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Strategi Komunikasi Pemasaran Terpadu Melalui Instagram @Batik_Ndayani Dalam Meningkatkan Penjualan Produk Batik Secara Online
Get PDFMedia sosial kini menjadi alat penting dalam pemasaran digital, terutama bagi UMKM di sektor kreatif. Instagram digunakan tidak hanya untuk promosi, tetapi juga membangun hubungan dengan pelanggan. Artikel ini mengkaji strategi komunikasi pemasaran terpadu akun @batik_ndayani dalam meningkatkan penjualan batik secara online. Tujuan dari penelitian ini adalah untuk memahami bagaimana penerapan strategi komunikasi pemasaran melalui Instagram dapat membantu meningkatkan efektivitas promosi dan penjualan produk batik secara daring. Penelitian ini menggunakan metode deskriptif kualitatif melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan bahwa lima elemen komunikasi pemasaran diterapkan: periklanan, promosi penjualan, personal selling, pemasaran langsung, dan hubungan masyarakat. Instagram dimanfaatkan sebagai media visual dan interaktif, sementara promosi offline dan komunikasi personal turut memperkuat loyalitas pelanggan. Kendala utama meliputi keterbatasan SDM dan keahlian digital. Studi ini menekankan pentingnya perencanaan konten dan pemanfaatan otomatisasi untuk efisiensi pemasaran.Media sosial kini menjadi alat penting dalam pemasaran digital, terutama bagi UMKM di sektor kreatif. Instagram digunakan tidak hanya untuk promosi, tetapi juga membangun hubungan dengan pelanggan. Artikel ini mengkaji strategi komunikasi pemasaran terpadu akun @batik_ndayani dalam meningkatkan penjualan batik secara online. Tujuan dari penelitian ini adalah untuk memahami bagaimana penerapan strategi komunikasi pemasaran melalui Instagram dapat membantu meningkatkan efektivitas promosi dan penjualan produk batik secara daring. Penelitian ini menggunakan metode deskriptif kualitatif melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan bahwa lima elemen komunikasi pemasaran diterapkan: periklanan, promosi penjualan, personal selling, pemasaran langsung, dan hubungan masyarakat. Instagram dimanfaatkan sebagai media visual dan interaktif, sementara promosi offline dan komunikasi personal turut memperkuat loyalitas pelanggan. Kendala utama meliputi keterbatasan SDM dan keahlian digital. Studi ini menekankan pentingnya perencanaan konten dan pemanfaatan otomatisasi untuk efisiensi pemasaran
Persepsi Pengikut Akun @Feilianaveve Terhadap Konten Iklan Produk Makeup Dalam Meningkatkan Minat Beli
Get PDFDi era media sosial, TikTok menjadi platform dominan dalam penyebaran iklan digital, khususnya melalui peran influencer. Fenomena ini menciptakan cara baru dalam komunikasi pemasaran yang lebih personal dan visual. Penelitian ini bertujuan untuk mengetahui persepsi audiens terhadap konten iklan produk makeup yang disampaikan oleh influencer TikTok @feilianaveve serta bagaimana respons mereka dalam membentuk minat beli. Pendekatan yang digunakan adalah kualitatif dengan metode studi pustaka dan wawancara mendalam. Data diperoleh melalui Google Form dari 15 pengikut akun tersebut dan divalidasi melalui wawancara langsung dengan dua informan tambahan. Hasil menunjukkan bahwa konten iklan dinilai menarik secara visual, komunikatif, dan membangun rasa percaya. Gaya penyampaian yang natural dan relatable dianggap memengaruhi keyakinan audiens dan mendorong minat beli. Kesimpulan dari penelitian ini menunjukkan bahwa konten iklan yang disampaikan secara otentik dan sesuai dengan karakteristik audiens mampu membentuk persepsi positif dan meningkatkan minat beli. Temuan ini menunjukkan pentingnya pendekatan humanis dan jujur dalam strategi pemasaran digital, khususnya di platform berbasis visual seperti TikTok.Di era media sosial, TikTok menjadi platform dominan dalam penyebaran iklan digital, khususnya melalui peran influencer. Fenomena ini menciptakan cara baru dalam komunikasi pemasaran yang lebih personal dan visual. Penelitian ini bertujuan untuk mengetahui persepsi audiens terhadap konten iklan produk makeup yang disampaikan oleh influencer TikTok @feilianaveve serta bagaimana respons mereka dalam membentuk minat beli. Pendekatan yang digunakan adalah kualitatif dengan metode studi pustaka dan wawancara mendalam. Data diperoleh melalui Google Form dari 15 pengikut akun tersebut dan divalidasi melalui wawancara langsung dengan dua informan tambahan. Hasil menunjukkan bahwa konten iklan dinilai menarik secara visual, komunikatif, dan membangun rasa percaya. Gaya penyampaian yang natural dan relatable dianggap memengaruhi keyakinan audiens dan mendorong minat beli. Kesimpulan dari penelitian ini menunjukkan bahwa konten iklan yang disampaikan secara otentik dan sesuai dengan karakteristik audiens mampu membentuk persepsi positif dan meningkatkan minat beli. Temuan ini menunjukkan pentingnya pendekatan humanis dan jujur dalam strategi pemasaran digital, khususnya di platform berbasis visual seperti TikTok
