Ascarya Journal of Islamic Science, Culture & Social Studies
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Pengaruh Strategi Pemasaran Shopee terhadap Perilaku Belanja Konsumen di Indonesia
Full text linkRapid technological advances have changed people\u27s shopping habits from physical stores to E-Commerce, with Shopee as one of the platforms that is widely used in Indonesia. This research uses a qualitative descriptive method to analyze Business to Customer (B2C) E-Commerce marketing strategies. The research results show that Shopee makes it easier for business owners to manage their online stores and provides consumers with a comfortable and enjoyable shopping experience. Shopee utilizes various media, such as newspapers, television, magazines and social media, which contribute significantly to increasing product sales on its application, as well as using the Stray Kids brand ambassador to attract the interest of the Indonesian people. In conclusion, Shopee\u27s marketing strategy is effective in improving the shopping and sales experience on their platform
Pembangunan Berkelanjutan di Tengah Degradasi Lingkungan: Studi Kasus Laman Boenda Tanjungpinang
Full text linkDevelopment is synonymous with growth, where the most important achievement in economic development is sustainable economic growth. This research uses a qualitative method with an observation and survey approach using a questionnaire to evaluate the impact of environmental degradation on sustainable development in Laman Boenda Tanjungpinang. The aim of this research is to identify the causes of environmental degradation that affect the number of tourists and their impact on sustainable development and economic factors in the region. The results of the analysis show that environmental degradation reduces tourist attractions and causes damage to public facilities and infrastructure, as well as unstable economic capital hampering development projects. In conclusion, to achieve sustainable development in Laman Boenda Tanjungpinang, efforts to improve the environment and better economic stability are needed
Eksplorasi Sosial dalam Seni: Proses Kreatif Komunitas FORMMISI-YK di ISI Yogyakarta
Full text linkThe ability and the same vision of each member spurs the growth of the arts space which can become a new platform and means of self-actualization. Communities can be the forerunner to the birth of creative and innovative human resources. The Formmisi-Yk community in ISI Yogyakarta is a model for creating creative people. How Formmisi-Yk maintains their creative process is a question that needs to be further investigated because it relates to efforts to maintain their existence. This research was conducted using a qualitative-descriptive method based on the theory of Vera L. Zolberg and Howard S. Becker which explains how the construction of art is influenced by various supporting agents. Things that are a factor in efforts to maintain the existence of Formmisi-Yk are a sense of kinship, similar educational backgrounds, work competence, establishing good relationships and embracing generations who will continue Formmisi-Yk
Designing a Web-Based New Employee Recruitment Information System with the Waterfall Method at Nassa School
Full text linkThis study aims to design a web-based employee recruitment information system for Nassa School Bekasi using the Waterfall method to address practical issues in recruitment processes. Utilizing a combination of observation, interviews, and literature studies, data were collected and analyzed to specify software needs, interface design, databases, and functional requirements. The system was developed using PHP, JavaScript, HTML, CSS, and Bootstrap with MySQL for the database. The resulting system simplifies the recruitment process, reduces administrative errors, and increases efficiency, offering practical guidance for similar implementations in other institutions
Penggunaan Media Pembelajaran Policermat (Monopoli Cerdas Cermat) untuk Meningkatkan Hasil Belajar IPAS di Sekolah Dasar
Full text linkThis study aims to improve IPAS learning outcomes using Smart Monopoly media in class IV students at SDN Ngariboyo 4, Ngariboyo District, Magetan Regency. This type of research is Classroom Action Research. The instruments used were observation sheets and evaluation questions. The data analysis technique is quantitative. The media used is Smart Monopoly. The results showed that students\u27 science learning outcomes had increased. In the pre-cycle, the average student learning outcome is 70, including the moderate category, and the proportion of student learning completeness is 30.76%. In cycle I, the average student learning outcomes and the proportion of student mastery increased to 74.23 and 38.46%. Cycle I did not meet the requirements of the experiment, and improvements were made. In cycle II, the average student learning outcomes were 90.76, included in the very good category, and the proportion of student learning completeness was 92.30% and met the research success criteria
The Influence of Education and Communication Channels on Management Practices in Ghana Public Universities
