Open Journal System Universitas Mohammad Husni Thamrin
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Design of an Information System for Regulation and Survey of Small and Medium Enterprises (SMEs) at the Community and Village Empowerment Service of Gunungsitoli City
No full textIn today's digital era, the use of information technology in the government sector has become an urgent need to improve efficiency, transparency, and public services. Globally, digital transformation in the public sector is encouraging governments in various countries to build technology-based systems to strengthen governance and public participation (Nurkartika, 2025). In the context of the ever-growing digital transformation of government, the need for adaptive and responsive information systems is essential, especially in managing regulations and conducting public satisfaction surveys. This study aims to design and implement a web-based Regulatory Information System and Public Satisfaction Index (IKM) Survey at the Gunungsitoli City Community and Village Empowerment Service (DPMD). The software development method used is Waterfall, including the stages of needs analysis, design, implementation, testing, and maintenance. In the implementation process, the system was built using the CodeIgniter 3 framework and SBAdmin template, with PHP, HTML, and CSS programming languages, and a MySQL database. Testing was carried out using the Blackbox Testing method and showed that all main features of the system, such as regulatory management, IKM survey input, and report generation, functioned validly. These results confirm that the system is capable of supporting agency operational efficiency, increasing public transparency, and strengthening the principles of good governance. Thus, this research not only contributes to improving the quality of public services, but also opens up opportunities for developing similar systems in other government agencies
Implementation of the FIFO System and Its Impact on Asset Stock Accuracy at the Nias Regency Statistics Office
No full textState Property (BMN) is a crucial asset that supports the operations of government agencies and reflects state assets that must be managed in an orderly, efficient, and accountable manner. BMN management encompasses recording, maintenance, data updating, and reporting, which require a fast, accurate, and easily accessible information system. In response to these challenges, this study aims to implement a web-based BMN recording and updating system using the FIFO (First In, First Out) method. This system is expected to improve recording accuracy, accelerate reporting, and support digital transformation in asset management within the Nias Regency Statistics Agency (BPS). Implementing the FIFO (First In, First Out) system is a strategic step to improve the accuracy of asset stock recording at the Nias Regency Statistics Agency (BPS) Office. Previously, manual spreadsheet-based asset management led to the risk of recording errors, reporting delays, and a lack of efficiency. This study aims to develop and implement a web-based system that supports the FIFO method to improve the accuracy and efficiency of asset stock management. Research data was collected through observation, interviews, and document analysis, using a waterfall software development approach. The results showed that implementing the FIFO system improved stock accuracy by up to 95%, accelerated the audit process, and simplified reporting. Further development, such as integration with cloud technology and mobile applications, is recommended to support sustainable and efficient asset management within the Nias Regency BPS
Making a Web-Based Service Request Management System Application at The Financial and Development Supervisory Agency (BPKP)
No full textA company can store data quickly and securely using a computerized system rather than a manual one. The increasingly innovative and diverse development of technology today, and the difficulty of containing its development, makes all aspects of today's business dependent on computerized aspects that are integrated with the world of technology and informatics. Web-based information systems in Indonesia are increasingly being felt in supporting daily activities, both economic and non-economic. The Financial and Development Supervisory Agency (BPKP) requires a good network and server monitoring system to maintain the availability and performance of IT services. The problem faced is the lack of real-time visibility into the condition of the IT infrastructure, which can hinder early detection of system disruptions or anomalies. This study aims to design and implement a network and server monitoring system using Zabbix as an open-source solution that is able to monitor performance, availability, and provide automatic notifications when failures occur. The methods used include literature review, needs analysis, system architecture design, implementation of Zabbix Server and Agent, and system testing in the BPKP environment. The implementation results demonstrated that Zabbix was capable of providing comprehensive data visualization, real-time monitoring, and an effective alert system. In conclusion, the implementation of Zabbix successfully increased the efficiency of IT infrastructure management at BPKP and can serve as the basis for developing broader monitoring for all BPKP representatives
Analysis of Boarding House Payment Patterns Using Data Visualization Techniques to Identify Delay Factors
