Jurnal Indonesia Sosial Teknologi (JIST)
Not a member yet
1322 research outputs found
Sort by
Proposed Marketing Strategy to Increase Brand Awareness and Sales of Portable Smart Projector (A Case Study of Samsung the Freestyle)
Full text linkSamsung The Freestyle, a portable smart projector launched by Samsung, has faced challenges in increasing brand awareness and sales in the Indonesian market. Initially introduced in January 2022, Samsung The Freestyle garnered significant interest during its pre-order phase. However, despite its innovative features, the product experienced a decline in sales performance over time. This research aims to identify the internal and external factors influencing the performance of Samsung The Freestyle, employing both quantitative and qualitative approaches. Primary data were gathered through interviews with Samsung Electronics Indonesia employees and surveys with questionnaires, while secondary data were collected from reports, articles, and social media. The study also utilizes comprehensive consumer analysis, including segmentation, targeting, and positioning (STP), level of awareness, perceptions and level of satisfaction. External analysis was conducted by analyzing the general environment, industrial environment, and competitor analysis. Resource analysis and value chain analysis were performed to obtain the internal factors. A SWOT analysis identified the strengths, weaknesses, opportunities, and threats, leading to the formulation of the TOWS matrix for strategic recommendations. Based on the analysis, the appropriate corporate strategy for Samsung Electronic Indonesia is growth, the proposed business strategy for The Freestyle is differentiation, and marketing strategies are proposed through the 4P marketing mix (Product, Price, Promotion, and Place). Strategies encompass product diversification with competitive pricing, market development to the mid to premium segment, branding on social media, conducting strategic partnerships, interesting promotions, and improving distribution networks and product availabilitySamsung The Freestyle, proyektor pintar portabel yang diluncurkan oleh Samsung, menghadapi tantangan dalam meningkatkan brand awareness dan penjualan di pasar Indonesia. Pertama kali diperkenalkan pada Januari 2022, Samsung The Freestyle menarik minat yang signifikan selama fase pre-order. Namun, meskipun memiliki fitur-fitur inovatif, produk tersebut mengalami penurunan kinerja penjualan dari waktu ke waktu. Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang memengaruhi kinerja Samsung The Freestyle, dengan menggunakan pendekatan kuantitatif dan kualitatif. Data primer dikumpulkan melalui wawancara dengan karyawan Samsung Electronics Indonesia dan survei dengan kuesioner, sedangkan data sekunder dikumpulkan dari laporan, artikel, dan media sosial. Penelitian ini juga memanfaatkan analisis konsumen yang komprehensif, termasuk segmentasi, penargetan, dan pemosisian (STP), tingkat kesadaran, persepsi, dan tingkat kepuasan. Analisis eksternal dilakukan dengan menganalisis lingkungan umum, lingkungan industri, dan analisis pesaing. Analisis sumber daya dan analisis rantai nilai dilakukan untuk mendapatkan faktor internal. Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman, yang mengarah pada perumusan matriks TOWS untuk rekomendasi strategis. Berdasarkan hasil analisis, strategi korporasi yang tepat bagi Samsung Electronic Indonesia adalah pertumbuhan, strategi bisnis yang diusulkan bagi The Freestyle adalah diferensiasi, dan strategi pemasaran diusulkan melalui bauran pemasaran 4P (Product, Price, Promotion, dan Place). Strategi yang diusulkan meliputi diversifikasi produk dengan harga yang kompetitif, pengembangan pasar ke segmen menengah ke atas, branding di media sosial, melakukan kemitraan strategis, promosi yang menarik, serta peningkatan jaringan distribusi dan ketersediaan produ
Identification of the Position of Subsurface Aquifers and the Distribution of Groundwater Level Depth in Oksibil District, Pegunungan Bintang Regency
Full text linkGroundwater is dynamic and influenced by natural factors, such as geology and geomorphology, which affect aquifer characteristics, groundwater movement, and surface morphology. This study aims to identify subsurface aquifer positions and the distribution of groundwater depth in Oksibil District, Pegunungan Bintang Regency. The research utilizes the resistivity geoelectric method with a Wenner configuration to determine lithology and aquifer characteristics. Measurements were conducted using the AIDU Golden Rod instrument, which analyzes natural electric fields. Results indicate the presence of pressurized aquifers at depths ranging from 125 to 300 meters with varying thicknesses of 20 to 85 meters. In contrast, free aquifers are primarily located at shallow depths (0–40 meters) in specific areas, such as Kabiding. The findings provide valuable insights into groundwater resource management and regional aquifer potential in Pegunungan Bintang Regenc
The Influence of Leadership Competencies and Organizational Culture on Work Motivation and its Impact on Employee Performance
