Jurnal Indonesia Sosial Teknologi (JIST)
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The Influence of Product Quality, Service Quality, and Price on Purchasing Decisions at Customers Bila Bakery
Get PDFCustomer behavior is like something complex where in the process there are internal factors and external factors that can influence customers to determine purchase decisions. In this study, data will be collected on the food and beverage industry, namely Bila Bakery. There is a phenomenon that occurs in Bila Bakery in the form of a decline in sales after the pandemic. In fact, in this case, If the bakery has data related to customer membership but has never been eval_uated, so the data cannot provide consideration in decision-making by management. This study is a quantitative research that uses a descriptive analysis method and PLS-SEM using data obtained from Bila Bakery customers through the distribution of questionnaires with WhatsApp Blast, there are 157 respondents as a sample in this study. The results of the study show that Product Quality and Price have a positive and significant effect on Purchase Decisions, but Service Quality has a positive effect but does not have a significant effect on Purchase Decisions on Bila Bakery customers. There are managerial implications for Bila Bakery as a future business strategy through Product Quality and Price that have an impact on Purchase Decisions
The Influence of Service Quality and Satisfaction on Interest in Return Visits of Inpatient Patients at Bekasi Regency Hospital
Get PDFThis success can be achieved if it provides quality services that have an impact on patient satisfaction and will further affect the interest in re-visiting. This study aims to determine the effect of service quality on patient satisfaction and the influence of both on re-visitation interest. This research was conducted using a quantitative descriptive method. The study sample was taken using a purposive sampling technique of 100 respondents. Data were collected through questionnaires, and analysis using SEM (Structural Equation Model). The results showed that good service quality has a positive and significant effect on patient satisfaction, creating a satisfying experience and building trust. Patient satisfaction, as a result of adequate service quality, also has a positive and significant impact on repeat visit intention
Development of a Motorcycle Parts Search Platform with a Design Thinking Approach
Get PDFIn the motorcycle industry, finding spare parts is a big challenge for vehicle owners. This is due to the complexity of the parts market as well as the diverse needs of users. To overcome this challenge, an innovative approach is needed in designing a parts search system that is not only effective but can also meet diverse needs. This research aims to apply the Design Thinking method in designing a motorcycle parts search and gain a deep understanding of the needs and challenges faced by users, as well as create better solutions that are by these needs. This research applies a Design Thinking approach that involves a series of stages such as Empathize, Define, Ideate, Prototype and Test. Data was obtained through direct observation, interviews with related parties, and analysis of existing problems. The results of the study show that the majority of users are men (80%), with the dominance of entrepreneurs (43.3%) and Generation Y (76.7%). The app is also attractive to Bachelor's graduates (43.3%) and users with high needs (53.33%). Important factors that increase the app's benefits include a search feature by name and complete product details. The implementation of motorcycle parts search using Design Thinking is expected to help the company strengthen its brand image as a service provider that is responsive to user needs and increase customer loyalty through a better experience in the parts search process
Designing Welding Workstations to Reduce the Risk of MSDS (Musculoskeletal Disorders)
Get PDFThis study aims to design an ergonomic welding workstation to reduce the risk of Musculoskeletal Disorders (MSDs) in welding workers at PT. Sinar Bharata Perkasa. The background of this study is the high preval_ence of MSDs in welding workers due to unergonomic work posture. The methods used include posture analysis using Rapid Upper Limb Assessment (RULA) and Rapid Entire Body Assessment (REBA), as well as anthropometric calculations to design workstations that suit the physical condition of workers. Data collection was carried out through the Nordic Body Map (NBM) questionnaire and posture measurements before and after the design improvement. The results showed that the new workstation design was able to significantly reduce the risk of MSDs, with a decrease in the RULA score from 6 to 3 and the REBA score from 8 to 3. In conclusion, this new workstation design has the potential to improve the health and productivity of welding workers at PT. Sinar Bharata Perkasa
Measurement of the Attractiveness of Public Open Spaces to Visitors at Lifestyle Centers
Get PDFThis study aims to measure the attractiveness of public open spaces to visitors in Lifestyle Centers using a modified Urban Mobility Index (I-MUS). The background of this research is based on the importance of mobility in the tourism sector, where transportation mobility plays a role in facilitating tourist access to various destinations. The research method uses a quantitative approach by adapting the I-MUS framework consisting of 6 domains, 16 sub-domains, and 46 variables. Data was collected through a closed questionnaire method involving experts from the Ministry of Transportation, local governments, and academics. The results of the analysis using the Content Validity Index (CVI) showed that of the initial 32 variables, 6 variables were declared invalid. The final results show that the attractiveness of public open spaces in the Lifestyle Center is influenced by 26 main variables divided into 5 domains. This research makes a significant contribution to the development of tourism in Indonesia by providing measurement tools that can be used to monitor and improve tourism mobility in various destinations
eval_uation of IT Governance at Credit Union XYZ Financial Institutions Using COBIT 5 Framework