No full textIn an increasingly competitive business environment, the ability of Micro, Small, and Medium Enterprises (MSMEs) to survive heavily depends on effective cash flow management. Boarding house businesses, as a form of MSMEs in the service sector, face crucial challenges due to late rental payments by tenants. Management practices that are often reactive and intuitive have proven less effective in identifying the root causes of such issues. This study aims to apply an analytical approach using data visualization techniques to analyze rental payment patterns at Kost Green, Semarang. The main objective is to discover significant temporal patterns and identify tenant profile factors that strongly correlate with late payment behavior. The methodology employed is exploratory data analysis with a quantitative and visual approach, using primary data in the form of historical rental payment transactions over a one-year period, covering attributes such as tenant status and room type. The analysis process begins with a data preprocessing stage, in which a key analytical feature, Days_Late, is engineered to measure the duration of delays. The analysis is conducted using the Python programming language supported by the Pandas, Matplotlib, and Seaborn libraries. The findings reveal the existence of high-risk tenant segments (students) and critical time periods (certain months of the year) when delays tend to increase. The outcome of this research is a visual analytical report that provides a strong foundation for Kost Green management to make data-driven decisions, design more proactive and segmented billing strategies, and ultimately improve payment discipline and maintain healthy business cash flow
Design and Development of Web-Based Cooperative Financial Applications at SMP Negeri 7 Prabumulih
No full textThe school cooperative is one of the supporting facilities for students' economic activities that plays an important role in providing school supplies and training students' independence and responsibility. The space is usually used by students to conduct transactions between students and cooperative officers. Currently, the cooperative of SMP Negeri 7 Prabumulih serves students in recording goods purchase transactions still using a conventional system. The method of inputting financial reports at this institution has used Microsoft Excel for monthly reports and manual recording in books, but the system used is still manual. This condition has the potential to cause various problems, such as delays in preparing reports, recording errors, and ineffective archiving of financial data. The purpose of this study is to create a Web-based Application to facilitate the Cooperative of SMP Negeri 7 Prabumulih in inputting financial reports, processing, and presenting financial data in a structured and systematic manner. The research method used in this study is a qualitative descriptive method with data collection in the form of observation, interviews and literature studies. The type of data used is qualitative data and data sources consist of primary and secondary data. System development is carried out using a prototype method to be able to adjust to user needs gradually. This web-based application uses the PHP programming language, a MySQL database, and PDF formats for reporting. Research shows that the application can improve the efficiency of cooperative financial management, minimize recording errors, and facilitate management in producing accurate and timely financial reports
Persepsi Peserta Asuransi PT. Takaful Umum Mengenai Asuransi Wajib Tanggung Jawab Hukum Pihak Ketiga Kendaraan Bermotor
No full textPeningkatan kepemilikan kendaraan bermotor meningkatkan risiko terjadinya kecelakaan lalu lintas. Penelitian ini bertujuan untuk menganalisis persepsi peserta asuransi PT. Takaful Umum terhadap Asuransi Wajib Tanggung Jawab Hukum (TJH) Pihak Ketiga Kendaraan Bermotor. Asuransi Wajib Tanggung Jawab Hukum (TJH) Pihak Ketiga Kendaraan Bermotor berfungsi menciptakan efek jera bagi penyebab kecelakaan dan jaminan ketersediaan dana ganti rugi bagi korban dan tertanggung. Skema ini dapat menurunkan jumlah kecelakaan maupun fatalitas dan korban kecelakaan, sebagaimana ditunjukkan dari adanya penurunan klaim korban kecelakaan jalan. Penelitian menggunakan metode survey dengan pendekatan kualitatif melalui wawancara mendalam kepada peserta PT. Takaful Umum. Hasil Penelitian menunjukan bahwa pemahaman peserta mengenai tujuan asuransi TJH cukup baik, namun sebagian besar masih mengalami kesulitan dalam prosedur klaim dan kurangnya transparansi dalam pengelolaan dana. Kurangnya sosialisasi dari penyedia asuransi menyebabkan rendahnya pemahaman peserta terhadap manfaat asuransi TJH. Selain itu, meskipun pendekatan Syariah dianggap lebih transparan, masih terdapat kekhawatiran mengenai pengelolaan dana premi. Penelitian ini menyarankan perlunya peningkatan sosialisasi melalui berbagai media informasi, penyederhanaan prosedur klaim, serta transparansi dalam pengelolaan dana untuk meningkatkan kepercayaan peserta. Selain itu, penerapan skema premi yang fleksibel berdasarkan risiko dan riwayat klaim dapat meningkatkan kepatuhan pembayaran premi. Hasil penelitian ini memberikan wawasan bagi perusahaan asuransi dan regulator dalam mengembangkan strategi yang lebih efektif untuk implementasi Asuransi Wajib TJH di masa mendatang
The Influence of Product Quality, Price, and Promotion on Purchasing Decisions on the Shopee Marketplace: (Case Study of Management Students, Faculty of Economics and Business, Mohammad Husni Thamrin University)
No full textThis study aims to determine the effect of product quality, price, and promotion on purchasing decisions on the Shopee marketplace. The study was conducted on students of the Management Study Program, Faculty of Economics and Business, Mohammad Husni Thamrin University. The research method used is a quantitative method with a descriptive design by searching for primary data, through questionnaires to respondents after the sampling method. The analysis of this research was carried out using SPSS software. The results of the study indicate that there is a positive and significant influence of product quality variables on purchasing decisions with a calculated t value > t table of 2.100 > 1.991 and a significance value <0.05, namely 0.039. There is a positive and significant influence of price variables on purchasing decisions with a calculated t value > t table of 3.129 > 1.991 and a significance value <0.05, namely 0.002. There is a positive and significant influence of the promotion variable on purchasing decisions with a calculated t value > t table of 2.676 > 1.991 and a significance value <0.05, namely 0.009. Likewise, the variables of product quality, price, and promotion together have a significant influence on purchasing decisions, based on the results of the F test with a calculated F value > F table of 92.890 > 2.72 and a significance value <0.05, namely 0.000. The conclusion of this study is that there is a positive and significant influence between product quality, price, and promotion on purchasing decisions in the Shopee marketplace for Management Study Program students, Faculty of Economics and Business, Mohammad Husni Thamrin University. The coefficient of determination of these variables has an influence of 78.67% while 21.4% is explained by other variables outside this study
Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Post-Pandemic Era 2022-2024
No full textCovid-19 created a distinct pattern in Indonesian product marketing, namely shopping through online stores. This pattern then changed consumer habits in selecting, having interest in, and purchasing goods, as well as for business actors in promoting their products. The purposed of this study was to identify and analyze the extent to which digital marketing strategies affect customer loyalty in the post-pandemic Covid-19 era during the period of 2022 to 2024. The method used in this research was associative quantitative with a multiple linear regression approach and one-way analysis of variance (ANOVA). This approach aimed to determine both the simultaneous and partial effects of each variable, with a sample of 200 respondents. The resulted of this study, based on multiple linear regression and ANOVA analysis, showed that the three independent variables simultaneously had a significant effect on customer loyalty, with an R Square value of 0.464, meaning that 46.4% of the variation in customer loyalty can be explained by this model. The ANOVA test produced a significance value of 0.000, confirming that the overall regression model is significant. Partially, the three independent variables—personalization, social media engagement, and customer experience—were found to have a positive and significant effect on the dependent variable, customer loyalty. The conclusion drawn from this study is that digital marketing strategies based on personalization, social media interaction, and digital experience are proven to have a significant effect on customer loyalty
The Influence of Transformational Leadership and Organizational Culture on Employee Performance at Mohammad Husni Thamrin University
No full textIn the competitive era of globalization, organizations are required to continuously adapt and innovate, where the quality of human resources is a key factor for success. This study aims to analyze the influence of transformational leadership and organizational culture on employee performance at Mohammad Husni Thamrin University. The research method used is quantitative with a correlational approach. The study population was 182 permanent employees, with a sample of 33 respondents determined using the Slovin formula with a 16% error rate. Data collection techniques were carried out through distributing questionnaires with Google From, while data analysis used validity tests, reliability tests, classical assumption tests, multiple linear regression, as well as t-tests and F-tests. The results of the study indicate that transformational leadership does not have a positive and significant effect on employee performance partially. Organizational culture is also proven to have a positive and significant effect on employee performance partially. While simultaneously, both independent variables contribute significantly to improving employee performance. These findings emphasize the importance of implementing a transformational leadership style and strengthening a positive organizational culture in improving human resource performance in higher education environments. This research is expected to provide practical contributions to the management of Mohammad Husni Thamrin University in designing strategies to improve employee performance, as well as become a theoretical reference in human resource management studies, particularly regarding the role of leadership and organizational culture
Optimizing Business Communication Strategy to Increase Consumer Interest in Purchasing in the Digital Era
No full textDigital transformation has become a catalyst for major changes in the global business landscape. The development of information technology has driven a major transformation in business communication practices, particularly in efforts to influence consumer behavior in the digital era. This era is marked by fundamental changes in consumer behavior, who are now more active, critical, and constantly connected with brands through various digital platforms such as social media, e-commerce, discussion forums, and mobile applications. Communication strategies that were previously one-way must now evolve to be interactive, personalized, and data-driven. This study aims to analyze how optimizing business communication strategies can increase consumer interest in purchasing decisions, especially in the context of a dynamic and competitive digital environment. Using a descriptive qualitative approach, this study examines various elements of digital communication such as content marketing, social media, message personalization, and the use of technologies such as artificial intelligence and consumer analytics. The results of the study indicate that integrated, relevant, and responsive business communication significantly influences consumer perceptions, trust, and purchase intentions. These findings emphasize the importance of strategic communication management that not only conveys information but also builds emotional engagement and meaningful digital experiences. Thus, this study recommends that companies adopt a technology- and data-based communication approach to create more effective, adaptive, and consumer experience-oriented interactions as an effort to increase competitiveness in the digital marketplace