International Journal of Science, Technology & Management (IJSTM)
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Strengthening the Innovation Process and Competitive Advantage of Mie Sidoarjo MSMEs to Penetrate the Export Market in Achieving the SDGs
Full text linkIn the era of globalization, MSMEs in the processed food sector have a great opportunity to penetrate the export market through the use of innovation and competitive advantage. One concrete example is CV. Indigo Sejahtera in Sidoarjo, a producer of processed egg noodles that has successfully entered international markets such as Malaysia, Singapore, and Saudi Arabia. This phenomenon shows the great potential of local MSMEs to compete in the global market. However, there is still a research gap related to operational strategies that MSMEs actually apply in achieving sustainable export competitiveness. The novelty of this research is in the form of an in-depth exploration of the integration of innovation processes and competitive advantages in supporting the success of MSME exports based on processed foods. The urgency is based on the strategic role of MSMEs in encouraging inclusive economic growth and industrial sustainability in accordance with the SDGs agenda. Qualitative research method phenomenological approach, this research was carried out in CV. Indigo Sejahtera, with one main informant of the owner and two informants supporting employees. The results of the study show that the strategies implemented include product innovation through a variety of flavors ranging from spicy, original, spices, attractive and socially proofable packaging innovations for social media, as well as active digital marketing through live TikTok, Shopee, and Instagram twice a day in the afternoon and evening, as well as the management of the official website. Competitive advantages are obtained from affordable prices, distinctive tastes, and unique packaging, as well as collaborations with local food influencers as endorsements. This strategy has proven effective in increasing global competitiveness. The implications of this study lead to the real contribution of MSMEs to the achievement of the SDGs, especially the goals of 8 decent work and economic growth and the goals of 9 industry, innovation, and infrastructure
Entrepreneurial And Market Orientation As A Strategy To Build Competitive Advantage And Marketing Performance Of Smes In Indonesia
No full textThe aim of the research is to analyze whether entrepreneurial orientation and market orientation as strategies for building competitive advantage have a positive effect on the marketing performance of Bukit Batu-Bengkalis Small and Medium Enterprises (SMEs). The research method used is the explanatory type, intended to test the research hypothesis. All Bukit Batu Small and Medium Enterprise entrepreneurs were used as the research population, and 36 SMEs were selected as research samples using purposive sampling techniques. The data analysis technique uses Partial Least Squares (PLS). The results of the study indicate that entrepreneurial orientation does not have a direct effect on marketing performance. In contrast, market orientation has a direct positive effect on marketing performance. In addition, competitive advantage also has a direct positive effect on marketing performance. Furthermore, entrepreneurial orientation has a positive effect on marketing performance through the mediation role of competitive advantage, while market orientation also has a positive effect on marketing performance through competitive advantage. The research results prove that entrepreneurial orientation and market orientation as strategies for building competitive advantage have a positive effect on the marketing performance of Bukit Batu-Bengkalis SMEs. It is recommended for Small and Medium Enterprise entrepreneurs to implement entrepreneurial and market-oriented behavior as a company strategy to build competitive advantage, in order to improve the marketing performance of SMEs
Audit Delay : Influencing Factors (Case Study Of Large Trading Companies On The Indonesia Stock Exchange For The Period 2017 – 2021)
Full text linkThe timeliness of the delivery of financial statements is an important factor in presenting relevant information. Obstacles in the accuracy of the submission of financial statements can certainly affect the market's response to the financial statements presented. This study aims to analyze the factors that affect audit delay, including company size, leverage and profitability. The implementation of the study was carried out on thirteen Large Trading Companies during the 2017-2021 period which totaled 65 data. The data analysis techniques used in this study are descriptive statistical analysis, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results showed that partially the company size has a significant effect on audit delay, leverage has a significant effect on audit delay, while profitability has no significant effect on audit delay
Analysis of Rewards and Punishment on the Performance of State-Owned Enterprise Employees in Medan Region