Get PDFSince 2002, Credit Union XYZ has been utilizing information technology in its lending operations. However, the utilization of IT governance has not been optimal due to various weaknesses, obstacles, and issues such as server problems, downtime for maintenance, system change requests, human resources, and recurring IT-related problems. This research aims to assess the current IT governance capabilities at Credit Union XYZ. The method used is the COBIT 5 standard with a focus on the APO and DSS domains tailored to the existing issues. Data were collected through questionnaires distributed to the IT team and relevant stakeholders. The selected COBIT 5 processes include APO06 (Manage budget and costs), APO07 (Manage human resources), DSS01 (Manage operations), DSS02 (Manage service requests and incidents), and DSS03 (Manage problems). The eval_uation reveals a 1 level gap in IT governance capabilities, with the current level at level 2 in Credit Union XYZ, while the target is level 3 in the future. The researcher's recommendation to Credit Union XYZ is to align IT processes with the standards and regulations established by COBIT 5
Analysis of the Influence of Digital Marketing and Facilities on Parents' Decision to Enrol Their Children at Playfield Elementary School Jakarta with Brand Image as the Intervening Variable
Get PDFThis study aims to examine the influence of Digital Marketing and Facilities on the Decision to enrol children at SD Playfield Jakarta, with Brand Image as the mediating variable. Data were collected from 33 respondents who are parents of students at SD Playfield Jakarta using the purposive sampling technique. The results of the multiple regression analysis indicated that Digital Marketing (t = 0.188, p = 0.852) and Facilities (t = -0.630, p = 0.534) did not have a significant influence on Brand Image. However, Brand Image demonstrated a significant positive impact on the Decision to enrol children (t = 3.498, p = 0.002). The coefficient of determination showed that 37.2% of the variability in enrolment decisions can be explained by Digital Marketing, Facilities, and Brand Image. The F-test indicated that the overall regression model is significant (F = 5.718, p = 0.003). In conclusion, while Digital Marketing and Facilities may not directly affect Brand Image, enhancing Brand Image can positively influence parents' decisions to enrol their children at SD Playfield Jakarta. It is recommended that the school strengthen its marketing strategies and improve facilities to enhance its Brand Image, thereby supporting increased parental enrolment decision
Overview of the Influence of Land Use Change and Sediment Control Structures on Sedimentation in Lake Sentani
Get PDFUnder Presidential Decree No. 60 of 2021, on National Priority Lakes Rescue, Lake Sentani is one of 15 priority lakes to be rescued. In the annex to the President's regulation, it is mentioned to date about 90 tons or ± 5 m/year of sediment entering Lake Sentani with a total count of 62,0679.78 tonnes/year entering lake Sentani, with a storage capacity of 1,782 billion/m3. The water supply of Lake Sentani is obtained from the supply of 14 large and small rivers. With a slope inclination between 0% - 40% of the amount of sediment transported during the rainy season causes the decline in water quality and the high erosion that occurs. This study aims to find out the impact of land-use change and the effect of sediment control buildings on the number of sediments that enter Lake Sentani. From the results of the analysis the impact of land use change before the construction of the sediment control building based on the analysis carried out by the Papua River Regional Hall the known potential sedimentation rate is of 0.6 mm/th whereas the potential sedmentation rate analysed after the existence of the building of the Sediment Controller is of 0.012 mm /year. This indicates a change in the rate of potential Sedimentation entering the lake of sentani affected by the building sediment operator. When it rains with repeated flooding Q20, Q25, Q50 and Q100 years with conditions of 1 (one) sediment control building so that it can be judged to be a very heavy erosion class with land loss of more than 280 tons/ha/years with a potential sedimentation rate thickness between 2.55 mm/years to 2.85mm/years
Modeling and Simulation of Vehicle Velocity-Density on Buah Batu Road Using Second-Order Polynomial Regression
Get PDFThe problem of traffic density is a complex problem in the world of land transportation, especially in urban areas, including Bandung City. Buah Batu Road, one of the main roads in Bandung City which is 13 meters wide and 1.70 kilometers long, connecting Bandung City and Bandung Regency. And this study examines the relationship between vehicle speed and traffic density on Buah Batu Road, Bandung. Using the macroscopic Lighthill-Whitham Richards (LWR) model, Second Order Polynomial Regression, and Lax-Wendroff scheme simulation. This study aims to obtain the speed-density function for traffic. The introduction emphasizes the importance of understanding traffic flow dynamics to reduce congestion, especially in areas with significant vehicle growth. The methodology used is direct observation of the Buah Batu Road section with an observed length of 18 meters, with data collected through cellphone camera recordings at various times. These observation data provide insight into vehicle density and speed under various conditions
Assistance in the Preparation of Research Grant Proposals for STAI Ihyaul Ulum Gresik Lecturers
Get PDFLecturers have the main task in carrying out the Tri Dharma of Higher Education, namely Education, Research, and Community Service. Through research, they contribute to the development of useful new theories and discoveries in various fields. However, until 2023, only 10.6% of STAI Ihyaul Ulum lecturers are actively involved in research and community service programs. The main obstacle faced is the limitations in formulating problems and preparing proposals in accordance with standards. To overcome this, an intensive training and mentoring program was held using the Participatory Research Action (PAR) method for 10 permanent lecturers. This program has succeeded in increasing participants' knowledge and understanding, but further assistance is needed so that participants are more proficient in compiling credible research and critical literature review