 patients and delays in payment of covid-19 claims by the Indonesian Ministry of Health have worsened the situation and the handling of the quality of services by health service providers. For this reason, the role of managed care is needed in these conditions. The purpose of this study is to analyze and find out the pattern and course of managed care in Indonesia by comparing it with several countries that have also been infected with covid-19. This research method is a literature review study with an online database search strategy or search engine in the form of related research journals from the year 2020-2023. The results obtained by researchers are the lack of health human resources, medical devices and "pandemic fatigue" which are problems that contribute to the course of managed care in almost every region in Indonesia. The role of society and government policies affect the overall implementation of managed care programs. When the community complies with the policies that apply in the pandemic era and the government provides policies in collaboration with health experts. Managed care program one of prospective plan for Indonesia healthcare industry development in the future