PHYSICOCHEMICAL, MECHANICAL, AND SENSORY CHARACTERISTICS OF EDIBLE PALM STARCH BUTYRATE PHOSPHATE FILMS AT DIFFERENT CONCENTRATIONS
No full textThis study objectives to obtain the concentration of phosphorylated butyrylated arenga starches (PBAS) at different concentrations in the manufacture of edible films based on the physicochemical, mechanical and sensory characteristics of the edible film produced. The research was conducted at the Agroindustry Laboratory, Faculty of Agriculture, Tadulako University, Palu. The study design used a completely randomized design (CRD) and a randomized block design (RBD). CRD was used to determine the effect of PBAS edible film at different concentrations on physicochemical characteristics including thickness, water holding capacity (WHC), oil holding capacity (OHC), water vapor transmission rate (WVTR), solubility and expandability, water content, pH test, and mechanical characteristics include tensile strength, elongation and Young's modulus. RBD was used to determine the effect of PBAS edible film at different concentrations on the sensory properties of edible film, namely color, texture, aroma and overall. The treatment used consisted of 8 levels, namely 2,0; 2,5; 3,0; 3,5; 4,0; 4,5; 50 and 5,5% were repeated 2 times to obtain 16 experimental units. The results showed that the optimal concentration of PBAS was 3,0%. Thickness, solubility, moisture content, WVTR, tensile strength, and elongation increased with increasing concentration of PBAS, while WHC, OHC, swelling power, pH, and modulus young's decreased with increasing concentration of PBAS. The sensory of edible film in the form of color, texture, aroma, and overall were included in the like category. The resulting edible film has good potential to be applied in food products
CONSUMPTION AND GROWTH EFFICIENCY OF ISA BROWN STRAIN IN PRE-LAYER PHASE ON VARIOUS FEED FORMS
No full textThis study aimed to evaluate the efficiency of feed consumption and growth in ISA Brown strain during their pre-layer phase, specifically examining the impact of different feed forms: Mash, Crumble, and Pellet. An experimental design with three feed form treatments was employed, measuring feed consumption, body weight gain (BWG), and feed conversion ratio (FCR). Statistical analysis including ANOVA and Duncan’s Multiple Range Test was used to identify significant differences between treatments. The results showed crumble feed led to the highest daily feed intake (2310.00 ± 11.71b g/hen/day), while mash (2075.50 ± 56.31a) and pellet (2080.17 ± 54.48a) were not significantly different from each other but were lower than crumble. Crumble also resulted in the highest BWG (170.17 ± 4.94c g/hen/day), followed by mash (143.13 ± 20.66b), and pellet (109.20 ± 10.80a). FCR was highest (least efficient) in Pellet (19.23 ± 2.22b), while mash (14.78 ± 2.39a) and crumble (13.58 ± 0.42a) showed better and similar efficiencies. It was concluded that crumble feed is most effective in enhancing feed intake, growth, and conversion efficiency in the ISA Brown strain during the pre-layer phase.
Keywords: Feed Form, Feed Intake, Growth, ISA Brown, Pre-laye
THE INFLUENCE OF FARMERS' BEHAVIOR ON THE USE OF CERTIFIED RICE SEEDS IN UJUNG TANAH VILLAGE, MARE DISTRICT, BONE REGENCY
No full textThe use of certified rice seeds plays an essential role in improving rice productivity and ensuring high quality harvests. However, in practice, many farmers have not utilized certified seeds optimally. Farmers behavior is considered one of the factors influencing decision to use certified seeds. This study aims to analyze the effect of farmers behavior on the use of certified rise seeds in Ujung Tanah Village, Mare District, Bone Regency. This research was conducted from March to April 2025 using a quantitative approach with a survey method. Respondents were determined using a simple random sampling method of 48 farmers. Data were collected using a questionnaire and analyzed using multiple linear regression. The results show that knowledge, attitudes, and skills simultaneously influence the use of certified rice seeds. Partially, knowledge does not have a significant effect, while attitudes and skills significantly effect the use of certified seeds. This indicates that the better the farmers attitudes and skills, the higher farmer tendency to adopt certified rice seeds.