Full text linkThis study was conducted at C. K. Tedam University of Applied Sciences and Technology. It was guided by education and communication model as propounded by Shanon and Weaver (1949). This study was designed to investigate the influence of communication channels on education management practices in Ghanaian public universities. The study specifically investigated the types of communication channels used in the university and related the channels to the constraints faced in communicating messages in the university. Literature was reviewed in relation to the above stated objective. The study sample was drawn from CKT-UTAS and involved both academic and administrative staff. The sample size was one hundred and fifty two (152) which represents 77.6% of the target population. Stratified random sampling techniques based on the respondents’ job descriptions were used. The instruments for data collection involved use of questionnaires and information from secondary data materials for instance the University Act 2019, Act 1000 and the employee survey findings of 2006. Data was analyzed using descriptive statistics. The major findings revealed that CKT-UTAS had few channels of communication and that the communication policy framework was in place. However, the study identified that CKT-UTAS relies on Head of Departments, Group representatives, memos, notice boards, face to face and telephone to communicate. The study therefore, recommended that CKT-UTAS embraces new channels of communication (i.e. use of email) for efficiency purposes in addition to the already existing ones. Also the university should adopt strategies of enhancing communication between the staff and administration
Penerapan Metode MOORA dalam Penentuan Program MBKM Terbaik bagi Mahasiswa
Full text linkThis research describes the MOORA method in determining the best MBKM program for fifth-semester students at the Telkom Institute of Technology Purwokerto. The MOORA method has five stages. Data was obtained through distributing questionnaires filled in by fifth-semester students. In this research, respondents were obtained from Telkom Purwokerto Institute of Technology students to research the best MBKM program for fifth-semester students. This method does not require a mathematician to calculate using the MOORA method. The MOORA method is a multiobjective system method that optimizes several conflicting attributes simultaneously. Results of decision support research using the MOORA method to rank the best MBKM (Teaching Campus) programs for fifth-semester students. Based on student respondents\u27 filling out questionnaires, the MBKM program that is most suitable and needed for students is Internship, followed by Bangkit by Google, Traveloka, and Goto, then Teaching Campus, and finally Independent Study
Analisis Kepuasan Pelanggan Restoran Makanan Crispy di Indonesia: Studi Kasus di Dr. Chicken Cimahpar
No full textThis study aims to evaluate the level of customer satisfaction at Dr. Chicken Cimahpar, a crispy or fresh food restaurant in Indonesia. The problem at hand is how to determine the level of customer satisfaction based on the attributes of the product or service they receive. The method used is the Customer Satisfaction Index (CSI), which determines the level of user satisfaction based on the level of performance and the level of importance of the measured product or service features. The sample of this research is consumers who visit and purchase products in the second observation stage and are willing to be respondents for research. The results showed that Dr. Chicken Cimahpar has a customer satisfaction level of 78.59%, which is within the "satisfied" criteria. The most important factors for consumer satisfaction are food served crispy or fresh and accuracy of order presentation. This research provides valuable insight into the level of consumer satisfaction and can be used by Dr. Chicken Cimahpar to improve its products and services.
Nilai-Nilai Pendidikan Karakter dalam Novel Merindu Cahaya de Amstel Karya Arumi Ekawati
No full textThis research aims to identify and explain the values of character education in the novel Merindu Cahaya de Amstel by Arumi Ekowati. This research is library research (library research). The research data is in the form of character education values in the novel Merindu Cahaya de Amstel, with the data source being the Novel Merindu Cahaya de Amstel by Arumi Ekowati. The data collection technique that the author uses in this research is the documentation method. Meanwhile, data analysis uses content analysis. This research shows that in the novel Merindu Cahaya de Amstel, there are character education values , including religious values, likes to read, independence, hard work, creativity, and tolerance. The relevance of character education values in teenagers today can be found in family, school, and community life
Application of Contra Legem Principles in Judicial Rulings on Joint Property Characteristics
Full text linkThis article examines the nuanced application of the contra legem principle by judicial panels in the adjudication of community property cases, particularly in the context of marital property. It highlights the evolving legal landscape and the importance of equitable distribution in contemporary law, underscoring the need to understand judicial reasoning in an era increasingly focused on fairness and gender equality. The study closely examines cases from religious courts, highlighting a trend in which judges have awarded a disproportionate share of community property to wives. This observation raises important questions about the balance between legal norms and the pursuit of equity in family law, and provides a critical lens through which to explore the dynamics of asset distribution and its broader implications in current legal frameworks. The research aims not only to outline judges\u27 distribution formulas, but also to offer insights into why such decisions are increasingly relevant in today\u27s legal discourse, marking a significant shift toward recognizing the complexities of marital property division. This study uses qualitative research methods with a legal descriptive analysis approach. A thorough legal source is case number 413/Pdt.G/2021/PA.Tng and a number of other legal materials related to the author\u27s research topic. The results of the study show that the panel of judges applied the contra legem principle in deciding this matter based on sociological considerations and distributive justice