No full textMotivating workers through the use of rewards and punishments, the management control system places an emphasis on output. Any decent employee will follow the rules set out by their employer and will push for their coworkers to do the same. Finding out whether company rewards and punishments have an effect on employee performance in a State-Owned Enterprise is the main objective of this study. Quantitative studies employ non-probability purposive sampling and associative causality studies. With the aid of SmartPLS, descriptive statistics were applied to 100 questionnaires. All of the study's variables were found to have a positive and statistically significant effect. With a t-statistic value of 4.218, employees believe that the company's performance reviews can positively affect their pay, benefits, and advancement opportunities. The company's punisment motivate employees to perform well in order to avoid pay cuts and promotion delays (t-statistic value 4.861). When workers' expectations regarding company assessments and reward are satisfied, their performance improves (t-statistic value 3.900). Therefore, it is reasonable to assume that, with proper implementation of evaluation and sanctions, staff performance will improve. While punishments are the most powerful incentive for improving performance, this study's original finding is that positive reinforcement in the form of awards can inspire loyalty and good conduct
Organizing Institutions To Improve The Performance Of GTK (Teachers And Educational Staff) (Multisite Study At MAN 1 Kota Kediri And MAN 2 Tulungagung)
No full textThis research is motivated by the phenomenon of organizing madrasa institutions aimed at improving the performance of GTK. This research uses a qualitative approach with a multisite design, data collection techniques through in-depth interviews, participant observation, and documentation, as well as cross-site analysis. The research results show that: (1) The organization structure is developed through the internalization of the vision and mission, division of labor, work grouping, line of authority, span of control, centralization, decentralization, and formalization. (2) Job division improves GTK performance through task identification, employee placement according to educational qualifications, and workload according to standard regulations. (3) Delegation of authority is carried out through task identification, assessment of GTK competencies, granting of power, and responsibility. (4) Cooperative relationships are enhanced through good communication, collaboration, trust, and team cohesion in the madrasa. The validity of the data is tested through credibility, transferability, dependability, and confirmability tests. Thus, this research provides an in-depth understanding of how organizational structure, division of labor, delegation of authority, and cooperative relationships can enhance the performance
Is Innovation Relevant to Drive Marketing Strategies in Improving the Performance of Business Actors in Shopee E-Commerce?
No full textE-commerce is an extraordinary example of an online market product that is a breakthrough for people in buying and selling activities, with a wider reach. Digital enables transactions and processes within a company, involving information systems under the control of the company. The role of social media also contributes to encouraging consumers to shop in E-commerce. Various promos and advertisements as a form of marketing strategy offered have an impact on people's interest in online shopping. With these various promos and advertisements, there is a contest to attract buyers. However, the level of public satisfaction with marketing on Shopee is not optimal, where the level of consumer trust in business owners is still low. This research aims to explain the relationship and influence of innovation in driving marketing strategies to improve the performance of business actors on Shopee. This study uses a quantitative descriptive technique with an exploratory survey approach for this study. The data used was sourced from offline surveys. The sample of this study is all Shopee Pematang Siantar E-commerce users who are classified as millennials totaling 99 people. This non-probability purposive sampling technique was chosen because there are no statistics that determine the size of the population. The data analysis technique used is the Partial Least Square Structural Equation Model used. Hypothesis testing was carried out with the results of innovation affecting marketing strategies, the second hypothesis was marketing strategies affecting the performance of business actors, The original sample value was positive which showed that the direction of the relationship between marketing strategies and the performance of business actors was positive, so it could be concluded that the second hypothesis was accepted. The marketing strategies implemented by Shopee in improving the company's performance are still not optimal. It is recommended that the selection of suppliers in providing products on Shopee is more selective so that the quality of the product, product variety and content in the application are in accordance with what is displayed. For the provision of discounts in the product distribution process to consumers so that it is clearly informed to each consumer account so that there is no misperception. Innovation needs to be improved by Shopee in terms of other payment services such as payments for the use of transportation services. So that consumers who have the SPayLater application can make their payments more conveniently. Shopee's performance still needs to be improved through the addition of suppliers from outside Indonesia so that consumers in Indonesia who want products from abroad can make purchases on the Shopee application so that the number of consumer purchases will increase
Data Governance Integrative Strategy For Optimizing Poverty Reduction Programs In Garut District Using System Dynamic Modeling Approach