Keywords: Certified seed, Farmer behavior, Knowledge, Attitude, Skill
The Influence of Instructional Media on Students’ Success in Tanzania Secondary Schools
Get PDFThis study seeks to unpack the influence of instructional media on students` success in secondary schools located in the rural district of Southern Tanzania. The study used a quantitative research approach with randomization and simple sampling procedures to select schools and respondents. The study deployed a physically administered survey and collected data from 1,246 secondary school students. The study first deployed the exploratory and confirmatory factor analyses to establish the constructs' validity and reliability. It further deployed the stepwise multiple ordinary least squares regression analyses to test the selected hypotheses. The findings reveal that socioeconomic factors and instructors` and learners` characteristics positively influence instructional media usage in secondary schools. Further, the findings indicate a positive relationship between instructional media usage and students' success. Perceived ease of use and student success were also found to have a positive moderating role in the relationship between instructional media usage and students' success. The findings imply that using appropriate and modern instructional media tools during teaching significantly impacts students` understanding and success. Irrefutably, proper use of instructional media appears to influence student success, and student success can be achieved when instructional media are correctly determined and selected during their use
A Javanese Spirituality in the Poem Risalah Tamba Ngantuk by KH. Mohammad Zuhri: Javanese Spirituality in the Poem Risalah Tamba Ngantuk by KH. Mohammad Zuhri
No full textThis article examines the spirituality of the Javanese people as reflected in Syair Risalah Tamba Ngantuk, a work by KH. Mohammad Zuhri that conveys strong moral and religious messages. The syair represents Javanese Islamic teachings through self-awareness, repentance, and a personal relationship with God. This study aims to reveal the forms, expressions, and meanings of spirituality in the syair using Puspoprojo’s hermeneutical approach, which consists of three principles: grammatical (nalar rasa), historical (pangerten kontekstual), and philosophical (laku tafsir). Using a qualitative method with thematic content analysis, the study finds that spirituality in the syair is expressed through teachings on the awareness of death, the importance of repentance, ethics in seeking knowledge, cosmological views of the soul, and prayer as a spiritual act. The hermeneutic interpretation shows that KH. Mohammad Zuhri not only delivers normative Islamic teachings but also expresses spiritual values in a gentle, poetic, and contextual language. Thus, Syair Risalah Tamba Ngantuk embodies a creative dialogue between Islam and Javanese culture, remaining relevant to contemporary religious life.Artikel ini mengkaji spiritualitas orang Jawa sebagaimana tercermin dalam Risalah Tamba Ngantuk, sebuah naskah karya KH. Mohammad Zuhri yang sarat dengan pesan moral dan nilai-nilai keagamaan. Spiritualitas orang Jawa dikenal bersifat simbolik, intuitif, dan berpadu antara ajaran Islam dengan nilai-nilai budaya lokal. Dengan metode kualitatif dan teknik analisis isi tematik, penelitian ini bertujuan untuk mengungkap bentuk, ekspresi, dan makna spiritualitas dalam naskah tersebut, serta menafsirkannya menggunakan pendekatan Hermeneutika. Pun bertujuan untuk mengetahui bagaimana spiritualitas Jawa diartikulasikan dalam teks melalui tema kesadaran akan kematian, pencarian ilmu pengetahuan, dan Taubat (pertobatan) pribadi. Hasil analisis ini menunjukkan bahwa KH. Mohammad Zuhri tidak hanya menyampaikan ajaran agama secara normatif, tetapi juga menyerap dan menyampaikan pesan-pesan spiritual dalam bentuk bahasa yang lembut, puitis, dan komunikatif. Penelitian ini mengungkap interaksi antara ajaran Islam dan praktik budaya lokal, mengungkap hakikat spiritualitas yang mendalam sebagai kekuatan yang dinamis dan transformatif dalam kehidupan Jawa. Temuan tersebut menggarisbawahi pentingnya pembelajaran berkelanjutan dan integritas moral yang mendefinisikan perjalanan spiritual orang Jawa, mendorong para pembaca untuk menganut pandangan holistik tentang kehidupan, kematian, dan hubungan ilahi. Naskah ini membuktikan bahwa spiritualitas Jawa merupakan hasil dialog kreatif antara Islam dan budaya lokal, yang tetap relevan untuk dipahami dalam konteks keislaman dan kebudayaan kontemporer
PERBEDAAN KEMANDIRIAN BELAJAR SISWA DITINJAU DARI POLA ASUH ORANG TUA DAN IMPLIKASI DALAM LAYANAN BIMBINGAN DAN KONSELING (DESKRIPTIF KUANTITATIF PADA SISWA KELAS X & XI DI SMA NEGERI 6 PANDEGLANG)