Full text linkXYZ Group faces several major challenges that hinder the achievement of optimal employee performance. The main problem faced is the low employee performance, where many employees do not meet the minimum performance standard set by the company. Employee work motivation is also a serious issue, as a large number of employees feel less motivated to reach the set performance targets. Additionally, leadership competencies does not meet company standards, with leadership competencies scores at various management levels being below the required threshold. The newly established formal organizational culture, initiated in early 2022, has caused personal culture to be more dominant and systematically integrated into the organization's daily life. This study aims to identify and analyze the influence of leadership competencies and organizational culture on work motivation and its impact on employee performance at XYZ Group. By understanding these relationships, effective solutions are expected to be found to enhance employee performance and motivation through the development of leadership competencies and the strengthening of organizational culture. The research method used is a descriptive quantitative approach with a population consisting of all XYZ Group employees, totaling 106 individuals. The sample was taken using a saturated sampling technique, where the entire population was included. Primary data were obtained through the distribution of questionnaires and analyzed using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method to test the relationships between the variables in this study. This research reveals that leadership competencies and organizational culture at XYZ Group have a positive and significant impact on employee motivation and performance. The higher the leadership competencies and the stronger the organizational culture implemented, the higher the employee motivation and performance. Work motivation also serves as an intervening variable that links leadership competencies and organizational culture with performance. Weaknesses in leadership competencies and organizational culture can lower employee motivation and performance, making it essential for XYZ Group to enhance leadership competencies and strengthen organizational culture to further increase employee motivation and improve performanc
Michelia alba: A Review on Its Biological Profile and Ethnobotany in Java
Full text linkMichelia alba DC (white champaca) is an ornamental, flowering, and aromatic plant that grows widely in tropical and subtropical areas of Southeast Asia. This plant has long been known as a medicinal plant in several regions in Southeast Asia. However, this plant is still not widely known by people in various parts of the world, the number of studies that examine this plant is still relatively small, and ethnobotanical discussions about this plant are difficult to find. This study aims to provide a review of the current ethnobotanical status of Michelia alba in Java, Indonesia, which includes its biological profile, role in Javanese customs, related myths, and scientific review in terms of its pharmacological activity. The results of the ethnobotanical study revealed that this plant is fairly unique because it is often associated with magical things and is very closely related to various cultural practices of the Javanese indigenous people (kejawen). Scientifically, the results of research prove that the M. alba plant does contain various chemical constituents that have many benefits. The pharmacological activities of M. alba reported include anti-cancer, antistress, anti-fungal, antioxidant, skin protection, and effective in killing Trypanosoma parasites
Traditional Leaders' Communication Strategies in Fostering Harmony Through the Selamat Kampong Tradition in Belitung
Full text linkSelamat kampong is a tradition or custom that has been passed down from generation to generation and is carried out in every village in Belitung. Selamat kampong is not only an annual routine tradition in Aik Rayak Village, Belitung Regency, but the implementation of this event contains several aspects such as traditions, approaches, and communication strategies. This study aims to find out how the communication strategy of traditional leaders creates a sense of peace in the tradition of surviving the village in Aik Rayak Village, Tanjungpandan District, Belitung Regency. This study uses a qualitative method with a descriptive approach. The results of the study show that traditional leaders use persuasive communication with 3 persuasive communication strategies: (1) Psychodynamic strategies, involving the community and the younger generation, and evoking emotions through joint prayer to foster a sense of responsibility and increase togetherness. (2) Sociocultural strategy, namely collaborating with LAM (Malay Customary Institution) and implementing Islamic culture to create a sense of peace. (3) The meaning construction strategy, which is the provision of knowledge on understanding traditional values and cultural identity to strengthen solidarity between village communities. This study concludes that the communication strategy of traditional leaders plays an important role in maintaining cultural traditions and stability in Aik Rayak Village
Legal Review of the Validity of Electronic Deeds in International Business Transactions: An Indonesian Notary's Perspective
Full text linkThe development of digital technology has encouraged the use of Actelectronic in international business transactions. However, the validity of electronic activities is still a legal issue, especially in Indonesia, where regulations are not fully in line with international standards such as the UNCITRAL Model Law on Electronic Commerce. This study aims to analyze the validity of electronic deeds in international business transactions through the perspective of Indonesian notaries to identify existing challenges, as well as provide recommendations for regulatory harmonization. This research uses a normative juridical method with a legal and regulatory approach, a study of legal doctrine, and an analysis of international standards related to electronic transactions. Primary data were obtained from regulatory studies such as the ITE Law and the Notary Position Law, while the data secondary comes from international standards such as UNCITRAL Model Law and eIDAS. The results of the study show that although electronic deeds are recognized by the ITE Law as a valid legal evidence tool, their application in cross-border transactions is constrained by inconformities with the Notary Position Law, which still requires physical presence and manual signatures. In addition, the lack of integration with international standards and inadequate cybersecurity infrastructure are also major obstacles. The discussion highlighted the importance of harmonization of national regulations with international standards