No full textThe issue of overlapping poverty data among government agencies in Garut Regency has led to ineffective policy implementation. This study aims to analyze the factors influencing data governance and design an integrative strategy to optimize poverty programs through a System Dynamics Modeling (SDM) approach. Using a qualitative method, this research develops a stock-flow diagram to capture structural mechanisms in data governance. Data collection was conducted through interviews with key informants, historical data analysis, and a fuzzy scale, then analyzed using Vensim software. The model refers to Abraham's Data Governance Theory, which includes Data Scope (Traditional Data and Big Data), Domain Scope, Antecedents (Internal and External), Structural Mechanisms, Relational Mechanisms, and Procedural Mechanisms. The simulation results show that improving data quality, metadata management, effective communication, and strengthening roles and responsibilities across agencies significantly reduce data discrepancies. Additionally, better decision-making coordination and performance monitoring mechanisms enhance data accuracy. The findings emphasize the importance of integrating data governance strategies through cross-sector collaboration, consistent policy implementation, and a sustainable monitoring system. This integrative approach effectively addresses data overlaps and improves the accuracy and efficiency of poverty alleviation programs, serving as a model for other regions facing similar challenges
The Influence Of Digital Transformation Culture On Collection Unit Performance Through Digital Technology (Case Study : Non-Bank Financial Institutions)
Full text linkThis study analyzes the influence of digital transformation culture on organizational performance in the non-bank financial industry, focusing on the collection division as the executor of the collection process. Digitalization demands changes in organizational culture in order to optimize the value of digital technology in supporting business operations. This study aims to analyze the influence of digital transformation culture on the performance of collection organizations, test the influence of digital transformation culture on increasing the value of digital technology, evaluate the influence of digital technology value on collection organization performance, and test the mediating role of digital technology value in the relationship between digital transformation culture and organizational performance. A quantitative approach with a causal method is used in this study, with data collected through a survey of non-bank financial institution employees and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) software. The results of the study indicate that digital transformation culture has a positive effect on collection organization performance and digital technology value. In addition, increasing the value of digital technology also contributes to improving organizational performance, and plays a significant role in mediating the influence of digital transformation culture on organizational performance. Academically, this study enriches the literature on digitalization in operational management, while practically, the results of the study can be a reference for non-bank financial institutions in adopting a digital culture to improve operational effectiveness and organizational performance
Performance Analysis of HC-SR04 and JSN-SRT04T Sensors for Optimization of Microcontroller-based Septic Tank Volume Monitoring Tools
Full text linkA septic tank is a temporary storage place for household waste, in which there are several gases that if the concentration increases, it will cause several impacts on the health and safety of people or the community around the septic tank. Previous research related to monitoring and neutralizing gas sewers in septic tanks has been successfully made, but the tool has shortcomings in terms of the use of the HC-SR04 sensor, where if the sensor is in humid conditions for a long time, then its performance cannot be optimal, due to the influence of humid space, therefore it is necessary to optimize the tool in terms of detecting the level of fulfillment of septic tank volume. As a result of optimizing the septic tank volume detection sensor which was replaced with the JSN-SR04T sensor, the volume detection results are more accurate and more stable, this is because the JSN sensor is waterproof, so that intervention from a humid environment is minimized. Testing from the two sensors found that the accuracy level of HC-SR04 in measuring distances between 20 to 200 cm, with 12 tests, the accuracy level of JSN-SR04T was 100%, and HC-SR04 was 90.1%
The Influence of Promotion, Service Quality, Brand Image On Indomaret Customer Satisfaction and Loyalty
No full textThe supermarket sector in Indonesia has shown significant growth over the past few years and is predicted to continue to grow in the future. The purpose of this study was to determine how promotion, service quality, and brand image impact customer satisfaction and customer loyalty, especially Indomaret customers in west Jakarta Indonesia. This study involved the use of quantitative techniques. The population to be studied was Indomaret customers in west Jakarta Indonesia in year 2024 to 2025. Furthermore, for sampling, a nonprobability sampling method with a purposive sampling technique was used. The research sample was 130 people. Smart PLS software was used to perform data analysis with the Structural Partial Least Square Equation Model (SEM-PLS). The results of this study indicated that promotion, service quality, and brand image have an impact on customer satisfaction. In addition, service quality and brand image had a positive impact on customer loyalty. The level of customer satisfaction positively influences customer loyalty. This study was expected to help Indomaret to improve customer satisfaction and customer loyalty. Furthermore, this study can serve as a reference for future research on promotion, service quality, brand image, customer satisfaction, and customer loyalty