PSPP Publisher Journals
Not a member yet
542 research outputs found
Sort by
Glad2Glow Purchase Intent: TikTok Marketing through Customer Brand Engagement and Brand Image
Full text linkThe rapid development of social media has significantly transformed its role, evolving from a mere communication and entertainment tool to a powerful platform for business, particularly in marketing, enabling businesses to reach a broad consumer base. This study investigates the influence of TikTok's social media marketing on consumer purchase intention, mediated by consumer brand engagement and brand image, focusing on the Glad2Glow skincare brand. The research employs a quantitative approach, utilizing a questionnaire distributed to 385 TikTok users familiar with Glad2Glow. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that TikTok's social media marketing positively and significantly impacts consumer purchase intention, with consumer brand engagement and brand image acting as significant mediators in this relationship
The Nexus of Ownership Structure, Profitability, Financing and Firm Value: Testing the Moderating Role of Firm Size
Full text linkThis study aims to analyze the influence of managerial ownership, institutional ownership, profitability, and leverage on firm value, with firm size as a moderator. High firm value will send a positive signal to investors. This quantitative study uses 165 observational data obtained from the financial statements of non-cyclical consumer sector companies (2019-2023). This research tests eight hypotheses using panel data regression involving firm size as a moderating variable (Moderated Regression Analysis–MRA). The results show that institutional ownership and leverage (DER) have no effect on firm value. Meanwhile, managerial ownership shows a positive effect on firm value, and profitability (ROE) shows a negative effect on firm value. Furthermore, in testing the moderation model, the firm size variable weakens the effect of institutional ownership on firm value. This interaction effect is not apparent in testing managerial ownership (MAN), profitability (ROE), and leverage (DER) on firm value (PBV). Other findings indicate that firm size in the study does not act as a pure moderator, but rather as a quasi-moderator
Credit Loan Application Procedure via BRImo Application
Full text linkThe process of applying for a credit loan online is very easy, fast, efficient, and does not require collateral and a survey process. One of the digital services that supports this convenience is the BRImo Application from Bank Rakyat Indonesia (BRI). The purpose of this study is to systematically describe the procedure for applying for a credit loan through the BRImo application. The method used is descriptive qualitative with a field study approach through direct observation and interviews with related staff. The results of the study show that the procedure for applying for a loan through BRImo includes several main stages, namely logging into the application, selecting the loan menu, completing personal data and business data, and waiting for automatic approval without requiring a field survey. This procedure has been proven to reduce time and costs and increase the efficiency of banking services. However, there are several technical obstacles found, such as network disruptions, data inconsistencies, and limited digital literacy of customers. By understanding the procedures and obstacles, it is hoped that digital banking services such as BRImo can continue to be improved to support financial inclusion in Indonesia
Self Esteem and Career Adaptability Among College Graduates: The Role of Career Decision Self Efficacy as Mediating Variable
Full text linkThe increasing challenges in the career world ultimately require human resources who are able to adapt quickly to changes and developments. The purpose of this study is to explain how self-esteem affects adaptability in careers by using self-efficacy in career decision-making as a mediator. This quantitative study involved 200 respondents selected using a purposive sampling approach, with data analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) 4.0. The results of the study indicate that career adaptability and self-efficacy in career decision-making are positively and significantly influenced by self-esteem. The relationship between self-esteem and career adaptability is mediated by self-efficacy in career decision-making, which also has a positive and significant impact on career adaptability. Career Construction Theory (CCT) in this study states that fulfilling basic psychological needs such as self-esteem can increase career decision self efficacy, which ultimately enhances career adaptability. The findings of this study highlight the importance for university graduates to develop self-esteem as a means to enhance confidence in career decision-making and career adaptability, especially in facing the challenges of an increasingly competitive career world
Developing a Moral Character-Based ELT Materials for Transactional Speaking Skills
Full text linkThis research developed the English teaching materials based on moral characters. Therefore, the focus was to improve the English teaching quality by aligning the students' needs and lecturers' expectations (needs analysis) with the values of moral. The 'I-DO' method was developed with three different phases namely; 1) The input stage, the students’ needs were analyzed in which 55 students and 10 lecturers participated. Data collection used a questionnaire and the data were analyzed by description. 2) The development stage the aims and goals were formulated by taking into account the information obtained from needs analysis. 3) The output stage conducted by planning the lesson, and generating the teaching material prototypes in which the values of moral are included. The article established an English learning teaching materials with well-developed prototype particularly for speaking skill of making transaction. The findings with the use of the 'I-DO' methodology provides useful input for developing the ELT materials in language programs. Therefore, English language teachers should study this methodology in order to use its stages in developing ELT materials for other subjects
The Strategic Role of the Inspectorate as an Internal Supervisor of the Mandailing Natal Regency Government
Full text linkThis study aims to analyze the strategic role of the Inspectorate as the internal supervisor of the local government of Mandailing Natal Regency in supporting good governance. This study uses a qualitative approach with data collection techniques through in-depth interviews, document studies, and observations. The data was analyzed descriptively to identify the role of the Inspectorate, the legal basis that supports it, and the inhibiting factors faced. The results of the study show that the Inspectorate has a strong legal foundation, including Law Number 23 of 2014, Government Regulation Number 60 of 2008 concerning SPIP, and related regional regulations. The strategic role of the Inspectorate includes supervising the implementation of regional policies, preventing corruption, evaluating OPD performance, and early detection of potential risks. However, the implementation of the supervisory function faces several obstacles, such as limited human resources, lack of budget, suboptimal technology, and intervention from external parties. These findings are in line with the theory of internal oversight which emphasizes the importance of independence, transparency, and accountability in government management. This study recommends strengthening human resource capacity, optimizing information technology, increasing budget allocation, and protecting the independence of the Inspectorate. In conclusion, the Mandailing Natal Regency Inspectorate has an important role in creating a transparent and accountable government. However, to optimize this role, commitment from various parties is needed to overcome existing obstacles