No full textThis study aims to determine the differences in students’ learning independence based on parental parenting styles at SMA Negeri 6 Pandeglang. The background of this research stems from the importance of parenting in shaping children’s character and learning attitudes, especially during adolescence when students are expected to be independent in managing their own learning process. The sample consisted of 88 students from grades X and XI, selected using purposive sampling techniques. Data were collected through questionnaires containing instruments on learning independence and parenting styles, then analyzed using the Analysis of Variance (ANOVA) statistical method. The results showed significant differences in learning independence based on parenting styles, with an F value of 38.28 and a significance level of 0.00 < 0.05. Students with democratic parenting had the highest learning independence, followed by permissive, while the lowest was found in authoritarian parenting. These findings indicate that parenting style significantly influences the development of students’ learning independence. The implications of this study provide a foundation for guidance and counseling services to design programs that support the improvement of students’ learning independence in a structured and sustainable manner.This study aims to determine the differences in students’ learning independence when viewed from parenting styles at SMA Negeri 6 Pandeglang. The background of this research is based on the importance of parental roles in shaping children’s character and learning attitudes, especially during adolescence when students are required to be independent in managing their own learning process. The research sample consisted of 88 students from grades X and XI who were selected randomly. Data were collected through questionnaires consisting of instruments on learning independence and parenting styles. The data obtained were then analyzed using statistical techniques with Analysis of Variance (ANOVA). The results of the study showed significant differences in students’ learning independence based on parenting styles, with F = 38.28 and significance value of 0.00 < 0.05. Students with democratic parenting showed the highest level of learning independence, followed by those with permissive parenting, while the lowest level was found in authoritarian parenting. These findings confirm that parenting style has a real influence on the development of learning independence. The implications of this research provide an important basis for guidance and counseling services in schools, particularly in designing programs that can support the sustainable development of students’ independent learning skills
Empowerment of the Sanggang Village Community Through Training on Coconut Sap Processing and Making Ant Sugar-Based Sponge
Get PDFSanggang Village is one of the areas where dwarf coconuts are widely planted, managed by the Karya Makmur farmer group (gapoktan). The young coconut trees can be tapped for sap, which can then be processed into palm sugar as an alternative to granulated sugar. However, the farmer group in Sanggang Village still does not understand the potential of coconut sap and its processing. Therefore, the purpose of this community service is to provide understanding and competency to the farmer group in Sanggang Village regarding the development of dwarf coconut sap processing. The target group of the team is the Karya Makmur farmer group, which is responsible for the maintenance and processing of dwarf coconuts. The methods used by the team are training (socialization and practice), application of technology on tapping coconut sap and processing it into palm sugar using several evaluation instruments, such as pre-tests and post-tests, visual observations, and community testimonials. The results of the community service activities show an 80% increase in community understanding regarding coconut sap processing and its economic potential. These results are accompanied by enthusiasm and increased community skills in processing palm sugar into derivative products in the form of cakes. This community service initiative has sparked enthusiasm and enthusiasm in processing and downstreaming dwarf coconuts, creating valuable products and, hopefully, providing a new source of income for the Sanggang Village community. This initiative has the potential to be developed and expanded into a palm sugar-based product marketing venture, which could be implemented in collaboration with the Village-Owned Enterprise (BUMDES) in Sanggang Village, specifically for the snack business.
Keywords: Coconut Sap; Dwarf Coconut; Farmer Group; Palm Sugar; Sanggang Villag
Post-Pandemic Media Engagement: Understanding Student Communication Practices in a Transformed Educational Landscape
Get PDFThe pandemic has globally become a turning point for social change. Including, the learning process and communication practices becoming more integrated with digital media. This study aims to understand undergraduate students' engagement with media in the post-pandemic era in Indonesia. Drawing on mediatization, this study uses surveys, interviews, and students’ daily notes to collect data. The researcher then visualizes data using Nvivo. Informants are 92 undergraduate students who wrote a daily note from 16th March to June 6th, 2024. The findings show an interrelation between undergraduate students' social dynamics, communication practice, and media engagement. This study reveals distinct patterns in media engagement among Indonesian students that were not previously documented, particularly regarding their adaptation to hybrid learning environments. Government regulations regarding social restrictions do not limit students’ social interaction and learning process. Students’ social interaction and communication practice become more embedded into media usage. The communication practices that are increasingly engaging with media keep continuing even after the pandemic is over. Media are converged so that students do not adopt or are dominated by one type of media. Likewise, students can get information from different types of media