Effectiveness of Digital Interventions in Improving Knowledge and Attitudes of Adolescent Mental Health: A scoping review
Full text linkAdolescent mental health is a critical issue that affects their quality of life and development. Digital interventions offer an innovative solution to enhance mental health literacy among adolescents. This article to identify the effectiveness of digital educational interventions in improving adolescents' knowledge and attitudes toward early detection of mental health issues. A scoping review was conducted using the PEOS framework. Literature searches were performed in PubMed and ScienceDirect databases for articles published between 2019 and 2024. A total of 15 articles were selected based on inclusion and exclusion criteria. Digital interventions, such as school-based applications and social media campaigns, enhanced mental health literacy and reduced stigma related to mental health. Several interventions also improved adolescents' abilities to recognize mental health symptoms and encouraged help-seeking behaviors. However, challenges such as low digital literacy and limited access remain significant barriers to implementation. Digital education effectively improves adolescents' knowledge and attitudes toward early detection of mental health issues. Culturally relevant approaches and stakeholder support are crucial for the program's sustainability
UI/UX Design Using the Design Thinking Method in the Development of a New Student Registration Information System Website at Raudhatul Athfal (RA) Qurrotul 'Uyun
Full text linkThis research aims to design User Interface (UI) and User Experience (UX) for website-based student registration at Raudhatul Athfal (RA) Qurrotul 'Uyun using design thinking method. In the face of educational development and the need for technological innovation, the use of technology in school administration activities is crucial to improve efficiency. This research highlights the problems faced by Raudhatul Athfal Qurrotul 'Uyun, namely the use of manual forms and Google Forms in Registration, which have the potential to result in filling errors and difficult data management. The design thinking method is applied through the stages of empathize, define, ideate, prototype, and testing. Interviews were conducted with prospective student guardians, solution ideas were collected, and a UI design was created to illustrate user flow. The prototype was tested through usability testing with the system usability scale, involving 12 respondents. The results showed that the UI and UX design of web-based student registration using figma tools with the design thinking method can be done at Raudhatul Athfal (RA) Qurrotul 'Uyun
The Urgency of Restorative Justice Implementation in Addressing Domestic Violence Cases to Realize Justice Oriented towards Victim Recovery
Full text linkThe study is to examine, from the standpoint of legal advantages, the regulation and application of restorative justice in addressing domestic violence (DV) cases. In order to achieve a fair and beneficial conclusion, restorative justice places a strong emphasis on victim recovery, offender accountability, and community involvement. This study examines laws that support the implementation of restorative justice, such as Police Regulation Number 8 of 2021 and Prosecutor's Regulation Number 15 of 2020, and their applicability to the protection of domestic violence victims using a normative legal method that combines a statute approach and a conceptual approach. The study's findings suggest that a different approach to DV case resolution may be restorative justice, especially in ongoing social relationships, such as husband-wife or parent-child, so that it can reduce the negative impact of conventional criminalization on families, including social and economic aspects. However, its application must be carried out selectively, considering the risk of pressure on victims to reconcile and the potential for the recurrence of violence. From the perspective of legal benefits, restorative justice implementation can provide broader benefits compared to the retributive punishment system, provided that there is strict supervision and a mechanism that ensures that justice for victims remains a top priority. Therefore, evaluation and strengthening of regulations are needed to ensure that the implementation of restorative justice in domestic violence cases truly provides legal protection and benefits for all parties involved
Applicatin of Blockchain Technology for E-Voting Systems Using Smart Contract
Full text linkBlockchain technology has become a potential solution to improve security, transparency, and integrity in the e-voting system. This study examines the application of smart contracts in blockchain-based e-voting systems to reduce the risk of fraud and improve the efficiency of the voting process. The methods used include design and implementation prototype The system uses the Ethereum platform, as well as security and performance analysis. Research results show that the use of smart contracts is able to guarantee automatic vote verification and ensure transparent and immutable election results. This study provides contribution in the development of a safe, transparent, and trustworthy e-voting system