Inhibiting Factors of the Performance of Internal Government Supervisory Apparatus in Realizing Good Governance at the Regional Inspectorate of Mandailing Natal Regency
Full text linkThis study aims to analyze the inhibiting factors of the performance of the Government Internal Supervisory Apparatus (APIP) in realizing the principles of good governance in the Mandailing Natal Regency Inspectorate. Good governance is one of the main pillars in creating a transparent, accountable, and responsive government to the needs of the community. However, its implementation often faces various obstacles that affect the performance of APIP as an internal supervisor. This research method uses a qualitative approach with data collection techniques through in-depth interviews, observations, and document studies. The results of the study indicate that there are several main inhibiting factors, including: limited competent human resources, lack of budget support, weak independence of APIP in carrying out its duties, and resistance from the supervised organization. In addition, the low utilization of information technology in the supervision process is also a significant obstacle. This study concludes that to improve APIP performance in realizing good governance, it is necessary to strengthen human resource capacity through training, increase budget allocation, guarantee APIP independence, and optimize information technology. Strategic recommendations from this study are expected to be a reference for local governments in improving the internal supervision system in order to achieve better governance
The Implementation of Law Number 12 of 2022 and the Role of State Institutions In Protecting Child Victims of Sexual Violence
No full textMany victims of child sexual violence suffer from trauma, shame, and a lack of support from their surroundings, making them reluctant to continue their education. Therefore, legal protection for child victims of sexual violence based on the Law on the Crime of Sexual Violence identifies efforts to reduce its impact, particularly on the sustainability of children's education. Children should receive more and the best attention as per the principle of the best interests of the child. Using a normative legal approach, this paper examines how Indonesian laws pertaining to sexual assault have evolved and how they connect to societal symptoms. Child protection measures that are implemented according to the best interests of the child concept encompass social, psychological, and physical protection measures. Legal, psychological, and social help for victims are provided by organizations including the Ministry of Women's Empowerment and Child Protection, KPAI, UPTD PPA, LPSK, Polri, P2TP2A, and NGOs. Establishing a comprehensive and long-lasting protection system requires cooperation amongst institutions. In order to better assist and handle child victims in accordance with their rights and integrate central and regional institutions, it is hoped that this journal will offer strategic contributions. One such contribution is to expedite the establishment of UPTD PPA in each region. Additionally, law enforcement officers, including prosecutors, should immediately utilize Law No. 12 of 2022 concerning Criminal Acts of Sexual Violence, as the TPKS Law regulates prevention, handling, recovery, and law enforcement, which prioritizes victim protection, particularly for victims of child sexual violence
Implementation of the Policy on the Use of the BKN e-Performance Application in the Southeast Minahasa Regency Government Environment
Full text linkThe use of the e-Performance application will result in effectiveness and efficiency in ASN performance reporting. ASN employees no longer need to print their monthly performance results but can be directly entered into the application and can be directly assessed by the assessor without being limited by time, can be done anywhere and anytime. This study aims to determine what factors are the causes of the failure to implement the BKN e-Performance Application in the Southeast Minahasa Regency Government properly. Qualitative design was used in this study. The Human Resources Development and Personnel Agency as the research location. The focus of the study is based on aspects of communication, resources, attitudes of implementers and bureaucratic structure. Data analysis through the stages of data reduction, data presentation and preparation of conclusions and verification. The findings of the study were miscommunication in ASN in translating socialization materials, inadequate internet facilities, ASN who were still indifferent in reporting their monthly performance, and there were no standard binding rules regarding awards and sanctions regarding the use of the BKN e-Performance application for ASN
The Existence of the State Civil Apparatus Information System (SIASN) in the Process of Determining the Decree on Promotion of Civil Servants in Agencies in the Work Area of the Regional Office XI BKN Manado
Full text linkBuilding an integrated electronic-based government system in personnel management is very important today. Transformation of the personnel management service process based on information technology is a mandate from the Regulation of the Head of BKN Number 20 of 2008 concerning the Personnel Service Application System (SAPK). Proposals for promotion are one form of service that is currently carried out through SAPK. The Regional Office XI BKN Manado has the responsibility in the process of determining the decision letter for the promotion of Civil Servants. This study was conducted to describe the existence of SIASN in the timeliness of determining the decision letter for the promotion of Civil Servants at Agencies in the Work Area of the Regional Office XI BKN Manado and what aspects cause delays in determining the decision letter for the promotion of Civil Servants. By using a qualitative design, it was found that there were slight weaknesses in the criteria for bureaucratic compliance (compliance) which can be seen from the delay in the signing stage of the decision letter for the promotion by the authorized official even though the SIASN operator had tried to be on time. The delay in signing the SKKP, although not caused by the dysfunction of the SIASN system, this obstacle still has a significant impact on the credibility of SIASN as a system designed to accelerate the promotion process